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Seen and noted
WildAid/Tears of the African Elephant: Hankograph WildAid Japan and non-profit organisation, Tears of the African Elephant, have teamed up with Grey Tokyo to launch an anti-ivory awareness drive, by creatively using Japanese stamp seals known as 'hankograph'. A part of Japanese culture, personal stamp seals, known as 'hanko' are used as official signatures on formal documents such as contracts and marriage registration. They can be made of ivory, wood, stone or titanium & carbon shaft. Unfortunately, eighty-percent of Japan's ivory consumption is utilised for hanko, as people choose it without fully understanding or having complete knowledge of the global elephant crisis. Grey Tokyo and Koji Yamamura, an academy award-nominated animation artist, created the campaign by meticulously using 500 wooden stamps and 2400 frames of refined craftsmanship to produce the two-minute film which creatively promotes the anti-ivory initiative to put an end to ivory trade and consumption in Japan.VIEW THE SPOT VIEW THE MAKING OF VIDEO WWF Japan: #Animal_Selfie WWF JAPAN wanted to propose a new solution that would allow people to think about and make donations toward environmental issues, easily in their everyday lives. The idea centered on selfies, which everyone has experienced and are popular via SNS all over the world.Agency: ADK Creative One Japan/CHERRY VIEW THE CONCEPT Prega News Pregnancy Detection Card: Your Second Home Prega News Pregnancy Detection Card, manufactured and marketed by Mankind Pharmaceuticals is the category leader. For years, it has been bringing 'good news' to the mom-to-be. Agency: ADK FortuneVIEW THE SPOT BizReach: Shibuya Crossing Takeover NION recently hijacked Tokyo's most iconic Shibuya Scramble Crossing with the French photographer, Sophie Calle's video art work, Voir la mer, which is about people from is about people from Istanbul whom had never seen the ocean arriving at the ocean and literally seeing it for the first time in their lives, even though living only 15 minutes away.VIEW THE SPOT  GREY Tokyo and Pantene have created this lovely story about babychanco, a baby with unique hair. Despite looking different from other babies, babychanco is loved worldwide for her naturally thick hair. If everyone can learn to love their differences, this world may become a much nicer place. This tale is narrated by renowned television announcer, Sato Kondo, who gained respect and admiration for choosing to keep her natural grey hair color rather than dye it black. VIEW THE SPOT Lifull: Earth Cusine About two-thirds of Japan's land mass is covered by forests, making it one of the counties with large forested areas.Planted forests account for about 40% of forests and require a process called thinning, which is the removal of some trees to make room for the growth of others, primarily to grow trees suitable for industrial and architectural use. It has launched initiatives to advocate thinning, including the promotion of the Thinned Wood Symbol used on products prepared with thinned wood, and the production of woody biomass. LIFULL wishes to highlight the importance of thinned wood through Eatree Plates by creating a new purpose for thinned wood, which is to eat, to contribute to the conservation of Japanese forests. VIEW OUTDOOR The Transforming Orchestra : Orchestra With Technology Our challenge was to transform the 300-year-old Institution of the Orchestra with technology. Our experience was to create and experience where musical and visual stimuli merge as one. The orchestra is traditionally for aural enjoyment, but we made it a multi-sensory experience where the music can be "touched" and "seen", making use of the entire concert venue. If Bach were alive, imagine what he would compose visually. VIEW OUTDOOR  As the party bus rolls through the night, hidden feelings are unmasked in this new Japanese web film from Shiseido that raises LGBTQ awareness.VIEW THE SPOT Tag Heuer: Pressure Free Kick Tokyo creative agency,UltraSuperNew, launch 'Pressure Free Kick' for J.League sponsor TAG Heuer. It's a five-day long competition to win soccer tickets to J.League games, with an interactive game on Instagram. 'Pressure Free Kick' is an interactive playable manga game accessed exclusively via TAGâs Instagram account VIEW THE CONCEPT Toys R Us Japan: We Are Toys R Us Kids Toys R Us even adds excitement to adults who were used to play at Toys R Us in their childhoods.VIEW THE SPOT  Wieden + Kennedy, Tokyo has released this spot direct by Ian Pons Jewell for the AUDI A7 Sportback.VIEW THE SPOT  To all the families in Japan. Now is the time to light up human bonding by going camping. Coleman came up with new message âLight Up.