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Seen and noted
 Heineken and Le Pub Brazil are challenging the stereotype that gaming is an antisocial pastime launching 'Not All Nights Out are Out', a global campaign that merges gaming culture with the Heineken brand's social spirit, celebrating online entertainment as an important moment of socialisation. The campaign will be made up of a main film, titled 'Just Another Night Out', as well as a number of other initiatives, including short 'side stories', in bar games and other creative activations. VIEW THE SPOT Barilla Al Bronzo: The Lady And The Tramp Barilla Al Bronzo is the ideal ingredient to impress diners and create a memorable meal, whatever the occasion. It's made up of a custom blend of responsibly sourced, highest quality non-GMO semolina, expertly crafted using an innovative micro-engraved bronze die method in forming the dough. It also has a special rough and textured surface, which holds the sauce to the last delicious bite. Barilla's most premium offering is perfectly cast in the brand's modern take on Disney's classic film, which coincides with the legendary studio's 100th anniversary year. The recreation also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the star couple. VIEW THE SPOT  Global online marketplace eBay launches 'Director's Cat': an awareness campaign for its refurbished and second-hand products for the Italian market. It's the next installation in the 'Inspired by an eBay Story' platform, but this time with a difference. Created by independent creative agency DUDE, 'Director's Cat' launched on national Italian TV channels yesterday. It takes a fresh approach to the weird and wonderful stories of eBay buyers and sellers by starting the story from the ending and telling it backwards. VIEW THE SPOT  It's been one year since the outburst of war in Ukraine, and Emergency and Ogilvy Italy have released a film named "One Day of Peace" as a profound reflection on the necessity of peace, before it's too late. The film tells the story of a man who survived a nuclear conflict and roams the country looking for other humans, following him as he heads towards a big city, enters shops to find food and supplies before finding traces of a close past that is nothing like the shocking and devastating reality he now faces. VIEW THE SPOT  Even on Valentineâs Day, some loves canât be celebrated. More than 60 countries around the world still have laws that criminalise homosexuality. Thatâs why Tinder asked AI to imagine romantic scenes that we canât see otherwise, hoping that one day they will become a reality.#ValentinesDay #LoveIsInTheAI VIEW THE MOSCOW AD VIEW THE INDONESIA AD VIEW THE ALGERIA AD VIEW THE TEHERAN AD VIEW THE JAMACIA AD VIEW THE DOHA AD  A campaign, promoted together with Wired Italia, against prejudices. Those of artificial intelligence, which are a reflection of ours.Agency: TBWAItalia VIEW THE SPOT Lantania: No Fear With Lantania The quality of Lantania's products for cleaning and maintaining natural surfaces, silences every curseAgency: Squee Adv VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Now you can, before saving the day! This Dry Jan, Heineken 0.0 and Marvel Studios' "Ant-Man and The Wasp: #Quantumania" are teaming up on a campaign that focuses on drinking (and shrinking) responsibly.VIEW THE SPOT Emergency: We Can Make Peace Come True Gino Strada, our founder, had a belief. He used to say "to create a world without war, we have to imagine it first"So we did. We gave his most famous words to an AI and asked it to visualize his ideas. To start making peace a reality. For all.VIEW THE SPOT Saatchi & Saatchi: All I want For Christmas This year we asked AI to help us wish our clients happy holidays in a very peculiar way. The classic feedback received during the year was analyzed by text-to-image AI software and transformed into a surprising set of illustrated Christmas cards with an ironic and irreverent tone. VIEW THE AD  Over the years, Enzo Ferrari received hundreds and thousands of letters from all over the world from fans and children who all fell in love with the Prancing Horse. Among them, 40 years ago three boys wrote to Enzo Ferrari asking if they could visit the famous factory in Maranello. Although the boys got a reply to their letters, their wish was not fulfilled at the time, because children under 16 were not allowed to visit the manufacturing facilities. But Ferrari kept those letters, for decades.VIEW THE SPOT  Heineken and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after 'The Closer'. In the new campaign, 'The Office Cleaners', the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by the ADP Research Institute, workers worldwide take an average of 9.2 hours of unpaid overtime per week. The results of this issue, whilst widely reported on, has not prevented many from continuing to work late every night. The issue is particularly prevalent in Argentina, where 81% of people report working too much, especially compared to before the pandemic . VIEW THE SPOT  During Christmas, every little moment feels magical, even the simplest. This magic that we feel inside, can actually become real. Can't believe it? Then let Rinascente bring you on a journey into a magical world. With the dreamy atmospheres of its new campaign and the elegant performances of living Christmas decorations, you will finally start to "Believe in Wonder".VIEW THE SPOT Ferrero Estath Verde: Feeling Good Starts With Pleasure Taste and