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Seen and noted
Soccer gets the purple card from Mazda Mazda, a Japanese brand that has built its identity on the values of challenge, fairness and respect, is not a renowned brand in Italy They asked JWT, Milan to increase its brand awareness among 25/50 year old Italian males.16 million Italians correspond to this profile, and all of them are soccer fans and Mazda is the main sponsor of Fiorentina.But how could we communicate Mazda's values of challenge, fairness and respect, in a world such as soccer, overwhelmed by scandals and corruption?We transformed this problem into an idea, creating a new media capable of communicating Mazda's positive values to 16 million soccer fans: THE Purple Card: the only card that rewards fair play, bounding it forever to Fiorentina's and Mazda's corporate colors. VIEW THE SPOT You cant hide from the following eyes It worries small business owners and landlords that they can't keep an eye on their assets around the clock. And yet they don't see the benefits of contracting a surveillance company for their commercial activities and private properties.That's why Security Service via Publicis, Milan placed interactive posters in commercial and residential areas, to demonstrate how safe it feels to be under constant watch. Using a simple perspective trick, the eyes of a Security Service agent were permanently following passers-by. VIEW OUTDOOR Now theres another reason to visit the toilet Who said a bathroom should be just a Loo? At the design furniture expo in Milan, the Swedish retailer and agency 1861United transformed what looked like your everyday port-a-potty into something very special.VIEW OUTDOOR Casino in a cab The Casino Campione d'Italia stands out for its fun-based approach to the world of gaming.50 taxis in Como, the nearest city to Campione, are turned by AdmCom, Bologna into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casino and a dinner at one of its restaurants, and if they lose, free admission to the Casino only.VIEW OUTDOOR  Adopt a dog is the message of these three ads from Italy's DLV BBDOVIEW THE KILLER AD VIEW THE EXECUTIONER AD VIEW THE ROBBER AD  In this Publicis Milan picture of normality, there is one element of surprise: all the family have a strange grimace on their mouth that remains with them for the whole day and that amaze anyone who meet them.VIEW THE SPOT  Orphea home security protects every house from crawling insects in general, especially cockroaches and ants, insects that climb to get into the house, outside or on the terraces.Print by Publicis Milan VIEW THE ROULOTTE AD VIEW THE HOUSE AD VIEW THE CAMPING AD  An Alch1mia Milan campaign for design furniture that prevents back pain and breaks bad postural habits.VIEW LEOPARD OUTDOOR VIEW PANDA OUTDOOR Life starts today Thousands of Carrera Facebook fans wrote wish lists using the "No Regrets" app. Hundreds of wishes were written. And Carrera made the most popular of them come true. For real.Becoming the new campaign for S/S 2012 from DLV BBDO Italy VIEW THE SPOT VIEW THE MESSAGE AD VIEW THE HITCH HIKE AD VIEW THE CAR WASH AD VIEW THE COAST TO COAST AD We give them a voice Theres plenty of speakers in this spot from DLV BBDO Italy VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD You can take the trip and never leave home Piazza Italia is an Italian fashion brand reknown to have the lowest prices. The Italian answer to Zara or H&M. Diaframma Italy choose to place the brand as "Sponsor of everyday people".This film would be a tribute to the people who work everyday and make it despite the difficulties of this period.VIEW THE SPOT Where second wins Montblanc's "The Beauty of a Second" short film contest invites everyone to seize the moment, to catch a second that one considers being beautiful in a one-second video. The subject of the clip submitted can be anything, a child's face, a spectacular view, a smile, a kiss, life itself in Wim Wenders' words: "One second at a time". The Beauty of a Second can be captured with a cell phone, a digital camera or any other kind of film camera as long as the moving images last one second and are captured in landscape format (16:9).Site from Leo Burnett/ Arc Italy VIEW THE CONCEPT A prehistoric shelter for Jeep Jeep through Leo Burnett, Turin continues the "Never Adapt " theme in print VIEW THE FIRST AD VIEW THE SECOND AD  Photoshow is one of the most important Photography and Digital Imaging Event based in Italy. The new campaign by 3DESIGN Italy focuses on professionals and beginners, the true heart of the fair: the visual is made by all the pictures sent by the fans through facebook and the website.VIEW THE AD Make an impression on your beau This TVC from Ogilvy & Mather Milan was on air in Italy for one week before December 31st 2011.VIEW THE SPOT  Gyms are not always places where training comes easy: you have to deal with a crowded environment, and noisy, sweating human fauna. Changing your gym is not the solution, you need to look for an evolution of its concept: that's FM Studio. Outdoor from Grey,MilanVIEW GALLINA OUTDOOR VIEW LINGUA OUTDOOR VIEW SACCO OUTDOOR  Major world leaders kiss in this new campaign from Fabrica and 72andSunny.VIEW THE