Seen and notedCB Cannes interview: R/GA's Nick Law and Barry Wacksman
At the Cannes Festival of Creativity CB interviews R/GA New York chief creative officer Nick Law, who was this year's Cyber Lions president. R/GA won one of the three Cyber Grand Prix. CB also caught up with R/GA chief growth officer Barry Wacksman.
VIEW THE INTERVIEW - PART ONE VIEW THE INTERVIEW - PART TWO VIEW THE INTERVIEW - PART THREE CB Cannes interview: Gideon Amichay
At the Cannes Festival of Creativity CB interviews Gideon Amichay, chief creative officer and partner of Shalmor Avnon Amichay/Y&R, Tel Aviv, one of the hottest advertising agencies in the Middle East. Over the last few years he has produced some truly game-changing campaigns which have gone on to win the agency many Lions.
VIEW THE INTERVIEW A CB minute with Sir John Hegarty at Cannes
Campaign Brief has a minute with Sir John Hegarty, who will receive the inaugural Lion of St Mark at the Cannes International Festival of Creativity on Saturday night.
VIEW THE INTERVIEW The CB/FBI Legendary Lunch at La Colombe d'Or
The highlight of Cannes Week for around 60 Aussies and Kiwis is the annual CB/FBI Legendary Lunch at La Colombe d'Or in St Paul de Vence, undoubtedly the world's most beautiful garden restaurant. Special guests included David Droga, creative chairman of Droga5, Jeremy Craigen, ECD of DDB London, Eric Quennoy, ECD of Wieden + Kennedy Amsterdam, Andy Fackrell, ECD of 180 Amsterdam, David Alberts, CCO of Mofilm UK, Matt Eastwood, ECD of DDB New York - and ad legend Neil French (above left with CB Asia's Kim Shaw and Malcolm Poynton, ECD of SapientNitro Europe) popped in for a drink or two.
VIEW THE LUNCH-PART ONE VIEW THE LUNCH-PART TWO The CB Cannes Interview: Eric Quennoy
Campaign Brief interviews Eric Quennoy, joint ECD of Wieden + Kennedy Amsterdam, who is destined to pick up the Cannes Film Grand Prix on Saturday night for Nike 'Write the Future'.
VIEW THE INTERVIEW Campaign Brief's Curious Cannes Cocktails
Around160 Aussie and Kiwi Cannes delegates got together for the first time at the Campaign Brief Curious Cannes Cocktail party held Monday evening in the garden of the Grand Hotel. A highlight of the evening was the arrival of Ant Keogh, ECD of Clemenger BBDO Melbourne, with the PR Grand Prix in hand. Thanks to Curious Film for shouting the drinks.
VIEW THE PARTY VIDEO PART ONE VIEW THE PARTY VIDEO PART TWO Guest judge: Darren Moran, Chief Creative Officer, DraftFCB NYC
This week's guest judge is Darren Moran, chief creative officer, DraftFCB, New York.
France24 'The Birds. Can I rate an ad best of the week if the wrong client is attached to it? Well, I'm going to. The best ideas connect two disparate things to make something new. In the case of this film, borrowing from Hitchcock's film of the same name and connecting that to the peoples' revolutions in the Arab world (via the Twitter logo) is pretty smart. And the execution is very nicely done, if long by half. But what could have been a powerful message and rallying cry for a human rights group hits an odd note when you get to the sign off, for the French news channel, France24. READ MORE Guest judge: Joe Kayser, Chief Creative Officer, Y&R West, SF
This week's guest judge is Joe Kayser, chief creative officer, Y&R West, San Francisco.
Orange: Hussars. A wonderfully simple idea becomes epic with a cinematic production. I have to say, I kept watching it over and over again looking for the green hoodie guy, his expressions are great. READ MORE Mars consolidates global creative with BBDO and DDB; TBWA axed
In a major global reshuffle, Mars, Incorporated has concentrated distribution of brand assignments between existing partners, BBDO and DDB, dropping TBWA and SapientNitro, who will conclude their advertising work on Mars brands by September, 2011.
However, SapientNitro will continue to work on digital strategy and support of the Mars corporate website. READ MORE Guest judge: Kash Sree, Chief Creative Officer, SS+K, New York
This week's guest judge is Kash Sree, Chief Creative Officer and partner, SS+K, New York.
I guess my favorite was the Heineken spot. It was one of those roller coaster rides that just kept going nice little twist with the Indian music at the end. Felt the formula of having a great time and being interesting but it was still a nice rewarding ride. READ MORE Guest judge: Erkki Izarra, CD and founding partner, 358 Helsinki
This week's guest judge is Erkki Izarra, creative director and founder partner at 358 Helsinki.
