Seen and notedNews makes jazzChristchurch's newspaper, The Press, supports many events and organisations around the city. This ad from Strategy Design and Advertising , Christchurch communicates the newspaper's sponsorship of the Christchurch International Jazz & Blues Festival to the wider public. VIEW THE AD From a rabbit to mouseThere are many reasons you might need more Easter eggs. DDB New Zealand says thankfully The Warehouse has a large selection. VIEW THE SPOT Take a stakeTrue Blood is a TV show about vampires walking freely among humans. The vampires do their best to resist the urge to bite. But just in case, DRAFTFCB, Auckland put these posters up so us humans have something to protect ourselves with. VIEW THE AD A role in the hayLaunch of the Max online shop, maxshop.com by Special, Auckland VIEW THE GIRL ONE AD VIEW THE GIRL TWO AD VIEW THE GIRL THREE AD Pop artPrint executionfrom DDB New Zealand to announce that SKY Television's Arts Channel now features weekly film screenings. VIEW THE AD Stihl like cutting butterNo task is difficult when using Stihl power tools. A new print campaign via DDB New Zealand. VIEW THE LOG AD VIEW THE GIRDER AD VIEW THE BRICK AD Gamey flavourHare today gone tomorrowGreyhounds as Pets find homes for dogs whose racing days are over. With larger organisations such as SPCA often the default option for potential adoptees, the challenge for Saatchi & Saatchi, Wellington was to make the client distinctly visible and highlight the rewards of bringing a dog into the family. VIEW THE AD Something smells funny about this storyAfter various newspapers published articles about the recent research findings in the journal Proceedings of the National Academy of Sciences, where scientists at Italy's University of Naples had discovered a link between hydrogen sulphide the gas that gives Rotorua (New Zealand) its rotten egg smell and male sexual arousal, KingSt Advertising saw an opportunity for an April Fools Day prank to raise awareness of Rotorua's natural aphrodisiac properties.They ran full page "articles" in The New Zealand Herald and The Dominion Post, and released PR kits announcing that the research findings had caught Hugh Hefner's attention - and that excited by the architectural similarities to the Playboy Mansion, Hugh had brokered a deal with the Rotorua Trust to convert the final stage of the Rotorua Museum development into his Playboy Holiday Mansion. VIEW THE AD Speed bumpsThe new reality TV programme on SKY TV. You might want to watch it sitting down. Outdoor from DDB New Zealand. VIEW THE DUAL AD VIEW THE CARS AD VIEW THE PROVOKING AD PLAY THE RADIO SPOT Take the car for a spinContinuing the very successful award winning Campaign from NZTA and Clemenger Wellington VIEW THE SPOT Power dressingReducing your carbon footprint in Chris Dudman's latest spot for Meridian Energy Presented by Jeremy Wells. Agency Clemenger BBDO Wellington VIEW THE FOOTPRINT SPOT VIEW THE WATER SPOT VIEW THE WIND SPOT It's my sawFamily ties are strained as a father passes away in Adam Stevens' latest spot for Stihl from DDB New Zealand VIEW THE SPOT Stairway to the skyNow you try eating cakeSince the movie Marie Antoinette is all about her life, Saatchi & Saatchi New Zealand physically chopped metrolite posters off at the neck to demonstrate the way she died: decapitation by guillotine. VIEW THE AD Rubiks colourAdshel campaign from M& C Saatchi Auckland for Guthrie Bowron Home Colour Consultants. With the help of a consultant you'll find it simple to co-ordinate the colours in your home. VIEW THE PAINT AD VIEW THE WALLPAPER AD VIEW THE CARPET AD Jeep finderAt the end of the road, a FordJWT Auckland says when presented with a choice, a decision has to be made.in this Ford spot. VIEW THE SPOT Flight of the ConchordsA Jeep fishing tripTime to read a bookThis topical press ad from Saatchi & Saatchi Wellington ran on Friday March the 13th, encouraging people to avoid disaster by staying at home with a book. VIEW THE AD Catch the Big HaulMillion Dollar Catch is a TV show that follows New Zealand fishermen chasing the reward of a big haul. To promote the show Colenso BBDO Auckland placed stickers of a guy pulling in a fishing line from a boat on the side of pools. VIEW THE AD Radio for everyoneRadio New Zealand is completely independent, so it's free to speak with the same voice as its listeners. Clemenger BBDO New Zealand brought this voice to life by creating ten model radios, each using unique elements of New Zealand culture. Meticulously crafted by Weta workshop, the radios feature in print and TV. A travelling exhibition of these incredible models is planned, along with digital applications to take Radio New Zealand to more listeners across New Zealand and the world. VIEW THE ARMY AD VIEW THE BUSH AD VIEW THE CARAVAN AD VIEW THE FARM AD VIEW THE FISH AD VIEW THE MAORI AD VIEW THE PACIFIC AD VIEW THE PAVLOVA AD VIEW THE RUGBY AD VIEW THE UGGBOOT AD Steal the clothes right off their backTo bring to life NZI's (New Zealand Insurance) line 'Everyoneâs always stealing your stuff' Colenso BBDO , Auckland covered the outside of metrolights with costume parts that were made of removable vinyl stickers.People could interact with the metrolights by physically removing/stealing the items, reinforcing the message That's why there's NZI. Even at the Sevens.'The metrolights were dressed in costumes because, besides being an international rugby tournament, the NZI Sevens is renowned as an event where people get dressed up and party for two days straight. VIEW THE AD Baby HaloRepublik Auckland announce the launch of Halo Wars. The prequel to the popular Halo series. PLAY THE SPOT Guest judge: Paul Nagy, CD, Clemenger BBDO Wellington
This week's guest judge is Paul Nagy, creative director of Clemenger BBDO, Wellington, New Zealand. He has been recognised in all major international award shows - most recently receiving back-to-back gold and silver Lions at Cannes in 2007 and 2008. Paul's work includes the 'Sleep before you drive' Crashed Beds print campaign for NZTA, a billboard that was sent from one side of New Zealand to other (in over 300 pieces) via carrier pigeon for Omaka Aviation Museum, and the development of live text messaging to a website to promote the dangers of distracted drivers. He loves fly fishing, spending time with his wife and two daughters, and long walks on the beach.
