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Seen and noted
Land Rover in a leap year Land Rover - 366 days of adventure Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours would stand out from the rest? Y&R Dubai wanted to create a calendar that would be useful, highly interactive and would encourage the recipients to embrace their sense of adventure. VIEW THE AD Unusual business takes a site Unusual business ventures are showcased once more in this spot from ideas@work, Mumbai for BigRock.VIEW THE SPOT News on the cup Gulf News, the UAE's leading English daily newspaper, wanted to reach even more readers and convert them into subscribers.Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%. Since fresh news goes well with fresh coffee, Y&R Dubai adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The âHeadline News' Cup Sleeve. VIEW THE AD Peel off another dress A simple representation of how the product keeps the color of the fabric intact with every wash, depicted visually by DDB Dubai/ DDB Tribal Dusseldorf as if it's like discovering a new garment every time.VIEW THE PINK AD VIEW THE YELLOW AD VIEW THE GREEN AD The wrong animal can get you in trouble A radio campaign by Y&R Dubai aimed at highlighting the difference between the animal instincts of regular people VS those of Land Rover drivers.PLAY THE TURKEY SPOT PLAY THE FRILL NECKED LIZARD SPOT PLAY THE MANAKIN BIRD SPOT Wash it down with a cup of sand While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. Y&R Dubai wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.VIEW THE AD Bad movie good popcorn This commercial by Y&R Dubai gives a short, video synopsis of a very poorly rated movie. However, it then explains that with delicious American Garden Microwave Popcorn by your side, the quality of the film becomes irrelevant, because youâre able to sit through anything.VIEW THE SURF NAZIS SPOT VIEW THE CANNIBAL WOMEN SPOT VIEW THE SHARKTOPUS SPOT Crisp and white is always right in UAE Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign from for Persil Starch DDB, Dubai have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world. VIEW THE FATHER AD VIEW THE SON AD VIEW THE MOTHER AD How bad is your floor?It's all in the numbers Print and poster campaign from Y&R Dubai to communicate that Mashreq Bank's Private Banking services deliver real returns to its clients.We wanted to write with numbers, since this is the business language of our target audience. This led us to use numbers as typographic elements that spell out the financial benefits of using Mashreq Bank. So when the reader has seen each word, they can understand Mashreq's ability to make returns from numbers.VIEW THE GROWTH AD VIEW THE REWARD AD VIEW THE DREAMS AD VIEW THE SECURITY AD Fly in to Harvey Nichols Y&R Dubai plan to get Harvey Nichols customers to rush down for the sale promotion. VIEW THE MEN AD VIEW THE WOMEN AD The smallest Ikea store With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there's always a solution. To demonstrate this, Ogilvy Action, Dubai built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.VIEW THE CONCEPT Life size cutouts feature in this print Dimitri Daniloff worked with Y&R Dubai and Le Creative Sweatshop to create these new ads for Harvey Nichols - These silhouettes are made of paper... NO 3D!VIEW THE MAN AD VIEW THE WOMAN 1 AD VIEW THE WOMAN 2 AD Reflected glory The Land Rover 4 can tackle any terrain.VIEW THE WADI NAKHR AD VIEW THE HAJAR AD VIEW THE RUB AL KAHLI AD At which mountain will we campPush button pizzaWe take a page out of her look No trees are harmed in the making Crane Paper. Crane 100% cotton papers are made from recovered cotton fibers. You see a cotton garment; we see a sheet of paper. Agency :Kobeso Dubai VIEW THE DRESS AD VIEW THE SHIRT AD VIEW THE BLOUSE AD The dangers of video game violence As part of their child safety drive, Babyshop wanted to create a radio campaign to highlight the perils of video game violence. The crux of the Bates Pangulf Dubai creative execution revolves around the alter-ego of children. Given that extreme violence, and the glamorization and codification of disrespect for the most basic norms that make up human decency are involved in a product that children can use and learn from, parents need to be a part of the decision making process. And this was the insight for this engaging and insightful Babyshop radio campaign.PLAY THE SPOT Patching up a crisis To encourage young people to volunteer for the Red Cross,Y&R Dubai created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture one featuring the victim and the other, a group of Red Cross personnel to bring together despair and hope. VIEW VOLCANO OUTDOOR VIEW FLOOD OUTDOOR VIEW EARTHQUAKE OUTDOOR We see a pattern emerging in Dubai Lowe Mena UAR presents Bloomingdales collectionVIEW THE SHIRT AD VIEW THE CLUTCH AD VIEW THE SHOES AD Get the latest buzzThe hum of washing machine is distinct and at times overpowering. So to dramatise the Quiet Wash feature of the Whirlpool T50 Washing Machine DDB, Dubai brought to life other sounds inside the house you wouldn't normally hear because they be drowned by the din of the washing