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Seen and noted
 Publicis Italy has created a Heineken global campaign for the launch of The SUB. The SUB is a new home appliance for beer, born from the collaboration between the designer Marc Newson and Heineken, that is set to revolutionise the at-home beer experience for consumers making it premium and playful at the same time.VIEW THE CONCEPT  Cows with good digestion have the guts to do anything. To launch Juice, the new Purina Nutrition Line created to help their digestion, we devised a campaign in which a cow, thanks to its good digestion, has the guts to do a very valiant thing : by exposing the perpetrator of a crime on the farm! The allegorical triumph of good not only restores harmony among the animals, but also makes the cow feel better. Agency: DLV BBDO, Milan. VIEW THE AD Lexus : Trace Your Road Saatchi & Saatchi Milan has created this interactive app for Lexus titled "Trace Your Road". The app lets you trace your journey in the new Lexus IS Hybrid.VIEW THE CONCEPT  Saatchi & Saatchi Italy has released a campaign for the European launch of the New Toyota Auris Hybrid Touring Sports. The launch commercial opens with an epic scene: a man is enjoying the private show of a whale jumping out of the sea a few meters away from him. VIEW THE SPOT  Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile And the idea was born a smiling Coca-Cola 'Happy Can'. Agency: McCann Erickson, MilanVIEW OUTDOOR Heineken : Wall of OpportunitiesHeineken : The SeatGreenpeace: The Fashion Duel Greenpeace via Grey, Milan attacks fashion brands, asking them to guarantee that their supply chains are clean, that is not tainted with deforestation and water pollution.The creative idea:To throw a cleaning glove as a gauntlet. 15 kits were sent to the most important fashion brands of the world, and that was the starting point of the integrated international campaing thefashionduel.com. Let's clean up fashion. VIEW THE SPOT Cinza: Your Skin Friend 31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and itâs hard to distinguish between good advice and dangerous remedies.IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to show them that its safer to trust to qualified experts so here's what Leo Burnett, Milan did VIEW THE SPOT  Spring is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By Publicis, Milan transforming a normal billboard into a huge insect trap.Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray, and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.VIEW OUTDOOR Ceres Beer : ivoteanywayWall Street Institute of English: Future DLV BBDO, Milan has designed this print campaign for Wall Street Institute School of EnglishVIEW THE FUTURE AD VIEW THE JOB AD VIEW THE CAREER AD VIEW THE TRAVEL AD  Posters for Gioni's Sauce for Alch1m1a, MilanVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Bcube, Milan has released this campaign for BMW tele-services that demonstrates how your BMW knows when it's due for a service or when something goes wrong.VIEW THE RESTAURANT SPOT VIEW THE OFFICE SPOT Vivienne Westwood: Mannequins British designer Vivienne Westwood gives black eyes and bruises to the mannequins in her store window to highlight domestic abuse. Agency: Leo Burnett Milan.VIEW OUTDOOR  DVL BBDO, Milan, Italy launches a new print campaign under the tagline 'The sea is the cure' for Yamaha Marine.VIEW THE PILL AD VIEW THE DROPPER AD VIEW THE PHIAL AD Bulgari: Bridal Eternal PromiseSan Carlo: Marco Simonelli In 2011 San Carlo faced the loss of a great friend and sponsored athlete: Marco Simoncelli. In 2012 they decided to use part of their communication budget support the Marco Simoncelli Foundation with an integrated activity created by A-Tono that will help them in building a center for disabled kids, in Coriano, where Marco was born and raised.VIEW THE SPOT  The Benetton "Unhate" campaign continues with new work out of Benetton's in-house agency, Fabrica. The campaign features Kiera Chaplin, granddaughter of Charlie Chaplin, Hanaa Ben Abdesslem, a model from Tunisia, Dudley O' Shaughnessy, British former national welterweight boxing champion; Lea T, a Brazilian transsexual model, Uruguayan chef Matias Perdomo, Charlotte Free, known for her pink hair, models Alek Wek and Elettra Wiedemann and Mario Galla, a German model with disabilities. VIEW THE CHARLOTTE AD VIEW THE ALEK AD VIEW THE DUDLEY AD VIEW THE ELETTRA AD VIEW THE HANA AD VIEW THE LEA AD VIEW THE MARIO AD VIEW THE MATIAS AD VIEW