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Seen and noted
 The iconic "Osterizer" blender turned 75 years of history and celebrating wasn't enough. We wanted to pay tribute to him. "Customizer" is a space where 3 artists from different disciplines were able to inspire this icon, to customize and honor it based on its movements, sounds and forms.Agency: Havas VIEW THE SPOT  There is a reality you see, but you don't follow. The human trafficking introduced in Chile is by air when you least expect it. #HelpusToHolditbackAgency: Havas VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Three outdoor ads for Gesidol from Inbrax, Santiago VIEW CHILDREN OUTDOOR VIEW DOMESTIC OUTDOOR VIEW HOUSEWORK OUTDOOR  Some new Chevrolet models, such as its trucks, began a subtle but radical change a few months ago: the classic gold "bowtie" of the brand's logo became black. What has also gone hand in hand with design changes, such as bolder grills, sportier lines, unique details even in the tapestries, implementations of technology that make the slogan "find new ways" a reality that is born in the automotive design tables and is embodied in the driving experience. To capture these advances of the brand, Commonwealth // McCann created the Black Bowtie campaign, where it exhibits the black logo as an analogy with the dark side that we all have, not such as a negative thing, but understanding that B-side as what leads us to be more authentic or daring. VIEW THE SPOT  Avoid the pick up call Uber. Print from Wolf BCPP, SantiagoVIEW THE MEAL AD VIEW THE DONUTS AD VIEW THE PIZZA AD Casillero Del Diablo: The Wine Legend 'The Wine Legend,' the new spot for Casillero Del Diablo, transports viewers to a world of magic, mystery and temptation. Directed by Rodridgo Saavedra and starring Pedro Pascal as 'the world's most famous thief.' The spot's pairing of elaborate sets with mystifying characters tempts the viewer to steal a taste of the precious wine. In a final moment of enticement for Casillero Del Diablo, the spot asks viewers, "Would you steal from the devil?" The legend behind the wine is over 130 years old. Agency: Grey, Chille VIEW THE SPOT  The National Holidays of Chile are one of the main dates of the year in the country. And to celebrate them on 18th and 19th Sept, and pay a particular tribute to their national dance, Chevrolet and Commonwealth // McCann Santiago created an audiovisual piece starring Silverado trucks. VIEW THE SPOT  We needed to publicize Banco Santander's new sustainable initiatives. It was something that had to be done big. But we did the opposite. All this, with the aim of showing people that small changes in the way they do things can bring great change to the world. VIEW THE SPOT  A new species featured in a outdoor campaign from Inbrax,Santiago VIEW AQUANIMAL OUTDOOR VIEW EARTHNIMAL OUTDOOR VIEW WINDANIMAL OUTDOOR Citroen C3: Boss Three new outdoor presentations from Inbrax, Santiago for Citroen VIEW BOSS OUTDOOR VIEW BOYFRIEND OUTDOOR VIEW MOM OUTDOOR  A person can only spend 10 to 15 days per year in a paradise (vacation), and although work from home has increased, but most paradises are not prepared for work. For that and more, we are creating coworking areas on beautiful and natural places where work and paradise are together.VIEW OUTDOOR Plastic Oceans Fundacion Meri: Blockbuster Stories about people on beaches finding plastic trash from discontinued brands and products that no longer exist are more common these days. The main reason behind this fact is that plastic can take 500 years to biodegrade in the ocean.Fundacion Meri and Plastic Oceans partnered to get more awareness about this issue and help educate people to protect marine biodiversity from plastic pollution.VIEW THE BLOCKBUSTER AD VIEW THE 7UP AD VIEW THE CHEETOS AD Necessary Story 2: Eyes With History Citroen Chile's features in a print campaign VIEW THE TATTOO AD VIEW THE MOM AD VIEW THE GIRLFRIEND AD  It is not about politics, about borders, about religion. Because, in the end, before ideologies, opinions and stereotypes, it is always about the most important thing in this world: people.International Federation of Red Cross and Red Crescent Societies: 158 years caring about what really matters.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD  Just during 2020, complaints about discrimination and homophobia rose more than 58% in Chile. Just the tip of the iceberg of society's judgment that keeps same-sex couples suffering and fighting for their rights. For this reason, Wunderman Thompson joined Accion Gay, a foundation that fights for the rights of the LGBTQIA + community to change this reality and bring back to the table the conversation about the rights of same-sex couples and families VIEW THE MOTHER AD VIEW THE FATHER AD Citroen C3: Wow ComedySimple Mother's Day Ironically, during this pandemic, the best way to celebrate Mother's Day is by not visiting her.VIEW THE CONCEPT Publimetro:Tirana Masks Special Covid Masks for religeous festival participants in Northern Chile created by agancy Inbrax, SantiagoVIEW THE DIRECT MARKETING VIEW THE AD  A campaign made with photos of landscapes and animals that naturally wear the colors of the LGBTQI+ flag. These are real photos taken in the same countries where state sponsored homophobia persists today. An idea that invites us to reflect and become aware of the laws and constitutions that penalize diversity in the 21st century.VIEW THE PAPUA NEW GUINEA AD VIEW THE MAURITIUS AD VIEW THE ZIMBABWE AD Entel: We Commerce The social outbreak registered in Chile at the end of 2019 had a great impact on the central and commercial sectors of the country's main cities, where demonstrations prevented small businesses from working normally, leaving them on the verge of bankruptcy. In this context, McCann Santiago and Entel, the main local telco, carried out an initiative called "We-commerce" for their Business division with the aim that the flow of customers at their sales rooms came to the rescue of the entrepreneurs and micro-entrepreneurs affected. VIEW THE SPOT Citroen C4: City Presidents turned into drainpipes in these print ads from ChileVIEW THE BOLSANARO AD VIEW THE TRUMP AD VIEW THE PINERA AD  Greenpeace. Save Water From Water We all know Fiji, an island with incredible beaches, breathtaking rain forests, and, as they say the world's finest water. We also know Fiji, a highly dangerous and contaminating single-use plastic water bottle. Around the world, companies bottle up water from real places and take their name while polluting the source. Let's save water from water committing to a world free of single-use plastic bottles.VIEW THE FIJI AD VIEW THE EVIAN AD VIEW THE PUYEHUE AD  Free Flow is a memorable metaphor about the benefits that only Activia can deliver.VIEW THE SUSHI AD VIEW THE PLANT AD Chile: Footprints Of Extinction Inbrax and WWF Chile have launched this 'Huellas de Extincion' (Footprints of Extinction) immersive experience which shares the stories of the Dodo Bird, Nebulous Panther and Giant Alca to those who visit the campaign website. VIEW THE CONCEPT Citroen: Protect YourselfGreenpeace Chile: The Nature Of Plastic Cheil Central America has created a striking campaign for Greenpeace 'Chile'The Nature of Plastic' in which five of Chile's iconic locations are re-imagined in plastic for print, outdoor and social to express the impact of pollution, even in protected environments, and highlight the need for behavioural change. The creative team selected five locations: Easter Island; the Atacama desert; El Plomo mountain; the El Morado glacier; and Araucania forest. These locations were chosen to illustrate clearly that even in such breathtaking scenes, our plastic use has penetrated the very fabric of nature. VIEW OUTDOOR Chilean Red Cross: First Line For The Front Line The expression "Primera Linea" has two different meanings in Spanish: "First Line" and âFront Lineâ. We took advantage of this to ask the media outlets with the highest credibility during the social uprising, the independent digital media, for the first line of their news. We turned it into a hyperlink that redirected readers to our donations website and in that way were able to raise funds to obtain the supplies to continue attending to the front line of protests. Thus, for the first time in the media, a hyperlink did not lead to another news report, but rather to a good cause. VIEW THE AD  2020 was a complicated year for couples and there wasn't much expectation with Valentine's Days, that's why with Movistar we decided to celebrate the stronger connection in those couples which demonstrated us that love could survive a pandemic.VIEW THE SPOT Metro De Santiago: Condorito At Metro A campaign to celebrate when everyone in Chile travels VIEW THE SPOT VIEW THE AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  After 2020, Valentine's Day didn't augur well, that's why we celebrate the stronger bond in those couples which demonstrated us that love could survive a pandemic.VIEW THE CELEBRITIES AD VIEW THE ZOOM AD VIEW THE SPLIT AD  Chile's Inbrax says work with us VIEW THE ADRIANA AD VIEW THE ELI AD VIEW THE EUGE AD VIEW THE NEIL AD VIEW THE PANCHO AD VIEW THE RENI AD Techo Latam: Settlements Favelas Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to "launch the film" Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist and the seat was a contribution to Techo Latam, raising more than $100 K in just a month. VIEW THE CONCEPT  'Nature Is Calling For Help' in this WWF campaign created via Wunderman Thompson Santiago, which was made with the real recording from the song of an Australian Magpie, that imitated the fireman's sirens while their forest was being distroyed.VIEW THE SPOT Burger King : Scream Scare someone else it's a hard task, we value the effort that requires to make someone scream, so this Halloween, we have changed the value of our Whoppers and you can get one for free, if you send us a video scaring someone else. The more you scare, the more you can eat.VIEW THE CONCEPT  aWhile all other Chilean brands were fearful of speaking publicly about their position about the "Estallido social", Training Professional showed its opinion and support to all protesters that were putting their lives at risk for the wellbeing of an entire country. "Play for your dreams" is a concept that goes beyond sport and reminds all of us of the importance of moving forward and putting all our strength and passion in this game that will define the countryâs future.VIEW THE SOCCER AD VIEW THE BASKETBALL AD VIEW THE ATHLETICS AD Movistar Chile: Unforgettable Lights Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. In this context, and with creativity by VMLY&R Santiago, the Movistar Arena turned its dome lights on again, after months with them turned off due to the current context, to show the breast self-examination movements in a practical and effective way.VIEW OUTDOOR « First « Previous Next » Last » 2 of 10 |
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