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Seen and noted
Nomad Skateboards : The Invisible Ramps Nomad created a series of ramps camouflaged within the city, and Lola Madrid launched an outdoor campaign where billboards were turned into a powerful statement: Take your city back. VIEW OUTDOOR Eureka Global: Unbreakable Wrapping Paper This Christmas, Eureka Global, Spain created an unbreakable wrapping paper to make the illusion of opening presents last longer.VIEW THE SPOT  Spanish music channel Kiss TV via Lola, Madrid launched 'Songs without music', a new campaign where the channel stands in favor of music and against anyone trying to rip it off from the artists.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT PLAY THE SIXTH SPOT  The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. â¨Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Cornetto: Love Plane Cornetto via Lola, Madrid launched the first airplane with a banner that is connected to Twitter, so summer lovers could declare their love in front of everyone on the beaches of Spain.VIEW THE CONCEPT  Turning The Hotel World Upside Down in Spain is the job of Carlitos y Patricia VIEW THE BELLBOY SPOT VIEW THE HIPSTER SPOT VIEW THE TOURIST SPOT WWF: Without water there is no life Contrapunto BBDO, Madrid created this WWF campaign to show that without water there is no life.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  BBDO Spain campaign for WWF that illustrates that extinction canât be fixed.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Drugs Drive Campaign: Music not for Dancing To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Ãscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so they sound kind of weird and quite undanceable for the rest of the people. And that is exactly the idea from Publicis, Madrid : to warn everybody that no one else has to dance to these songs, ever.VIEW THE RAMOS SPOT VIEW THE VARELA SPOT VIEW THE MORENO SPOT AXA: Running Together Running Together, an app that allows you to participate in real time in Madrid's annual charity race "Put the brakes on" from anywhere in the world. AXA Insurance partnered with Ponle Freno and Leo Burnett, Madrid to increase the number of participants that will join the race by creating the app Corremos Juntos (Running together). To promote the app, we travelled across Spain to find real stories told by real people who have been affected in some way by traffic accidents and will be running the race via the app. You can find these stories at www.axa.es/corremosVIEW THE CONCEPT Termoplast: Silencer Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast's own stores. Grey, Spain developed a mac app to make the "Termoplast experience" more reachable to the public and potential clients.The app "Silencer" gives the opportunity to let people enjoy the benefits of the product, through an innovate digital experience:VIEW THE CONCEPT Muy Historia: History Makes History To commemorate the anniversary of Guernica's bombing, Grey has created for "Muy Historia" magazine an interactive site telling the causes of the shelling in the Basque city.VIEW THE CONCEPT Termoplast: Silencer Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast's own stores.Grey, Spain developed a mac app to make the 'Termoplast experience' more reachable to the public and potential clients. VIEW OUTDOOR Jeep: Legendary Accessories Leo Burnett Madrid launches Jeep Legendary Accessories. A new product line designed to take the essence of Jeep beyond its four wheels. Handcrafted silver cufflinks that can light a fire, an elegant neck tie that tows up to 3 tons of weight and a sleek pair of socks that can hold up to 6 liters of liquid; perfect items for both urban and adventure lifestyles.VIEW THE AD  Venice-based production company Carbo Films director Belen Gayan combats the stigma of statistics with the power of internal ambition in the new 1:22 "Statistics" for Coca-Cola out of SCPF, Spain, produced by Agosto. The spot features various individuals living vigorous lives, ignoring the limitations sometimes placed on them by modern society. Gayan's knack for affecting visual storytelling can also be seen in past work for Audi, Renault, Skoda and Barclays, to name a few.VIEW THE SPOT Seat: Safe Drive App SEATSAFE DRIVE is an innovative mobile app created through Grey Spain, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: "Daddy don't speed."The App allows a child (or a loved one) to record a personalized message to be played on the smartphoneof the father (driver) whenever he exceeds the speed limit.VIEW THE CONCEPT  DDB Spain's print campaign to promote the VW Golf rear view camera.