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Abu Dhabi Tourism: Big News With Shaq To announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O'Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq's quirky online personality for some ROFL fun, while the events are the true star of the show. VIEW THE SPOT AnNahar Newspaper: Newspapers Inside The Newspaper To honour freedom of speech, IMPACT BBDO and AnNahar bring back publications that were shut down due to political failure and pressure. On Monday 12th of December, AnNahar newspaper was unlike any edition it had published in 90 years: each spread inside the daily edition was a different Lebanese newspaper that had ceased to exist in the last two decades or so. In a startling stunt under the name Newspapers-Inside-The-Newspaper, AnNahar used each spread within its daily edition to bring back to life an extinct newspaper,VIEW THE SPOT Canon: A Masterpiece Camera Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It's an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon called 'A Masterpiece Camera' showing the smartphone captured in a professional photoshoot using a pro Canon camera. The campaign also celebrates the talent, attention to detail and mastery that goes into professional photography. VIEW THE SPOT McDonald's: World's First Drive Thru Program Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald's UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE's leading driving school, Emirates Driving Institute, to launch the worldâs first Drive-Thru Program.VIEW OUTDOOR inDrive: People Driven Stop yelling at your phone: inDrive launches 'Better deal with real people' campaign. Global ad spots showcase ride hailing app's ability to let passengers and drivers negotiate fares.Have you ever caught yourself standing on the street screaming at your phone: "How much for a ride?! Are you kidding me?!" Your phone has no soul and zero empathy. It doesn't care what price your taxi app displays. You know this and yet here you are yelling. Enter, 'Better deal with real people,' the inaugural international campaign from ride-hailing service, inDriveVIEW THE SPOT VIEW THE 15 SPOT Doctors Without Borders / Al-Futtaim IKEA: The Giving Room There's a new addition to Al-Futtaim IKEA's in-store displays in Dubai. It's called ''The Giving Room'' and it offers retail shoppers a unique opportunity to make a meaningful difference in the lives of disadvantaged individuals and families. International humanitarian organization, Medecins Sans Frontieres/Doctors Without Borders (MSF), is behind the integrated campaign and retail activation which will run from November 22 through December 23.Agency: DDB, Dubai VIEW THE FIRST AD VIEW THE SECOND AD Dubai Tourism: Gairdner Brothers electriclime teamed up with Wunderman Thompson Dubai for the launch of an exciting new musical piece for Dubai Tourism.Move to the amazing dance abilities of professional Irish Riverdance duo, Gardiner Brothers, who star in a film that aims to promote the region across the United Kingdom, Ireland and Australia.The 30-second film has put Dubai on the travel bucket list of a specific group of travellers, portraying the city as the ultimate holiday destination with diverse experiences.VIEW THE SPOT Aldar Properties: Alreeman electriclime linked up with M&C Saatchi UAE to create an inspiring and touching film for Aldar Properties 'Alreeman'Directed by Ekta Saran, the project highlights the property company's desire to show that 'when you buy a house, what matters is what makes it a home' By telling the characters'stories in the piece, the aim of the film was to take a glimpse at what really matters to people, and how Aldar Properties looks to help facilitate that. VIEW THE SPOT Deliveroo: One Star Cookbook Dubai-based marketing agency U and us Dubai has produced a special cookbook for Deliveroo UAE, the renowned online food delivery company. Titled "One-Star Cookbook", this beautifully crafted book features plenty of dishes inspired by real online one-star reviews of delivery disasters. This is "the book of dishes you won't get with Deliveroo," asserts the brand on the back cover of the book. The tone is set. The book contains 36 unique creations made from real delivery mishaps VIEW THE SPOT Texas Chicken : Blue Fries Picture this! You've ordered your meal at Texas Chicken. Fries on the side. As it arrives, you smell the aroma of the piping hot fries and can't wait to gobble them up. Suddenly, you feel it: a hand reaching out, fingers outstretched, going for your fries. This is the premise of the Halloween ads from Texas Chicken that use shadow art, crafted by Wunderman Thompson Dubai. VIEW THE BLUE AD VIEW THE RED AD VIEW THE YELLOW AD Roxy Cinemas: Big Movies Deserve A Bigger Screen ROXY, a UAE cinema, is launching the biggest screen in the MENA region. This means any other cinema experiences will be small compared to our Xtreme experiences.