Seen and notedFloward: Cowboy
Works like magic
Everyone has a soft spot for a gift, no matter who they are. Whether it's an angry mom, a disapproving boss, an ex who hasn't moved on, or even a formidable queen with a penchant for cruelty, a gift has the power to work its magic on anyone. At Floward, we believe in the transformative power of personalized gifts. VIEW THE SPOT Lipton: Extend The NightNana: Taboo Notes
The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And this shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate.
VIEW THE 3 SPOTS Cobone: The Happiest Man On The Planet
Meet the "World's Happiest Man," a person who faces life's ups and downs with a constant smile. Whether it's a frustrating day or an embarrassing moment, nothing gets him down. .
VIEW THE SPOT One Zaabeel: Urban Resort
Production company electriclime and Kerzner International have unveiled Dubai's iconic One Za'abeel in a powerful new film.The spot, directed by British filmmaker Hopi Allard, celebrates the landmark and its breathtaking visual delight by doing justice to the enormity of this epic new addition to the Dubai skyline.One Za'abeel is home to One&Only's first urban resort, the first SIRO fitness and recovery hotel, and the world's longest cantilever, The Link a futuristic boulevard floating 100m above the city.
VIEW THE SPOT Samsung Galaxy S24: The Breakup
'The Breakup Edit' showcases the newest AI-powered Galaxy S24 Series as it helps make heartbreaks a little easier to forget.
Agency: Cheil Dubai. VIEW THE SPOT NBA: Nets For Change
Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat.Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, "Nets for Change".
VIEW THE SPOT Easypaisa Audio:Nikahnama
Islamabad: In a historic move that shatters taboos and empowers women, Pakistan's leading digital financial services platform easypaisa has unveiled the "Audio Nikahnama," a groundbreaking initiative that provides women unprecedented access to their crucial matrimonial rights.
VIEW THE CONCEPT Puck: Selfless Shelves
Puck, a Middle Eastern dairy company and a long-time ally of women across the region, is providing the means for Lebanese women to earn a steady income independently with the "Selfless Shelves" initiative, created with agency partner, FP7McCann.
VIEW THE SPOT Nissan Middle East: Defy Ordinary
In a showcase of digital artistry, Nissan Middle East has recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence.
VIEW 3 OUTDOORS Home Centre: The Creature
Titled 'The Creature', the film tells a story about a topic that is rarely touched upon by other brands in the region. It shows the two protagonists facing coldness, indifference, and apathy while in pursuit of their goal. This is a story of doubt, rejection, and pain. Yet, a tale of persistence, courage, and acceptance.
VIEW THE SPOT BMW: iJack Photobomb
Did we photobomb every charging station listing on Google Maps with our electric cars? Of course, we did. You can call it crazy. We call it the BMW iJACK. When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging, so potential buyers look for nearby charging stations first.
VIEW OUTDOOR Jeep: Aurora
As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and itâs a badge of honor to proclaim we didn't make this campaign. They did.
VIEW THE 6 ADS Standard Chartered: Priority Savings
How is a Standard Chartered Priority client treated? Heres three print ads to show you
VIEW THE 3 ADS Jeep: We Don't Make Jeep You Do
Jeep and Publicis Middle East just dropped their latest campaign "WE DON'T MAKE JEEP. YOU DO", and it's not your typical car ad. Forget the polished production studios, Jeep let the community take the wheel. Posters, digital outdoor displays, social media reels, stories, soundbites, and even the main film
VIEW THE SPOT Nissan Middle East : Keep Asking Why
Don't end up like Ravi and Khalid, who knows better now. Keep asking why and buy Nissan Genuine Parts. This campaign is supported by Dubai Police.
VIEW THE 2 SPOTS Etihad Airways: The Final Mission
Etihad Airways, the UAEâs national airline, revealed an electrifying stunt in celebration of its collaboration with Paramount Pictures on the worldwide launch of the highly-anticipated film Mission: Impossible Dead Reckoning Part One. In the adrenaline-fueled video, Etihad Airways performed a stunt that had never been done before. In collaboration with Paramount, Etihad put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 193 km/h through the air. To pull it off, Etihad Airways, together with their advertising agency Impact BBDO, launched a global search for professional skydivers
VIEW OUTDOOR Pizza Hut Melts: #Not4Sharing
Pizza Hut has always been synonymous with sharing-a concept deeply embedded in the region's customs, culture, and heritage. Given the importance of hospitality and generosity in this context, the notion of not sharing may appear unorthodox. Nevertheless, Pizza Hut Melts seeks to empower individuals to unabashedly enjoy their food without the obligation to share. To do so, the campaign, developed by Publicis Middle East, employs the hand slap-a spontaneous gesture to prevent someone from taking one's food in a light-hearted and humorous manner-as a creative tool for communicating #Not4Sharing.
