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Seen and noted
3D from London to Israel For the first time in the world, a live performance, broadcasted in 3D on a fixed line, between two continents. The performance was screened in Israel in front of the general public.The agency involved: Promarket Tel Aviv.VIEW OUTDOOR Put some zip in your love life For Tu B'av the Jewish Valentine's Day Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There's only one thing women can't do alone zip up.Two weeks before Love Day, McCann Erickson Tel Aviv got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. VIEW OUTDOOR VIEW PRINT  Newpan is the No. 1 electronics retailer in the country The ad from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv refers to the famous biblical story when Moses did the impossible and brought water out of a rock.Here we used honey instead of water as honey is a traditional food eaten on Rosh Hashana (the Jewish New Year).The line:The things we'd do for you. Happy New Year. Newpan ServiceVIEW THE AD  As summer temperatures soared, BBR Saatchi & Saatchi brought the cool relief of chilled spring water to thousands of sweltering passers-by in downtown Tel Aviv. Giant water coolers were embedded into a 140-meter long billboard that featured imagery from the water's sourceVIEW OUTDOOR The blind without tears How do you create awareness for the blind in the simplest and punchiest way possible without creating an eye-weeping ad? Agency: Websense Group, Tel Aviv VIEW INTERACTIVE DETAILS Did you ketchup with this firey billboard in Tel Aviv? For the launch of Heinz new Hot & Spicy Ketchup with Tabasco, Shalmor Avnon Amichay Y&R Interactive, Tel Aviv created this ignitable billboardVIEW OUTDOOR If you can read it you could be our person The brief:Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers.The insight:Shalmor Avnon Amichay Y&R Interactive Tel Aviv decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages.The solution:We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. VIEW INTERACTIVE DETAILS The ideal time to call the the doctor Maccabi Healthcare Services launched a new iPhone app,that allows you to book an appointment with a doctor from anywhere at anytime.Print by TBWAYEHOSHUA Tel Aviv.VIEW THE AD Where in the world will you wish from SABON, a Luxury Body and Bath Fragrance chain founded in Israel, with 90 branches all over the world including NY, Tokyo, Amsterdam, Rome and Tel Aviv.The goal of Shalmor Avnon Amichay Y&R Interactive Tel Aviv was to communicate one of SABON's core valuesVIEW INTERACTIVE DETAILS Not just a homepage but a home Shanti home is an organization that gives shelter to youths and keeps them off the street. They need additional funding to continue their actions, but people aren't quick to open their wallets. So agency Twisted Israel built a website using a popular search engine and asked for just one thing make this website your homepage. People could continue surfing the net and donate regularly by simply clicking on the sponsored links. The agency were simply selling add space using the old "pay-per-click" formula with the proceeds going directly to "Shanti home".VIEW INTERACTIVE DETAILS  Print ads for the 'levinvest Pocket' campaign from Orso, Tel Aviv.VIEW THE FOREVER GREEN AD VIEW THE GLASSES AD VIEW THE TWEEZERS AD Awesome website PornsOK Jacko's backHow much are creative directors really worth? To convey the message that Elite's Chocolate Fingers are packed full of colourful candy pieces, BBR Saatchi & Saatchi, Tel Aviv built a huge dispenser feeding into a Chocolate Finger and attached it to one of Tel Aviv's busiest pedestrian bridges.VIEW OUTDOOR  A husband tries to sneak out at night in this BBR Saatchi & Saatchi, Tel Aviv spot for ACE.The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.VIEW THE SPOT A cosmetic solution for domestic violence Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.Ad from McCann Erickson, Tel Aviv.VIEW THE AD Online offline copywriter With the borders between digital and traditional advertising blurring, Shalmor Avnon Amichay Y&R Interactive Tel Aviv decided to look for a