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Seen and noted
Energy button Strauss wanted to introduce their new Energy bar.Shalmor Avnon Amichay/Y&R Interactive Tel Aviv took the small, nearly unnoticeable low battery icon that pops up on your laptop screen when the battery is low.We took this icon, enlarged it so it would be noticeable, branded it with "Energy" and turned it into a media.This way, "Energy" reminds you to charge both your battery and yourself. VIEW INTERACTIVE DETAILS  Stella Artois.Perfection has its price as demonstrated in this ad from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv . VIEW THE AD Only a dummy could pick the difference Look what color can do in this billboard from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. VIEW OUTDOOR  Thousands of women in Israel are held against their will in the prostitution industry. Don't be an accomplice says McCann Erickson, Tel Aviv, Israel. VIEW THE AD  Look what color and Shalmor Avnon Amichay /Y&R Interactive Tel Aviv can do:It can even give you free parking! VIEW OUTDOOR No water onlne Lake Kinneret (the Sea of Galilee), the only large freshwater source in Israel, is suffering from a dangerously deteriorating water level. The lack of rainy days in hot Israel, combined with a drought year, resulted in the lowest Kinneret water level in years â endangering drinking water supply for the entire population. McCann Erickson, Tel Aviv had to make the Israeli public more aware of the problem, and by that reduce national waste of water.The Solution:Meeting young people in an unexpected place â Twitter. We launched perhaps the saddest Twitter account âKinneret Statusâ â and developed an application that automatically pulls the daily water level from the government's Water Authority. Followers, who were used to reading funny tatus updates written by their friends, suddenly started receiving status updates from the most important lake in the country. VIEW INTERACTIVE DETAILS  EPS Stability System will help you avoid a close encounter with the air bag.Print from Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv. VIEW THE AD It's bad news which ever way you look at it About L.O. Combat Violence Against Women began its activities in 1977. The organization has brought about change in the attitude and awareness of the Israeli society to the problem of domestic violence.Print from McCann Erickson, Tel Aviv VIEW THE AD Guns and perfumesThe world's largest bookshelf Title: Restore the status of books to their past glory. Problem: In recent years, competition between bookstores in Israel has lead to savage price wars which have brought the status of books down to an undignified low. Very quickly those wonderful items we held so dear began to lose their value and turn into nothing more than commodity items. Books had become cheap and status-less. Objective for Shalmor Avnon Amichay/Y&R Interactive Tel Aviv: Reclaim books past status and change the public discourse from being about the price of books to a place of substance. VIEW INTERACTIVE DETAILS  McCann Erickson, Tel Aviv says we need to hear what's between the words if you encounter a kid's sign of distress, don't ignore it. Tell us. VIEW THE AD  The Shimoni Finkelstein Draftfcb Tel Aviv campaign on behalf of Adam Le Adam, a charity for the Elderly, had the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. VIEW THE AD Casspi captures the nation Leading online news site from Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv gave tens of thousands of fans a platform to share their support for Israel's 1st NBA player. ynet, Israel's leading online news site collaborated with fans of Omri Casspi, the 1st Israeli player in the NBA, in an attempt to get him into the 2010 All Star games. VIEW INTERACTIVE DETAILS Early test in early horoscope In order to raise awareness for breast cancer McCann Erickson Tel Aviv initiated a cooperation with several daily newspapers and went up with the campaign One in Nine. We took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with "Early detection of cancer can save lives. Get yourself tested". VIEW THE AD  To demonstrate Yellow Pages classification "X-ray" Shalmor Avon Amichay/Y&R Interactive Tel Aviv made the word "X-ray" visible only when turning the page in the magazine while exposing it to a source of light,in the exact same manner that a real x ray is read by a radiologist. VIEW THE AD Chocolate for broken hearts The Challenge for McCann Erickson, Tel