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Testicular Cancer Society: Wall Street Balls Even though one in 250 men will develop testicular cancer, most men don't perform regular self-examinations, and no one is talking about it. It's time someone grabbed the bull by the BALLS? Wait, let us explain. While most men's testicles go un-checked, thousands of people are checking out one particular set of balls every day. Those famous balls, strangely enough, belong to Wall Street's Charging Bull. They are undoubtedly the 'most checked balls on earth' and the most shared and liked too, which makes them the perfect set of ballsy ambassadors for a unique campaign. VIEW THE CONCEPT Heinz Ketchup: Thome Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in the region has its own version. Most Saudi men wear it for everyday life, not just special occasions. It has a unique way of being made; everything must follow specific guidelines, from the fabric's natural fibres to the sewing process. VIEW THE SPOT MasterCard: Out Of This World Match Mastercard has set a GUINNESS WORLD RECORDS title for the 'Highest Altitude Game of Football (Soccer) on a Parabolic Flight' alongside football legend Luis Figo and a diverse team of football heroes from across the Middle East, Europe, and Latin America. The first-of-its-kind football game was played at an altitude of 20,230 ft (6166.1 m) in zero gravity conditions,VIEW THE SPOT Burger King Kuwait: Approved by Experts In the face of Kuwait's booming gourmet scene, Burger King Kuwait decided to launch a premium gourmet range of its own, the Golden Edition. As a QSR, to stand out in the premium gourmet category, Burger King knew it had to do more than rely on foodies or food influencers to put them on the scene. To go one step further, Burger King shifted the narrative from everyday foodies to niche experts in premium goods that the local market could relate to: the gold experts from Kuwait's gold souk, the true judges of the gold standard. Agency: M&C Saatchi Abu Dhabi VIEW THE SPOT AnNahar Newspaper: Redress Lebanon The August 4th 2020 Beirut explosion killed more than 230 people, while injuring and maiming thousands. It damaged an estimated 10,000 buildings within a 3km radius, impacting the lives of more than 300,000 people. It destroyed entire neighbourhoods in seconds, leaving a spectacle of war and destruction in the heart of the Lebanese capital. In the aftermath of the incident, the urban landscape started to shift, transforming into a massive reconstruction site where scaffoldings and mesh wrapped damaged buildings' exteriors. Today, two years later, buildings in Beirut are still covered with this mesh, including the AnNahar Newspaper headquarters. Emanating from the same mesh, AnNahar and IMPACT BBDO launched the '#RedressLebanon' campaign. In collaboration with international fashion designer Zuhair MuradVIEW OUTDOOR Peugeot: Power Of Allure Peugeot Middle East today launched its new Power of Allure campaign featuring four of the regionâs hottest cultural trendsetters. Developed with Dubai-headquartered independent creative advertising agency, Science & Sunshine, the campaign includes a brand manifesto video running now across digital and cinema in UAE and KSA. Four additional films with standalone segments dedicated to each of the culture shapers - Saud AlTurki, Chndy, Ajwa Al Joudi and Raha Moharrak, all paired with an alluring Peugeot vehicle - will be launched over the next four weeks. VIEW THE SPOT LOGI: 47 Seconds A new film by LOGI, an independent NGO that is advocating for a more transparent, efficient energy sector in Lebanon, encapsulates 47 seconds of helplessness, pain, uncertainty, desperation, loneliness and losing hope, for a much-needed cause. Lebanon is grappling with a crippling energy crisis, which is putting hospitals and essential services under immense pressure. Outdated energy infrastructure and an over-reliance on private operators and fuel imports have impacted the people of Lebanon