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Seen and noted
 To reinforce Corona's association with nature, both for its natural ingredients and its purpose of promoting a more connected outdoor lifestyle, Corona and Fahrenheit DDB created the first advertising panel that walks driven by the force of the wind. Living Billboard travels through different landscapes of Peru on its own, interacting with the world. Based on the brand's purpose and the natural origin of its ingredients, Corona teamed up with renowned Peruvian artist Edi Merida to create this cane and bamboo structure with a natural fiber sail that emulates the mechanical movements of a crab. Corona has celebrated nature and outdoor experiences since its origins. On this occasion, it reflects its essence in this impressive billboard that coexists with nature and travels through many Peruvian landscapes. VIEW OUTDOOR Pilsen Callao: E-Interpreters Season 2 To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign 'This passion knows no gender'. The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Peru. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard.VIEW THE SPOT  "Toxic Contract" is the new WIN'S campaign -the Peruvian home internet brand- with creativity from Lemon, the independent agency whose mission is to redirect current advertising to high-impact campaigns, and produced by Fertil, production company specialized in the development of audiovisual content and creation of crafted work. VIEW THE SPOT  "Celeste" is the name of our new film for the brand which, under the concept of "Every color has a story", tells the story of a widowed grandfather and how his son and granddaughter use paint to give him back a little joy and hope in his life.Agency: Circus Grey VIEW THE SPOT  Opal is a peruvian detergent brand known for having a formula for every type of stain. And this made us realize that there is a stain that no detergent has been able to take care of: Melanomas. With the help of a dermatologist and a macro photography expert, we managed to make the melanoma look like a stain on a garment to make awareness of skin cancer. The campaign was launched on the same date of the National day of the Mole and Skincare Awareness, VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD International Amnesty: Concepcion Currently in Peru it is not possible to marry between the same gender, neither civilly nor religiously. The latter is the one that presents the greatest barriers since Peru is a very conservative country. International Amnesty together with Havas Peru, and with the aim of supporting the bill to legalize equal marriage, created the campaign "The best religion is love", to communicate that love (represented by the colors of pride) was, is and will be in the place where sometimes doors are closed. The graphic campaign shows striking images of various temples and churches crossed by the colors of pride, which are naturally formed by the effect of light entering through their characteristic stained-glass windows. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Agencia Vena: Another World Cup It is not a coincidence that the day the WORLD CUP definition is celebrated, Migrants Day is celebrated too. Migrants have been playing a very important role in this Cup. They have been making history. They are playing "Another World Cup".And at Vena Agency we recognize it! Because just like in soccer, in advertising, our migrant brothers are essential on and off the pitch.VIEW THE FRANCE AD VIEW THE MORROCO AD VIEW THE QATAR AD League Against Cancer: Centuries Ago While breast cancer is more common in women. In men, it has a high mortality rate since it is not believed that it can happen to them. They never get checked and therefore they discover it at a late stage. Something as simple as a self-examination, touching your chest from time to time, can prevent several people from being part of those small but deadly statistics.VIEW THE EL GRECO AD VIEW THE REMBRANDT AD VIEW THE DOMINIQUE AD  Zavalita Brand Building and Scotiabank have relaunched Scotiabank Fútbol Club (SFC) a regional platform which uses the transformative power of soccer for inclusion, teamwork and against inequalities in vulnerable communities throughout Latin America. The production features Carles Puyol, Barcelona FC legend and SFC Ambassador, interacting with children from 8 countries where the platform is currently present. He asks us to imagine what would happen if he was born in a vulnerable neighborhood in Latin America. Under the motto "Everyone on the field", the campaign invites people to celebrate the values of social inclusion through four SFC programs: Championships, Soccer Fields, Red Balls and