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Seen and noted

Look what comes from your speedometre

 PRINT   NEW ZEALAND    June 04, 2010 02:31 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jun/tn_29540_Amputee.jpgIn most urban areas in New Zealand the legal speed limit is 50kph. Young male drivers perceive this as an arbitrary number and are more likely to set their own limit, at a speed that they are comfortable with for most of them that is about 60kph.
They don't see the danger in going just a little over. What difference can 10kph make?
Clemenger BBDO Wellington job was to re-educate drivers, that every km over the speed limit increases the seriousness of the consequences in a crash.

VIEW THE AMPUTEE AD
VIEW THE GIRLFRIEND AD
VIEW THE CYCLIST AD

Building a fortune from scratch

 TV   NEW ZEALAND    June 02, 2010 01:04 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/82aa7.png?width=120&filewidth=320&fileheight=179&filetime=1275314400&image=s3://bestadsontv.com/thumbs/82aa7.pngDDB NZ and Good Oil's Hamish Rothwell teamed up to show New Zealand just how good it feels to win on the all new Instant Kiwi.

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All white on the night

 PRINT   NEW ZEALAND    June 01, 2010 00:05 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29415_Carlsberg_AllWhite_support_4.jpgCarlsberg through Barnes, Catmur & Friends, Auckland promote a line of unofficial supporter's merchandise for NZ's soccer team, the 'All Whites'.

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Talk not text

 TV   NEW ZEALAND    May 27, 2010 19:59 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/dab89_0000.png?width=120&filewidth=400&fileheight=226&filetime=1274882400&image=s3://bestadsontv.com/thumbs/dab89_0000.pngTechnology like Email and SMS has interrupted the conversation. But with Vodafone Talk, a new plan promoted by Colenso BBDO, Auckland that makes talking just as cheap as txting, there's no reason we can't talk like we used to.

VIEW THE TEXT SPOT
VIEW THE EMAIL SPOT

Creepy salesman

 TV   NEW ZEALAND    May 27, 2010 19:50 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/38393_0003.png?width=120&filewidth=400&fileheight=226&filetime=1274882400&image=s3://bestadsontv.com/thumbs/38393_0003.pngThe continuing campaign for Fresh Up from Colenso BBDO, Auckland.

VIEW THE SHOES SPOT
VIEW THE TAILOR SPOT
VIEW INTERACTIVE DETAILS

Don't know much about art? then watch TV

 PRINT   NEW ZEALAND    May 26, 2010 23:56 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/May/tn_29257_Arts_Channel1_Barnett_Newman.jpgFor mere mortals, the world of art can be a very intimidating place. Understanding what the artwork is, let alone what it's supposed to 'say' is tough. And then there's the whole culture of the industry and the characters within it that can make it let's be honest a bit of a wank. However, SKY TV's Arts Channel takes all the pressure off by letting people appreciate art in their own time, in their own way, from the comfort of their own somewhat less than fabulous homes.
Print from DDB New Zealand.

VIEW THE NEWMAN AD
VIEW THE DAVIS AD
VIEW THE NOWLAND AD

1000 frames a second

 INTERACTIVE   NEW ZEALAND    May 25, 2010 18:51 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29242_Picture_5_0.png100 fans get tormented at 1000 frames per second for this interactive music video via Oktobor Auckland promoting the latest single release from Shihad.

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The Pacific comes to New Zealand

 AMBIENT TV   NEW ZEALAND    May 25, 2010 18:17 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/5a6e7_0000.png?width=120&filewidth=400&fileheight=226&filetime=1274709600&image=s3://bestadsontv.com/thumbs/5a6e7_0000.pngChannel One's new show 'The Pacific' is about the real stories of real marines who fought in The Pacific battles of WWII. To launch the show we created an integrated campaign that sought to convey some of the most heart-wrenching, interesting and compelling stories from The Pacific as told by the soldiers themselves.

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The lost Lost billboards

 OUTDOOR   NEW ZEALAND    May 25, 2010 17:26 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29239_lost_LOST_Billboard.jpgLost is a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So Colenso BBDO decided to have a bit of fun and do the same to promote the show's 6th and final season, and introduced an outdoor campaign of lost 'Lost'billboards.

