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Seen and noted
Take dad to McDonaldsThe magic of chai latte A couple of lads find there's more in their cups than they imagined. Spot from DDB ,Dubai VIEW THE SPOT You break it you've bought it The annual Harvey Nichols Sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The latest campaign from Y&R Dubai showcases damaged items from the collection that are now owned by multiple people to convey the aftermath of a sale, and the idea of 'you break it, you bought it'.VIEW THE JACKET AD VIEW THE DRESS AD VIEW THE HANDBAG AD Fighting the sand storm A golden desert panorama, silent F-16 fighter jets, a placid sea. Suddenly, a giant, surreal sand tsunami is rising over the horizon, and the United Arab Emirates Armed Forces launch in this spot from Polkadot UAE. VIEW THE SPOT Fashion from a matadorSticky Winston SNOPAKE is Britain's most innovative brand of stationery products. But it's relatively unknown in the UAE. The objective for Impact BBDO Dubai was to launch SNOPAKE in way that sets it apart from other stationery brands. Using thousands of SNOPAKE Sticky Notes, we created portraits of unforgettable British icons in print as well as ambient. The idea allowed us to show the different colours of SNOPAKE Sticky Notes in an innovative and engaging manner.VIEW THE CHURCHHILL AD VIEW THE LENNON AD What hit my windscreen? Golf Digest wanted to create brand awareness at the region\'s biggest golf event. So, how does Memac Ogilvy & Mather, Dubai get golf enthusiasts to pick up the magazine? VIEW OUTDOOR The sign adapts to make a point To create awareness about the Al Noor Training Centre, which helps children with special needs realise their potential and find their place in society Y&R Dubai made innovative use of the globally recognised handicap sign. A vinyl sticker with the relevant elements, ingeniously turned the handicap logo into a magician or basketball player or singer. Driving home the centre's message to curious passers-by, on hundreds of 'mini' billboards across the city.VIEW OUTDOOR Saved by the bottle Nothing changes the woman like motherhood. It brings about habitual changes in the woman, turning her life upside down. Based on this insight, each radio spot from DDB Dubai talks about one such change in her life due to childbirth, while putting it in context with a specific problem-area that new mums go through. Each of the spots refers to the metamorphosis of a woman as a result of the baby's arrival.PLAY THE 2AM SPOT PLAY THE PATIENCE SPOT PLAY THE NOISE SPOT PLAY THE GUESSING SPOT Ready for the drawer To communicate the softening properties of VerNel fabric softener DDB Dubai represented by an exaggerated visual demonstration of how soft clothes become.VIEW THE MR TAREK AD VIEW THE AUNT AGATHA AD No breaking through this safety barrier Thousands of Bridgestone tyres make safety barriers in a campaign created by Impact BBDO, Dubai.VIEW THE SNOWY ROAD AD VIEW THE CLIFF HAIRPIN AD Create your own terrain In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the imagination or spirit of offroading in the real world. So to launch Nissan's latest SUV family, TBWA//RAAD , Dubai took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain -- even ones designed by them.VIEW INTERACTIVE DETAILS No more stains A simple dramatization of the stain removal ability of Clorox for Colors - by showing how it makes stains disappear as effortlessly as they happen.VIEW THE COFFEE AD VIEW THE INK AD VIEW THE KETCHUP AD Laundries Good in Dubai To communicate the LG Steam Direct Drive Washing Machine's'wrinkle free washing' promise, Y&R,Dubai reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.VIEW OUTDOOR Samsung to the rescueThe origin of stains A very simple representation from DDB, Dubai on how easy it is to remove stains - by portraying how light-work is made of a cumbersome task like removing stains to such an extent that its as easy as just lifting the origin of the stains from the clothes.VIEW THE KETCHUP AD VIEW THE INK AD VIEW THE COFFEE AD Bad news for some Whatever is happening in the Middle East, Gulf News promises unbiased reporting and in-depth analysis in these Derek & Priti, Dubai topical print ads VIEW THE MUBARAK AD VIEW THE FAHD AD VIEW THE GADAFFI AD Keeping the cake from the salmon Campaign Title: Flavor Migration Agency: DDB DubaiVIEW THE CAKE AD VIEW THE WATERMELON AD VIEW THE CUCUMBER AD Clorox meets Lego DDB Dubai's simple demonstration of how easy it is to remove stains with Clorox for Colors, represented by showing stains made out of interlocking plastic bricks.VIEW THE INK AD VIEW THE KETCHUP AD VIEW THE COFFEE AD They breed creatives young in Dubai A online film designed by Lowe Mena, Dubai to generate awareness that Gallo Images are the proud sponsors of the Dubai Lynx Young Creatives Competition.VIEW THE SPOT Radio spots gel with the hirsuit Hair gel is part of daily grooming for men. One important reason why men use the product is to look good and attractive for the opposite sex. Playing on this core insight, each of these DDB Dubai radio spots highlight one product benefit as part of a suggestive conversation between two people.PLAY THE HARD SPOT