FutbolNet.VIEW THE CABALLOCOCHA SPOT VIEW THE BANDOLISTA SPOT Cercil: Models Who Make Themselves Seen Cercil, the rehabilitation centre for the blind in Lima, together with Havas Group Peru present an innovative campaign to collaborate with the labour insertion of blind people: "Models who make themselves seen" Only 23% of visually impaired Peruvians can find work; that is why Cercil and Havas Group Peru joined forces and created a space in which they themselves can be more visible, transforming them into real advertising models. In a short time, brands such as Hyundai, Claro, GrandVision, and Scotiabank have already consulted for the campaign models and expect to add many more participations.VIEW OUTDOOR  Scary Good Tools by Tramontina For Halloween, Tramontina promoted its main product categories by featuring their everyday hardcore users with a scary twist. The butcher, the gardener and the plumber are ready for work, and trick or treating.VIEW THE BUTCHER AD VIEW THE FARMER AD VIEW THE WORKER AD  The world cup Qatar 2022 is coming with the most anticipated matches in the world. That's why Cristal Beer presents: QR match. An outdoors campaign that invites fans to locate their favorite meeting around the city, scan the code and be able to experience that meeting in Qatar itself.Agency: VMLY&R VIEW OUTDOOR Jet Smart: The Last Feat Of Quiones With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quinones". Jose Quinones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill. A few months ago, new 10 soles bills began to circulate, in which Jose Quinones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. VIEW THE SPOT  Potro, the agency led by Diego Livachoff, was chosen by AVLA for the development of its new IGLU brand. The agency, in addition to participating in the process of creating the new advertising campaign for this new business unit, led the naming process, the development of the logo, the strategy and the creativity. In Peru, the percentage of people who have insurance is very low, and it is not a very developed industry. It is a country with tremors, insecurity, with risks; and the difference between having a policy or not having it is too great.VIEW THE SPOT  With humor and a nonsense tone, Bowie Peru Agency showed that until in space one person can see and know his next Mitsubishi car with Mitsubishi Store.VIEW THE SPOT  The brand linked to gaming in Peru is Cifrut, an orange-flavored drink that invites you to live your passion "intensely". And this August 29, being the International Gamer's Day, he had to express himself and he did it with prints that are windows to those worlds of color and emotion that connect us from a console, a computer or a mobile. Live the day of the gamer intensely with Cifrut.VIEW THE FORTNITE AD VIEW THE DOTA AD VIEW THE FIFA AD Oechsle: Mannequin Spectators Fahrenheit DDB launches Peruvian retailer Oechsle's latest campaign supporting cinemas. Two years since the Pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, Oechsle, one of the biggest retailers in Peru, decided to help the theatres by buying the unsold tickets to sit its Mannequins in the restricted seats and show its collections in an unusual way. VIEW OUTDOOR Cusquena: The Impossible Hug In Cusco, a city that lives from tourism, artisans were among the most affected by the pandemic. Cusquena, Peru's flagship beer brand, together with Publicis Worldwide Peru; created a new landmark to attract tourists: The Impossible Hug, a statue that represents the embrace that all Peruvians wanted to give each other in times of social distancing and that, without a doubt, every tourist will want to take home. Based on the two malts used for Double Malt and the claim of the campaign "made of impossible", Publicis Worldwide Peru and Cusquena decided to do something that seemed impossible in times of social distancing.VIEW OUTDOOR Cusquena Michelin Tire: Dine Peru is recognized as one of the best tourist destinations in the world, but despite the multiple global awards that Peruvian gastronomy has such as being chosen 9 times in the last 10 years as the best culinary destination in the world, having the best chef women in the world or have two restaurants in the global top ten; There are no restaurants with a Michelin star in the country since the gastronomic guide does not operate in Peru. But Michelin not only makes its gastronomic guide, but it also manufactures tires and in Peru, there is an infinity of Michelin tire stores. VIEW OUTDOOR  With the aim to raise awareness about the importance of not drinking alcohol when driving, ''Drinks lie'' campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol. This is how Drinks lie's campaign was born, a powerful campaign that found a graphic resource that has a lying effect by seeing things through the glass. In the graphics, this effect produces remoteness, such as the perception that a person may have when driving under the influence of alcohol. This campaign is part of the social responsibility communication that Hyundai carries out, in this case, it addressed a problem that unfortunately is still current in Peru and many other countries around the world.