pleasure are key elements to feel good. From this insight came the new data driven campaign created for Ferrero Estathe. If pandas find their moment of well-being simply in their habitat in contact with nature, dozing and nibbling all day long, for everyone else there's Estathe Verde.VIEW THE SPOT Fonzies: Devastated 'Devastated!', screamed the headlines as the Italian national soccer team failed once again to qualify for the World Cup. With some of the most passionate football fans in the world, the country was now teamless, with no one to cheer for. Not anymore. Fonzies, Mondelez's number one cheese-flavoured snack in Italy, has come up with a crazy idea to give almost 58 million people in Italy and 100m Italians around the world a new team to get behind. Agency: Dentsu Creative, Italy VIEW THE CONCEPT  IAB Forum is the most important Italian event dedicated to digital innovation. This year the general theme of the event is "Decoding Change": the ability to decode thousands of ever-changing keywords. It's the same ability to decode the boring and gray QR Code by turning it into a Q-ART Code. We created 3 effective art-works, representing the thematic keywords of an ever-evolving digital world: the Blockchain and new interfaces, the Metaverse and Virtual realities, and eSports&Gaming. We applied the concept of the art to the digital world to capture attention and arouse enthusiasm for even a simple scan that can throw us into the knowledge of our future.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  FINI, historical Italian pasta factory, turns 110 and boosts its image with THE REAL EMILIAN PASTA brand new campaign. The commercial tells us about the rock soul of Emilia Romagna, region made of love and passions. The same rock soul that only an authentic pasta of Emilia, where were born (among many) Italian rockers Vasco Rossi and Ligabue, could have.Agency: Leo Burnett VIEW THE SPOT  In the latest chapter in the creative platform 'Inspired by an eBay Story', 'World of Passions' transports us into the world of eBay customers' passions. A world that unites the eBay community, where millions of people share millions of interests including football - to which the brand is already very close, with a number of prestigious partnerships. The 30" TVC running on Italian national channels is set in a typical Italian Sports Bar, the hub of the community where passionate football fans come together to watch the game. VIEW THE SPOT Squee Hora: New Natural Energy Drink SQUEE with Rockepanda present HORA, the natural energy drink with lemon, orange and honey!VIEW THE SPOT  An Italian Emotion is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of 'Made in Italy'. The campaign features a commercial directed by Oscar-winning filmmaker Giuseppe Tornatore, one of the most important interpreters of contemporary Italian cinematography who won a Best Foreign Language Film Academy Award in for 'Cinema Paradiso' (1988). VIEW THE SPOT  Technology has transformed the way in which we interact with many products and services in modern life, and healthcare is no exception. Quick and easy access to medical care is crucial for our well-being and can avoid future problems. The advent of digital healthcare platforms such as Doctolib which help patients find doctors and make appointments with healthcare professionals, are unsurprisingly very popular. VIEW THE SPOT  "Well-being" is a complex feeling, difficult to describe because it's one of countless nuances. So we asked ourselves: is there a way to sum up the idea of "well being" in a simple, immediate way? Starting from this observation, we came up with a new positioning that is embodied in the claim: Milk. Wellness in a word.VIEW THE SPOT Heineken: Bar Experience Younger generations donât find working in a bar appealing. According to GWI, GenZ is twice as career-focused as any generation before them. In other words: they donât see bar work as a valuable experience for their career. As a result, with more than 100,000 people leaving the industry since 2021 (Volkskrant), the Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. VIEW THE CONCEPT  Venice Sustainable fashion Forum is the first international summit dedicated to the sustainable transition of the Fashion sector. It will take place in the beautiful and suggestive Cini Foundation, in San Giorgio Island, Venice.This Forum is the first event that brings together the companies of the "Fashion" chain to identify priority challenges and start a path of effective transformation.VIEW OUTDOOR  Multi-subject Adv campaign for the new product presentation.The product is a new solution for surfaces protection. VIEW THE PHANTOMATO AD VIEW THE LEMONSTER AD VIEW THE ALCOHORROR AD  New York: the city that never sleeps is also the city that never stops working. Agency: Publicis Italy / Le Pub.VIEW OUTDOOR  In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick which tantalises the senses, but doesn't take itself too seriously. 