PLAY THE POKEY SPOT PLAY THE STIFF SPOT Ketchup can run but it can't hide Stains like to hide. Ketchup on red. Ink on blue. Mustard on, well, mustard. Vanish, however, doesn't discriminate in these print ads from Euro RSCG, Dubai.VIEW THE KETCHUP AD VIEW THE MUSTARD AD Debug your machine Pifpaf insect repellent gets its target, wherever it might hide in these print ads from Euro RSCG, Dubai.VIEW THE MICROWAVE AD VIEW THE DRAWERS AD Sound bites To highlight the effect of verbal abuse which can sometimes be more damaging than physical abuse. It causes the victims, mostly women, to suffer from life-long emotional scars in the forms of diminished confidence and debilitatingly low self-worth, making them lose control over their own lives.Y&R, Dubai took sound waves created by swear words and turned them into wounds on the abuse victims. Telling a compelling story just by making the devastating scars visible. VIEW THE SLUT AD VIEW THE BITCH AD VIEW THE WHORE AD Strepsils can't say smoking Strepsils doesn't help you quit smoking. But it helps you quit the nasty cough that follows smoking. That's all Euro RSCG, Dubai had to say, except we couldn't say "smoking".Fortunately, the Strepsils Original packaging reminded us of something.VIEW THE AD Underarm bowling Lowe MENA Dubai wanted to create awareness and talkability for Axe's new limited edition variant Googly ( a type of bowled ball in cricket match which was opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.VIEW THE AD Easily indentified pests PifPaf All Insect Killer does exactly what its name says, get rid of a range of pests that invade our homes. Euro RSCG, Dubai chose complex, old-school typography execution, using model-making, to say this in a simple way.VIEW THE COCKROACHES AD VIEW THE ANTS AD VIEW THE SPIDERS AD Strepsils changes genderA lover's quarrel, out and about, has an interesting twist at the end in this Euro RSCG, Dubai.PLAY THE SPOT The Economist recruits animals A new campaign from Memac Ogilvy, Dubai for the economist in the middle eastVIEW THE BULL AD VIEW THE JUDGE AD VIEW THE OSTRICH AD Sand as a partner in the message Memac Ogilvy, Dubai needed an innovative way to promote The Economist in the Middle East, with an idea that had a local insight and was relevant to the region. So we placed a custom-made billboard in the sand dunes on a highway between Dubai and Oman. The desert then played its part in bringing the idea to life. As the weeks went by, the sand dunes shifted and our message was delivered to thousands of motorists and even a few curious camels. VIEW OUTDOOR Say goodbye to your shadow Euro RSCG , Dubai says when your hands touch dirty objects, the germs follow you. With Dettol hand wash you ensure germs don't shadow you. Simple. VIEW THE OLD SHOE AD VIEW THE RUBBISH BAG AD VIEW THE TOILET AD Flying in your Nissan Z The Challenge: To launch the Nissan 370Z in the region, TBWA \RAAD, Dubai needed to engage young Arabs while playing up the car's speed and agility.VIEW INTERACTIVE DETAILS Fashion predators The Saks annual sale offers some great deals, and almost everyone waits for these. In fact the women keep their eyes on their objects of desire, somewhat like predators on their prey. Euro RSCG, Dubai simply represented that. Especially when the image changes when you pay attention to it.VIEW THE FIRST AD VIEW THE SECOND AD The watermen vs the sandmen in Doha In METAphrenie's Doha latest promo for the AFC 2011 Asian Cup two fully CG soccer teams do battle in some of Qatar's most iconic locations. The sand and water characters take part in an epic match spanning from Sealine, to Losail Village, and finally to a showdown in Khalifa Stadium. VIEW THE SPOT Into the wild To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners.The Y&R,Dubai brand campaign portrays Land Rover owners as a group of people with an unconventional point of view. For them, there is nothing special about rare creatures found in hidden places around the globe. They are merely food,camping tools or toilet papers. VIEW THE BOSAVI AD VIEW THE YAKIA AD VIEW THE GIANT AD VIEW THE ELECTRIC AD VIEW THE LUMINOUS AD VIEW THE SNOW AD VIEW THE COROMANDEL AD VIEW THE ECUADORIAN AD Bear thrown out of work by technology Teddy bear seeks love this valentine's day in this spot for Arab Business Machine for Lowe Mena, DubaiVIEW THE SPOT Recycling the address When Liwa Dubai shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A 'recycle' seal was created with the new telephone and fax numbers plus a subtle environmental message.VIEW THE AD Toyota takes a trip Working amid the skyscrapers, freeways, and rambling desert landscape of Dubai, Nola Director Chris Hartwill, via Dentsu and Phoenix Films, completed a stirring spot for Toyota. VIEW THE SPOT Axe wins every game This ad campaign from Lowe Mena, Dubai is done for Axe Gulf. The idea shows how the Axe effect using the Tic-Tac Toe game visual.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD If you do the lines you do the time To highlight acute substance abuse amongst UAE nationals Derek & Hani, Dubai created this print ad.VIEW THE AD « First « Previous Next » Last » 12 of 15 |
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