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD AB inBev: Shed Skins One of the fastest growing industries in the world of entertainment is gaming. However, there is a latent problem that has been going on for years and still needs solutions: female hypersexualization in games. The female avatars present in gaming tend to have large busts, short skirts and few clothes, something that bothers, especially, the new generations. For this reason, Backus-ABinBev together with Ogilvy Peru created ''Shed skin'', an initiative that seeks to give young gamers a voice in relation to their participation in the industry. To achieve this, they worked on Core, a free-to-use platform in which each user can intervene with their avatar, their world, and their skin. And, together with young gamers and specialized designers, they co-created new skins far from hypersexualization and more aligned with real tastes.VIEW THE CONCEPT  Every year, more than 1 million trees are indiscriminately felled in the Peruvian Amazon, which is equivalent to 800,000 professional soccer stadiums, because of the aguaje harvest. This fruit, which stands out for having a high content of vitamin A, grows on palm trees that are usually up to 35 meters high, making it very difficult to reach. That is why cutting down trees is considered the fastest way to get to the fruit. Therefore, Ogilvy Peru devised "Vertical Bike", the first creative solution that simplifies the harvest of aguaje and avoids cutting down trees, contributing significantly to protecting the ecosystem.Agency: Ogilvy Peru. VIEW OUTDOOR  Peruvians usually take the easter holidays to travel. Many prefer to go abroad even though in Peru we have so much to discover. That is why we created this campaign to encourage Jeep fans to escape and live their own adventure, but within the country.Agency: Mood Agencia Integral VIEW THE COAST AD VIEW THE MOUNTAINS AD VIEW THE JUNGLE AD FC Home & Deco: The Friendly Breakup Collection FC Home & Deco and Wunderman Thompson Lima present a design innovation that adapts to increasing rates of divorce and flat-sharing among young people. This new modular range of furniture divides in two, encouraging friendlier splitting of belongings between partners and friends. The pandemic has accelerated already existing changes in how we are living - as well as who with, and for how long. Many countries have seen huge rises in divorce rates since 2020, including an incredible 35% increase in Argentina. VIEW THE SPOT Larco Museum / The League Against Cancer: Touch Your Ancestors' For the first time in history, a Peruvian museum allowed visitors to touch its most emblematic pieces, with more than 1500 years of antiquity: ancient ceramics in the shape of male genitalia. The never-before-seen action seeks to grab the attention of all media, but above all to save lives. Larco Museum (Lima-Peru), one of the top museums in the world according to Trip Advisor, preserves the most important collection of erotic 'Huacos' in the countryâsculpted even before the Incas-and just like any museum in the world: forbidden to touch. On the other hand, in Peru, more than 10 thousand cases of prostate, testicular and penile cancer were detected in the last year; a historic record that unfortunately hadnât been a topic of conversation on social networks or mass media, and that could decrease in the coming years just by educating the population on self-examinations and having regular check-ups. Due to this alarming figure, Larco Museum joins in alliance with Liga Contra el Cancer and Fahrenheit DDB Peru to take art to second base: the fight against cancer.VIEW THE OUTDOOR  Many wild animals captured in the Amazon are used as pets due to illegal trafficking, a problem that has affected the country for several years. In Peru, 320 species are threatened and 88 of them are in danger of extinction. For this reason, on World Wildlife Day, we make Peruvians aware of this situation to start a change.Agency: Ariadna Communications Group VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In order to draw attention to the launch of its new workwear collection, the brand challenged the agency Stream and Tough Guy to create a communication campaign for Europe. Thus, the "Risky Advertising