BEST TV Clean coal... I love a good oxymoron. Kinda reminds me of the 'Diet Coke' I have with my extra large Maccas meal deal. As such I chose Alliance For Climate Protection because it takes the piss out of phrases like 'clean coal', greenwashing and advertising in general. That line: "...harnesses the awesome power of the word: CLEAN" kills me. Understated and tinder dry as you'd expect from the Coen Brothers (and I love that sparkly, turd-like lump of coal that whizzes around the screen like Tinkerbell). As a runner-up I went with the Milk ad because it has a lovely, simple insight at its heart. But I couldn't finish without tipping my hat to the 'Good Knight' bug spray ad... A blindfolded guy throwing knives at a delighted, doomed midget... genius. BEST PRINT I've seen quite a few freeze-frame, smashed porcelain ads recently (we did one ourselves), but for a guy who loves a strong coffee, the Mambocino ad stood out for me. Delivers the prop in a blink of the eye, and I can't believe I wrote that. For a runner-up I like the 'Fast flowers' ad for 123fleurs because it tells a great story in a single image and I've been there. BEST OUTDOOR Loved the outdoor campaign for Canon's image stabilizer. Simple and engaging way to communicate the benefit of the product. For a runner-up I chose the TAM Viagens bookmarks - a clever reminder that, strangely, sometimes the best experiences in life aren't to be found 40 centimeters in front of your face. 20/20 distractionsTwenty20 cricket is a fast and furious game full of big hits. In fact the hits are SO big that the commentators have a lot of time on their hands while the ball's in the air.Agency DDB New Zealand PLAY THE BRIDESMAID SPOT PLAY THE MANZILLION SPOT PLAY THE INSPECTOR SPOT Pumping juiceArano is a small boutique juice company hidden amongst the trees and corrugated sheds of a small orchard north of Auckland. Since 1982, they've been keeping it real producing an old fashioned juice in the old fashioned way.Zephyr WPD Auckland have brought it to our attention. VIEW THE SQUEEZERS AD VIEW THE BLIND AD VIEW THE ORIGINAL AD Breaking upBreaking up isn't as hilarious as it looks on telly. Radio spot created for SKY TV by DDB New Zealand PLAY THE SPOT Keeping a monster in checkA series of print ads and posters from DDB New Zealand for the premier of Aliens vs. Predator on SKY Movies. VIEW THE CHESS AD VIEW THE CHESS POSTER VIEW THE SWINGBALL AD VIEW THE SWINGBALL POSTER VIEW THE POOL AD VIEW THE POOL POSTER WormLong life photosWe trust our computers with so much information, sometimes thousands of digital photos, but are they really up to the task of keeping these files safe? What if our computer could talk to us, what would it say about this hefty responsibility? This viral message from Y&R Auckland answers the question. VIEW THE SPOT Leave those girls games to the boysThe new radio campaign from DDB NZ to promote the women's cricket series between the NZ White Ferns and Australia. PLAY THE SWIMMING SPOT PLAY THE GYM SPOT PLAY THE NETBALL SPOT Hudi Bolly and the CricketsTo promote the upcoming Indian Cricket Tour of New Zealand DDB New Zealand turned the players into rock stars. VIEW THE SPOT Ink blotEarly detection reduces the risk of deadly melanoma, and MoleMap is the leading provider of early detection scans.It's simple, the longer you leave a melanoma, the harder it will be to get rid of. That reminded Blackwood Communications Group New Zealand of something we experience every day at work... VIEW THE SPOT The brave oneSKY TV was hosting the New Zealand television premiere for the much anticipated 'The Brave One'. The idea from DDB New Zealand was to show everyone exactly what the movie was about by demonstrating just how brave one person can be. A very brave promo guy was set a series of tasks to test his courage. He had to attend a series of events wearing a sandwich board with a comment aimed at getting the public riled up. The back of the board announced that âThe Brave Oneâ was premiering on SKY.The stunts ran in four locations. A small New Zealand town, the drag races, a popular bikers pub and a speedway. VIEW THE AD Defying gravityIn this commercial from 99,Auckland we experience the fun of driving a Jeep as it drives along rugged terrain. However, we only experience this by seeing how water in a bottle reacts as it tries to stay true to gravity. VIEW THE SPOT VIEW THE PRINT AD A zoo way of looking at sexWellington Zoo wanted to promote itself as a destination with a difference for Valentine's Day and Saatchi & Saatchi Wellington made the radio commercial PLAY THE SPOT Legendary bus driverTo promote the release of the movie 'I Am Legend' on SKY Movies, DDB New Zealand created this outdoor poster for bus-sides and taxi backs. VIEW THE BUS POSTER See no evilUsually seen as a family destination, Wellington Zoo wanted to position itself quite differently for a special evening's programme on Valentine's Day. With a small budget and a short window of relevance, they also needed big talkability. This ad ran as print and street posters in the 2-week lead up to Valentine's Day Created by Saatchi & Saatchi Wellington VIEW THE AD « First « Previous Next » Last » 52 of 61 |
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