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Fundacin Anar: Only for children ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor? Agency Grey, Madrid VIEW OUTDOOR Audi: Start Stop App Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, DDB, Spain created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.VIEW THE CONCEPT  A different point of view that appreciates any idea that starts with a Bic pen instead of just the big ones. Publicis, Madrid wanted to inspire people to create anything with a BIC pen without feeling the pressure of having to find the BIG IDEA.VIEW THE BIC IDEA 1 AD VIEW THE BIC IDEA 2 AD VIEW THE BIC IDEA 3 AD VIEW THE BIC IDEA 4 AD VIEW THE BIC IDEA 5 AD  The shoulder poke, an action to communicate Volkswagenâs Side Assist's usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car's blind spot, DDB Madrid tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.VIEW THE SPOT Madrid Book Publishers: Moby Dick Save a book. Read a book released by Grey Madrid to coincide with World Book Night 2013, the campaign aims to save books, because everyday there are new offers and entertainment to fill our leisure timVIEW THE MOBY DICK AD VIEW THE LITTLE PRINCE AD vVIEW THE QUIXOTE AD  Grey Spain's new campaign for MUY HISTORIA magazine. Under the concept: HISTORY MAKES HISTORY, the campaign is telling the story of those anonymous people behind the important figures in contemporary world history. People that unintentionally drew the destiny of the people who has made history on the twentieth century. VIEW THE ADOLF AD VIEW THE ERNESTO AD VIEW THE MARTIN AD Manos Unidas: Food Share Filter We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. Go to foodsharefilter.com for more details. Agency: DDB Madrid VIEW THE CONCEPT ING: The Monster "The monster that wouldnât let children go to school" is both a website and an interactive short film by ING DIRECT and UNICEF created by Ogilvy Madrid in which, if you want, you can play a main role.VIEW THE CONCEPT Hendrick's Gin: The unusual way After wining a competitive pitch, Draftfcb in Madrid developed a new and "unusual" ATL campaign for Hendrick's Gin. The whimsical print ad, "The Unusual Way", reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks' dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion.VIEW THE FIRST AD VIEW THE SECOND AD Be kind to mankind World Kindness Day is a day that few of us have marked on our calendars, but Corona Extra Europe through JWT Spain has undertaken the responsibility of reminding everyone with a very entertaining website that features Cinemagraphs. So we have created the longest film in history: "It's on me. No, it's on me".VIEW THE CONCEPT Destination twitter The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB Madrid developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter's total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo's product section on www.volkswagen.es, reaching a record of its history.VIEW THE CONCEPT  The TV spot from DDB Spain revolves around this concept "Go light Go agile" The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colors is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed. VIEW THE SPOT Every text helps cure cancer As a self-promotional campaign, Road Publicdad, Spain has decided to donate the legal text portion of all our emails to the Spanish Association against Cancer to help fight breast cancer.Texts like this go unnoticed every day. They are there, but you do not see them. They are present, but you ignore them. They can be of vital importance; however, you do not give them the attention they deserve. VIEW THE CONCEPT The app for when you can't apply yourself Motivator App. The motivation you need to cope with everyday life.At a time marked by the national and international crisis, and with people generally lacking motivation, society needs an extra dose of motivation. That is what Motivator is all about, an app designed to make your daily life more bearable. Agency : Tiempo BBDO, Spain VIEW THE CONCEPT  In a warm mediterranian night, a solitary bus and a girl meet a weird character. Anything can happen. And it does in this spot from China, Madrid.VIEW THE SPOT  Inspired by a well-known advertising claim, this campaign from El Cuartel, Spain conveys a positive message about the brand. It extrapolates the health benefits to the company through a simple though striking visual image. VIEW THE AD Biosca & Botey lights up suigeneris, Barcelona communicate the relaunch of Biosca & Botey. remodeling of its flagship store.To return life to a brand and re-position it VIEW THE SPOT VIEW THE AD |
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On the next billboard, only one car fits. Agency: Contrapunto BBDO, Madrid.
DDB Barcelona has created this TV spot for Audi. 
The story of an old man and a chair from IKEA. Agency: SCPF Spain.
Tiananmen Square happens every day on our beaches. Agency: JWT, Madrid.
What good is technology if it isn't to thrill? Agency: DDB Spain.
Bassat Ogilvy, Spain attract noses to the sales room