Seen and noted
5giay.vn is the Vietnamese version of eBay and the leading online classified website in the country. It advertises products & services ranging from mainstream & cheap to the rare & expensive. 5giay.vn means "5 seconds" which refers to how effective and fast this website can sell almost anything. You can have an opportunity to find an interested buyer for almost anything you want to sell.Agency: Lowe, Vietnam
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Depression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can't get better, Ogilvy & Mather Vietnam set out to give them the proof they needed. These 5 first-hand testimonies came from depression sufferers who'd tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.
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200 million girls have gone 'missing', yet gendercide is an invisible issue throughout Asia. Brutally honest and impossible to ignore, these long-copy billboards educate on both cause and consequences of gendercide, and urged the public to report any confidential tips to a 0800 number. Ogilvy Vietnam also worked with local NGOs and authorities to place them in the same locations where thousands of girls have gone missing underground clinics, red light districts and known kidnapping hotspots.
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Lowe Singapore and Unilever brand OMO have released a reunion-focused campaign for Vietnamese Lunar New Year (Tet) 2015. The campaign features TVC, outdoor, and an activation which will give 5000 Vietnamese people a return ticket to their hometown for the Festival.
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Coke asked Phibious Vietnam and Yeti Films to create a Cultural Leadership film. TET is New Year in Vietnam. For many people, it's the most expensive time of year. Phibious found that people are opting out because they just can't afford to go home with the travel, gifts and lucky money. Coke simply asks what the real meaning of TET is - spending money on family or simply spending time with family. Based on a real story, it has obviously hit the spot with the Vietnamese with over 500,000 hits in the first two days.
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OPPO smartphones is encouraging Vietnamese fathers to embrace fatherhood with both hands. The new 'Fatherhood' campaign which launched this month highlights the memorable father/child moments that are created when dads put their phones down, and spend more time engaged in activities with their kids. The work created by BBDO Vietnam raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT Omo Matic: Big Sale
Omo Matic with cooperating with Global Fashion Brands in Vietnam held a sales event. A two day sale's event at the Rex hotel a luxury hotel heritage dating back to early 20th century . In order for the women to get the sale ( up to 80% off) they would need to prove to the OMO Matic team they understand the care tags on the garments. To engage and encourage the women to come on down. The film shows the reaction of ladies that have missed the big sale. VO: Don't miss out on the biggest sale ever!Agency Lowe, Vietnam
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In collaboration with Publicis Vietnam and director Damon Escott, Sudest Production in Ho Chi Minh City has delivered a bigger and better version of Nescafe's popular Cafe Viet 'Blown Away' campaign.
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The Lien Foundation long copy print ads from Ogilvy & Mather Vietnam.
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Celebrates the coming together of everyone, everywhere, to play a part in the 2014 FIFA World Cup. Agency: Phibious, Ho Chi Minh City.
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Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea from Lowe Vietnam acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.
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A child's eye is the most important organ for their development. In Vietnam eye related problems are as high as 60% amongst kids aged between 6-10 years old. The problem is at its peak in rural parts of Vietnam. The treatment for near-sightedness is expensive and almost inaccessible in rural area. Early detection of this problem is the only means to possible solutions. Vision problems are not easy to identify for a person of any age, let alone a kid of five. Kids find it difficult to explain to their parents about this problem.Agency Lowe, Vietnam
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Phibious, Ho Chi Minh City has created this visual poster for Coca-Cola to celebrate sharing summer together.
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Lowe Vietnam has created this print campaign for Sunlight.
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Airing for the Lunar New Year, this spot from Y&R Vietnam shows three scenarios, son, father and daughter. Son: "Mommy says if I smile a lot during Tet, I'll be loved by other people and get more Lixi (lucky money). Ah, Tomorrow is Tet, so I will smile much more to get more Lixi. "Father: I've been so busy all year long, I have not been able to spend time with my wife and daughter. The New Year is coming, so I will spend more time with them to make them smile more often." "Daughter: Next Year I will be studying away from home. My Mom will miss my smiles. Next year, I'll definitely visit home very often so she can still see my smiles." Closing frame: Great smiles bring great fortune for the New Year.
VIEW THE SPOT Green Cross Hand Sanitizer: Toilet
A campaign from Datviet Riverorchid Vietnam that ran on consecutive weeks in local press aimed at university students and wet market customers. It had significant cut-through as the visual was unusual and unsettling to the surprisingly superstitious Vietnamese target.
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Award-winning director Mark Albiston from directorial collaboration Mark & Louis has partnered with Vietnamese agency Phibious to create a heartwarming new spot for Franco-Vietnamese Hospital. Entitled "If It Wasn't For You", the piece couples evocative vignettes with an intimate voiceover in which a young woman thanks not only the doctor who saved her life, but also the countless people who helped provide the standards, education, and resources necessary to do so. The result is an emotionally stirring piece that reminds us that behind every hero are a thousand other heroes whose quiet contributions help make life-saving change possible.
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Ogilvy & Mather Vietnam has created new anti rhino horn poaching print work for WWF-Greater Mekong. The campaign point out that rhino horn is made of exactly the same stuff as human toenails and fingernails.
VIEW THE FINGERNAILS AD VIEW THE TOENAILS AD The Life Foundation: Stop the gendercide
Ogilvy & Mather Vietnam has created a "Stop the Gendercide" print campaign for the Life Foundation.
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"Let Love Rule" is the message created by Lowe, Vietnam for Closeup to share with all youngsters during Valentine 2013
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KFC has unveiled its latest dish in Vietnam, 'Big 'n Juicy', a campaign created by BBDO Vietnam. The two TVCs highlight not only the innovative cooking method that keeps the meat tender and juicy - coined 'foilicious', but also the surprisingly large portion of roasted chicken leg served.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT Face masks turn into quilts
Y&R Vietnam recently embarked upon an innovative campaign for LG Washing Machines which helped save the environment as well providing employment, and comfort to those in need.
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MegaStar Cineplex has tapped TBWAVietnam to launch a new commercial to build brand awareness for their newest cinema in Vietnam.
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Following on from O&M Vietnam's print campaign for Tamiya the agency has also supported the campaign with ambient executions.
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Ogilvy & Mather Vietnam animated spot explaining little know facts for stationery maker Thien Long
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Ogilvy & Mather Vietnam tackles a few conspiracy theories in this new print work for Tamiya.
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The series of posters TBWA,Vietnam over-dramatizes the realism of H2O Pro Lures by showing various animals (cat, seagull and grizzly bear) that have mistaken the lures for live bait.
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This fantastical campaign brands stationery supplier Thien Long is shown by Ogilvy Vietnam as the company that brings knowledge to life by means of showcasing all sorts of fun facts.
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Public Service Announcement promoting Helmet Safety in Vietnam produced by digital agency, The Colony for Ogilvy Vietnam.
VIEW THE COFFIN SPOT VIEW THE SHRINE SPOT Everybody is a kung fu drinkingWith your help he could get out of bedTurns your mind to tranquility
N.E.W. Vietnam has created a series of films about the power of beer to bring people together and make any occasion more fun.
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A recreation by Riverorchard Ho Chi Minh City of the famous scene in the 1933 King Kong movie where Kong offers his hand in friendship to Fay Wray
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