VATICAN AL-AZAHAR AD VIEW THE CHINA USA AD VIEW THE NORTH KOREA SOUTH KOREA AD VIEW THE PALESTINE ISRAEL AD VIEW THE GERMANY FRANCE AD Italian sausage goes Japanese Negroniâs an iconic Italian salami brand, with great awareness amongst the traditional families, but not so relevant anymore for the younger audience, more internationalized even in terms of taste. Negronetto via A-Tono gave tradition a twist with "Salamurai", a game available for mobiles, tablets and web. It's a challenge to make the best panino in Italy, slicing bread and salami with a swipe, collecting points and sharing them in the weekly rankings. This is then when the virtual game becomes real and rewards the best players with appealing prizes.Negroni set a new, up to date way to engage the target and establish a playful relationship with the product. VIEW THE CONCEPT  Burn is the next installment in Coca Cola's global campaign for Burn energy drink.Shot in Buenos Aires by Curious Films director Ash Bolland, the film is about four young skateboarders and the fuel that feeds their drive to "chase it, feed it and make it stronger" VIEW THE SPOT  Publicis, Italy believes a car with a good perfume is another thing: more comfortable and pleasant, it can appear completely different.VIEW THE SPOT See the world through his eyes TV and print for Carerra from DLV BBDO Italy VIEW THE SPOT VIEW THE KNIFE AD VIEW THE LAS VEGAS AD VIEW THE ROCK STAR AD VIEW THE COBRA AD VIEW THE ADVENTURE AD VIEW THE SPY PAPARAZZI AD VIEW THE LEILA AD How Gerry turns a bad day into a good one After a series of unexpected accidents, Gerry is re-assured that life can be more reliable and predictable with customized energy plans from Edison in this spot from Cayenne, Milan .VIEW THE SPOT Do you know how to drink a glass of Sicily? You probably already know how to open a bottle and drink a glass of wine... But do you know how to drink a glass of Sicily?VIEW THE SPOT Giveaways for holidays Daniel moved from Italy to LA 2 years ago. He is very passionate about acting, photography and videos, but he doesn't like to work very much. One day his girlfriend threaten him "You find a job or I'll dump you!".He took up the challenge and to show her that he is not such a layabout he set a new record in changing jobs: 14 different Jobs in just 24 days!After shooting the video Danny has started to look for a sponsor and found it on Jobrapido.com, one of online Job Search services where he found all these jobs. Jobrapido liked Danny's video so much that they created the "The Job Challenge" a contest based on Danny's experience.Agency Mosaicoon,ItalyVIEW THE SPOT The McFarland pissalyser makes it debut How do you know when you've had one too many? In most cases your body will tell you.Publicis, Milan is involved in the project VIEW OUTDOOR  Fitosonno is a natural product against sleep disorders, so it is not positioned as a classic sleeping pill (ie. a strong drug for chronic insomnia) but a natural aid for occasional sleep problems. One of the main causes of insomnia for those who don't suffer from it acutely is incapacity to put day to day problems out of mind and relax. The product's promise ("you can't eliminate your problems but you can sleep well with them") plays on the above mentioned insight and offers not only sleep but also peace of mind. This JWT Italy ad is being scheduled almost exclusively at night, to address a target that watches TV because they can't get to sleep.VIEW THE TENNIS INSTRUCTOR SPOT VIEW THE BOYFRIEND SPOT  In hospital. A nurse in this spot from JWT Rome is tending a new born baby. After giving him his first bath, she puts him in his cot and then puts the classic bracelet on his wrist. The nurse goes off and we see that the bracelet is tied round both of the baby's wrists, like handcuffs.Line: "Being born with a genetic disease can be a tough sentence". VIEW THE SPOT  Launch of the new Mini Cooper SD by Bcube, Milan. A diesel car with the same exciting drive experience of the original Cooper S model.VIEW THE SPOT  In Italy one young in three is unemployed. Most of young people work in temporary employment because of changes of work rules wiping out old rights. "The world of work is changing", of course, but it's not always possible to understand the change or to agree to it. The Patronato INCA CGIL gives information and assistance about work and individual rights. Mosaico, Rome did the ad VIEW THE SPOT  the coordinated image created by 3d\'esign,Milan for Milan Photoshow 2011 is fresh, young and will satisfy all the people fond of photography, both professionals and amateurs.VIEW THE AD « First « Previous Next » Last » 14 of 16 |
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A TV spot from in house Trip magazine 
Touche, Bologna gets ready for spring fashion 
Leo Burnett, Milan takes us outside and tells us not to adapt 
The video that goes with the controversial new 'Unhate' print campaign for Benetton.
Print ad from DLV BBDO Italy 
Giveaways for holidays in this outdoor installation from Publicis, Milan 
Print ads from Alch1m1a ADV, Milan proves the power of milk 
Print created by Forchets Italy 
Getting big is a childâs play! Poster Alch1m1a, Milan 
Brand awareness and "call to action" by 3d\'esign, Milan