Toyota. It worked like a great detective story. You knew what was coming up but you still enjoyed every moment. It also told more than just the benefit. It showed that we develop all kinds of relationships to the product and with the product to the people around us. It was like visualising the Facebook of a car. With this great insight you were left waiting for the 2011 aspect of this campaign... Where is the app that enables you to connect with the people that have used the car before you? Imagine if rental companies would do that... READ MORE Guest judge: Menno Kluin, ECD, DDB New York
This week's guest judge is Menno Kluin, Executive Creative Director and Head of Art at DDB New York.
Best TV: Cadbury Share the Joy. The notion of collecting sounds is really interesting. Very ambitious project. Great. READ MORE Guest judge: Gilles Fichteberg, CCO, CLM BBDO Paris
This week's guest judge is Gilles Fichteberg, Vice President, Chief Creative Officer at CLM BBDO Paris.
Land Rover. Well done to the agency, who are at the root of this saga. I love it. This film is one of the funniest in the series. The way they twist the sense of security that we feel at the wheel of the Land Rover is a gold mine. The acting is perfect and the comedy of the situation works to perfection. This campaign is a pleasure to watch and it leaves us impatiently looking forward to the sequel. READ MORE 2011 New York Festivals Advertising Awards
Campaign Brief's video of the New York Festivals Advertising Awards held last night at the Skylight West in New York City.
VIEW THE AWARDS - PART ONE VIEW THE AWARDS - PART TWO NY Festivals Panel discussion - Creativity for Change
Panel discussion - Creativity for Change. Despite the industry's reputation for only selling product for the everyday consumer, this panel discussion at the New York Festivals explores some of the last decade's most influential campaigns that have changed social behaviour. Speakers: Rei Inamoto, chief creative officer, AKQA; Rob Rasmussen, chief creative offiver, Tribal DDB; and Mark Tutssel, worldwide chief creative officer, Leo Burnett.
VIEW THE DISCUSSION Creativity vs Effectiveness: Who Wins?
Creativity vs Effectiveness: Who Wins? Look down the barrel of The Gunn Report for the real answers with Donald Gunn, recorded yesterday at the New York Festivals.
VIEW THE SPEECH - PART ONE VIEW THE SPEECH - PART TWO The 2011 New York Festivals jury press conference
The 2011 New York Festivals jury press conference, held today at the Skylight West, New York.
VIEW THE PRESS CONFERENCE Guest judge: Jean Francois Sacco, ECD, CLM BBDO, Paris
This week's guest judge is Jean Francois Sacco, executive creative director of CLM BBDO, Paris.
Best TV is Dodge Charger: Car Chase. How do you demonstrate the driveability, the power and the speed of the new Dodge? By revamping the classic car chase. A duchess charging at breakneck speed, an amorous commoner hanging onto her car... the result is an off-beat, refreshing and exhilarating film in an already overcrowded advertising sector. READ MORE Guest judge: Galen Graham, creative director, 180 Amsterdam
This week's guest judge is Galen Graham, creative director, 180 Amsterdam
A slightly disappointing collection of TV ads. I'm usually a fan of spokesman-walking-and-talking-to-camera-while-funny-things-happen scripts. And I do like this Old Spice script. Maybe it's the high bar that's been set for the brand or maybe it's just some of the executional decisions and effects but something's amiss. READ MORE Guest judge: Mike Schalit, CCO, Net#work BBBO, Johannesburg
This week's guest judge is Mike Schalit, founding partner and chief creative officer of Net#work BBBO, Johannesburg.
Skittles 'Park' Talk about still finding the pot at the end of the rainbow. Go pigeons. READ MORE Guest judge: Jeremy Craigen, ECD, DDB London
This week's guest judge is Jeremy Craigen, executive creative director at DDB London.
In tv my vote goes to STIHL. This only works if you know the campaign well so im not sure how well it will travel outside of New Zealand but glad to see Kiwi stereotypes are alive and well... READ MORE Guest judge: Sergio Rodriguez, joint CCO, JWT/RMG Connect Italy
This week's guest judge is Sergio Rodriguez, joint executive vice president and chief creative officer at JWT/RMG Connect Italy.
Best tv goes to Dirt devil 'Pub'. It's a little old fashioned way to underline a product superiority, but it's highly entertaining and memorable. READ MORE Guest judge: Mark Tutssel, Worldwide CCO, Leo Burnett, Chicago
This week's guest judge is Mark Tutssel, chief creative officer of Leo Burnett Worldwide.