â While we are living in a rich society filled with things, there are gaps in our heart that are not filled. In times like this, Coleman believe camping is necessary. Please feel the power of camping shining light on bonding through scenes where families and friends enjoying moments and feeling peaceful. Agency: Geometry Global Japan.VIEW THE SPOT Madame Tussauds Tokyo: Peace Barber Madame Tussauds Tokyo is a wax museum in Tokyo. This is a project movie for a special event held in Tokyo in July 2018. June 2018, the summit meeting that drew worldwide attention was held in Singapore. It was a giant step forward world peace. To maintain the hope for peace like never before, a special barber shop called "PEACE BARBER" was opened in Tokyo for a day. It was a special barber shop to present peace by giving a special haircut. A peace barber shop where you can take pictures with Donald Trump figure and wish for peace by posting them on social media. Agency: Frontage INC, TokyoVIEW OUTDOOR  Coleman Japan Co., Ltd. (hereinafter Coleman) has released its new brand movie created by Geometry Global Japan. With the new slogan âLight Upâ, it shows how camping brings people together. In Japan, Coleman is known as a leading innovator and manufacturer of outdoor products. It has helped people have fun and make memories by providing the gear integral to their outdoor experiences. The slogan of Coleman in 2018 is "Light Up" and with this new brand movie, the brand aims to foster meaningful connections between people, through camping.VIEW THE SPOT Onitsuka Tiger: The Season in the Street Streetwear fashion brand Onitsuka Tiger have unveiled their Autumn Winter 2018 season movie for the Japanese market. In line with the slower, darker, cosier days of the colder months, the film focuses on slow-motion tracking shots, a washed out colour palette and models dressed in cosy vintage-look layers. The Echo Park, Los Angeles based singer/songwriter, real name Martin Roark, is a proponent of DIY bedroom acoustic gems, with a signature singing style which delivers lyrics in a lush whispered. "In Dreams"VIEW THE SPOT Shiseido and Google: Braille Nails Project Theia is an ongoing collaboration between Google and Shiseido to explore innovative ways technology and cosmetics can enhance the lives of the visually impaired. Braille Nails is the first of these explorations. Inspired by Japanâs fascination with nail art, Braille Nails combines the latest in material design and computer vision technologies to make this decorative art form more expressive and useful for the visually impaired. The Braille Nails kit consists of two parts - a set of ten distinctive nails and a companion camera-badge. The nails double as a marker, allowing the camera to track the userâs hands movements even in visually complex environments.VIEW THE CONCEPT  Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath Bombs, a disruptive gift that got the world talking about Kentucky Fried Chicken. Celebrating Christmas with fried chicken is a big part of Japanese culture where Christmas equals to KFC; dads come home with a bucket of fried chicken, moms order chicken in advance and family members get together to visit KFC to celebrate Christmas. There are long ques in front of KFC stores all around Japan. It all started more than 4 decades ago. Back in 1974, KFC first ran a Christmas campaign and promoted the Christmas feast with fried chicken. However, Christmas day is not a holiday in Japan. People on duty need to restlessly work in Santa Clause costumeï½ on that day. They cannot sit at the dinner table with family and loved ones. So KFC decided to run a campaign to provide consolation to Santa Clauses working in the streets and the busy KFC employees.VIEW THE SPOT  Toys R Us Japan is staying alive! Toys R Us - USA is liquidating all store locations and going out of business in US. Toys R Us Japan, however, continues its operation and has declared that Toys R Us supports kidsâ dreams now and forever in Japan.VIEW THE SPOT Dove: Real Beauty ID Dove, via their agency ADK Tokyo, has released an experimental video "Real Beauty ID" in Japan for school girls to find their own beauty. Dove initially launched the Dove Self esteem project in 2004 to help teenagers become aware of their own beauty and enhance their self-esteem. The campaign is designed to help girls realize their own true beauty, by seeing themselves through the eyes of their friends. Dove captured their reactions as the girls listened to their friends describe them and used those photos to replace their student ID cards. The result was photos that showed their confidence and true beauty shining through. Through this campaign, Dove