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Seen and noted

Guest judge: Hector 'Shara' Benitez, BBDO Mexico

 GUEST JUDGE /BEST AD OF THE WEEK   MEXICO    September 24, 2008 02:11 (Edited: April 12, 2011 08:28)
https://www.bestadsontv.com/news/upload/HECTOR-BENITEZ-BBDO-MEXICO.JPGThis week's guest judge is Hector 'Shara' Benitez, a Group Creative Director at BBDO Mexico, this year winning the first lion for the agency in 32 years, for its client, Campbell's.
Before Shara started his career in advertising, he was leading an Electrojazzpunk Mariachi band, where he was discovered at a wild advertising party.
That was 12 years ago. Since then, he has worked at FCB, then he moved to BBDO, and from there, he and his team have won numerous awards in Mexico and overseas. Someday he vows he will come back to the stage. One day.

Thanks for this opportunity guys, this week we have very different and great ideas from all around the world.
(once I have said the formal introduction, let's bring out the tequila shots!)
This week we have 18 examples that show that the only thing that a huuuuuge budget cannot buy, are great ideas…

BEST TV
Hmmmmm, anyone said anything about budget crisis in the industry?
Well, this week we have huge budgets in these tv commercials.
And sometimes this could be a problem to deliver a great idea, why? I DON'T KNOW!
That's the case with Guinness from Saatchi & Saatchi London, where I can see the idea, but I can't see the creativity. And similarly for the Premier Foods tvc. And what about AXE? Am I the only one who would like to see something different with this product? Without a doubt, great execution, but…
Ok, the work for Oberto Beef Jerky is sooooo funny, but I really enjoyed overall, the ad for Microsoft.
The first time I saw the Apple campaign, you know? That one "Hi. I'm a Mac ...", I really had no idea what Microsoft could do it against this, but I think that the people from Crispin have developed a great campaign, so insightful.
Maybe they need to work on some funnier executions, but so far so good.
The winner: Microsoft from Crispin Porter + Bogusky, Miami.
And I hate PC's.

BEST PRINT
Sometimes, the simplest isn't the best, but this time, it is. Dynamo Washing Detergent From Saatchi & Saatchi Malaysia. A great execution, and the copy is great.
The rest of the work is cool as well, but why I like this one is because it's totally unexpected when you see the brand. I also like the art direction for Reach from JWT, but definitely, top points to Dynamo.

BEST OUTDOOR
BC Lottery corporation from TBWA Vancouver. Simple and engaging. It offers an idea to talk about it, and is using a simple billboard, but in a different way.
I also liked the media use for The Heart of the City from Colenso BBDO, but the BC Lottery piece deserves a well served tequila shot!
Salud!

Relieves most types of pain

 TV   MEXICO    August 01, 2008 22:38 (Edited: August 01, 2008 12:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/15715_Defeat_frame.png
Flanax the analgesic from Bayer relieves almost every type of pain as shown in this spot from BBDO Mexico.

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Kids will love this

 TV   MEXICO    June 23, 2008 03:53 (Edited: June 22, 2008 17:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Jun/14777_Picture_15.png
BBDO Mexico wants kids to change their views on vegetables with this tv spot.


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Let's face it

 TV   MEXICO    June 02, 2008 03:36 (Edited: June 01, 2008 17:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Jun/14236_man_1.png
BBDO Mexico has aired a series of spots that are a simple and low budget way to show how fast the new Dodge Caliber is.

VIEW THE 'MANFACE' SPOT

VIEW THE 'WOMANFACE' SPOT

PLEASANT DREAMS

 PRINT   MEXICO    May 07, 2008 18:59 (Edited: May 07, 2008 08:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_13650_Dream___Alka.jpg
New print work for Alka Seltzer from BBDO Mexico.



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PROTECTION FOR CHILDREN

 PRINT   MEXICO    May 01, 2008 04:13 (Edited: April 30, 2008 18:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13499_Ray.jpg
BBDO Mexico demonstrate that Cevalin Vitamin C protects your children.


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VIEW THE SECOND AD

FIND RELIEF

 PRINT   MEXICO    April 25, 2008 20:36 (Edited: April 25, 2008 10:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13396_FIND_RELIEF.jpg
This subway poster from BBDO Mexico shows how to find relief from headaches in Mexico City.


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ROAD TEST YOUR JEEP

 PRINT   MEXICO    April 23, 2008 06:25 (Edited: April 22, 2008 20:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13320_Traffic_Lights___Jeep.jpg
BBDO Mexico made this print ad to invite jeep owners to the Jeep Camp to road test their vehicle in real conditions.



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STILL NO COMPLAINTS AT THE SAN ANGEL MEMORIAL FUNERAL HOME

 PRINT   MEXICO    October 23, 2007 18:32 (Edited: October 23, 2007 08:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Oct/tn_9380_Coffin.jpg
In a recent posting we brought you two tvcs for the San Angel Memorial Funeral Home. Here is the follow-up press campaign from Lowe Mexico.

VIEW THE 'COFFIN' PRINT AD

VIEW THE 'URN' PRINT AD

NO COMPLAINTS YET!

 TV   MEXICO    October 19, 2007 21:25 (Edited: October 19, 2007 11:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2007/Oct/9352_Picture_5.jpg
New commercials for San Angel Memorial Funeral Home from Lowe Mexico. "Real client, real campaign, real airing," stresses creative director Flavio Pantigoso.

VIEW THE 'COFFIN' SPOT

VIEW THE 'URN' SPOT

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