The one piece of work that held my attention was an animated spot for Aides. Based on what looks like Walt Disney's 'Steamboat Willie'. (Maybe it's a homage to him? Protect your Willie). The title card at the beginning and the style of the animation echo this Disney classic. It follows the sexual exploits and nine lives of the pussy cat, Smutely, as he plays away with a turtle, bunny rabbit, blowfish, dolphin, a bondage pig, three seals, red cocks and an elephant with jumbo nuts... READ MORE Guest judge: Matt Devine, The Glue Society, Sydney
Matt Devine is a director at independent creative group, The Glue Society. Since joining the creative collective in 2005, his creative work has received numerous local and international awards for both concept and execution - including Cannes Gold Lions, Yellow Pencils and Nominations at D&AD and Young Guns Best of Show for projects such as the 'Jason Donovan' integrated campaign for Virgin Mobile.
Best TV: My top pick is the Moths ad for Earth Hour. It's well executed, a funny and clever way to promote something without being too worthy or making people feel guilty. In Australia this could actually happen at certain times of the year. READ MORE Guest judge: Rick Condos, group CD, Goodby Silverstein, SF
This week's guest judge is Rick Condos, group creative director, Goodby Silverstein & Partners, San Francisco.
Rick re-joined Goodby Silverstein & Partners in 2007, after spending two years at Wieden + Kennedy Amsterdam as Creative Director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'. Best TV: Amnesty. Very simple idea, executed beautifully. Not a very high degree of difficulty here, but the execution speaks for itself. READ MORE Guest judge: Russell Ramsey, ECD of JWT London
This week's guest judge is Russell Ramsey, executive creative director of JWT London.
TV best: Lexus Unannounced. A neat,very well executed ad. The casting and performances make it enjoyable. READ MORE Guest judge: Eric Quennoy, joint ECD, Wieden & Kennedy Amsterdam
This week's guest judge is Eric Quennoy, joint executive creative director of Wieden & Kennedy, Amsterdam. Eric has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD. Eric contributed to Nike's hugely successful 'Write the Future' campaign last year and Heineken's new brand launch film, 'The Entrance'.
Tough one to start with. No clear winner for me, so I'm going to give it to the good people of Vietnam for their rather disturbing AIP coffin spot. I once rode a moped in Saigon and it was horrifying, so I'm all for putting helmets on those cute little Vietnamese kids. READ MORE The Bees Awards launches The 2011 World Student Brief
The Bees Awards has launched today The 2011 World Student Brief. Marketing students from all around the world are invited to compete towards the same brief. Deadline to submit campaign: March 31, 2011. Students Can Win: A 2011 Bees Award presented at the Bees Awards in San Francisco on May 3, 2011 + $2,000 Grant + The opportunity to work for the summer with CMYK as Social Media Platform Manager.
READ MORE Guest judge: Andy Greenaway, Asia Pacific ECD, Saatchi & Saatchi
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 22, 2011 23:46 (Edited: February 17, 2023 05:19)
This week's guest judge is Andy Greenaway, Asia-Pacific regional ECD of Saatchi & Saatchi, based in Singapore.
Best TV: The Batchelors Super Noodles ad made me chuckle. Nice way to communicate a promo. I thought the casting was brilliant. It's not a big winner, but nice spot to have in your book. READ MORE Guest judge: David Guerrero, CCO, BBDO Guerrero, Manila
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 16, 2011 22:21 (Edited: February 17, 2023 05:19)
This week's guest judge is David Guerrero, chairman and chief creative officer of BBDO Guerrero, Manila.
Sometimes an idea doesn't have to be new to be fresh. We've got a number of familiar themes this week. But some are none the worse for it. The Word has a classic volkswagen-y feel about it. They've also managed to cram in the entire range and numerous attributes from affordability to spaciousness. A tour de force without feeling forced. (As they don't say in Germany.) The 'Life on Mars' era 'woman driver' joke ruins it a bit for me but otherwise it's pretty timeless. READ MORE Guest judge: Tham Khai Meng, Worldwide CD, Ogilvy & Mather, NYC
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 09, 2011 05:46 (Edited: February 17, 2023 05:19)
This week's guest judge is Tham Khai Meng, worldwide creative director and chairman, worldwide creative council, Ogilvy & Mather Worldwide, based in New York.
Best TV: Skittles This ad works for me. It looks fresh from the get-go. The opening shot with two giant clenched fists, with one man inside each fist, is already a funny setting. When was the last time you've seen anything like this? The dialogue is sharp and I don't feel manipulated. One man says, "So where are we going to get a giant bag of Skittles?" The other guy responds, "I don't know." They both laugh nervously. Duh. It works because it tells you the joke in a very clever way and the product is relevant throughout. Brilliant! READ MORE Guest judge: Paul Brourman, president + CCO, Sponge, Chicago
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 02, 2011 09:58 (Edited: February 17, 2023 05:19)
This week's guest judge is Paul Brourman, founder and chief creative officer of Chicago-based Sponge (www.spongechicago.com).