for the past 47 years with power cuts a daily reality. To raise awareness of this crisis, LOGI has launched a film called '47 seconds'. Created in partnership with Publicis Groupe Middle East & Turkey, it depicts the reality faced by the Lebanese people who have been deprived of their right to power. VIEW THE SPOT SAE Summer Camp: Summer Break SAE UAE is the number one choice for creative media education in the UAE with professional bachelor degrees and short courses in various in-demand disciplines.In lieu of the long summer break, they've launched a series of practical and fun bootcamps in filmmaking, game development, graphic design, music production and 3D animation in order to offer a fun learning experience to teens. These camps will not only help them get a feel of a creative career, but also help them develop their creative skills while enabling them to take an informed decision when it's time to choose a career. Agency: Team Red Dot, Dubai VIEW COOLER OUTDOOR VIEW WATERMELON OUTDOOR VIEW BOAT OUTDOOR VIEW SWING OUTDOOR VIEW BEACH BALL OUTDOOR BEEAH Tandeef / Dubai Camel Racing Club: Race For Life In line with World Camel Day, BEEAH Tandeef partnered with the Dubai Camel Racing Club to launch the 'Race for Life' campaign, raising awareness on the impact of plastic pollution on camels. As part of the campaign which is conceptualized by @leoburnettmea, BEEAH Tandeef enrolled a camel in the race, which stood immobile and drew attention to the skillful drawings and message on its body which said, 'My race is against what's inside me'. The strong message demonstrated the issues with plastic littering and inspired people to act responsibly.VIEW OUTDOOR HomeBox: The Hidden Room What's the one room you don't show your guests when they visit your home? On June 16, International Domestic Workers Day - a special yet a forgotten day - Home Box kickstarted its commitment to a meaningful initiative across the Gulf region. The initiative is meant to draw the attention of people and of brands to an important topic that matters: The living spaces of our domestic helpers. Introducing ''The Hidden Room Collection'' through this short film. To shop for it and help give your domestic helpers a space in your homes that makes them feel at home, visit our stores or www.thehiddenroom.me Agency: Leo Burnett, Dubai VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT McDonalds UAE: Swings By reimagining the iconic Golden Arches in the most playful way, McDonald's UAE has set-up swings across the city of Dubai to spread joy and togetherness. The McDonald's swings under the iconic Golden Arches are helping hundreds of passers-by in Media City, Internet City, Knowledge Park and Kite Beach to enjoy some playtime, away from the stress of everyday life. Designed by Studio M and Leo Burnett Dubai, the 'Swings' campaign taps into one of the world's most famous logos to remind everyone that playtime is a source of joy. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Honda HR:Style In Motion When Honda Middle East wanted a stylish, memorable campaign for the launch of its newest model, the HR-V, it called in the services of a.k.a. Media, one of Dubai's most experienced full service media production and post-production agencies. Representing another chance for Dubai-headquartered a.k.a. Media's international team to showcase its capabilities, the Honda advert has wowed audiences with its imaginative approach to vehicle advertising, created by Dentsu. VIEW THE SPOT Jeep: Nature is In Our Nature The Jeep brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it. By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. With a striking similarity, lines became trees, circles became moons and arches became icebergs. VIEW THE TV SPOT VIEW THE BATS AD VIEW THE DEER AD VIEW THE WOLF AD Metlife: Switch Off For the mental health awareness month, MetLife & and us launched a new wellness website focused on helping people ''switch off.'' The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.''Switch Off'' provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions. VIEW OUTDOOR Burger King Plant-Base Range: Doppelganger Kuwait, a market where meat is king, started witnessing a change of behaviour as the youth embraced plant-based lifestyles. Many brands began acting on it, but few were able to stand the test of time and meat lovers' cynical judgement about taste. And they were right to judge. Plant-based meat options were notoriously