VIEW THE SPOT Kit Kat: Road
Breaks (or punctuations) can make or break the sentence.
Instructions like: "Slow workers ahead", "Caution camels close the gate" "Smoking food or pets are not permitted", are as confusing as they are hilarious without the punctuation marks. KitKat is here to remind us of what we tend to forget: Breaks matter. VIEW ROAD OUTDOOR VIEW CAMELS OUTDOOR VIEW SHOP OUTDOOR VIEW FOREST OUTDOOR VIEW TOILET OUTDOOR Make Up Forever UAE: Focus On Me
MAKE UP FOR EVER Middle East launches its 'Focus On Me' campaign, collaborating with CRATER, the creative visual production house, who produced a series of films and stills to introduce the brand's all-new HD SKIN Foundation line. The content that was launched during the Holy Month of Ramadan was conceptualised and directed by CRATER represented director duo, SOVEREIGNS (aka. James Hulbert and Simon Morehead)
VIEW THE SPOT Bridgestone MEA: The Lane Change Song
Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful.
VIEW THE SPOT KitKat: Kisses
KITKAT, the iconic chocolate brand, has launched a new campaign that offers people a much needed break from those unfortunate scenarios we've all fallen victim to. Agency: Publicis Middle East
VIEW THE KISSES SPOT VIEW THE BARBERSHOP SPOT inDrive: Light The Light
According to a recent UN study, a staggering 63% of individuals do not feel safe walking alone in their area in the dark. Further insights show that most people instinctively avoid unlit streets and prefer not to wait for their ride in such areas. Because it stands for safer streets, inDrive, the fastest growing international ride-hailing app in 2022, was determined to tackle this problem with its "Light The Night" initiative. In a city-wide takeover, the global mobility and urban services platform has illuminated the streets of Cairo by transforming billboards into light boxes that maximize brightness, prioritizing safety over advertising.
VIEW 1 OUTDOOR VIEW 2 OUTDOOR STC: Baity Battle
The Saudi telecom creates BAITY BATTLE, a Ramadan-inspired map built in Fortnite Creative, where sunrise and sunset times in this custom map sync with the real world to help gamers keep track of time. With shorter working hours and long, active nights, Ramadan sees a significant rise in gaming hours among Muslims. And when players are having fun, they lose track of time.
VIEW THE SPOT Abdul Latif Jameel Motors:Essence Of Togetherness
Abdul Latif Jameel Motors returns this Ramadan with a film conceived by agency Serviceplan Experience, that captures the essence of togetherness during the Holy Month. Building on the success of last year's heartwarming campaign, the new film is set in Riyadh and continues the story of a family getting together for an iftar at their farm.
VIEW THE SPOT Toyota: Veloz
electriclime have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota 'Veloz'. Directed by Damiano Fieramosca and shot in Riyadh, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides.
VIEW THE SPOT Babyshop: ColourCheck
Babyshop creates the first set of double-sided coloured pencils dedicated to help spot symptoms of colour blindness in young kids. In the world, around 300 million people are colourblind. Most colourblind people find out about their condition at a much later stage in their lives, making simple everyday encounters for children, such as picking fruit and crossing the street, difficult. This can be very confusing for children and debilitating for parents. It is even harder to diagnose this condition due to the child's inability to speak or express themselves verbally when very young.
Agency: Publicis Groupe, Dubai VIEW THE AD Anghami: Sole Music
Music is a powerful force that has the ability to transform, entertain, and evoke an entire spectrum of emotion. And while the 5% of the world's population who have disabling hearing loss can't hear music, they can feel it. In fact, many hearing-impaired people today enjoy experiencing music with their other senses, e.g. feeling speaker vibrations through their hands, feet and bodies. For the last 44 years, headphones have allowed most people to experience the joy of portable music, but there has been no equivalent solution for those with hearing difficulties.