for Safety Workwear" campaign was born. An admittedly risky campaign, which manages to associate three well-known international names with the TOWORKFOR brand. How? Turning them into questions: "WILL SMITH?"; "WESLEY SNIPES?" and "CAN TOM CRUISE?" are the three enigmatic questions present in an outdoor, print and digital campaign - the names contained in the questions and the brand name are clearly visible for easy association. VIEW THE WILL SMITH SPOT VIEW THE WESLEY SNIPES SPOT VIEW THE TOM CRUISE SPOT Ricocan & Ricocat: I'm Your Daddy Paternity and soccer have a lot in common...think about it, when you beat a rival several times you became his/her "daddy" and when you adopt... yes! you're a "daddy" too, so to help rising pet adoptions in Peru we hacked the Copa America 2021 and offered all Peruvians fans the opportunity of their life: To became daddies of the best superstars of the continent not by defeating them in a match, but by adopting them.Agency: TBWA VIEW THE CONCEPT The League Against Cancer: Solar Octagons To reduce the prevalence of skin cancer and encourage the continued use of sunscreen, Havas Group Peru and the League Against Cancer launch "Solar Octagons". Solar Octagons presents various situations in which the sun is the protagonist and, at the same time, two octagons warning of the risk of exposure to it without sunscreen. The campaign was launched on January 6 and will be valid for two months, it will have pieces on TV, digital, OOH, and BTL that will take place on the main beaches.VIEW THE BEACH SPOT VIEW THE CITY SPOT VIEW THE MOUNTAIN SPOT VIEW THE FIELD SPOT Cristal: Don't ask For Another Beer The excess of alcohol drinking has many issues in our society. Fights, accidents, and car crash for instance. There have been several pieces of advertising regarding these issues, but in Peru, no one seems to care about this at all. The thing is, that there is another issue that happened while under the effect of alcohol, but only in men. According to the Ministry of Woman, 62.8% of the cases of violence against woman happened while the male abuser was under the effect of excessive alcohol. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR  Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time. That's why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice. This is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.Agency: Fahrenheit DDB VIEW THE SPOT  In soccer, pool diving is the act of faking a foul by plunging into the ground dramatically as if it were a swimming pool. So to communicate that South American Qualifiers were back this summer, we looked for those players that like to pool dive in diverse styles.Agency: Media Networks VIEW THE SPOT League Against Cancer: The League Among All Leagues The League Against Cancer came to VMLY&R with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. The agency realised a something: there are many leagues in the world with a lot of attention - The Champions League, the NFL, the MLB, the Premiere League. So the brand did what happens in any league - convince a famous football player to place a story claiming that he was about to change to a new league in Peru. After the media talked about it, he told everyone that he was going to play for the League Against Cancer. Influencers joined, made their teams and got volunteers as well as donations.VIEW THE CONCEPT Sapolio: For Everything That You Couldn't See It doesn't matter that bacteria is microscopic, because when you sneeze, truth is that you can't see anything; that's a universal insight, unless you want your eyes to pop out. But there is no need to worry, because we have a new spray that can kill everything that you didn't seeAgency: VMLY&R, Peru VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Blanca Flor: Christmas is Back and Nothing Else Matters Nobody appreciates what they have until they lose it.Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. VMLY&R, Peru VIEW THE SPOT Mike's:Change The Bitter For Sweet Mikes and Ogilvy Peru launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle.As part of this campaign, Ogilvy Peru designed "Los Graffitis Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. VIEW OUTDOOR FPC Peruvian Cancer Foundation: Ruining Lyrics To Help Due to the language barrier, around 3 million Peruvian K-Pop fans sing Korean songs by phonetics. A mind-blowing fact we had to take advantage of at the Peruvian Cancer Foundation. So, we used these wrong lyrics as donation phrases that quickly, and for the very first time, made our fundraising a trend on Tiktok.Agency: Fahrenheit DDB PLAY THE SPOT « First « Previous Next » Last » 2 of 12 |
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