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Seen and noted

BMW: BMW X3 Always On

 TV   UNITED ARAB EMIRATES    June 06, 2018 21:23 (Edited: June 07, 2018 07:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/043e0_0004.png&width=200Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the clutter of Ramadan offers, by staying true to the BMW brand’s core values. In addition to the main campaign Serviceplan Group Middle East created a special website, which celebrates the Month of Generosity and BMW driving pleasure every day of Ramadan. It was designed to entertain users during the day and surprise them with exclusive BMW gifts and prizes. The film vignettes were shot in the UAE. A production team from Neverest joined the leading creative team from Serviceplan Group Middle East.

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Vernel: Brings Out The Soft

 PRINT   UNITED ARAB EMIRATES    June 06, 2018 21:04
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95023_The+Bear.jpg&width=200Vernel fabric softener softens even the toughest of clothes. Inspired by the iconic swirl from a washing machine, DDB, Dubai, created analogies to what happens inside a machine when washing with Vernel, showing how a bear, a bully, and a shark all gets gradually softer.

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IKEA: SÖMNIG

 PRINT   UNITED ARAB EMIRATES    May 16, 2018 22:07
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMay%2Ftn_94549_5+BEDSIDE+IMAGE+OF+SOMNIG.jpg&width=200The innovative IKEA SOMNIG ad pushes the boundaries of what can be achieved in the traditional medium of print. It's not just advertising a product, using sound and scent, it enables the user to experience the benefits of the brand's bedroom products in an immersive way that can be of genuine benefit. In a nutshell, we created a flat pack sleeping aid in the form of a print ad. To help the people of the UAE get better sleep, we created SOMNIG (Swedish for sleepy). An ad the emits white noise through a tiny speaker - scientifically proven to help sleep. The ad was printed using lavender infused ink and has an embedded lavender port for longer lasting fragrance. A scent known to relax and lower heart rate. Agency: Memac Ogilvy, Dubai



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Babyshop: World Without Walls

 WEB FILM   UNITED ARAB EMIRATES    May 15, 2018 12:45
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb6f93.png&width=200Babyshop, a children's retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today's world beset with prejudice, divisions and walls, both physical as well as emotional.
Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too.
Agency: FP7/McCann, Dubai


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Friends Of Cancer Patients: Loose Wheel Nut

 RADIO   UNITED ARAB EMIRATES    May 15, 2018 11:43 (Edited: May 15, 2018 21:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200We humans tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it's too late. In this radio campaign, DDB, Dubai, bring this to life by with everyday examples, that when ignored, could put us in grave danger.

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Unilever: Him & Her

 RADIO   UNITED ARAB EMIRATES    May 10, 2018 19:40
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Please listen with your headphones. In spite of the same qualifications and experience, women in Egypt are five times less likely to get hired. Unilever is committed to an equal workforce and believes gender plays no role in who gets hired and who doesn't.
Agency: DDB, Dubai

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Ikea: Bully A Plant

 AMBIENT   UNITED ARAB EMIRATES    May 04, 2018 10:54
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffaac9_0000.png&width=200To raise awareness around Anti-Bullying Day on 4th May, IKEA partnered with GEMS Wellington Academy in the UAE to conduct a unique social experiment with thousands of children, to raise awareness about bullying. We took two identical plants from our IKEA's garden section, and gave them the same amount of sunlight, water and fertiliser. The only difference being, we said words of criticism to one plant, and words of encouragement to the other, for a span of 30 days. By the end of the experiment, the impressive results spoke for themselves. Agency: Memac Ogilvy & Mather UAR

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Etisalat: Roaming

 TV   UNITED ARAB EMIRATES    April 19, 2018 00:03
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc0eb5_0001.png&width=200BBDO, Dubai have created this spot for Etisalat Roaming

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McDonald's: Being a Mum

 WEB FILM   UNITED ARAB EMIRATES    April 14, 2018 16:11
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1c720.png&width=200Being a mum means good times and hard times. Being a mum can be fun and it can be tough. Being a mum has tears and laughter. Being a mum is being tender. Being a mum is being strict. Being a mum is playtime, bath time and bedtime. But most importantly, being a mum is love and giving without taking anything back. Around Mother's Day in the Middle East, McDonald's in Lebanon has been celebrating the feeling of being a mum – by focusing on a segment that exists in the region, but has never been spoken about. Agency: FP7/McCann, Beirut