VIEW THE CONCEPT Clorox: Mmm Mmm
Directors Stefano & Alejandra are back once again with another visual delight in the latest commercial for cleaning product Clorox. The spot from agency You Experience Dubai, 'Mmm Mmm' is sure to get stuck in your head due to the catchy song that is featured in this playful and bombastic film. As per usual the pair have crafted a fun playground with immaculate production design and top-notch art direction, making for a very pleasing romp through various scenarios, usually evolving people getting into messy situations
VIEW THE SPOT Al-Futtaim IKEA: Couch Counselling
Studies show that furniture shopping remains one of the leading causes of relationship tensions. Al-Futtaim IKEA, the leading Swedish home furnishings retailer in the UAE, took an innovative approach to help couples overcome this challenge and avoid disagreements in the process. With this limited-period activation, 'Couch Counselling', Al-Futtaim IKEA brought on professional relationship counsellors and therapists with whom couples could reserve consultation sessions.
Agency: Impact BBDO VIEW OUTDOOR United24 / Voices of Children / Nova Ukraine / Vostok-SOS: The U
In line with the one-year anniversary of the Russian full-scale invasion of Ukraine, a ground-breaking new website reveals the true impact of the war to date and invites people to bear witness to Russiaâs ongoing crimes. The Undeniable Street View, was formed in partnership with and in support of a collective of Ukrainian organisations (including United24, Voices of Children, Nova Ukraine and Vostok-SOS), is the world's first interactive street-view of a live war zone made from over 100km of raw Street View footage shot by a team of Ukrainian photography experts on the ground in Ukraine.
VIEW THE CONCEPT Clooney Foundation for Justice: Hair is Not a Crime
Women in certain regions are forced to cover their hair in public and face severe consequences for not complying, including incarceration, persecution, and even death. These restrictions are often enforced due to cultural and religious customs, but in some cases, these customs have been taken to an extreme.The Clooney Foundation for Justice launched a new awareness campaign aimed at raising awareness about the restrictions on hair freedom faced by women in many countries around the world.
Agency: FP7 McCann, Dubai VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Babyshop: The ColourCheck Initiative by BabyshopAdidas: Impossible Is Nothing
On December 16th, just before the final matches of the FIFA World Cup Qatar 2022, adidas unveiled its dynamic Beach Club Billboard in Doha, a bold statement that turned the worldâs attention to womenâs football. The activation was located between Doha's two airports on Doha Beach, within walking distance of Stadium 974. It was created to celebrate adidas' biggest football legends, featuring portraits of Pedri, Achraf Hakimi, and Lionel Messi - some of the most well-known names in football - which were carved on the sands of the beach.
Agency: FP7 McCann, Dubai / Jack Morton, Dubai VIEW OUTDOOR BMW: Forwardism Comes Home
Serviceplan Middle East has created this 'Forwardism comes home' campaign for the new BMW 7 Series. In this beautifully crafted film, we see unique metal birds connecting the aluminum sustainably sourced in the region, all the way to the development of the new BMW 7, following them on a journey through some of the most iconic landscapes in the Middle East. In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE's largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum.
VIEW THE SPOT Abu Dhabi Tourism: Big News With Shaq
To announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O'Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq's quirky online personality for some ROFL fun, while the events are the true star of the show.Â
VIEW THE SPOT AnNahar Newspaper: Newspapers Inside The Newspaper
To honour freedom of speech, IMPACT BBDO and AnNahar bring back publications that were shut down due to political failure and pressure. On Monday 12th of December, AnNahar newspaper was unlike any edition it had published in 90 years: each spread inside the daily edition was a different Lebanese newspaper that had ceased to exist in the last two decades or so. In a startling stunt under the name Newspapers-Inside-The-Newspaper, AnNahar used each spread within its daily edition to bring back to life an extinct newspaper,
VIEW THE SPOT Canon: A Masterpiece Camera
Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It's an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon called 'A Masterpiece Camera' showing the smartphone captured in a professional photoshoot using a pro Canon camera. The campaign also celebrates the talent, attention to detail and mastery that goes into professional photography.
VIEW THE SPOT McDonald's: World's First Drive Thru Program
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald's UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE's leading driving school, Emirates Driving Institute, to launch the worldâs first Drive-Thru Program.
VIEW OUTDOOR inDrive: People Driven
Stop yelling at your phone: inDrive launches 'Better deal with real people' campaign. Global ad spots showcase ride hailing app's ability to let passengers and drivers negotiate fares.Have you ever caught yourself standing on the street screaming at your phone: "How much for a ride?! Are you kidding me?!" Your phone has no soul and zero empathy. It doesn't care what price your taxi app displays. You know this and yet here you are yelling. Enter, 'Better deal with real people,' the inaugural international campaign from ride-hailing service, inDrive
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