Seen and noted
Archer Troy has illustrated this 'Now You Know How It Feels' campaign for PETA (People for the Ethical Treatment of Animals).
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Ford relaunches Escape inviting people to get away from the ordinary. With a completely renovated design -decidedly more sporty-, the iconic SUV incorporates state-of-the-art features, which make it the most complete in its category. Created by BBDO Mexico, the spot appeals to a target that seeks to avoid the conventional and established, and invites people to run away from the ordinary. In addition to "Fugitives," the campaign consists of several digital and public highway executions.
VIEW THE SPOT Cerveza Victoria: Xibalba
Cerveza Victoria takes us to the Mayan underworld - and back - with the release of "Xibalba", a new integrated advertising campaign to invite the world to be part of El Dia de los Muertos and celebrate the friends and family who have departed our world. Creative production company MediaMonks collaborated with Ogilvy Mexico and partnered with renowned director Salomon Ligthelm to create the short film.
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VMLY&R Mexico has released this campaign for Movistar that warns to not judge people from profile pictures. The work has been released to remind people to be more careful of their own children dabbling in social media.
VIEW THE JOHN AD VIEW THE ALFONSO AD VIEW THE CHARLY AD LA NUEVA MICHOACANA: Guitar-Vanila
Your favorite ice cream and some good music are medicine for the soul. And if each one on its own is capable to renew our spirit, to emotionally rescue us from any inconvenience at least for a pleasurable instant, then together are like an oasis instant happiness. This Campaign, created by Mishtech, for the Nueva Michoacana evokes the sensorial experience of combining both stimuli; flavor and melody. The elegant and clean design sets this graphic campaign apart from the competition.
VIEW THE GUITAR AD VIEW THE MICROPHONE AD VIEW THE TUBA AD VIEW THE COWBELL AD VIEW THE TAROLA AD VIEW THE BONGO AD Musikplatz / Jägermeister: The New Creators Platform
Grey has released a global platform created for Musikplatz in 2018 and supported by Jagermeister to promote new electronic music creators. They organized a showcase that will take place in Berlin next December to expand the opportunities for creators to spread their work and talent. In order to promote the showcase, Grey Mexico and the Brazilian production house Untitled, launched this webfilm shot in Berlin and directed by the duo Jungle that features the music of Mexican artists Von Krup and Mijo and a text written by Humberto Polar, CCO of Grey Mexico.
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Mexico City based Agency hello_ has developed an impactful new advertising campaign for The Coca-Cola Company. The four humorous spots are specifically designed to connect with millennials, encouraging them to consider the habit of drinking Coca-Cola at times when they might be tired, unfocused or disconnected.
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After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn't know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called "The electric helper", their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline.
Agency: Commonwealth McCann, Mexico VIEW THE SPOT Propuesta Civica AC: Still Speaking Up
Mexico is one of the deadliest countries for journalists. Between 2007 and 2019, 106 murders of journalists have been recorded in which the motive for the crime has been their work. #SeguimosHablando (StillSpeakingUp) is an initiative that is the culmination of two years working with the families of four killed journalists: Miroslava Breach, Javier Valdez, Moises Sanchez y Jose Armando Rodriguez "El Choco". It is also an effort to construct a narrative to give them voice, so these injustices are not forgotten. Agency: Publicis, Mexico
VIEW THE SPOT Corona: Losing Blue
To show how plastic pollution has changed Mexico's beaches, Leo Burnett Mexico changed Corona's packaging for the first time in 100 years. We created 'Losing Blue': the cans that show just how polluted Mexico's beaches are. We worked with marine biologists and environmental institutions to determine the level of plastic found in 10 popular Mexican beaches. Then, we visualised the data on Corona's cans by using the blue ocean in their design to represent the level of pollution found on the affected beaches.
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Mexican beaches are a paradaise for surfers, but some of them are located in extremely dangerous places to swim. In fact, every year more than 2,000 die from drowning in Mexico. To keep people away from a risky situation and keep them safe, Pacifico made the price of her beer drop in the most popular bar on the beach every time the tide rose. Agency: Ogilvy
VIEW OUTDOOR Fire Service Plus Mexico (FSPM): Christmas Hero
The holiday season is one of the happiest in the year, however, in the blink of an eye can become the most tragic, because in just three minutes your Christmas tree can cause a fire that will burn an entire household. In Mexico, there are between 11,000 - 12,000 fires reported each year in Mexico. 60% of them are associated with Christmas trees. This type of fire has the capability of taking approximately 400 lives per year. To combat this type of fire, Fire Service Plus Mexico (FSPM) and Figallo No Format Agency has developed a system called the Christmas Hero, a system fighting fire itself and has two elements, a star and a set of fields that activate in the presence of fire in the Christmas pine.
VIEW THE SPOT Farmacias Benavides: Kid at the Bar
Grey, Mexico have created these ads for Farmacias Benavides
VIEW THE KID AT THE BAR AD VIEW THE GIRL AT REUNION AD Red Cross Mexico: Who Helps the Red Cross?
When disaster strikes, those who are affected know the Mexican Red Cross will be there to help. But who helps the Red Cross? Based off this question, the Mexican Red Cross has launched its 2019 National Fundraising Campaign with Geometry Mexico. The new campaign compiles dozens of stories from Red Cross volunteers, describing events in their careers when they were at risk - even facing life-threatening situations.
VIEW THE SPOT Special Olympics Latin America: The Same Blood
During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched "The Same Blood," a film that highlights the valuable contribution of persons with intellectual disabilities to the sport's world and in our daily lives.