Best TV: Axe - Even Angels Will Fall. This just came through as the biggest idea in the pack. What an unexpected way to demonstrate the power of the product's formula without ever mentioning a word. It's understated, simple and dramatic at the same time. I can just hear the guys around the globe wondering, "If it can corrupt angels, it should certainly work on the girl in cubicle C." Only felt the arc near the end could have gone a notch higher. Still, another great one for Axe. READ MORE Guest judge: Reed Collins, CCO, The Campaign Palace Australia
This week's guest judge is Reed Collins, the newly appointed national chief creative officer of The Campaign Palace, Australia. Reed has won every international award several times over across a wide range of categories on brands such as Fox Sports, Altoids, Stella Artois, Staples, Hollywood Video, Qantas, BMW, P&G, Olympus, Smirnoff, Kellogg's, Greenpeace, Caesars Palace, McDonalds and Nintendo to name a few. In 2001, Reed was the most awarded creative in the world for his Fox Sports campaign, according to the Gunn Report. His work is also on display in the permanent collection at MoMa NYC.
Best â Audi. There's a lot of great work thatâs been done for Audi over the years. And this is a wonderful addition. Very enjoyable to watch with plenty of special moments throughout. (P.S. I've been trying to use that song for ever. Bastards:) READ MORE Guest judge: Roger Baldacci, ECD, Arnold, Boston
This week's guest judge is Roger Baldacci, Executive Creative director, Group Creative Director and Executive Vice President at Arnold, Boston.
VW 'Old Lady'. This is just a simple idea of turning an old convention on its head with a classic story telling narrative. I'm sure the father, son, old lady and car all have Facebook pages and you can probably follow the old lady on twitter and see which Bingo hall she checks into with Foursquare, but this is a nice old-school TV commercial that makes a great brand statement. READ MORE Guest judge: Derek Green, CCO, Saatchi & Saatchi Switzerland
This week's guest judge is Derek Green, the chief creative officer at Saatchi & Saatchi Switzerland for both Geneva & Zurich offices. Previously from Sydney Australia, Derek first started his career at Saatchi New Zealand, left the network & then returned to Saatchi 10 years later, this time in Switzerland. Derek has called Geneva home for the past five years.
As an Australian, I always look forward to the Lamb Australia Day ads. So this is my winner. Fingers crossed with all the floods down there that they can manage to slap a few chops on their floating Barbies... READ MORE Colenso BBDO, DDB New Zealand top 2010 Bestads Rankings
Colenso BBDO, Auckland and DDB New Zealand, the two world-class kiwi shops, once again blitzed the rest of the world's best to head the 2010 Bestads Top Agency Rankings, both with 29 points. AMV/BBDO, London came in third (22 points), followed by Wieden + Kennedy, Portland in fourth (21 points) and Clemenger BBDO, Melbourne in fifth spot (18 points).
READ MORE Guest judges: Ale Lauraeus and Antero Jokinen, 358 Helsinki
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 22, 2010 00:58 (Edited: February 17, 2023 05:19)
TV Winner: Danish Road council: The Party. This felt like watching an independent mafia flick. You never see violence, horror or porn in advertising. Now we got violence. Yet they managed tie the idea to it. The "don't drink and drive" message was really clear in the end. Clever and funny.
READ MORE Guest judge: Ben Nott, ECD, World Wide Mind, Los Angeles
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 15, 2010 07:04 (Edited: February 17, 2023 05:19)
Best ad. I watched each one, then went back and read the contextual notes and watched each again. The clear winner is Johnnie Walker by BBH London and Blink. While it's usually easier to create a good ad with the powerful subject matter provided by charities and orgs, when comparing ad to ad, this one still felt strongest. The idea is a good extension of the well-known campaign line, Keep Walking, resonating on many levels. The personal real facts of Herreman's life, his amazing dedication and achievements, make for a more powerfully felt message than the usual ad entertainment tap dance.
READ MORE Guest judge: Steve O'Connell, ECD, Red Tettemer, Philadelphia
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 08, 2010 08:36 (Edited: February 17, 2023 05:19)
This week's guest judge is Steve O'Connell, Partner/ECD, Red Tettemer + Partners, Philadelphia.
TV Winner: Logitech Harmony Revue: Ivan Cobenk. It's never easy to do "funny smart", let alone do it in a commercial. But this spot nails it. Due in large part to the acting chops of one Ivan Cobenk. That finger-cross move in the end kills me. Nice subtlety. It was the one spot I called someone in my office to show. READ MORE Guest judge: Josh Rogers, CD the Americas, Imagination, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 01, 2010 08:56 (Edited: February 17, 2023 05:19)
TV Winner: Orangina: I'm actually from the Planet of The Animals, where Orangina is actually used as everything. So this is just a really terrific product demo. Might have cut it a little differently, but I'm really jealous of the slow mo shampoo closeup and the sexy locker room and car wash scenes. Very memorable.
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