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Babyshop: Renaming Parenthood

 WEB FILM   UNITED ARAB EMIRATES    March 28, 2018 14:28 (Edited: March 29, 2018 01:28)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7548c_0003.png&width=200To kickoff this year's Mother's Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency, FP7/McCann, has created a new Arabic word: Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for "parenthood". pronounced "Al Obuwah", it translates into "fatherhood", omitting mention of the mother.

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FAB: Just Like You

 TV   UNITED ARAB EMIRATES    March 22, 2018 08:40
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F51b3b.png&width=200For Mother's Day 2018 in UAE, FAB wanted to celebrate how our mother's inspire us to be just like them, every day of the year.

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The Louvre Abu Dhabi: The Highway Gallery

 AMBIENT   UNITED ARAB EMIRATES    March 15, 2018 09:27
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99be5_0003.png&width=200For the UAE Innovation month, The Louvre Abu Dhabi has created "The Highway Gallery," a roadside exhibition showcasing 10 of the museum's artworks on a radio-guided tour from Seih Shauaib to Rahba City. Agency: TBWA/Raad Dubai.

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Chevrolet: Up To Me

 WEB FILM   UNITED ARAB EMIRATES    March 10, 2018 22:26 (Edited: March 11, 2018 09:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/75da8_0001.png&width=200This June, the women of KSA will be allowed to drive for the first time. Chevrolet recognizes that Choice is the real victory in this decision. As a brand that champions the pursuit of finding new roads, we love how women, whether they are ready to drive or not, can now choose for themselves. Agency: Commonwealth // McCann, UAE.

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Emirates Airlines: One Team

 TV   UNITED ARAB EMIRATES    March 10, 2018 22:24
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73634_0000.png&width=200Watch the Emirates A380 cabin crew impress Real Madrid's Sergio Ramos, Gareth Bale, Marcelo Vieira, Karim Benzema, Toni Kroos, and Carlos Casemiro with their fancy footwork in this "One Team" spot via Buzzman, Dubai.

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Mashrou Leila: An Ode To Arab Feminism

 WEB FILM   UNITED ARAB EMIRATES    March 02, 2018 10:33
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F31a30.png&width=200Meet Mashrou’ Leila. An independent Lebanese band whose songs take on socio-political issues affecting the Arab World. But, their messages don't travel as much as they should. With their new album’s launch, we were tasked to get the band and their messages more exposure internationally.

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1JBR: Not For Everyone

 TV   UNITED ARAB EMIRATES    March 02, 2018 10:19
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F71e21_0001.png&width=200Dubai Properties needed to raise awareness of their flagship property 1JBR and cement its status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldn’t be ignored.NB: It’s important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer.Agency: FP7/ McCann Dubai

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McDonald's: 1 Dirham Coin. 1 Dirham Cone.

 PRINT   UNITED ARAB EMIRATES    March 01, 2018 08:58
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMar%2Ftn_92677_McDonalds+1+Dirham+Coin+1+Dirham+Cone.jpg&width=200THE BRIEF:
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years, the incredible value of McDonald's simple yet delicious 1 dirham ice cream cone.
THE INSPIRATION:
FP7/McCann, Dubai, looked to equate the McDonald's ice cream cone with something that's just as iconic and that has similarly remained unchanged over the years and found their inspiration in the UAE 1 dirham coin.

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Coca-Cola: Taste the Feeling

 PRINT AND OUTDOOR   UNITED ARAB EMIRATES    February 28, 2018 13:19 (Edited: March 01, 2018 00:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Feb/tn_92630_02_Coca-Cola_bubbles_01.jpg&width=200Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time. Coca-Cola has always been an integral part of enjoying sports and entertainment around the world, so we decided to reinforce that by showing people the indescribable feeling of being part of the crowd at these huge cultural gatherings. It's a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-Cola. The feeling of an ice cold Coke. Agency: Memac Ogilvy & Mather

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Nissan: Fake Spare Parts

 AMBIENT   UNITED ARAB EMIRATES    February 20, 2018 16:38
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b86b_0000.png&width=200Can car fans tell a kitchen strainer from an air filter? We went to the #DubaiMotorShow to find out in this Stunt for Nissan via TBWARAAD Dubai.