Aviv to promote the new Tnuva Chocolate Dessert the perfect cure for a broken heart using a tiny media budget.The Insight: When subscribers to online dating websites are absent for a long time, and then sign in again it always means they were dating someone, and then broke up.The Solution: Subscribers to Israeli JDate, who signed-in after a minimum of 7 days absence got a personalized banner, offering them a cure for their broken heart: a free Tnuva's Chocolate Dessert! VIEW INTERACTIVE DETAILS  Elmex wanted Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv to promote their anti cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. VIEW OUTDOOR  Initiative based campaign from BBR Saatchi & Saatchi Tel Aviv for the Auto Depot chain, inviting customers to a free winter safety check. VIEW THE AD  Print campaign from BBR Saatchi & Saatchi Israel to advertise the hi-end sound system that comes as standard with all 2010 Ford Focus models. VIEW THE AD The SDIA Project The Israel Aids Task Force asked Y&R Tel Aviv to continue their efforts to put Aids back on the public agenda. The Agency decided to use the power of Radio. The idea was to demonstrate Aids infection through "infecting" the country with a hit pop song. "Sdia", a new mysterious band, released a new song named "Going all the way", about a girl with easy virtue. The catchy song was played on all radio stations in the country and started to spread immediately. Within 6 weeks, some amazing things happened: for the presentation video please go to: http://www.youtube.com/watch?v=VS6ja0lSgfA&feature=related  Too many people eat on the street in this radio spot from Shalmor Avnon Amichay / Y&R Interactive Tel Aviv PLAY THE SPOT  ACW Grey Israel print campaign for Schweppes VIEW THE PAUL SIMON AD VIEW THE HUGH GRANT AD VIEW THE MICHAEL JORDAN AD  SHL Telemedicine heart monitoring by phone that follows every heartbeat in your life Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv. VIEW THE SPOT  The first nation branding campaign for Kosovo kicks off with an inspiring 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations. The film focuses on the collective spirit of the youth of Kosovo in building their new country - apt for a nation that is one of the youngest in the world and which has the youngest population in Europe. The ad closes with the strapline: 'Kosovo The Young Europeans' VIEW THE SPOT  To position HOT as the cable TV network with the best shows and the hottest stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them. The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. VIEW THE AD  6 sec. sponsorships from Shalmor Avnon Amchay /Y&R Tel Aviv VIEW THE GOLF BALL SPOT VIEW THE SNOOKER BALL SPOT  Perk up your ears - Radio advertising works so says Shalmor Avnon Amichay /Y&R Interactive Tel Aviv VIEW THE SPOT  The global swine flu pandemic serves as an unlikely yet effective backdrop to this latest TV spot for clothing brand TNT, created by BBR Saatchi & Saatchi Tel Aviv. The ad casts enfants terribles duo Alice Dellal and Josh Beech as the world's sole survivors in this post-apocalyptic, 'what if' scenario. The commercial ends with the tagline, 'Winter 2010?' VIEW THE SPOT  The objective for Shalmor Avon Amichay/ Y&R Interactive Tel Aviv was to confront people with the harsh reality that homeless people experience everyday searching for something to eat and to raise awareness to "JAR" a non profit organization supplying food to the needy. VIEW THE AD Briefed with positioning the Moulinex Blender as 'the best food processor in the world', and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique radio campaign - specially 'mixed' by the advertised product. PLAY THE ONE SPOT PLAY THE TWO SPOT PLAY THE THREE SPOT  To launch the new Yotvata chocolate milkshake Shalmor Avnon Amichay /Y&R Interactive Tel Aviv decided to shake things up. VIEW THE AD  Chocolate and confectionary brand Elite launched a new line of chewing gum called MUST Long Last, whose taste lasts much longer than that of regular gum. The brief for BBR Saatchi & Saatchi Tel Aviv was to create a small budget print execution as part of a 360 degree campaign to launch MUST Long Last and drive home the long-lasting taste message. To do this, we put a series of small ads in the second-hand section of Israel's leading newspaper, Yediot Ahronot. A contact number dialed through to a recorded message containing information about the product. 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