'Gruvi Caind of Lov' is created by advertising and design agency AUGE. VIEW THE SPOT  Heineken has just launched their latest global campaign, The Closer, addressing the growing work-life imbalance. Dramatized in a campaign film by Le Pub/Publicis Italy, Heineken's Global Creative AOR.VIEW THE SPOT Netflix / Stranger Things: Stranger Duomo On Friday, Stranger Things returned to Netflix for season 4 of the supernatural hit series set in the 1980s. For the Italian launch, independent creative network DUDE created a 3 day immersive launch experience by taking one of the most iconic city landmarks, Piazza del Duomo - home of the Duomo gothic cathedral - back to the 80s and bringing together Milanese nostalgia with the quintessential world of Stranger Things. The activation kicked off on Thursday evening with a massive projection mapping on the facade of Palazzo Carminati - the historical building in front of the Dome - during a special preview of season 4 episode one.VIEW THE SPOT  Even if in many countries Covid19 isn't an emergency anymore, in some other places the epidemic continues to spread, in a very threatening way. That's why fake news about anti Covid19 vaccines are still dangerous. And that's way those fake news must be fought. Urban Vision, one of the most important publisher of advertising spaces in Europe, decided to proactively use its spaces to fight fake news about anti-Covid19 vaccines. How? By taking the most shocking fake news from the anti-vaccines channels and showing them on a huge 3D billboard. This billboard was installed in a cental street of Milan, where massive anti-vaccines protests took place, blurting out the truth to protesters. The campaign, created by The Big Now/mcgarrybowen, Milan, generated spontaneous press impression, becoming a concrete support for the Italian Health Institutions for the vaccination campaign.VIEW OUTDOOR  Modern life is a mess. Impossible schedules, all kind of commitments, children to look after, house chores: we often end up overwhelmed. And when itâs time to eat, big deal: no time to cook. But we all deserve a delicious feel good moment as well. No panic: McDonald's helps us with McDelivery service.VIEW THE OFFICE AD VIEW THE MOVING AD VIEW THE LIVING ROOM AD  This weekend the final of Europe's favourite sing-fest The Eurovision Song Contest returned to our screens in a musical celebration of the diverse range of music across 40 competing countries, hosted by the 2021 winning nation, Italy. Eurovision's sponsor, market leading Italian cruise company Costa wanted to create a sponsorship campaign aimed at engaging a younger audience, an audience hungry for travelVIEW THE FRENCH RAP SPOT VIEW THE BRIT POP SPOT VIEW THE GERMAN TECHNO SPOT  For the environment, we're giants. E.ON demonstrates this with an art installation that reveals the sheer size of our Carbon Footprint. Created by DLVBBDO Milan. E.ON Italia, one of the country's most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn't random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019). VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Heineken and Publicis revealed a new direction for the brand's sponsorship in football, making its entire football campaign across both the men's and women's game about tackling gender bias affecting both players and fans of the sport. With two-thirds of women in football having experienced gender discrimination, Heineken is on a mission to evolve its sponsorships in the sport to address the uneven playing field when it comes to gender by highlighting some of the ways that women are unfairly treated. Heineken's first move in correcting the gender bias is to address inaccurate statistics present across the internet that are often the source of the prejudice. VIEW THE CHEERS TO ALL FANS SPOT VIEW THE GREATEST GOAL SPOT  Guzzled water. Chugged water. Gulped-down water. The moments after people live life to the fullest require water. Lots of water. With this backdrop, the BONAQUA brand is unveiling its 'Live 'Till The Last Drop' campaign, via Publicis, Italy, giving consumers a way to rethink the staple. BONAQUA's approach celebrates the physical moments that make us thirsty, no matter how messy, awkward, or exhausting they are. VIEW THE BEACH SPOT VIEW THE KARAOKE SPOT VIEW THE LOVE SPOT Kuku International Packaging: Super Sustainable Packaging Small dogs are especially appreciated for their vitality, energy and playful attitude, which must be nourished and protected through a specific diet based on their needs, that differ from those of bigger dogs. Ultima Mini is a specific range for dogs below 10kg of weight by Ultima Petfood, developed to assure them of the right amount of nutrients and energy. The aim of the campaign was to prove in an innovative and entertaining way how a correct nutrition does positively affect small dogs' vitality and keep their spirits and playfulness high. When small dogs are healthy and well fed, they have the energy they need to express their vitality.Agency: Havas, Milan VIEW OUTDOOR Lamborghini Huracán Tecnica: Take All Your Souls To Drive 'Take All Your Souls To Drive' is the latest project from BeyondTheLine and Indiana Production to present the next-generation Automobili Lamborghini S.p.A. masterpiece. Huracan Tecnica has the ability to summarise in itself the spirits of all Lamborghini Huracans: Track Oriented soul, Lifestyle soul and Fun to Drive soul. Sophisticated design, high performance and exhilarating driving, for a diamond multifaceted personality who no longer wants to choose which aspect to put at the centre of the story. Simply the perfect Super Sports Car experience, capable of creating the strongest connection between driver, vehicle and asphalt, for those who want to bring all their souls to the wheel.VIEW THE SPOT « First « Previous Next » Last » 2 of 16 |
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VMLY&R have created this spot for ITA Airways
An adv for Sartori wine.
GEORGE - Kill your dragons have created this ad for Kuku International Packaging