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Yellow chocolate a big hit

 AMBIENT TV   NEW ZEALAND    May 19, 2010 00:19 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/May/29051_Yellow_integrated.jpg
An integrated campaign for Yellow Pages from Colenso BBDO and Aim Proximity in New Zealand produces a yellow chocolate bar.

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Don't ignore human rights

 PRINT   NEW ZEALAND    May 18, 2010 18:02 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/May/tn_29043_Amnesty_Rebel_Soldiers.jpg
So many of us haven't signed up to be members of Amnesty and by ignoring our membership calls and street collectors we are in turn ignoring serious human rights issues. In this campaign we see crowds gathering around execution, beating and brutality scenarios. But instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights.Print ads created by Colenso BBDO Auckland.

VIEW THE REBELS AD
VIEW THE BEATING AD
VIEW THE EXECUTION AD

The King goes Kiwi

 TV   NEW ZEALAND    May 11, 2010 19:40 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/May/28860_theKing.jpg
Colenso BBDO Auckland found out that the WHOPPER was only the number three selling burger at Burger King New Zealand. As the quintessential BK burger we wanted to make it number one as it is in the rest of the world. There was only one person we trusted with this job, so we brought The King over from Miami to get it done. We established his mission and gave fans snippets of his determined journey here. Once he arrived, he appeared in TV spots promoting the WHOPPER.

VIEW THE LAUNCH SPOT
VIEW THE AUSSIE SPOT
VIEW THE RUSSIA SPOT

Dream home could go up in smoke

 OUTDOOR   NEW ZEALAND    May 11, 2010 18:38 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_28863_Death_Trap_Lo_Res.jpg
M&C Saatchi, Wellington wanted to make Kiwis aware of the consequences of not having working smoke alarms in their homes. To do this, we created real estate-style signs customised to each of the aspirational homes they appeared in front of. When people stopped to check out their potential dream home, they discovered the devastating consequences of not having working smoke alarms.

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Not the massage you were expecting

 TV   NEW ZEALAND    May 11, 2010 01:41 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/May/28838_FRESHUP_MASSEUSE_1.jpeg
THE SWEET SHOP'S STEVE AYSON DIRECTS GENIUS NEW FRESH UP SPOT FOR COLENSO BBDO, AUCKLAND.

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Take a break, take a seat

 OUTDOOR   NEW ZEALAND    May 10, 2010 19:42 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/May/tn_28768_Best_Ads_KK.jpg
To give people a break at summer events, JWT Auckland created plywood, flat-pack posters that could be made into sturdy, functional chairs. They were placed around various summer events so people could make a chair and take a break. They soon became a talking point at events as activators gave out product samples.

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Would you like flies with that?

 PRINT   NEW ZEALAND    May 04, 2010 22:26 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_28737_MAN_vs_WILD_Fries_1.jpg
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely and often disgusting food sources. These ads are a tribute to Bear Gryll's adventurous palette. Print from DraftFCB Auckland

VIEW THE FRIES AD
VIEW THE KEBAB AD
VIEW THE PIZZA AD

Give us a hand

 OUTDOOR   NEW ZEALAND    May 04, 2010 00:01 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_28676_KNZB000018_video_slide_1.jpg
'Put Your Hands Up For Tok!' was an event to launch the very first Paint New Zealand Beautiful Week. Thanks to the people of Tokoroa the week started with a BANG! The mural designed by McCann Worldgroup New Zealand was outlined and then filled in with over 2,500 handprints from people of all ages. It's amazing what you can achieve with a little bit of paint and a whole lot of community spirit.

VIEW OUTDOOR

Product testing online

 INTERACTIVE   NEW ZEALAND    May 03, 2010 23:50 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28556_Picture_106.png
When a product spent three years worth of researching and testing, you'd want to how true it is. This is why Fracture Media, Auckland, created a microsite that allows users to test the product themselves and research slow-motion impact.

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How little we know...

 RADIO   NEW ZEALAND    May 03, 2010 04:53 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
This radio spot highlights the ignorance of ANZAC Day in New Zealand and directs us to watch Maori Television, the best source of information on ANZAC Day.

