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Seen and noted
Filming the sun, using the sun âFilming the sun, using the sun.â The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. See: http://panasonic.net/eclipselive/VIEW THE CONCEPT The high life with Jack In conjunction with The Sound Campaign, who manages Jack Danielâs music activities in Australia and throughout Asia, The Creative Shop has designed and developed another unique digital brand activation device for the music festival environment, this time for Brown-Forman Japan. Working with Jack Danielâs brand positioning, The Creative Shop (TCS) has created a bespoke interactive, digital photo unit known as a âHigh-Life Kioskâ, wherein consumers are able to selectively place themselves into the background of three premium Jack Danielâs experiences, and take digital portraits of themselves. From being a VIP customer in a Jack Danielâs bar, to being featured as a celebrity bill poster, all the way through to seeing their faces among bright lights as a rock ân roll star, consumers are able to take fun images of themselves directly from the kiosk, then upload and share with friends via Facebook. The Jack Danielâs High-Life Kiosk will be featured at a series of music events throughout Japan, including but not limited to; Rock-In Japan, Rising Sun and Summersonic 2012.VIEW IDEA A sight for peeping toms Here's one for the boys! Have ever bent yourself in front of a TV trying to peek from underneath? Or wanted to? This new Axe Dry website from Bascule Inc, Japan turns on your PC webcam and uses a revolutionary multi-angle system or "Hot Angle".VIEW THE CONCEPT Me the musical on Facebook Facebook users have a fun new way to experience the popular social media network thanks to Intel's "Me The Musical."Intel's "Me The Musical" creates a personalised animated movie created by projector, Japan which takes Facebook users on an entertaining journey, via song and dance, through world events.It begins with the user's date of birth and moves through a series of musical scenes which draw on the key themes of each decade from the 1950s to today. Along the way, it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.VIEW THE CONCEPT Uniqlo pin Pinterest To promote "the ultimate functional wear" that keeps you cool and dry while exercising, Firstborn created the first-ever branded mosaics on Pinterest.VIEW THE CONCEPT  To censor Japan is to surrender Japan is the headline in this ad for Greenpeace for Phibious, Japan VIEW THE AD Millions of flowers adds colour to Sony Bravia spot Sony Bravia is all about vibrant colour and the latest TVC from Luke Savage at Flying Fish gives you a glimpse into a world with lashings of it. To transform the landscape with millions of flowers a mixture of techniques was enlisted including beautifully filmed plates and the compositing of real and CG elements.VIEW THE SPOT Like Escher in the air JAL (Japan Airlines) Social Block Art is launched through Tokyu Agency, Tokyo in celebration of JAL's new route in service, Tokyo-Boston. It is a social game to build airplanes and towns with users around the world by pieces of blocks.VIEW THE CONCEPT Bare your sole Making stupid faces on a webcam is pretty close to a natural state of being. It's the first thing kids, old people and idiots do when they sit down at a computer. And the evil geniuses at Wieden Kennedy, Tokyo and Nike somehow managed to make it even more fun.Nike Free Face actually launched in Japan this week, but it's also available as a web app anywhere. It lets you contort a 3D version of the apparently-super-flexible Nike Free Run sneaker by making weird faces at your webcam. That's it. Scrunched up face, scrunched up shoe.VIEW THE CONCEPT Share the bike share the music Hakuhodo Tokyo launch a bicycle sharing service by creating a new bicycle accessory the turntable rider which converts a bicycle into a musical instrument. The two wheels, become jog wheels.The handbrakes, become sound pads. Mix and scratch at will. Mixing two youth cultures : DJing and BMX, with interactive technology, TURNTABLE RIDER transforms the COGOO bicycle into a vehicle of communication to urban youth leveraging the fun of bicycle sharing.VIEW OUTDOOR  This ad from Grey Tokyo communicates that TOKU-CHAN Korean BBQ tastes too good and appealing, even a herbivore becomes carnivorous.VIEW THE SHEEP AD VIEW THE TONGUE AD Brother & Sister test Walkman Brother & Sister will take the Walkman Z1000-series to the trail. They will test its 'Real-sound', 'Wireless function' and 'Android feature'.Site from Birdman, Tokyo VIEW THE CONCEPT  This Grey Tokyo ad communicates that TOKU-CHAN provides you with the best delicious Korean BBQ meat with less fat.VIEW THE AD African lion escapes Japanese zoo for Korean BBQ The lion in the zoo runs away to go to TOKU-CHAN in order to communicate that TOKU-CHAN provides the best BBQ with you. Print by Grey Tokyo VIEW THE AD Zeniya Pawn: Film Best of Show at Asian AdFest Campaign of 4 commercials for Zeniya Honten (a chain of Pawn shops in Japan) from T&E Inc. The campaign has just won Best of Television at this week's Asia Pacific AdFest.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT A popup you'll want to see The Ultrabook POP UP THEATER from Party Tokyo is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook.A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.VIEW THE CONCEPT How to control a helicopter from your smartphone The AR.Drone is the world's first 4 prop radio controlled helicopter piloted by a smartphone. We had one simple challenge. Get consumers to understand this unreal innovation.Rather than explain how this product works, Beacon Japan wanted as many people as possible to have this new type of flying experience. So we developed a banner ad which lets consumers virtually experience what it feels like to "maneuver a drone with a smartphone". Awareness of the AR.Drone soared. We achieve 3 times the level of click through expected from banner ads on livedoor.jp, one of Japan's major news portal sites. VIEW THE CONCEPT A yen for running Nike Japan will host