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Seen and noted
 "900 Ways to Make a Change" is a sustainability campaign from Alleima, a leading steel manufacturer based in Sweden.The butterfly effect is the idea that one small occurrence can significantly impact the world. Steel from Alleima can contribute to innovative changes that help raise productivity, energy efficiency, and minimize environmental impact. VIEW THE AD  The HEATSTRIKER is an innovative tool, combining a hammer, that allows breaking the car window, combined with a bottle, providing the pet with water immediately upon rescue. The HEATSTRIKER will be sold in a limited edition in selected stores across Sweden.VIEW THE SPOT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?VIEW THE SPOT  Today, Volvo Cars has launched its new small fully electric SUV designed to have the smallest carbon footprint of any Volvo to date. As a company Volvo has always embodied the power of small, and as future generations urge companies and society to do more with less, Volvo Cars is betting big on the next small thing, the EX30. With this 'Small is Mighty' philosophy Volvo partnered with AKQA to design a global launch showcasing the outsized impact of the car. VIEW THE SPOT  Lidl was launching the new brand Matriket their biggest product launch ever with hundreds of new groceries from Swedish farms. Combined with that the media landscape places increasingly high demands on the shortest formats. We were tasked with introducing Matriket in a spectacular way in the shortest format possible. To achieve this, we chose to reverse the usual campaign structure and let a spectacular 6-second film become our hero. Everything was built by hand, everything was recorded in real time. A film that had to reflect the craftsmanship behind Matriket's groceries. All longer formats are slow motion versions of the hero film. In the slower versions you get time and the opportunity to familiarize yourself with the wide range and get closer to the new packaging design.VIEW THE SPOT  Yabie develops smart point-of-sale systems that help small businesses streamline their sales. Among Yabie's customers are numerous restaurants, cafes, and bakeries that drive Sweden forward and make our cities come alive. But right now, they're facing tougher challenges than ever. Every day, these businesses need to make enough money to survive. For them, food waste isn't just an environmental shame, but also a major blow to their finances. To support our customers, we created the 'Last Call' campaign. Agency: AnimalVIEW OUTDOOR  The Swedish hardware store Bolist wanted to make people aware of their start-up package (worth SEK 100.000). They wanted young people, 18-28 years old, to apply. And they wanted to spread the image of a hardware store that believes in the future.VIEW THE SPOT Sandvik; The Impossible Statue Sandvik unveils the Impossible Statue, a modern masterpiece of engineering created using the latest advances in AI, advanced software solutions and precision manufacturing. On display at Tekniska Museet (Sweden's National Museum of Science and Technology), the artwork builds upon the heritage of Michelangelo, Rodin, Kollwitz, Kotaro and Savage, art masters who span three continents and 500 years.VIEW THE CONCEPT Lindex: Reinvent the Model It's time to Reinvent the Model. Beauty ideals aren't anything new, they have been around almost as long as humans. But in many cases they affect us in a negative way, so we have decided to make a change and challenge old beauty ideals. This is Reinvent the Model. An long-term initiative that aims to increase diversity and broaden inclusion within the fashion world. Agency: Lindex Inhouse Agency VIEW THE CONCEPT  In the fight against childhood cancer we are launching the manifestation Football Shirt Friday in Sweden. To raise attention of the new initiative we have created a commercial for TV and Cinema in which we asked ourselves one big question. What will it actually look like if everyone came to work wearing rival football shirts?Agency: Garbergs VIEW THE SPOT  Jula is one of Sweden's largest DIY companys. With their 15 000 products and low prices they want to inspire more people to fix things themselves. The important thing is to make your ideas come true, not that it gets perfect. Listen for yourself! (The hit "Nothings gonna stop us now" is Julas longterm soundtrack).Agency: Garbergs VIEW THE SPOT  Few have missed the debate about what implications new AI tools like ChatGPT and Midjourney will have for people working in the advertising industry. Production companies have been the subject of the most dire prophecies. They won't be needed anymore, say the doomsayers. But are we really there yet? Maybe not, judging from these prompting-gone-wrong examples turned print campaign for one of Sweden's top visual studios.Agency: We Are More VIEW THE SURREAL AD VIEW THE TRUCK AD VIEW THE DRAGON AD VIEW THE GUITAR AD  SOVA is Sweden's leading supplier of quality beds. To promote their sale on display and window beds from their stores Garbergs, created a tongue-in-cheek campaign that focused on the drawback of the beds being "not entirely new". VIEW OUTDOOR  SOVA is Sweden's leading supplier of quality beds.In Sweden electricity bills are going through the roof prompting politicians to draft electricity subsidy proposals called "Electricity support". To promote their new adjustable beds we jacked into the very current discussion, playing with the words "electricity support", in this case referring to their electric beds that give tremendous support. A way of taking a well used phrase and applying it to something new and timely.VIEW OUTDOOR  SOVA is the number one marketplace for quality beds in Sweden.To promote their top notch deal we dramatized the fact that the mattress is the topping of the bed by taking visual inspiration from other toppings.VIEW OUTDOOR Centre For Human Rights: Cut the Oppression In light of International Women's Day, March 8, 2023, people were urged to support the Woman, Life, Freedom movement in Iran.VIEW THE AD  Nordic gas station St1 is going against the grain. In their latest campaign via Garbergs, they're letting the silence do the talking! At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. Resulting in awkward silence. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Pool Store has the strongest pool construction in the market. We wanted to tell the world just how durable they are. Agency: Think Happy Thoughts VIEW THE GRANNY AD VIEW THE TEENAGE AD VIEW THE ADVENTURE AD McDonald's Sweden: Food Truck Billboard For the launch of McDonald's Sweden's new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald's Sweden converted DOOH billboards into digital food trucks to allow the public to try the novelty free of charge for 24 hours. VIEW THE SPOT Peas of Heaven: The Sausage Footprint In the plant-based industry, it is not uncommon to talk about carbon emissions, climate footprints and our shared environment. But most brands tend to do it in a serious, uninspiring and, frankly, quite boring way. So, when Peas of Heaven wanted to remind their customers of the low carbon footprints of their sausages, we decided to do something different. An ad that was actually fun. At least we think it's fun. Come on, it's funny, right? It's a sausage footprint.VIEW THE AD  Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the childrenâs room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you. In a new spot, set to a cover of the Monkees classic "I'm a Believer", we see everyday examples of creativity and persistence, and that the process can be just as important as the goal. The film is directed by Martin Werner, produced by Bacon, and made with Akestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal.VIEW THE SPOT Norse Atlantic Airways: A Thousand Years Norse Atlantic Airways is a Norwegian airline launched during the pandemic. In June 2022, the company took its first flight between Oslo and New York. Agency: Anorak, Oslo VIEW THE STEW SPOT VIEW THE TURBULENCE SPOT VIEW THE SEAT SPOT VIEW THE CAPTAIN SPOT  The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME's new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase."Falling in love is very personal, and that also rings true when falling in love with interior objects. This brand campaign film shows the playful versatility to H&M HOME VIEW THE SPOT Reporters Without Borders Sweden: The Self Censoring Ad On January 1st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it. To shine a light on this alarming development, Reporters Without Borders Sweden launched a self-censoring campaign. On the brink of the new year, they collaborated with Swedenâs largest daily newspaper and agency Ã
kestam Holst NoA, creating a full-page ad that demonstrated how objective journalism is literally fading away. The ad, featured in the December 31 edition of the paper, was partially printed with a specially designed CO2-sensitive ink. So just in time for January 1st, the ad had begun to censor itself. VIEW OUTDOOR VIEW OUTDOOR Alcoholic Vodka: Vomiting Nausea This vehicle bar graph shows the climate benefit of public transport. With numbers from IVL Swedish Environmental Research Institute, Vasttrafik has produced figures that show how emissions of carbon dioxide differ between different vehicle types. In the film, a bar graph emerges created by electric cars, fossil cars, and an electric bus. At the end of the film, we see that the vehicles form a graph showing the difference in carbon dioxide emissions. VIEW THE SPOT Live Nation / Luger: The Shuffle Ticket Live Nation and Luger, the leading live entertainment companies in Sweden, are celebrating the live experience by launching a completely new type of concert ticket. "The Shuffle Ticket" is a scratch ticket that gives two people a randomly selected concert experience, in Stockholm, Gothenburg, or Malmo. The idea was created in collaboration with creative collective Forsman & Bodenfors and aims to highlight all kinds of live concerts and engage younger fans in what may be their first live experience.VIEW THE CONCEPT Talita / HOPE Sthlm: Victim Cardigans In Sweden, one out of ten men have paid for sex. A scary number that shows no sign of decline. Talita, a Swedish non-profit that helps women out of prostitution and into a new life, took the most common excuses and turned them into a fashion collection, in order to put menâs behaviour in the spotlight.