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Audi Q5: Intervention

 RADIO   UNITED ARAB EMIRATES    February 12, 2018 18:20
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Whether it's being fired, an intervention or a surprise in the family, don't you wish you could have seen these things coming? On the road, you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Agency: Tonic International, Dubai

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Volkswagen: Golf GTI

 PRINT   UNITED ARAB EMIRATES    February 04, 2018 12:24
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FFeb%2Ftn_92031_VW_Im_not_a_fake_GolfGTI.jpg&width=200I'm not a fake is not only a print/outdoor campaign but also a new digital media: it's the first ever, interactive ad to use reCAPTCHA recognition technology as a communication platform. Studies showed that the purchase of fake spare parts in the Middle East was a growing problem on e-commerce sites. The same sites where reCAPTCHA recognition technology is usually used as a verification process. Instead of using random images to verify the user isn't a robot, people have to select the fake part. The campaign's being rolled out through the region, into media focusing on the automotive industry, targeting those who are either looking to buy a Volkswagen or are purchasing parts for one. Agency: Memac Ogilvy, Dubai

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Centrepoint: The Boy Nobody Could See

 TV   UNITED ARAB EMIRATES    February 01, 2018 23:56
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd161e_0002.png&width=200Centrepoint, the Middle East's biggest fashion store and also the region's most coveted fashion retail brand has launched its newest brand campaign. Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.

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Your Health Comes First: Brunch

 TV   UNITED ARAB EMIRATES    January 24, 2018 20:02
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F58163.png&width=200Counter sugar sweetened beverages mass media campaign. A gutsy campaign from Grey Dubai for the Ministry of Health and Prevention, Your Health Comes First.

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Toyota: Because The Time Is Now

 TV   UNITED ARAB EMIRATES    January 17, 2018 19:07 (Edited: January 18, 2018 06:07)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/354ac_0000.png&width=200The&Partnership will this week begin rolling out its second pan-European, multi-channel communications platform for Toyota Motor Europe this time with a four-pronged campaign showcasing the manufacturer's impressive SUV heritage across four very different models.

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Centrepoint: Unleash Greed

 TV   UNITED ARAB EMIRATES    January 04, 2018 15:41
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0e6ab_0004.png&width=200Centrepoint are inviting everyone to be greedy. In fact, they feel it would be a crime if you weren’t. Agency: Impact BBDO, Dubai.

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McDonalds: Faster Mac's

 PRINT   UNITED ARAB EMIRATES    December 01, 2017 19:26 (Edited: December 02, 2017 06:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Dec/tn_91044_Big Macs.jpg&width=200McDonald's UAE along with DDB Dubai has created a new print campaign to demonstrate the speed of McDelivery. The three executions use the iconic light trails to show just how fast McDonald's delivers the food we all love, including Big Macs, fries, and Egg McMuffins. With McDelivery, which is available in most markets in the Gulf, McDonald's offer their customers more convenience and freshness by delivering the food straight to their doorsteps.

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Cadillac: No More Back Seat Fights

 PRINT   UNITED ARAB EMIRATES    November 16, 2017 09:30
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FNov%2Ftn_90772_archive+version.jpg&width=200With the release of Game of Throne's new season, Saatchi & Saatchi Dubai, used this opportunity to create a print, to capture both the excitement of the TV series as well as highlight one of the Cadillac Escalades features. The image was posted on Cadillac's social media accounts in the Middle East, which was a success creating buzz amongst fans of the series and the Cadillac brand.


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Pepsi: Facebook Messenger Chatbot

 INTERACTIVE   UNITED ARAB EMIRATES    November 04, 2017 06:42
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffb5b7_0001.png&width=200AliveNow, Dubai has launched this Facebook Messenger Chatbot built for Pepsi where users can order their Pepsi beverage and the bot notifies you when your drink is ready.

