Seen and noted
Snask Stockholm created a ambient 3D poster for the Malmo Festival. The poster took 14 people 900 hours to design and it was photographed from a crane above.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Swedish Forest Industry: Gasoline of The Future
The Gasoline of the Future is a Swedish innovation made from residues from the Swedish forest industry. People are encouraged to collect a free litre of fuel now and spread the message.Agency: Forsman & Bodenfors, Stockholm
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Serving good ideas The bank for innovators and entrepreneurs. SEB is a proud sponsor of Swedish Open: Agency Minnesota, Sweden
VIEW THE AD IKEA Sweden: A blind challenge
The Blind Cook challenges IKEAâs most functional kitchen system ever. To prove that the METOD kitchen system from IKEA is best in the world when it comes to smart functions and organization solutions we let The Blind Cook (and Master Chef winner) Christine Ha demonstrate it in a live event. Akestam Holst Sweden invited guests to a secret supper club in Stockholm where Christine Ha surprised the guests by cooking a five-course menu in a brand new IKEA kitchen. The guests enjoyed the dinner in a home environment with direct insight to the kitchen, so that everyone could see how the personalized and flexible kitchen helped the blind chef to create a fantastic dinner.
VIEW THE CONCEPT Stockholm Art Week: Stockholm is Your Canvas
"In the future, everyone will be famous for 15 minutes. Andy Warhol."
Stockholm is your Canvas is an initiative for Stockholm Art Week allowing visitors to submit their art and have it displayed on a digital billboard in Stureplan, Stockholm.Visitors to the site simply upload their picture or video, select a 30 second time slot during the festival which began April 1st and runs until April 6th and their art will be displayed on the impressive digital billboard passed by over 450,000 people a day. Agency M&C Saatchi Stockholm VIEW OUTDOOR Uniforms For The Dedicated: The Rag Bag
Agency DDB Stockholm helped Swedish fashion brand Uniforms For The Dedicated establish themselves as a label that stands for social responsibility by using something every shopper has in its hand: the shopping bag.
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You wouldnât accept lag offline, so why do it online? ume.net, a fiber broadband provider that offers up to 1000 Mbit/s, performed an experiment. Four volunteers got to experience internet's biggest disturbance in real life - lag.Agency: ANR BBDO, Sweden
VIEW THE SPOT Stockholm Art Week : Stockholm is Your Canvas
For the first time ever you can be part of 'Stockholm Is Your Canvasâ an initiative by Stockholm Art Week 2014 (a platform for the Stockholm art scene). Anyone will be able to display their very own artwork for 30 second periods on the impressive and prominent digital billboard in Stureplan, Stockholm. Your creation will be displayed to the over 450 000 people who pass the billboard daily from the 2nd to the 6th of April. Agency: M&C Saatchi Stockholm
VIEW OUTDOOR VIASAT: Speed
This years Formula 1 season has started on Viasat Motor and itâs more exciting than ever for Swedish F1 fans. In homage to the Swedish driver Marcus Ericssonâs foray into the highest league, Viasat launched (the worldâs first?) Reinsta-ad based on a slightly unfortunate series of pictures. Marcus debut took place at the Jerez circuit in Spain and the user â27Shineâ wanted to immortalize the event on Instagram. But to capture Marcus on picture turned out to be easier said than done: in 7 out of 9 pictures, he missed the rapid F1 car. The Reinsta-ad (ten images is total) was published in a number of F1 related Instagram accounts.
VIEW THE CONCEPT Nordic Outdoor: The Climbing Wall
The Valentin & Byhr Sweden job was to bring attention to Nordic Outdoor â at The Swedish Exhibition & Congress Centre in Gothenburg. By dramatizing their tagline Start Exploring in different ways, we hoped to increase the number of visitors by hooking peoples curiosity and inspire them to explore wildlife in a whole new way.An important part of the campaign consisted of creating single eye catchers, where we showed up sports activities that were represented at Nordic Outdoor. In this case, we turned a property into a giant climbing wall.
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Protection against White Walkers promotes the release of Game of Thrones Season 3. Agency: JMW kommunikation, Sweden.
VIEW OUTDOOR Healthy & Free: Miss Skinny
In Sweden, 100.000 people suffer from anorexia and eating disorders. The media world is becoming increasingly obsessed with looks, and this development is everyone's responsibility. To put focus on the issue, we launched Miss Skinny â an controversial online fashion store with size zero only.