PLAY THE SPOT

The future is Steinlager Pure: it should be good

 TV   NEW ZEALAND    May 01, 2010 01:06 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Apr/28661_Steinlager_10sec_2.jpg
The 3rd installment in the Steinlager Pure campaign looks to the future of New Zealand with the belief that If we stay pure and uncompromising to the things that made us great in the past - the future's sure to be good. Fronted by US actor Vincent Gallo, who follows in the footsteps of Willem Dafoe and Harvey Keitel. The new spot, directed by Australian director Christopher Riggert from @radical.media, coincides with an online campaign for Steinlager Pure called Pure Futures - http://purefutures.co.nz/splash.aspx, in search of inspiring kiwis who are 'future awesome'.

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The captain of your phone

 POSTERS   NEW ZEALAND    April 29, 2010 19:50 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28591_NOK0207_POSTERS_1.JPG
Ovi offers a selection of awesome games for your Nokia, including the timeless classic Battleship. Using the classic red 'peg' icons, JWT New Zealand brought the game to life for the old sea dogs who played as kids and, more importantly, the next generation of Battleship captains.

VIEW BATTLESHIP 1 OUTDOOR
VIEW BATTLESHIP 2 OUTDOOR
VIEW BATTLESHIP 3 OUTDOOR

Looking for sox partners

 INTERACTIVE   NEW ZEALAND    April 29, 2010 19:27 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Apr/tn_28540_LostMySock_Online_1.jpg
Despite Fisher and Paykel having the best engineers, technicians and designers working 24/7 on making the most innovative appliances in the world, there's one thing they still haven't figured out. What happens to your socks? Colenso BBDO helps answer the question.

VIEW INTERACTIVE DETAILS

NFD: Beware the noise of power tools

 PRINT   NEW ZEALAND    April 27, 2010 08:09 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28518_NFD_-_PRESS_-_Hedgetrimmer_2.jpg
Continuous noise over 85 decibels can cause hearing damage over time. The louder the noise, the shorter the time. Common power tools can emit up to 115 decibels, which means you risk hearing damage after only 30 seconds. A new print campaign via DDB New Zealand.

VIEW THE HEDGETRIMMER AD
VIEW THE POWER DRILL AD
VIEW THE CHAINSAW AD

Solving the age-old laundry mystery

 TV   NEW ZEALAND    April 27, 2010 02:05 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Apr/28521_2_2.jpg
Despite Fisher and Paykel having the best engineers, technicians and designers working 24/7 on making the most innovative appliances in the world, there's one thing they still haven't figured out. What happens to your socks?

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The happy place

 TV   NEW ZEALAND    April 26, 2010 22:54 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Apr/28515_DUNKING_BOOTH.jpg
Sky proves, once again, that they are everyone’s happy place with two new service ads via DDB New Zealand.

VIEW THE DUNKING BOOTH SPOT
VIEW THE BALLOON SPOT

Helping with every step

 PRINT   NEW ZEALAND    April 25, 2010 03:27 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28433_LBFsteps_2.jpg
The Firefighter Sky Tower Challenge attracts hundreds of firefighters from around New Zealand and overseas who race to the top of New Zealand's highest building. In addition to the physical challenge, the Firefighters Sky Tower Challenge is a charity event to raise funds for the Leukaemia & Blood Foundation.

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Noisy radio

 RADIO   NEW ZEALAND    April 23, 2010 19:38 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Most backyard Do-It-Yourself enthusiasts don't realise that many of today's power tools emit dangerous noise levels. This campaign was created to coincide with Noise Awareness Day and highlights this fact in an unexpected way.

PLAY THE TREEHOUSE SPOT
PLAY THE WARDROBE SPOT
PLAY THE GO KART SPOT

In a perfect world

 TV   NEW ZEALAND    April 23, 2010 02:05 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Apr/28457_Revolve_Around_You.png
DDB New Zealand were out to create an emotional link between ANZ and its customers (both existing and potential) by demonstrating that ANZ sees the world the same way they do. Because ANZ lives in the same, world that everyone else lives in they know it’s not perfect. Which is good. Because when you know something could be better, you do what you can to improve it.

VIEW THE REVOLVE AROUND YOU SPOT
VIEW THE HOME LOAN SPOT
VIEW THE WORLD VISA SPOT

Classified birth

 PRINT   NEW ZEALAND    April 16, 2010 18:59 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28189_aucklandzoobirthad.jpg
A birth notice for Auckland Zoo's latest arrival from Ogilvy Auckland .