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Cadillac: Arabs of New York

 TV   UNITED ARAB EMIRATES    October 27, 2017 14:54
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81e5a_0000.png&width=200Cadillac from its home in New York celebrates those who have jumped the hurdles of stereotyping, daring to pursue their dreams. After all, home is where the heart is. Agency: Interesting Times Dubai.

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Newsfeed SmartApps: Interactive Token Hunt

 INTERACTIVE   UNITED ARAB EMIRATES    October 25, 2017 18:28
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0a484_0002.png&width=200 A highly engaging Newsfeed SmartApp for INFINITI where users had to look around a 360-environment of a QX60 interiors to find hidden tokens in 45 seconds. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWARAAD.

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Ikea: Game Of Thrones

 PRINT   UNITED ARAB EMIRATES    August 19, 2017 22:55
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9934b.png&width=200Recently, the Game of Thrones Head Costume Designer revealed that they made some of the cast's outfits from affordable IKEA rugs. IKEA via Memac Ogilvy & Mather, created these ads to let everyone know that Game of Thrones stays on budget by shopping at IKEA like everyone else.


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Snickers: Angry

 PRINT   UNITED ARAB EMIRATES    July 04, 2017 14:04
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJul%2Ftn_87988_Balloons+Angry1.jpg&width=200Impact BBDO, Dubai has created this print campaign for Snickers.

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KFC: Firecracker

 RADIO   UNITED ARAB EMIRATES    June 08, 2017 11:58
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Radio spot for KFC from Impact BBDO Dubai

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Law Andak Dam: The Dot

 AMBIENT   UNITED ARAB EMIRATES    June 08, 2017 11:12
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa667e_0002.png&width=200Adding a dot makes the difference in Arabic A campaign from Impact BBDO, Dubai

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Sydlexia: Making Sense Of Dyslexia

 AMBIENT   UNITED ARAB EMIRATES    June 08, 2017 11:08
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2d7ed_0002.png&width=200Making Sense of Dyslexia with Impact BBDO, Dubai

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Puck:A Helping Hand

 WEB FILM   UNITED ARAB EMIRATES    June 08, 2017 09:25 (Edited: June 08, 2017 19:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/18ad5.png&width=200Ramadan is a month when people fast from dawn to dusk, abstaining from food and drink. In Ramadan, two meals are typically prepared. First, it's Suhour (opening of the fast), when people eat and drink before dawn. And next, it's Iftar (breaking of the fast), when people eat and drink at dusk.

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UNHCR: Reimagine Zahra's World

 WEB FILM   UNITED ARAB EMIRATES    June 07, 2017 12:50 (Edited: June 07, 2017 22:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9ee31_0002.png&width=200UNHCR wanted to overcome donor's apathy and reframe the portrayal of refugees in the media. We turned to Reddit. The Reddit community is famous for its Photoshop battles. Millions of Redditors use their creativity and Photoshop skills to change the context of an original image. This time, we asked the community to embark on a one-of-its-kind Photoshop battle. To reimagine what a refugee child's world would be if she weren't stuck in a refugee camp. Agency: Memac Ogilvy Dubai

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Visa : Infinite Forest

 PRINT   UNITED ARAB EMIRATES    June 02, 2017 17:22 (Edited: June 03, 2017 03:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Jun/tn_87349_Forest.jpg&width=200A print campaign for Visa from Impact BBDO , Dubai

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McCafe: Airport

 PRINT   UNITED ARAB EMIRATES    May 23, 2017 08:12
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FMay%2Ftn_87120_Airport.jpg&width=200The United Arab Emirates is a place known for work work work and overwork. It's a country that never sleeps, all year long. When you work a lot, you need something to keep you awake, alerted and focused, especially for those who have critical jobs. That's why, there is McCafe.

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Syoss Anti Dandruff: Dinner

 PRINT   UNITED ARAB EMIRATES    May 15, 2017 18:48
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FMay%2Ftn_86922_Dinner.jpeg&width=200It is common practice among our target audience to simply shake the dandruff off their shoulders instead of treating it thinking that if you can't see it then it's not there. We set out to show them that turning a blind eye to this problem will actually accumulate it and not get rid of it. Agency: TBWA/RAAD Dubai

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