VIEW THE CONCEPT MyDog: The Next Lassie
MyDog is a well-established dog show in Gothenburg, and the obvious choice for anyone involved in dog shows at the pro level. But in recent years, both the mediaâs interest and the visitor numbers have declined. The mission for Swedish agency Valintin & Byhr, Sweden was to reverse the trend, and make the event more entertaining. We developed the exhibition and created a whole new talent contest where we were looking for Sweden's next star with David Hasselhoff. The campaign was based on our celebrity culture and the insight that dog owners love to flaunt their pets.
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That a truly great truck driver needs excellent skills in handling vehicles goes without saying. But he or she must also be able to master a multitude of unexpected daily surprises than may arise. To announce this year's Scania Truck Driver Competitions, CP+B created the invitation video "Cargo Madness" along with a print, digital and social campaign that asks "can you handle more than your truck?"
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That a truly great truck driver needs excellent skills in handling vehicles goes without saying. But he or she must also be able to master a multitude of unexpected daily surprises than may arise. To announce this year's Scania Truck Driver Competitions, CP+B created the invitation video "Cargo Madness" along with a print, digital and social campaign that asks "can you handle more than your truck?"
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Apoteket: Wind Train Arrives
Stop Family and agency Akestam Holst Sweden produced the Apotek Hjartat modification of one of Clear Channel's Play screens in the Stockholm subway. The mission was to make it look like the models hair on the screen was caught by the turbulence from the train arriving at the platform.
VIEW OUTDOOR Vi Agroforestry: Life Without Trees
During the winter 2013/14 the Swedish organization Vi Agroforestry decided to cut down the trees in Sweden's most famous parks. They did it to make people conscious of the deforestation around Lake Victoria in Africa. And to raise awareness of the relatively unknown Vi Agroforestry, an organization that supports the area through tree planting. But how do you cut down the trees, without actually cutting them down?We often see retouched photos, but it is usually about adding elements or creating entirely new ones. These photos had to remove something substantial. And it had to look real. Or no one would care. To bring the photos to life they were animated into films for YouTube and Facebook ending with a strong message. Agency MRM Stockholm
VIEW THE SPOT LG 4mm Instagram
Today LG Nordic released the sequel The World's Slimmest Ad: A new smart media placement, this time on Instagram. The OLED TV in the picture is exactly 4 mm wide on the mobile display. Thinner than all mobile phones on the market right now. The message from M&C Saatchi Stockholm is "Slimmer than the phone you are holding. Introducing the World's Slimmest OLED TV. " The new curved OLED-TV was launched at the CES-show in Las Vegas in January 2014 by LG Electronics.
VIEW THE CONCEPT LG: The World's Slimmest Ad For The Worlds Slimmest OLED-TV
What does the leading Nordic Hi-Fi magazine "Sound & Vision"and LGâs new curved OLED TV have in common? Besides the obvious, both the magazine and the TV are exactly 4 millimeters thin. In January 2014, LG Electronics launched its new curved OLED TV at the CES-show in Las Vegas. Besides the unique viewing angle and perfect color distribution, the TV is only 4 millimeters thin. Just as thin as one of the most read tech magazines in the Nordics: Sound & Vision. This coincidence didnât pass unnoticed. Ad agency M&C Saatchi Stockholm used the magazine spine as a unique media placement, creating The World's Slimmest Ad.
VIEW THE AD Viaplay: Relaxed Auto Reply for Social Media
How can Rodolfo Sweden create a service that helps Viaplay's clients to fully relax during the winter holidays, while also positioning Viaplay as more innovative than their head to head-competitor Netflix? Solution: When living in a constantly connected society it's nice to log out and relax for a while. Thatâs why we created the service Relaxed. Relaxed is an auto reply service for your Facebook and Twitter account. Like a traditional out of office e-mail reply, Relaxed automatically sends a personally written message to anyone who contacts you.
VIEW THE CONCEPT Pause Home Entertainment: Speaker Cards
Customized sound systems for every wallet. That's what Pause, a high-end hifi store in Stockholm, are proving with their latest innovation called Pause Speaker Cards: A business card that turns into a wallet sized, battery-free speaker for your smartphone. The saying 'The best camera is the one you have with you' is a major key behind the success of mobile cameras. The Speaker Cards are built around the same philosophy, customized and always ready for spontaneous hangouts when you want a little more oomph from your phone. Agency: Akestam Holst Stockholm
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DDB Stockholm has created a billboard for McDonald's built on the boarder of Sweden and Norway displaying the comparative prices for a Big Mac.
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LG G Flex is the world's first curved, flexible Smartphone.Just in time for Valentine's Day, LG via M&C Saatchi Stockholm releases a tribute to all lovebirds wooing each other on this sacred day. The ad is based on the insight that most flirting starts via the phone nowadays in combination with the unique curved shape of the phone.