aims to support young people in all over Japan to build self esteem and body confidence.VIEW THE CONCEPT Donate4Birds: Sustainable Currently one species in seven of wild birds, a barometer of the preservation of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem, significantly impacting the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Created by Dentsu , Japan.VIEW THE CONCEPT  "You Are The One" is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Agency: Hakuhodo, TokyoVIEW THE SPOT  Wieden + Kennedy, Tokyo has released this spot for Nike collaborating with Korean superstars Jay Park, Jessi and Woo Won-jae.VIEW THE SPOT  On January 15, 'Hand Washing Day' in Japan, McCann Health announced that together with ANGFA they have developed the world's first* picture book, "Washable Book" that provides children an experience to enjoy a story by washing the hands of the character in the storybook with a germicidal soap, which prevents infectious diseases. Children will thereby learn that germicidal soap can dramatically change their future. In developing countries, 6,000 children die every day from infectious diseases. ANGFA, known for its preventive medicine products, believes the usage of germicidal soap can dramatically change the game. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Trife Inc. has launched its first-ever brand movie "Love is Organic" to express love of family, which is the brand concept. The film, created by ADK Tokyo, defines love for family as something that grows naturally rather than something you have to work on, and was created under the theme of "Love is organic." The message, "Love is organic" is meant not only for one's own family, but also for the well-being and peace of families throughout the world. This movie uses toothbrushes, which are icons of daily life, to tell the story.VIEW THE LOVE IS ORGANIC SPOT VIEW THE BEHIND THE SCENES SPOT FlyStation: Love Flying? / Peace FlyStation is the first Indoor Skydiving Facility opened in Japan. Frontage INC, Tokyo created a series of 3 movies under the theme of "Love Flying?" VIEW THE PEACE SPOT VIEW THE LIFE SPOT VIEW THE WIND SPOT Tokyo Metropolitan Government: Tokyo Pen Pixel R/GA Tokyo has collaborated with MUJI and the Tokyo Metropolitan Government in the creation of a unique Christmas gift for sister city, Paris. Tokyo Pen Pixel is a mural of the Tokyo skyline composed from 37,968 multicoloured MUJI pens, brought to life by projection mapping. The installation is on display at the Forum des Halles store in Paris from now until December 17, after which the pens used will be gifted to customers. VIEW THE CONCEPT  Double A Paper has partnered with alternative rock band, OK GO, to create another of the band's eye-catching and creative music videos. For OK GO's latest music video "Obsession"Double A demonstrates a new approach in reaching out to a new generation of target groups using the universal appeal of music and OK GO's fearless creativity to channel the brand's more fresh and fun image. VIEW THE SPOT  To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. Taking us through chintzy glory of the early 80's - in both home and fashion design - to the height of style in 2017, we see scenes that emanate the eccentric eclecticism we see in the original Blade Runner films. Sony's tech prominence throughout history is asserted as the set of each period is equipped with the latest tech of the time. The ad was shot in Spain and directed by Edu Vieitez in custom built sets that would allow the commercial to sweep smoothly from decade to decade. The time-hopping commercial begins by taking viewers back in time to a living room set in the 1980's as a group gather to watch the original Blade Runner film. The ad transitions into 2005, where another group watch the original classic, shot in 1982 and set in 2017, with just as much excitement. The journey ends in the present day with the latest Bravia showing the trailer for Blade Runner 2049. VIEW THE SPOT  Uniqlo are dancing in the street in this new spot from Mori Inc Tokyo. The spot features dancers but the only vision is is of their legs dressed in the brand's Dan-Pan bottoms. The spot was directed by Greg Brunkalla through Stink Studios London.VIEW THE SPOT Sony Music Labels (Japan) Inc.: Make It Metal To announce Japan's electrocore metal band Crossfaith's latest 'Freedom' EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops. Agency: Ogilvy & Mather Japan.VIEW THE CONCEPT Shiseido: All Things Beautiful Come From Nature WASO is Shiseido's new skincare range based on the ancient Japanese philosophy of Washoku, it harnesses the power of Japanese food and botanicals to improve the look and feel of skin, hydrate and