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Preparing for a trophy

 TV   NEW ZEALAND    April 15, 2010 21:06 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Apr/28289_Victor.png
Victor the taxidermist shows us what he's got lined up in this spot by TBWATequila Auckland.

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Short message

 RADIO   NEW ZEALAND    April 15, 2010 20:59 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/../images/radioshot.jpg
An ad from Ogilvy Auckland promoting Shave For A Cure, the Leukaemia & Blood Foundation's annual fundraiser which aims to get 10,000 Kiwis shaving their head - one for every New Zealander living with a blood cancer in New Zealand today.

PLAY THE SPOT

Final resting place

 PRINT & POSTER   NEW ZEALAND    April 13, 2010 19:19 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28194_Bedhead.jpg
M&C Saatchi, Wellington make Kiwis aware of the consequences of not having a working smoke alarm.

VIEW OUTDOOR
VIEW THE AD

April fools day beer

 TV   NEW ZEALAND    April 08, 2010 20:52 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Apr/28084_Picture_103.png
April fools ad from Saatchi & Saatchi, Auckland

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He's out of the woods

 PRINT   NEW ZEALAND    April 06, 2010 19:45 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Apr/tn_28044_TIGER_1.jpg
Tiger's back on the golf course in this topical ad from DDB New Zealand.

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Once upon a time....

 TV   NEW ZEALAND    March 31, 2010 23:55 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Mar/27955_Picture_103.png
David Tua reading a bedtime story in this spot for Duco Events from TBWATequila, Auckland.

VIEW THE BEDTIME STORY SPOT
VIEW THE FISTS OF FURY SPOT
VIEW THE AD

Lost in the corn

 PRINT   NEW ZEALAND    March 26, 2010 19:25 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Mar/tn_27815_Dog_Kennel_1.jpg
Get Growing is a weekly show on Prime TV that encourages people to grow their own vegetables. It follows a family of novice gardeners as they plant their first patch. DraftFCB Auckland wanted to show that you can't do it by halves.

VIEW THE PUPPY AD
VIEW THE SWING BALL AD
VIEW THE WASHING LINE AD

An hour in the dark

 TV   NEW ZEALAND    March 25, 2010 19:09 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2010/Mar/27797_Instant_Kiwi_3_After_1.jpeg
To raise awareness of Earth Hour 2010 in New Zealand, three of New Zealand's favourite ads switch their lights off for Earth Hour 2010. Clemenger BBDO Wellington, with the support of DDB New Zealand, have re-released the iconic ads to look as though they are shot by candlelight... in the spirit of Earth Hour.

VIEW THE INSTANT KIWI SPOT
VIEW THE FATSO SPOT
VIEW THE IN THE DARK SPOT

Faces will be rearranged

 DIRECT MARKETING   NEW ZEALAND    March 24, 2010 00:46 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Mar/tn_27775_Tua_puzzle_board.jpg
TBWAWhybin, Auckland was tasked with generating discussion around the upcoming fight between David Tua and Friday Ahunanya.

VIEW THE CONCEPT

The world's biggest team photo

 AMBIENT TV   NEW ZEALAND    March 23, 2010 05:23 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Mar/27754_One_Shot_For_Glory_-_Best_Ads_Still.jpeg
New Zealand's football team, the All Whites, had one chance to reach the Football World Cup. To help fill Wellington stadium for their do-or-die qualifier,Clemenger BBDO,Wellington offered supporters the chance to join the All Whites in the biggest team photograph ever taken- One Shot For Glory. The result was New Zealand's biggest ever football crowd- and victory to the All Whites.

VIEW THE SPOT

Become a Superhero

 INTERACTIVE   NEW ZEALAND    March 23, 2010 05:13 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Mar/tn_27752_Promo.jpg
Plunket is New Zealand's largest provider of support services for the development, health and wellbeing of children under the age of 5. March is Annual Appeal month for Plunket and this year they reinvigorated their campaign of Be a SuperHero for under 5’s through online and offline collateral. Site from Shift Ltd
VIEW INTERACTIVE DETAILS

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