VIEW THE AD Coca-Cola: Happiness Machine
The new Coca-Cola Happiness Machine took place in a bus shelter in Uppsala, Sweden on a cold and dark afternoon in December with 185 days of midsummer.
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DamnGoodAgency Sweden takes us back to 1976 for the perfect match
VIEW THE CROP SPOT VIEW THE WALL SPOT FriskisSvettis: The Workout Burger
How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden's most famous parks would look like without trees. The campaign designed by MRM, Stockholm aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice.
VIEW THE SPOT LG: Follow the Most
LG Electronics recently launched the new LG G2, a smartphone thatâs been praised both in media and by the users. Now via M&C Saatchi they're launching "Follow the Most", a Twitter competition that underpins the high performance of the phone. The rules are simple: if you follow the most Twitter-accounts by the 31st of January, you will be the lucky winner of LGâs new G2.
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During one week in November, passers-by in Stockholm, Sweden, could interact with a H&M LookNbook installation for an exclusive pre-view of the Isabel Marant Pour H&M collection. A new garment were showcased and available for pre-booking everyday. H&M used a totally new technology for the installation. Curious pedestrians and dedicated fans could tweet #HMLookNbook and the glass became defrosted. Then the new garment were visible for 15 seconds. After that the glass became frosted again.
VIEW OUTDOOR UNICEF Sweden: Jesus, Gandhi and Mother Teresa
Funny series of spots featuring Jesus, Gandhi and Mother Teresa created by Forsman & Bodenfors Stockholm for UNICEF Sweden.
VIEW THE DINNER PARTY SPOT VIEW THE JESUS GOES ONLINE SPOT VIEW THE GREATEST STORY SPOT LG: The Xmas Story
The Tweeting Fridge is Back via M&C Saatchi Stockholm During two weeks, you can make your wishes come true by Santa himself - through a live-streamed camera. The initiative is a sequel to The Inside Story, a campaign that run in September earlier this year.Does "The World's first Tweeting Fridge" ring a bell? The much talked about campaign for LG's door-in-door refrigerators now enters phase two. This time the tweeting fridge moves to the North Pole and Santa Claus.
VIEW THE CONCEPT Kate's Organic Market: Advent Calendar
This year's smartest Advent calendar. Colorful cardboard boxes with punched calendar doors. For over 130 years, the Advent calendar has looked more or less the same. However, that has organic food store Kate's Organic Market in Stockholm, Sweden, now changed. On December 1st they launched an innovative Instagram-adapted version.The Advent calendar's history began in the mid 1880s when a mother in Germany wanted to make the waiting for Christmas easier for her four-year-old son, Gerhard. Agency: MRM Stockholm
VIEW THE CONCEPT Stockholm Pride: Heart of Gold
Last month Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin through M&C Saatchi Stockholm personally along with the inscription: To a man with a heart of stone, here's a heart of gold.The fight for LGBT rights continues. #gowest
VIEW THE AD Viastat Sport: The Great Bajen Prank
In an advert in the Swedish football magazine Offside, Viasat Sport celebrates all the Champions League winners, as well as the champions of its predecessor, the European Cup. But instead of Aston Villa in 1982, it's ... Bajen (!).
Bajen (or Hammarby IF as the football club is also called) has never been near a major European title. The whole thing is a prank from the advertising agency M&C Saatchi, co-founded by the Bajen enthusiast Patrick Dry. VIEW THE AD FriskisSvettis: The Selfies
Instagram is flooded by selfies and the gym, fitness and training threads are probably the most "selfiest" places in the entire digital world. The members of gym chain Friskis&Svettis Stockholm are no exception. But what if we could turn their selfies into advertising?
VIEW THE CONCEPT The Volvo Trucks: Epic Split with Jean-Claude Van Damme
Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take.
VIEW OUTDOOR Viasat:The Ulimate Love Letter
E-mail marketing don't typically scream "creativity," but this Scandinavian campaign for VIASAT defies convention with its smart use of the media.VIASAT, a broadcast company, loves sport. That's why they offer the broadest range of sport in Scandinavia. We wanted to promote this in a direct email.Agency M&C Saatchi Stockholm
VIEW THE CONCEPT Volvo Trucks: The Epic Split Teaser
What happens when you bring together a martial arts action hero with the engineer behind Volvo's new steering? Watch them prepare for a coming spectacular product test - premiere Nov 14. Agency: Forsman & Bodenfors, Gothenburg
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