a running event "RUN TOGETHER" on March 11, 2012, the first anniversary of East Japan Great Earthquake. Site created by Wieden Kennedy TokyoVIEW THE CONCEPT Splitting a tile is as easy as splitting chopsticks Grey Tokyo wanted to effectively communicate that by going to a Karate Class you will become stronger.Idea: Hold a chopsticks sampling at a eating place near the Dojo.Have people experience the powers of Karate by showing how tile breaking is as easy as splitting chopsticks if they take Karate classes!VIEW OUTDOOR  To inspire parents of children between 3 to 12 and make them enroll their children in Karate school.Given the situation where Karate is considered outdated and boring compared to soccer and baseball,the challenge for Grey Tokyo was to spotlight Karate as a captivating activity.We were able to convey that if a child learns the skills of Karate, he or she will be able to be as strong as their favorite anime hero. We have succeeded in enticing children who have stopped to look at the poster.VIEW THE BOY AD VIEW THE GIRL AD The balance of brightness between black & white Since the Japanese mobile phone market is very saturated & Market needed to show its uniqueness not only in retail services but also in the brand design itself. To illustrate this Hakuhodo Japan designed the retail shop interior by only depicting the balance of brightness between black and white, without any heightened colour.VIEW THE IDEA Work out the eooGgl puzzle The Google Puzzle is the interactive puzzle developed with Hakuhodo and Japan's famous quiz developer SCRAP. Users are challenged to solve various puzzles designed around Google products.VIEW THE CONCEPT A front row seat at the fashion parade The Japanese clothing brand launched their new collection with a special Tha created website called the Uniqlo Innovation Project. Here we can see the brand's products as on a online catwalk. The items characteristics are highlighted with minimal animations and icons. The clothes on the models are moving only to show off the product features.VIEW THE CONCEPT Wear clothes save the planet UNIQLO is pleased to introduce Super Cool Biz, a stylish new way to work through the anticipated summer power shortages in cool comfort. This new style takes the Cool Biz campaign a step further by providing more style choices with greater functionality than ever before. UNIQLO Super Cool Biz will help you stay stylish while actively saving energy in the hot summer weather.Site created through Dentsu Japan VIEW THE CONCEPT Just like skydivers An HTML5 music collaboration between the band OK Go, the dance troupe and choreographers Pilobolus, and Google and Hakuhodo Tokyoâyou can embed your message in a music video and have the band dance it out.VIEW INTERACTIVE DETAILS Get your twitter side together and win Hakuhodo created a football game called "SHOOTTER" that can be played by any Twitter user. Not only can you play against your friends, but against celebrities like Lady Gaga and Christiano Ronaldo. The more followers an opponent has, the stronger they become. Hakuhodo made the game very simple to gain access from a wide audience. Just select a Twitter user as your opponent, and make your shot.VIEW INTERACTIVE DETAILS The Axe cure for shyness The Axe Tower is an interactive 3D movie created by Bascule/ Robot Japan that AXE provided for Japanese shy boys that cannot declare their love to their favorite girl with courage.VIEW INTERACTIVE DETAILS Galaxy at 100,000 feet GALAXY SII attached to space balloons will be launched to the 100,000 feet altitude stratosphere. The highest real time social media communication will be live on Ustream. Letâs tweet, look up and share hopes.Site from Hakuhodo,TokyoVIEW INTERACTIVE DETAILS  The Cox and Savage show for Reebok Easytone shoes from Saatchi & Saatchi/Fallon Tokyo VIEW THE TRAILER VIEW THE FIRST EPISODE VIEW THE SECOND EPISODE VIEW THE THIRD EPISODE Elevator sliced open Grey Tokyo used the elevator as a medium. Kagatani knives cut through any food in half with ease and precision. As a way to convey its proficiency the agency utilized the opening and closing of an elevator door.VIEW THE OUTDOOR  Walking in the station pedestrians experience the characteristics of bifocal eye glasses but Grey,Tokyo displayed a 3D train station poster where you can see two views depending on the angle direction you are seeing it from. The distant view is Mt. Fuji and the near view is a book.VIEW OUTDOOR  Grey Tokyo goes to very cold waters in this print ad for Washin Opticians VIEW THE ICEBERG AD VIEW THE EAGLE AD VIEW THE LEOPARD AD VIEW THE OWL AD  A Valentine's Day ad from BIS, Tokyo for Godiva chocolate done in a minimal, unexpected way.VIEW THE SPOT The toughest phone you'll own No sweat even if you drop your phone in severe situations. G'zOne TYPE-X can survive any sweating tough situation, offer you a safety that no other smart phone carries. You'll see how tough it is in this site developed by Pyramid Film Quadra, Japan VIEW INTERACTIVE DETAILS Axe those twitter followers Promotion site for the new men's body soap from AXE. The campaign by Bascule, Inc/Robot Communications Japan delivers a mockumentary movie about the last "SUNSUKE (Bathhouse attendant)" in Japan, interactive movies that remove your twitter follower's accounts and wash them. VIEW INTERACTIVE DETAILS  The delicate, true emotions of a young couple as they make the biggest decision of their life, buying a house, are described in the form of their three alter egos in this campaign from Hakuhodo Tokyo.VIEW THE CAMPAIGN  Directing collective The Colony lenses new spot starring actor Tony Leung for Fuji Xerox's new eco-friendly LED printers.Agency: Dentsu Y&R Tokyo.VIEW THE SPOT Nikon captures the day Ever wondered what today meant in another time? This Day is a campaign created by Birdman Tokyo for Nikon which showcases images taken at specific dates in the past that makes today a little bit more special. VIEW INTERACTIVE DETAILS « First « Previous Next » Last » 7 of 8 |
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Shot on location in Tokyo for W+K Tokyo