copywriter who could handle both worlds.This started a debate among the Israeli advertising community about what is more important, Online or Offline. VIEW THE SPOT  Shimoni Finkelstein Draftfcb,Tel Aviv campaign on behalf of Adam Le Adam, a charity for the Elderly, had the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. PLAY THE SPOT Starting with Abraham KetaKeta offer Israel's point of view on the Middle East conflict in an entertaining yet informative way, covering 4000 years in about 4 minutes. VIEW INTERACTIVE DETAILS  6 months project: collecting cars, welding, completing and erecting the structure 80 cars that crashed in accidents 15 tons worth of metal 20 meters tall giant bottle shaped urban construction 1 of the country's busiest highways and intersections 1,000,000 people exposed to the message every day (the bottle will be up for a period of 3 months)1 message:"Don't drink and drive" Agency: Shalmor Avnon Amichay Y&R Interactive, Tel Aviv VIEW OUTDOOR Grab a chair The Brief for Shalmor Avinon Amichay Y&R Interactive Tel Aviv :Bezalel wanted to start a conversation with prospective students, long before they went out "shopping" for art academies. VIEW INTERACTIVE DETAILS To launch the Mercedes C-63 AMG sports model Shalmor Avnon Amichay Y&R Interactive, Tel Aviv focused on its most exciting feature: its acceleration speed. 0 - 100 km/hour in 4.5 seconds flat. PLAY THE SPOT A social stunt "Cause for concern", is an avant-garde satirical sketch show, that was about to start its second season on Israel's Channel 10. Unfortunately, it was stuck in a very bad time slot: Saturday, 11pm. Plus, due to the Channel's financial issues, it got absolutely no promos, no PR and no advertising budget. McCann Erickson decided to ask Israel's 15 most popular bloggers to advertise the new season, for free. VIEW INTERACTIVE DETAILS  To dramatize the insight that it is almost impossible to focus on two things at once, Shalmor Avnon Amichay / Y&R Interactive Tel Aviv superimposed two visuals VIEW THE AD Sucking up cookies The challenge: Prove that Vax's new vacuum cleaner is more powerful and healthier than any other. The idea from Shalmor Avnon Amichay /Y&R Interactive Tel Aviv :Build the first vacuum utility banner capable of cleaning your computer from the inside by sucking out the "bad cookies" that slow down your PC and internet surfing speed.The solution:We wrote a code that identifies the bad cookies on your computer and cleans them out with a click on the banner. The banner also reports how many cookies were deleted. VIEW INTERACTIVE DETAILS Cheer up a sad friend Got a sad friend on facebook? Yellow convenience stores via McCann Erickson Israel created this facebook campaign to cheer them up. VIEW INTERACTIVE DETAILS  Last Drop from the Heinz container in a print ad from Shalmor Avnon Amichay Y&R Interactive Tel Aviv VIEW THE AD  Colgate floss print from Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv. VIEW THE CHICKEN AD VIEW THE BEEF AD VIEW THE BROCCOLI AD  Effective nappies means a better night's sleep for your baby. A print campaign from BBR Saatchi & Saatchi Tel Aviv to show that your baby will sleep dry and uninterrupted with Pampers so their dreams won't have to end abruptly. VIEW THE AD  ML, a plus size fashion brand, believes that with all due respect for size 0 - curvy women are harder to resist so McCann Erickson Tel Aviv did the spot . VIEW THE SPOT « First « Previous Next » Last » 18 of 20 |
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The Sun Doesn't miss. Go to the beach protected.Outdoor by TBWA\YEHOSHUA, Tel Aviv.
Print from Shalmor Avnon Amichay Y&R Interactive Tel Aviv 
Shalmor Avnon Amichay Y&R Interactive Tel Aviv commercial for Yotvata 
McCann Erickson, Tel Aviv print.
Bezeq International website through ACW Grey Tel Aviv 
Print work for Ha'eer Bevarod Gay Magazine from ACW Grey Tel Aviv.
A print competition aimed at Creative Directors in Israel.
Print from ACW Grey Tel Aviv 
A rotating billboard from ACW Grey Tel Aviv 
ACW Grey Tel Aviv outdoor to help stop domestic violence 
A Direct Insurance poster from Shalmor Avnon Amichay Y&R Interactive, Tel Aviv.