THE KIERA AD Fisherman's Friend: Fake it for real Second edition of the fisherman's friend air guitar tour!!!fake it for real....you can win a Fender Stratocaster the real one.Agency:MMS Advertainment, Italy VIEW THE SPOT Before there's a wilt there's away Print from Bcube Milan for BMWVIEW THE FLOWERS AD VIEW THE JODEL AD VIEW THE CHESTNUT AD VIEW THE SCULPTURES AD  With LG's vacuum Cleaner Hom-Bot cleaning becomes a game. Agency: Y&R ParisVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Undress the boy band Bref Power Active 4 in 1 is Henkel's new product for toilet cleaning. It has an innovative shape of four colored balls, and each ball has a specific function. The core taget is represented by young women interested on new solutions and new media. TBWAItalia created an online experience fully dedicated to these ladies.The idea is to create the launch of a new boy band: The Balls Dream Boys. On a dedicated YouTube Brand Channel, a musical video of the boy band shows them trapped in four white cages. They sing a very special love song. When the chorus comes, the band prays the user to pull the chain that suddenly appears. Everytime the user flushes, the boys lose some clothes till they're left in their underpants - and the users finds out where they were, and who are them. Users can dedicate the song to their friends: typing their names in, they'd listen to a personalized chorus. VIEW THE CONCEPT  Campaign by Alch1m1a ADV, Milan released for Aloe Cholestop. The product of Bioenergy Nutrition useful for promoting the physiological levels of cholesterol and triglycerides VIEW THE FRIDAY 13TH AD VIEW THE SAW AD VIEW THE SCREAM AD What the experts don't know We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and Jose Altafini, are in the pub giving live commentary. They don't know Publicis Milan organzined hidden cameras everywhere to give the commentators the surprise of their lives. Accomplice: Martina Colombari. cameras everywhere to give them the surprise of their lives... VIEW OUTDOOR  Los Angeles-based Boxer Films director Igor Borghi imagines a more fiscally-concerned Woodstock in the nostalgic new :30 âWoodstockâ for ING Direct out of Leo Burnett, Milan. VIEW THE SPOT Let your fingers do the talking With Red Bull Finger Fit you can train (at least your fingers) to do whenever you want, when commuting, at the office. You can also challenge your friends online, win badges and share your achievements on facebook. Finger Fit got in the top 10 free apps on the italian App Store, reaching #1 in race games, being one of the best performing branded apps ever.Agency A-Tono, Italy VIEW THE CONCEPT Renault puts on a partyQuality layer by layer Leaflets that highliting McDonaldâs ingredients build up, for the most popular burger in Italy: the Big Mac, the McChicken, the Royal Deluxe. Each page represents an ingredient in the recipe and explains is qualities. A simple tool to communicate the quality of McDonaldâs products in all of its restaurantsVIEW THE IDEA  Publicis Milan uses rock, paper, scissors for Omino BiancoVIEW THE SHIRT AD VIEW THE POLO AD VIEW THE TABLECLOTH AD Push button water Levissima is a mineral water springing from a glacier in Northen Italy. It brings along the purity of its origin, sharing it with its consumers. While launching the new corporate website, Lowe, Milan wanted the users to experience the main quality of the product, putting them in touch with the force of purity. The Wild Purity Button has been conceived to bring the power of wild nature in your everyday lifeVIEW THE CONCEPT |
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Feel safe in BMW's Premium Selection. Agency: Bcube, Milan 
A little kid grows up thanks to IKEA Italy and agency Auge Milan.
Heineken Wall of Opportunities created by Publicis Italy
Seats are the focus of this exercise from Publicis Milan
Bcube, Milan helped Ceres Beer organise young voters 
From Person Films, Italy direct to Bulgari, a web film 
Saatchi & Saatchi Milan has released a new spot for Toyota.
Publicis Milan's new work for Burn Energy Drink shot by Smuggler's Jaron Albertin.
New Benetton spot that celebrates the Unemployee of the Year via Fabrica, Italy.
Telecom Italia wants to promote it's Cloud service so DLV BBDO Italy did the ad 
Agency Armando Testa, Turin animated spot for Lavzza coffee
New Audi outdoor form Verba Gruppo DDB Milan that shifts the Audi A3 ahead.
Publicis Milan ambient for Renault Megane 
Saatch & Saatchi, Milan take us to the future in this spot for Toyota