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Seen and noted
World's Coolest Winter: A Winter Through My Eyes To show the beauty of winter in the UAE, a winter unlike any other, we found a unique and meaningful perspective: "When we really want to feel something, we don't need to look with our eyes. We need to look with our hearts." 'A Winter Through My Eyes' is a film that gets the world to see the beauty of the UAE in winter through the story of a 11-year-old child who cannot see.Agency: The UAE Government Media Office VIEW THE SPOT McCafé: For Every Beat of the Day McDonald's in the Gulf has launched McCafe's new brand platform 'For Every Beat of the Day' to refresh consumers' perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation. The campaign, which was created by Studio M - a Power of One unit by Publicis Groupe - is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.Agency: Leo Burnett, Dubai VIEW THE SPOT Clorox: Complicated Labels, Wool Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand. We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away. To show the power of Clorox's laundry products, Horizon FCB created a series of print ads to simply show that it doesn't matter if laundry gets too complicated, with Clorox's expert laundry products your clothes are protected.VIEW THE FIRST AD VIEW THE SECOND AD IKEA: IKEA Aliens In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. UFO really exists? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers. Agency: Memac Ogilvy. VIEW THE CONCEPT Dubai Science Park: Hostages of Depression Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help. The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. VIEW THE SPOT Connect: AH Constant virtual meetings. There is almost no joy in them. Especially if you live in Lebanon. One of the countries with the worst internet in the world. Due to the standards of bad connection, people usually shut their cameras to save data bandwidth and improve sound quality. Attendees blame it on their bad internet providers, ones that cannot guarantee a fast and stable connection. Agency: TBWARAAD VIEW THE AH AD VIEW THE DH AD VIEW THE MF AD Clorox: The Roadside Toilet To prove that with the disinfecting power of Clorox you really can go anywhere, Horizon FCB tackled the most stressful of sanitary situations. The roadside toilet. Everyone has faced the same problem, youâre on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of 'to go, or not to go.' But when you carry Clorox On-the-go wipes the situation isn't so worrying anymore. VIEW OUTDOOR IKEA: Aliens In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. UFO really exists? Aliens are already among us or are they coming?IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. Agency: Memac Ogilvy VIEW THE CONCEPT The Womanity Foundation: The Noble Speech On February 11th, is the UN's International Day of Women and Girls in Science. To commemorate this occasion and bring to life its mission to accelerate gender equality and foster an inclusive world where every girl and woman enjoys full rights and equal opportunities, The Womanity Foundation collaborated with creative agency TBWARAAD to launch: "THE NOBLE SPEECH". VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT VIEW THE CONCEPT Dubai Science Park: Hostages Of Depression 66% of mental health issues go undiagnosed in the Middle East region. Due to low awareness, people mistake the symptoms of depression as flaws in themselves. Our campaign, created by Serviceplan, Dubai, aims to connect with those who're suffering from these symptoms and direct them to a PHQ-9 depression test, to determine if they should seek professional help.VIEW THE FIRST AD VIEW THE SECOND AD BMW Middle East: Museum of Sound As the world looks ahead to a more sustainable future with electric cars replacing engines, BMW records and archives the roar of the BMW M Engines in the 'Museum of Sound' NFT Collection. Serviceplan Middle East have conceived an NFT campaign with BMW, creating a 'Museum of Sound' featuring recordings of BMW M Engines. By 2023, BMW will have 25 electrified models on the road. As the future goes electric and engines go quiet, the iconic roar of the BMW M Engines will be missed, so BMW immortalized them in the 'Museum of Sound'.VIEW THE CONCEPT Hilton: Waitographer Training
TV & DIRECT MARKETING
UNITED ARAB EMIRATES
February 03, 2022 20:58 (Edited: February 17, 2023 04:19)
