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Seen and noted
 Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung's new Space Max fridge. The ad, which features the strapline "More space than you can imagine," shows a boy counting down the days until his father returns home from work on a polar station. VIEW THE SPOT  Cheil Ukraine has created a groundbreaking new cinema commercial for Samsung Electronics to raise awareness of the new AddWash feature on its range of washing machines. The 60-second film, which runs in cinemas in Ukraine from late March and on YouTube and Facebook in the same country, aims to tell a human story to appeal to peopleâs emotions. It brings to life Samsung's new AddWash feature, which makes it easy to add washing to the machine mid-cycle, in an emotionally engaging way, building personality for the brand. Positioning Samsung's unique AddWash door as a small miracle makerVIEW THE SPOT  KMRC and New Balance have teamed up with Saatchi & Saatchi, Ukraine to create "Fury Miles" to help inspire runners to run outdoor no matter how bad the conditions get during winter.VIEW THE SPOT  BBDO Kiev extends the Snickers 'You're not you when you're hungry'positioning with this print campaign.VIEW THE CHURCHILL AD VIEW THE QUEEN AD Society: Matches That Help To Quit Smoking Society decided to show that every single cigarette leaves a mark in this direct marketing campaign via Publicis Visage, Kiev. VIEW OUTDOOR Hyundai Motor Ukraine: Blindzone Three print ads from Tabasco, Ukraine for Hyundai VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Instinct Condoms gives you no chance to meet. Agency: Geometry Global, Kiev.VIEW THE KNIGHTS AD VIEW THE COWBOYS AD BraHM: Brand Health Monitor Brand managers want to know what happens to their brands in the Internet without much effort. Therefore, Aimbulance, Ukraine have created a device that displays all the necessary information on one screen. Concept was based on the format of a table photo frame a common item standing on the desks and tables in corporations. In the same way, completely simple, we visualized critical data per Internet-activity of the brand (SOV, Reach, Page Likers etc.) so that brand managers could stay informed on a daily basis, and potentially minimize the time necessary for reviewing analytical notes being sent weekly.VIEW THE CONCEPT  Since Winter 2014, after the annexation of Crimea and the beginning of counter-terrorist operation (CTO) in Eastern Ukraine, an approximate of 1.4 million Ukrainians have become internally displaced persons, scattered throughout other regions of the country. Coming from regions historically perceived as pro-Russian, they are often blamed for the lack of will to defend own land, effectively being the reason of war festering, and then fleeing instead of fighting. To prevent further stigmatization and promote understanding and support from the host communities towards people who have already lost the most valuable thing their home the social media campaign, held under the auspices of the UN Refugee Agency (UNHCR) and Government Initiative on the immigrants support, was launched. A part of this Provid campaign is a TV story "Mirror".VIEW THE SPOT Alfa Jazz Fest. All That Jazz in Black & WhiteNational Guard Of Ukraine: Victory Day At the request of the "Information Resistance", with the assistance of the National Guard of Ukraine and informational support of the Ministry of Information Policy, the leader of Ukrainian advertising market creative agency TABASCO created a social campaign for the Victory Day (9th of May). VIEW THE VICTORY SPOT VIEW THE GRANDFATHER SPOT VIEW THE GRANDMOTHER SPOT Honda Lawn Mowers: Some Like It ShortBorjomi Georgian Water: Piano Machine Generous piano that treats people with fizzy water appeared in Ukraine. In the midst of the most strained year in the history of independent Ukraine, after months of unrest, uncertainty and tension caused by political and economic vulnerability, Ukrainians needed more than ever bright emotions. To support the citizens and make their mornings brighter during traditional music Alfa Jazz Fest held in L'viv this summer, the Borjomi Company and Banda Agency created generous piano that was giving a bottle of legendary volcanic water for a good playing. The Borjomi piano appeared on the central city square, where passers-by could literally try their hand at music and get a fizzy reward along with a smile. During the festival, the piano heard thousands of unknown virtuosos, got into the photo archives of hundreds of mobile phones and delivered as many bottles of Borjomi as would be enough for several years of pleasant awakenings.VIEW OUTDOOR Boris Clinic: First Mobile Aid Have you ever been in a situation, when you could have saved somebody else's life? Probably, it was your friend, your family member or even a stranger in the street. Possibly, you have used this chance successfully, possibly not. According to statistics, 70 per cent of sufferers would have stayed alive, if theyhad received first aid in time. These numbers sound quite shocking, don't they?VIEW OUTDOOR  The power of words is shown in this campaign via Twiga, Kiev.VIEW THE CAR AD VIEW THE CROW AD VIEW THE PEN AD VIEW THE CAT AD Duac Acne Cream: Fingers Torture Welcome to fingertorture.com interactive torture chamber for teenagers fingers. Use a webcam, a microphone and a keyboard to torture the fingers and find out how to treat acne like never before.Agency ISD, Ukraine VIEW THE CONCEPT Kyivstar: Vyshyvanka yshyvanka Day This is an event when all of the employees come to the office on the last working day before Independence Day on August 24 in so-called vyshyvankas. This is a piece of traditional Ukrainian clothing that looks like a loose white cotton shirt with embroidery on it. Kyivstar wanted to organize something special this year in honor of the event's 5th Anniversary, so Grape Ukraine came up with an idea of a digital platform that would allow everyone to design their own vyshyvanka.VIEW