moisturize in one of the most natural way possible. Agency: Wieden + Kennedy Tokyo VIEW THE SPOT Amazon Fashion: Fashion Week Tokyo 2017 S/S Opening Act In Japan, Amazon was not known for fashion, and the brand Amazon Fashion had little awareness, but by becoming the main sponsor of Tokyo Fashion Week starting from the 2017 S/S collection, the brand began full-fledged efforts to enter the fashion market. The objective was to develop and execute an idea for an opening reception at Tokyo Fashion Week that would message Amazon's arrival on the fashion scene in an impactful way. Agency: McCann Worldgroup JapanVIEW THE CONCEPT The University of Tokyo: Zombie This film is a work of fiction to show the ideal of UTokyo Nursing: "Encourage the power of life, and protect until the final days." This work of fiction uses the paradoxical theme of helping a zombie. Dentsu Tokyo created this for the purpose of showing that a holistic approach is necessary in nursing that faces both life and death on a daily basis so that people can live better lives.VIEW THE FILM Nissan Skyline: The Wildest Circuit To celebrate the 60th anniversary of its iconic Skyline models, Nissan partnered with TBWAHAKUHODO Japan to create an amusing film showcasing the vehicles' evolving innovative technologies. The film sees Krumm, who is unaware of the complexity of the track design at first, completes the circuit, marvelling at the highly-responsive DAS technology. VIEW OUTDOOR Adidas: Green Light Run Adidas Japan created The Green Light Run Tokyo in March 2017 to celebrate the opening of the Brand Core Store Harajuku the brand's first store focusing specifically on city running. The Green Light Run offered an opportunity to complete a 42.195km route through the world's most populous city. Tokyo has a staggering 15,772 signals compared to NYC's 12,460 and London's 6,252 - making it near impossible to complete an uninterrupted urban run. VIEW THE CONCEPT Seem: The Family Way Seem was developed based on nearly 200 clinical trials conducted under the supervision of infertility treatment specialists. Seem's microscopic lens captures the image of sperms that are too small to see with the naked eye, and outputs it as a video image, which will be automatically analyzed by a pre-installed program on a smartphone to display the data of sperm concentration and motility. In order to communicate Seem's user benefit, i.e. reduction in the duration, cost, and stress of infertility treatment achieved by men's early participation, we uploaded a documentary movie showing the stories of multiple couples. VIEW THE CONCEPT  Yahoo Japan, doesn't want the busy people of Tokyo to forget or diminish the impact that the 2011 Japanese earthquake and tsunami had. To dramatise how high it was Hakuhodo Kettle created reached an outdoor poster and placed it on the Sony building in Tokyo. The poster demonstrated the devastating height of 16.7 meters. To allow people to comprehend just how gargantuan that height is, Yahoo! Japan's billboard highlights the how high the wave reached. VIEW OUTDOOR VIEW TRANSLATION Geriatric Health Services: Ton Ton Voice Sumo As people get older their throat function declines. It becomes more difficult to breathe and to swallow food. The best way to recover throat function is increased vocalization. However, the rehabilitation for this is not fun at all, and therefore the elderly reluctantly used their voices at Hitorizawa health services facility.We developed a fun method of rehabilitation"TON-TON VOICE SUMO" in cooperation with occupational therapists. The sumo ring vibrates with the px-layers' voice as they say "TON-TON",meaning "Go! Go!"which then moves the sumo wrestlers in this mechanism. Choking is the leading cause of accidental death in the elderly, according to annual report of Japan ministry of Health, Labour and Welfare. To prevent this, we had discussions with occupational therapists and found out increased vocalization improves throat function. To maximise elderly's interest, we chose the most popular sport for them, Sumo wrestling, as a base of this rehabilitation.VIEW OUTDOOR  Johnson & Johnson launched the Band-Aid "Kaiteki-Plus" (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product's effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned "finger-tutter", he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn't ask for a more dynamic product demo. Agency: BBDO Japan.VIEW THE SPOT  How much time do you spend with your family? In this AXA Life Japan campaign Beacon/Leo Burnett Tokyo highlights how a busy work life can impact on the time you spend with family.VIEW THE SPOT « First « Previous Next » Last » 2 of 8 |
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