 Whether it's a wedding anniversary, a business lunch, or a family staycation, we all cherish special times that bring friends, family and colleagues together. Naturally, we want to record and remember these moments but often, rushed smartphone photographs or awkward selfies fail to capture the magic. That's why Hilton, in a ground-breaking world first, has launched the Waitographer programme that will train its waiting staff in smartphone photography so they can record guests' celebrations with sharp, colourful and vibrant images that display the correct composition.Agency: TBWARAAD VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Belhasa Driving Center: 100 Meters Blind Test Over 27 thousand distracted driving violations have been recorded in the UAE in the first half of 2021 alone. Despite the dangers, teens continue to drive carelessly, resulting in life-changing injuries or death. What's even more shocking are the reports by driving instructors in the UAE revealing an alarming number of students undergoing test drills and lessons while checking their social media feeds. Studies have shown that reading just one text message while driving at 70 kilometres an hour equates to travelling 100 meters completely blind. So, Belhasa Driving Center (BDC) and MullenLowe MENA joined forces, creating a never-seen-before driving test to spread awareness on the dangers of distracted driving. VIEW OUTDOOR Columbia Sportswear: Live from the Outdoors World-renownedoutdoor apparel and footwear brand Columbia Sportswear Middle East have launched 'Live from the Outdoors' a social media campaign created by Serviceplan Middle East designed to encourage the Saudi population to discover the pleasures of the great outdoors. Historically in the Middle East and KSA region Columbia Sportswear Middle East, like other outdoor clothing brands, has been perceived as a winter brand, however this new campaign demonstrates that Columbia has the right products for every season. VIEW THE WABDAN SPOT VIEW THE RAHAF SPOT International Committee of the Red Cross: React for Real The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it's not stopping now. The organisation remains operational across the country, together with their partner the Afghan Red Crescent Society. To generate much-needed support for the organisation, Wunderman Thompson has created a data-led film, 'React For Real'. Inspired by the timeless expression, 'If I had a dollar for every time...', the film demonstrates the potential monetary value of our reactions on social media. VIEW THE SPOT Emirates NBD: The Emirates Constellation In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE's iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people and its future with an idea that raises its nation brand among the stars. VIEW THE CONCEPT UAE National Day: #YouAE begins with you. UAE National Day 2021 - Year of the Fiftieth. This year is a celebration of 50 years, for the next 50. While UAE is many magnificent stories, what makes it a pure wonder is its people. Close to 10 million people across 200 nationalities reside in UAE, who work hard each day to make UAE a celebration for the world. This is an ode to them from Whyletz.VIEW THE SPOT Jeep: Rewild Yourself It's a universal truth that as we grow up, we lose that sense of childlike wonder for the world around us. Life begins to feel smaller, more confined and at times overbearing; you long for that sense of freedom. Told through the story of a young man who is confronted by life's obligations, this is a film that reminds you what it feels like to be truly free. A feeling that you can experience when you get behind the wheel of the new 470 horsepower Wrangler Rubicon 392. Agency: Science & Sunshine, Dubai VIEW THE SPOT New Balance: We Got Now Cheil MEA (Dubai) along with Meraki Production are embracing the cooler weather and kicking off the region's running season by launching New Balance GCC's first running campaign. Featuring the Fresh Foam 1080v11 and the Fresh Foam X Vongo v5, the film celebrates the efforts of runners who always make time for what they love and put in the work despite the roadblocks. The film reflects how this practice of consistently following through with one's passion is akin to taking control and is an act of self-empowerment. VIEW THE SPOT Betty Crocker: Flip the Morning VMLY&R, have created the new campaign film to promote Betty Crocker's pancake mix. Based on the premise: 'Flip the Morning' with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director. 