machine. PLAY THE MOSQUITO SPOT PLAY THE FRUIT FLY SPOT PLAY THE ANT SPOT Stop showing your lifestyle on your clothes When you all stains to stay on your clothes, they will settle in. In this campaign for Persil Gel DDB, Dubai have dramatized and personified this insight. VIEW THE HIGH SCHOOL AD VIEW THE BOULEVADE AD VIEW THE GAS STATION AD How not to die in an alley A campaign from Bates Pangulf UAE to create awareness about asthma and educate on understanding the symptoms just before the attack.VIEW ALLEY OUTDOOR VIEW STREET OUTDOOR VIEW SUBWAY OUTDOOR Invasion of the pest people Bates Pangulf posters for Invaders Pest ControlVIEW ANT OUTDOOR VIEW MOSQUITO OUTDOOR VIEW COCKROACH OUTDOOR From pool to peri peri by the most indirect routeThe brief was to drive awareness for Nando's peri peri chicken restaurants, with particular emphasis on their home delivery service. Y&R, Dubai decided the best way to do this was to convey the 'craving' experience that point when youâre in such desperate need of an immediate Nando's fix that absolutely anything will send your mind wandering in that direction. The idea is expressed in a series of radio spots, each performed in a single take. PLAY THE POOL SPOT PLAY THE CAT SPOT PLAY THE WINDY SPOT PLAY THE MARINA SPOT Sustaining stain protection Day, Dubai says stain won't happen again when household fabrics are Scotchgard protected. VIEW THE ICE CREAM AD VIEW THE COCKTAIL AD Cricket for the forgotten fans Most of the UAE's 250,000 labourers are from India, Pakistan, Sri Lanka and Bangladesh. These men often work long hours in difficult conditions. They spend what little free time they have watching, playing and dreaming about cricket. Ogilvy Action Dubai created a cricket tournament, modeled on the World Cup, which turned humble construction workers into Cricket Stars. The series of trials, practices, group stages and playoffs stretched out over 6 months, culminating in the Grand Finals at the new 25,000 seater Dubai International Stadium - home of International Test Matches.VIEW OUTDOOR Harsh words on the mountain To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners Y&R Dubai created this campaign that re imagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world's harshest places. VIEW THE MOUNTAIN AD VIEW THE ORANG AD VIEW THE RIVER AD Message from the rough Ogilvy Action, Dubai wanted to remind golf enthusiasts just how bad their shots could be and how they can get back on the green by reading our magazine. VIEW OUTDOOR A must see in MuscatSocial drivers Campaign from RTA Dubai to deter drivers from accessing social media sites while driving as distraction is one of the main causes of an accident. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD High shoulders Lady Fozaza's jackets comes with the signature "High Shoulders". The ads shows the effect of these high shoulders on the shoulder pets.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Live at the Livingroom A self promotion campaign for Livingroom Communication that invites potential clients to engage in intelligent conversation with the agency and its consumers with the purpose of bringing brands to life.VIEW THE SIREN AD VIEW THE MOHAWK AD VIEW THE FARMGIRL AD VIEW THE MEDUSA AD VIEW THE SAILOR AD VIEW THE OATS MAN AD VIEW THE CENTURIAN AD Marilyn as a salad Elements cafe has added "hot salads" to their menu. This ad from Livingroom Dubai shows Marilyn Monroe striking her famous pose from "The seven year itch" and the line is the title of one of her other movies "Some Like it Hot".VIEW THE AD Money from UAE for Oranges in Spain These two spots are part of a series created by All About Brands UAE to highlight the many valuable worldwide investments made by Mubadala. VIEW THE ORANGES SPOT VIEW THE KOREA SPOT What the googly eye crowd wants To announce the launch of the new Autumn/Winter 2011 Collection at Harvey Nichols, Y&R, Dubai wanted to highlight the impact this collection has on other people. So we created a special media operation for "The Reaction Collection" and replaced the eyes of people looking at the new collection in our print ads by actual googly eyes stuck on the print ads.VIEW THE STREET AD VIEW THE HOTEL AD VIEW THE RESTAURANT AD Say hello to an old lady Lowe Mena, Dubai use humor and iconic figures from around the world to highlight discounted international business callsVIEW THE AD The power of yellow Print campaign from Lowe Mena, Dubai to highlight the power of yellow in helping you stand out from the crowdVIEW THE CONSTRUCTION AD VIEW THE RESTAURANT AD VIEW THE TIRES AD VIEW THE CAR RENTAL AD Classical ballet from the Royal Opera House The Royal Opera House Muscat ads created by TBWARAAD, Dubai VIEW THE CARMEN SPOT VIEW THE TURANDOT SPOT VIEW THE SWAN LAKE SPOT VIEW THE CARMEN AD VIEW THE TURANDOT AD VIEW THE SWAN LAKE AD |
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Grey, Dubai print campaign for Champion Sprayon 
Print from Y&R Dubai for Land Rover 
A fridge magnet from TBWARAAD , Dubai that orders a pizza when you need it most.
TBWARAAD, Dubai's new spot for the Royal Opera House Muscat
A leading Swiss private bank launches Islamic wealth management through Kobeso, Dubai .