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Directed by Michal Sablinski, the spot sets an oneiric dairy world and positions Alpura as the natural leader of the category, starting from a fresh point of view. Agency: BBDO Mexico
VIEW THE SPOT Northgate Market: Northgate SuperBowl
Northgate Market, the family-owned and operated supermarket chain, hijacked the much anticipated ads for one of the most important events of the year, The Super Bowl. During the biggest advertising platform of the year, where millions of people tune in, Northgate Market saw a true business opportunity. Northgate Market and Circus launched an ingenious digital campaign in which they created multi-platform pre roll parody ads, from SB spots.
VIEW THE SPOT Anticipo de Nómina: Hand Burguer
Living out of loans and stretching every penny is a reality many Mexicans go through payday to payday. When hunger arrives and money runs out people tend to pawn their belongings; and sometimes, if there's no other option, they look for any food substitutes. We took the concept of "eating oneself up" and took it to the next level, where hunger and creativity meets. In order to help those whose payroll is registered through Banco Afirme, the product Anticipo de Nomina (Early Wage) was created; it allows customers to withdraw money from their payroll before their payday, at any time in any Afirme ATM. Agency: Grupo LVT
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AeroMexico, the country's national airline, has released a new "DNA Discounts" campaign via Ogilvy Mexico which offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The amount of the discount depends on the person's percentage of Mexican ancestry. If a person has 15% Mexican heritage they qualify for a 15% discount on the airfare. The spot features interviews with a few residents of Wharton in Texas on why they won't visit Mexico for a holiday. Wharton is about 300 miles north of the Mexican border.
VIEW THE CONCEPT Chevrolet: The Blind Spot is no Longer Blind
No more blind spots when you drive Chevrolet Traverse. Agency: McCann Mexico.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Bud Light: The Best Accident
A brand would prefer to do anything before people destroy their lives. A smart drink campaign. The brand replaced all the cars. Agency: anonimo
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Saba, Mexican leading feminine protection and daily intimate care brand, and its agency Circus present âTampon Mode", a new digital campaign that continues the brandâs commitment with young womenâs intimate care education and the knocking down of taboos. This is Saba's third campaign in its efforts to overcome current barriers regarding the use of tampon and to position the product as an ally to continue with your routine during your period.
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A frosty chilled Corona makes the worldâs most refreshing beer. Agency: Leo Burnett, Mexico
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Y&R Mexico has launched this spot directed via Landia's Francisco J. Paparella for Save the Children.
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This World Cup, there is a special occasion. Due to the time difference between Mexico and Russia, the games will be played in the morning, the perfect time for Milk consumption. That's why Lala, leading Mexican milk and dairy products company, and Circus bring a new proposal to have on the table of the tournament: enjoy the games drinking milk, cold milk.
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Domino's reassures viewers about the quality of their pan pizza in this ad. We receive a close up look at the chain's ingredients. Dough rises, cheese bubbles, and vegetables are diced.
Agency: TERAN TBWA VIEW THE SPOT Save the Children: Migrant Children
This is the price that thousands of Migrant Children pay to risk their lives. You can prevent it with just 10 pesos per day. Agency: Totem Marketing Group, Mexico City.
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Valentines day campaign created by Estudio Vivo, for the best brazilian steak house in Cancun, Mexico.
VIEW THE STEAK AD VIEW THE PAELLA AD VIEW THE SHELFISH AD VIEW THE RED WINE AD Corona Mexico: Mexico Extra
On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn't come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the birthplace of Corona, Corona Mexico wanted to find ways to show solidarity and support for both for the devastated communities as well as honour Mexico's collaborative spirit in the face of adversity. Since the earthquake, Corona has committed to donating the proceeds from the sale of 3 million beer cans rebranded as 'Mexico Extra' (instead of 'Corona Extra') to help reconstruction efforts. Agency: Leo Burnett, Mexico
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Estudio Vivo have created these ads for AMA 34 Foundation.
VIEW THE PRISONER AD VIEW THE FIRED AD VIEW THE HUMILIATED AD Arriba Mexico: Earthquake
Book a symbolic overnight stay in houses, apartments and rooms destroyed by the earthquake and help rebuild Mexico in this interactive campaign for Arriba Mexico via Anonimo.
VIEW THE CONCEPT Buchanan's Blended Scotch Whisky: Choose Great
'So what's the difference between good and great?' That's the question posed by star Chris Hemsworth in the opening of Buchanan's newest film, produced and directed by Framestore Pictures. Director Anh Vu develops the 'Choose Great' film narrative with three pivotal emotional moments that act as metaphors to Hemsworth's question, delivering pitch perfect inspirational and visual storytelling.
Agency: Pico Adwork VIEW THE SPOT
This 20"ad from VectorB gives us a sneak peek at how a Doradita cookie looks and sounds like. Through the use of high tech camera robots and macro lenses, we watch the cookies and ingredients hover in mid-air, showing us just how crunchy and thin they are. The product comes across as a classy snack option.
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Estudio Vivo present these ads for world tv.
VIEW THE MUSIC SPORTS AD VIEW THE FASHION MOVIES AD VIEW THE POLITICS COMEDY AD Sony Pictures: Spider Bomb
For the expected release of the movie Spider-man: Return home, Sony Pictures and Archer Troy, Mexico created the 'Spider Bomb.'
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In a moment when segregation and xenophobia were primary topics in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launched "Borders": a stand against those lines that divide people, geographically and philosophically. Agency: Ogilvy & Mather, Mexico.
VIEW THE JUAREZ AD VIEW THE BRAVO AD VIEW THE COLORADO AD |
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