'Flip the Morning' was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one's morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, we see everything flipping. Just like you'd flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.VIEW THE SPOT KFC: FOUR-WORD HORROR STORY What's scarier than ghosts and ghouls? A world without KFC! Visually, we can see a place that looks like a KFC store after the apocalypse. Integrated advertisement created by TBWA, United Arab Emirates for KFC, within the category: Food.VIEW THE AD The One Club for Creativity for The One Show 2022: Urgent The witty "Medicine Avenue" digital film campaign by DAVID Miami spoofing TV medical dramas continues with its second spot to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world. The latest spot, "Urgent", humorously equates working on a client brief with an emergency patient operation, complete with overly dramatic staff interactions and doctor's suggestions. The campaign launched in September with "Ambulance". Each spot carries the tagline "The 2022 One Show. It's worth all the drama."VIEW THE SPOT Qatar Tourism: Experience a World Beyond Qatar Tourism has launched its first international advertising campaign, "Experience a World Beyond", cementing its ambition to welcome over six million visitors a year by 2030, tripling pre-pandemic levels. The through-the-line campaign, which includes multiple television spots of various lengths, will feature unique and engaging key chain characters, designed to introduce travellers to the variety of experiences the destination offers alongside Qatar's renowned hospitality. The global campaign is inspired by the insight that today, more than ever, international travellers want to engage in authentic experiences that will enrich their lives, rather than pose for the perfect Instagram picture. VIEW THE 60 SECOND SPOT VIEW THE 80 SECOND SPOT VIEW THE 30 SECOND SPOT Acuvue: Be Free Be You Audiocastle recently composed original music for Acuvue Contact Lenses integrated campaign, 'Be Free, Be You'for , Mint MENA, and Camouflage Productions. At the 11th hour, the client decided that the music initially created for the spots fell short of their vision, and contacted the music company to compose, arrange, and record two original songs with a musical aesthetic tailored to draw in its young adult target market.VIEW THE SPOT Mini: The Roundabout Cheack To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East to create 'The Roundabout Check'. a campaign featuring an eye-catching pink MINI In a clever visual pun on official advice to check for breast bumps, the car has the words âcircle around. Look for unusual bumpsâ written on the side and is available for test drives in Dubai for a 2 week period. The car is being driven around different roundabouts in Dubai and is creating quite a stir on the roads. VIEW OUTDOOR Dubai Tourism: A Captivating Saga Dubai Tourism and Mother have launched the latest film in the "Dubai Presents" series of blockbuster trailers starring Jessica Alba and Zac Efron. In the latest trailer, called "Dubai Presents: A Captivating Saga" and created by Mother, the Hollywood stars play characters in a period drama set in Dubai in the 1950s.The film centres around the story of a young aviation pioneer, Alba, at a crossroads in search of the conviction and answers she needs to beat the odds.VIEW THE SPOT Dubai Internet City: Where Minds Click 'Where Minds Click' is the tagline of Serviceplan Middle East's new animated advert for the region's leading tech hub Dubai Internet City (DIC). The campaign includes the animated launch film as well as posters, billboards and social assets. 'Where Minds Click' came naturally to the creative team at Serviceplan Middle East, as a sum of what Dubai Internet City stands for: a community where start-ups, entrepreneurs, students and large multinational are welcome to innovate and create great things together. At Dubai Internet City, a community of brilliant minds chip away at the future, to write themselves into history. The slick animation of the film emphasises that innovation is not a formula, instead it is a collective effort, and nobody does it better than the community at DIC.VIEW THE SPOT Emirates Airlines: We're On Top Of The World Hereâs how Emirates Airlines made it to the top of the worldâs tallest building, the Burj Khalifa. At 828 meters, the airline filmed a commercial with the help of Prime Productions AMG, based in Dubai. Professional skydiver Nicole Smith-Ludvik is the star and it took an hour and 15 minutes to climb from the 160th floor of the Burj Khalifa to the very top.VIEW THE SPOT VIEW THE BEHIND THE SCENES Dubai Science Park: Stuck Dubai Science Park is the Middle East's leading science and healthcare business community, home to more than 400 companies in fields such as biotechnology and healthcare among others, employing over 4,000 professionals.This summer, Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough.The campaign is initiated through a short film on TV