disappointing and often failed to hit the same spot as their meat equivalents, leaving a traditionally meat-dominated region with no options for the growing number of flexitarian consumers. Burger King was launching their Plant-Base Range, a full menu of three different products, and the market didn't seem ready for it. So how could M&C Saatchi launch the range in an exciting but authentic way for the consumer? VIEW THE SPOT Dubai Tourism: The Winter Dubai Tourism welcomes the world to its winter season Expo with its latest campaign, 'The Winter'. Directed by Federico Mazzarisi, represented by Great Guns in the UK and US, the engaging film experience immerses audiences on a journey through the Expo and its diverse pavilions, capturing in a matter of seconds the essence of winter in UAE. The campaign launches viewers across Dubai, an impressive city boasting over 1000km of beaches, natural landscapes, and a range of experiences from relaxing canal boats to adrenaline-pumping jet skis. Agency: Wunderman Thompson VIEW THE SPOT McDonald's: Happy Moments McDonald's has released a visual ode to the lengths that parents will go to in order to bond with their children and share a special moment of happiness with them - a sentiment McDonald's has understood and celebrated for decades.The campaign, called 'Happy Moments', is jointly created by Leo Burnett Dubai and Leo Burnett Manila. 'Happy Moments' was photographed by Ale Burset, who is based in Madrid.VIEW THE AD Burger King: Hot Chili Lovers It's well known that the temperatures can get quite extreme during the summer months across the Arabian Gulf countries. With a hot collection of sandwiches ready to be launched, Burger King wanted people to know that things could heat up even more. In the ad, by Wunderman Thompson Dubai, the sandwiches of the Hot Chili Lovers collection are so hot that can raise the temperature just enough to trigger fire alarm systems. The ad also taps on the huge food culture in the Arab world, and how they will not let anything keep them from enjoying delicious meals. VIEW THE SPOT Jeep: The Call of Adventure The Jeep brand grille has always been an icon that serves as an invitation for adventure. But what if it could communicate? Inspired by the Jeep brand grille, one of the most iconic brand marks in the automotive industry, Publicis Middle East has created a new language of adventure based on the Jeep brand grille's distinctive dots and dashes, which have become a symbol of the Jeep brand's adventurous spirit: O|||||||O Just as Morse Code is made up of a series of dots and dashes, the Jeep brand grille has inspired a new font that's refined to match the exact dimensions of the dots and lines of the Jeep brand grille. This design language features prominently in a new print and outdoor campaign called 'The Call of Adventure', created by Publicis Groupe Middle East. VIEW THE DISCONNECT AD VIEW THE EXHALE AD VIEW THE OFF GRID AD VIEW THE PAUSE AD VIEW THE YOLO AD IKEA: IKEA Co-Worker With the IKEA app you have all that you need in the store. To demonstrate how useful it can be and to increase downloads, we hacked all the people at IKEA store who were wearing in yellow. The ''Co-worker for the Day'' campaign turned customers who came to the store wearing yellow-the color worn by employees- into assets during the Swedish retailerâs busiest sale season. The yellow-shirted customers were given the IKEA app, so they could guide customers around the store and answer questions. Those who participated were rewarded with a gift voucher toward their next purchase.Agency: Memac Ogilvy, Dubai VIEW THE CONCEPT UAE Government Media Office: Empty Plates In Dubai in the United Arab Emirates during Ramadan, the month of fasting, people have spotted empty plates on cars driving down streets and parked in malls as well as in parking lots across the city. Turns out, it has all been for a cause. Every year, 800 million people suffer from hunger globally. And every year, the hungry go unnoticed by many. So, this year during the holy month of Ramadan, to raise awareness about the millions of empty plates that often go unnoticed, the Mohammed Bin Rashid Al Maktoum Global Initiatives has launched the "1 Billion Meals" initiative to get 1 billion meals to underprivileged families across the Middle East, Africa and South Asia.Agency: Publicis Groupe / Saatchi & Saatchi UAE VIEW THE CONCEPT Al Oula: This is How we Dough it First Mills, a Saudi born and bred