â¯In Swedish, 'playing the victim card' can be directly translated into 'wearing the victim cardigan', an idiom that was literally put to use in this campaign, in order to grab the publicâs attention.Agency: Akestam Holst VIEW THE SPOT The North Face: We Always Have Your BackMcDonalds Deals: Stuck In Time With the campaign "Deals Stuck in Time", McDonald's and the agency NORD DDB offer people a way to travel back in time to find old McDonald"s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald's out-of-home advertisements all over Sweden and unlock a great deal that has been stuck in time. Inflation is continuously causing prices to rise. Luckily, there is a place where good old McDonald's deals are immortalized Google Street View. VIEW THE CONCEPT Skoda: Tiny Billboards The Czech car manufacturer Å koda wants to inform car drivers about its growing offering of electric vehicles by "hijacking" its competitors in its latest campaign "Tiny Billboards". By placing miniature out-of-home billboards in parking lots in urban areas, Skoda wants to reach drivers of competing car brands through the rear view camera and the infotainment display inside the cars. The agency Nord DDB has created the campaign. A large part of all traffic in urban areas is attributed as a result of drivers looking for somewhere to park their car. Therefore Å koda has placed miniature out-of-home advertisements in parking lots in a few urban areas in SwedenVIEW OUTDOOR  In a new campaign for steel maker SSAB, Forsman & Bodenfors took the water by-product from the client's CO2 free steel making pilot plant, bottled it and called it Pure Waste in order to showcase that it is now possible to produce fossil-free steel. The Chief Technology Officer of SSAB took the water to the United Nations climate conference (UNCOP27) and drank it for the world to see. VIEW THE SPOT Stockholms Stadsmission: The Phone Perception is not reality. We all know this to be true, but it can be hard to remember at times. In the new film for Stockholms Stadsmission, we go from the social media shaped perception of a smiling teenager showing off her personal style to the harsh reality of the same child living in exclusion and poverty.The Swedish nonprofit works to better the life of all socially vulnerable citizens of Stockholm, a purpose only made more relevant by the holiday season. The film is a request for support, utilizing effective and realistic filmmaking by Emilie Thalund. The spot was produced by Bacon and made with TBWA.VIEW THE SPOT Swedish Childhood Cancer Fund: Only 243 Days Left Counting days, longing, dreaming. All over the world children are right now waiting with great expectations. However, not all of them are thinking of Christmas, some have a bigger day in mind. The day when their final cancer treatment is over. In this outdoor we get to follow children who right now are going through cancer treatment.VIEW OUTDOOR Ronald McDonald House: The Digital House McDonald's Sweden has built a new Ronald McDonald House on the online game platform Roblox where seriously ill children get to invite their friends and meet other children in similar situations. The digital house on Roblox is designed based on the wishes of children who have stayed at a Ronald McDonald House. NORD DDB is behind the initiative and the digital house is part of a long-term project where the house will be updated each year. VIEW THE SPOT Nintendo EA Games: It Takes Two To celebrate the launch of co-op adventure game 'It Takes Two' on Nintendo Switch, Electronic Arts (EA) and RSA Films director Toby Dye invited real couples to take part in a unique social experiment. According to a new survey conducted by OnePoll 50% of all couples worry about their relationship becoming boring. EA Games believe 'It Takes Two' can help. Designed as a bonding experience to bring couples closer through the shared experience of play, EA Games wanted to make a film that showed this happening for real. Could playing a video game help couples experiencing relationship 'boredom' to re-ignite their spark? To bring this to the screen, Toby first had to find real couples willing to be open and honest about their relationship issues on camera. VIEW OUTDOOR RFSU AB: The Sexth Sense People have sex toys - great - but they're not using them. Sex toys have lost their spark, and RFSU is reigniting them with sensual, audio-based user manuals produced with the audio erotica app OhCleo. The sexy manuals encourage the clueless and the curious to explore the full potential of their sex toys - and put them in an ear-ogenous zone while doing so. Studies show that people are having less and less sex. But they're not just sick of sex - they're bored of sex toys too. So when RFSU launched its new collection of sex toys, it was time to throw out the rule book on sex toys and bring sexy back. The campaign was developed together with RFSU's creative agency Valtech Radon. VIEW THE CONCEPT Non-Violence Project Foundation: Open Letter to Instagram Online hate speech is a challenge on all online platforms. It breeds bullying, harassment and has led young people into echo chambers that incite mental and physical violence and hate. Instagram, however, has long been able to go under the radar. The platform has 1 billion monthly active users and the biggest share of young users between 18 and 24 years of age (30%), more than Facebook and YouTube. Calling Instagram to act against growing online hate speech. To address the problem, NVPF has taken an unusual approach. The concept was developed by NORD DDB. VIEW THE OPEN LETTER CONCEPT VIEW THE WHAT IS IT CONCEPT VIEW THE GET INVOLVED CONCEPT  The key to Lidl's fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story for halloween Garbergs launched a new campaign portraying the unnecessary middlemen as scary zombies not quite reaching Lidls products. VIEW THE SPOT Sova: Sleepexpert SOVA is the number one marketplace for quality beds in Sweden. In multiple short YouTube films they promoted visiting their stores instead of ordering online. The reason being that even a great quality bed might not be the best bed for you. With SOVA, you get the expertise to find the best bed suited to your needs. VIEW THE SPOT VIEW OUTDOOR « First « Previous Next » Last » 2 of 25 |
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The message from Sweden, Dont Drink
At The North Face "We Always Have Your Back", says new campaign via B-Reel.