and cinemas across the UAE.VIEW THE SPOT Dubai Tourism: Dubai Presents The spotlight is on Dubai with the launch of a new entertainment platform Dubai Presents. Jessica Alba and Zac Efron star in this campaign of multiple film genres representing the multiplicity Dubai has to offer. Craig Gillespie (I, TONYA; CRUELLA) directs six hero films showcasing Dubai's versatility, launching with a high-octane Spy thriller. The films are presented as movie-style trailers, giving a thrilling preview of what time spent in Dubai could entail. VIEW THE PRESENTS SPOT VIEW THE BEHIND THE SCENES SPOT Etihad Credit Bureau: The Librarian A beautifully animated film released on 1st August and titled 'Majd and The Librarian' has been painstakingly crafted by Serviceplan Middle East for Al Etihad Credit Bureau (AECB). The unique campaign uses the metaphor of borrowing books from a library for applying to a bank for credit. This is Serviceplan Middle East's first brand film for the AECB, and was made for the web as a content piece to raise awareness about the brand using a subtly communicated narrative about the responsibility of borrowing. VIEW THE SPOT Adidas Women: Liquid Billboard On June 24th, adidas unveiled the world's first ever liquid billboard in Dubai, in line with the brandâs recent debut of its inclusive swimwear Collection. The first-of-its kind stunt celebrates adidas' drive to offer a wider choice of technical apparel for athletes everywhere, simultaneously inspiring confidence in women and building on its commitment to make the future of sport as inclusive as possible. VIEW OUTDOOR Yas Island: ToyTalks Let's face it, it's no child's play to keep kids entertained, a task that's proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they've had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion's share of this burden. It's not the parents, not even the teachers, it's the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world's first ToyTalks...VIEW THE CAR SPOT VIEW THE PARTY SPOT VIEW THE TABLET SPOT VIEW THE MELTDOWN SPOT VIEW THE DOLPHIN SPOT VIEW THE IMPOSTER SPOT VIEW THE JOYSTICK SPOT Virtuezone: The Human Motor Bike Imagine what you can buy when you can earn money for EACH PERSON you refer.An eye-catching representation of what it would look like to get value from the people you refer.VIEW THE SPOT The Clorox WorkoutBMW: Joy At First Sight Serviceplan Dubai teamed up with BMW Middle East on the 2021 BMW Ramadan campaign 'Joy At First Sight' a beautiful 60'online film made to celebrate the holy month of Ramadan by taking viewers on a metaphorical journey to the Moon. In the 'Joy at first sight' spot, the eternal glow of Ramadan meets Sheer Driving Pleasure.VIEW THE SPOT Kit Kat: Indigenous Knitting Styles![https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200](https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200") Itâs been over one year since the beginning of the pandemic, and for many of us, that means intense and prolonged home isolation. During this time, we all faced the need to escape boredom and keep busy. That lead many of us into a journey of self-discovery, resulting in the development of habits and hobbies that would never be part of our lives under any other circumstances. As a loud voice for the importance of stopping every now and then, KitKat looked for a unique way to remind people to relax even when they feel they don't need some time off. A work from Wunderman Thompson's Dubai to Nestle's KitKat in Europe and its global social accounts, the print series illustrates how hardcore some of us can go in finding ways to keep busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a KitKat bar.VIEW THE KNITTING AD VIEW THE DANCE AD VIEW THE RECIPES AD Wild Rift: Marquee In its largest production yet, electriclimefilms collaborated with Riot Games for the launch of League of Legends: Wild Rift across the MENA region. Shot entirely handheld on an Arri Alexa Mini, the lively spot takes its inspiration from the neighbourhood streets of the Middle East and asks the audience: "who would you call when challenged to a Wild Rift tournament?"VIEW THE SPOT Ikea: Mama BearH&M : Spring Collection Horizon FCB Dubai created and produced an epic-scale project to celebrate the H&M spring collection launch. The tallest building in the world, Burj Khalifa, was used as the unmissable backdrop to showcase the fashion collection that focuses on sustainability. VIEW OUTDOOR « First « Previous Next » Last » 3 of 15 |
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Here comes the Clorox Workout. Credit: Horizon FCB, Dubai
Memac Ogilvy, Dubai has released this 'Mama Bear' spot for IKEA.