THE CONCEPT Chezz: Chezz Jumper Interactive Sound Machine Task: To attract young people, interested in music and technology, to the brand in the internet and give them a chance to win tickets for Global Gathering Music FestivalIdea: Controlling sound from the speakers, players had to move Chezz beer cap to a prize zone (an improvised stage). We established a clear relation of the brand to music, so that a product (Chezz cap) became the central figure of the whole ad. Agency: Grape Ukraine. VIEW THE CONCEPT Delta Bank: Deltaplan Challenge: To communicate the internet banking service "myDelta": everywhere the internet is available there is an access to Delta Bank services.Idea: Game application on Facebook, which allows creating virtual branches of Delta Bank on the basis of check-ins â users' geolocation marks on the map. Agency: Grape Ukraine VIEW THE CONCEPT  Once upon a time there was grown in Ukraine lux class potato that was supposed to become tasty chips. But the fate determined differently. So started the potato its long-long way.The best fate for Ukrainian potato is to become delicious chips Lyuks. Agency: Tabasco VIEW THE SPOT  Spanish duo Los Perez once again employ their distinctive style to full effect in this playfully choreographed commercial for Pepsi Retro. In the spot the camera pans around a cross section of an apartment building, peeking into each of the homes to find the occupants boogying to Boney M's disco classic Daddy Cool, quite in the spirit of Pepsi's slogan: 'Live For Now'. Created by BBDO Ukraine for Pepsi's Retro line featuring glass bottle's with 70's styling. VIEW THE SPOT Kyivstar: Vkrania The socio-educational project Vkraina.com engages the Ukrainians into the story of their land in kind of a refreshing way. The project avoids tones of data and facts, but represents original historical content that previously wasn't available for everyone.Agency Grape UkraineVIEW THE CONCEPT Sport Life Fitness Club: Belly Island Summer is the best part of the year to enjoy life. But what if your belly is so big that you find yourself trapped as if you were on a desert island?. Well, a certain way to escape is Sport Life fitness club says G2, Ukraine.VIEW THE BEACH AD VIEW THE VOLLEYBALL AD VIEW THE SUNSET AD Ultrabook: Ultrafashion Advertising agency Grape Ukraine in collaboration with Intel prepared video-case for cross-platform project Ultrafashion. The objective was to attract a new segment of the target audience women, communicating elegance and style of Ultrabooks.Grape Ukraine team has developed an application Ultrafashion, which was integrated in on-line store Rosetka. VIEW THE SPOT Making light work of selling the new Ultrabook Grape Ukraine wanted to prove the lightness of the new Ultrabook so naturally they demonstrated it on the web VIEW THE CONCEPT Showeroke Singing in the shower community presents the first ever social karaoke. Here voices of two random people are mixing in a music video with the famous Ukrainian musicians like a models. All this to help NIVEA present 4 new shower gels. Agency: ISD Group KievVIEW THE CONCEPT  Agency kafe, Kiev brings USA and Brazil together in this ad for Ukraine International Airlines VIEW THE AD Singing in the shower Singing In The Shower Community Via ISD, Kiev presents the first-ever social karaoke. Here voices of two random people are mixing in a video starring the famous Ukrainian band. All this to help NIVEA present 4 new shower gels.VIEW THE CONCEPT  What can better express people believes but a permanent tattoo? During past decades Ukrainian people had a certain lifestyle. But when MTV came to Ukraine the country was on its road to big changes. Inspired by MTV people were changing their lifestyles so as their old tattoos.Agency : Leo Burnett KievVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Everyday swimming at Sportlife makes your body beautiful and slim. Water fits you. Print from G2, Ukraine Kiev VIEW THE DUDE AD VIEW THE BABE AD Georgia , where the deepest water lies Borjomi is the deepest site in the world. There you can discover the source of our water and see how it forms.Ogilvy & Mather Kiev brings it to our attentionVIEW THE CONCEPT Football love Valentine's Day campaign for PUMA supporting the Love = Football. It's so easy to say it to your team. It's so hard to say it to your girl.Banda Friendly, Kiev organised the siteVIEW THE CONCEPT Play the glass piano Grey G2,Kiev turn youtube into branded music instrument creating Glass Piano that allows everyone to play glass harp online.VIEW INTERACTIVE DETAILS  Here is campaign Leo Burnett Kiev made for the Art Directors Club Ukraine Awards (ADC*UA). National advertising contest that will take place in Ukraine for the first time.On the picture you can see six jury members creative directors of leading Ukraine agencies, dressed like mums. Text:Sorry, we are not your mother. So think twice before submitting to ADC*UA For your mum you're always a winner. You are the one. Everything that goes from your pencil is totally genius and worth the highest awards. Everyone who doubts that just envies you and knows nothing in advertising. Your mum doesn't need any proof. But we demand it.VIEW THE MOTHER ONE AD VIEW THE MOTHER TWO AD VIEW THE MOTHER THREE AD Make your own ads! Everybody could make ads. You can use THiNK! McCann Erickson Ukraine promo to make ads, ones that'll just do or you can THiNK first. VIEW INTERACTIVE DETAILS Costumize me BuyCostumes.com turned online shopping into a fun experience by creating this site. VIEW INTERACTIVE DETAILS Here's a better way to protect your teeth Lowe Adventa Kiev want to make mothers to bring their children to karate courses. An idea that could be produced in a lack of production budget. VIEW THE SPOT « First « Previous Next » Last » 2 of 2 |
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Alfa Jazz Fest 2015 promo campaign from Tabasco Ukraine
Some like it short. Agency: Geometry Global, Kiev.
WSP Italy: Solid car wheels.Agency: Michurin, Ukraine 