company, wanted to launch its range of flour products. Players in the market weren't of Saudi origins and Al Oula was the only 100% Saudi product, so MullenLowe MENA played on a popular Arabic proverb, 'kneaded it and baked it.' While the proverb could be understood in the context of dough, it is commonly used to indicate one's knowledge and expertise of a specific place or subject. MullenLowe MENA's film takes us from one insightful occasion to another, transitioning through cinnamon sticks, cups and other objects commonly found at home to narrate the story and expertise in an entertaining way.VIEW THE SPOT Peugeot Middle East: The Misaharaty During Ramadan, traditions come alive. Reuniting with your nearest and dearest, spending time together, breaking fast as one. But some traditions slip into the past... Unless we catch them just in time. The Misaharaty is one of the oldest, most deep-rooted traditions of Ramadan. El Misaharaty is the name given to a person who walks and beats a drum in residential areas to wake people up for Suhur (the pre-dawn meal before the day's fast begins). This beautiful duty is fading into the past â now in most cases replaced by an alarm clock. This Ramadan, Peugeot wanted to remind people about the value of time through a touching story about how a simple gesture and a modern twist on an old tradition can turn time around, slow it down, and bring people together. Science & Sunshine wanted to tell an authentic story for Ramadan. Something that would resonate across the region. VIEW THE SPOT Afia Corn Oil: Green Afia Corn Oil is the leading brand in the cooking oil category. They wanted to change the way consumers perceive cooking oil and steer it away from being an unhealthy ingredient. We have developed a series of key visuals that demonstrate different profiles of people based on the ingredients they use to cook their favourite dishes, and right at the heart of each set of ingredients is a Afia bottle, pumping up the taste and quality of whatever meal being prepared.Agency: Mullenlowe MENA VIEW THE GREEN AD VIEW THE RED AD VIEW THE YELLOW AD Jeep: Rewild Yourself Peter Pint, Common People Films UK rostered director has recently worked in the Middle East creating a spot for JEEP. The film was shot in Lebanon with some footage coming from the US and was produced by DejaVu with creative coming from Dubai based agency Science & Sunshine.VIEW THE SPOT Mercedes-Benz: The Road to Mecca Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air - quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time... until now. This Ramadan, Mercedes presents 'The Road to Mecca' - a four-part docuseries and journey for the soul, brought to you by Mercedes-Benz and produced by Leo Burnett, Publicis Emil, and Stoked. VIEW THE SPOT VIEW THE EPISODE 1 SPOT PSA: Breakchains with Blockchain A project aimed to help free women in Egypt sentenced to prison for being unable to pay off loans of a few dollars. Horizon FCB Dubai are using the trending NFT as a medium to highlight the topic and collect enough funds to help free them. Horizon FCB Dubai created an NFT collection with several pieces, each based on every woman's story. Every piece is valued based on the amount every woman owes.VIEW THE SPOT Teach A Child: Unavailable Screens Since the onset of the pandemic, the economic meltdown and the Beirut blast, education has become unavailable for over one Million children in Lebanon; creating a country-wide crisis and making an already difficult future, even less bright. In partnership with 'Teach A Child', a non-profit organisation that helps provide financial support for hundreds of children across Lebanon, Horizon FCB Dubai created a media blackout by playing on the 'unavailable screens' that are familiar in the region due to content rights issues & privacy settings. VIEW THE SPOT Whyletz: #InspiredByHer Brands all over the world mark the 8th of March each year, as a day when a 'She' should be celebrated for what she can be. For what 'She' could have been. Not many acknowledge the 'Her' for what she is. And what's has been. Being born in the cradle of creativity, Whyletz believes that artistic expressions have changed the world narrative across times, across eras. And most of this iconic art was possible & inspired because of 'Her'. We endorse 'Her', to be the Mother of all creative inspiration.VIEW THE SPOT « First « Previous Next » Last » 2 of 15 |
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