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Seen and noted
 Integrated creative agency MullenLowe today launches a new content platform, Princesses on Periods, for Bayer Consumer Health Brand, Dorival, in Central America. In these tales, Rapunzel, Sleeping Beauty and Cinderella arenât stuck in castles talking to animals; theyâre going to school, having fun with their friends, gaming on Twitch, sharing makeup tips and playlists⦠just living their best lives â and also, getting their periods.VIEW THE 3 SPOTS  âTrade Placesâ features a photo series of LGBTQIA+, London based decorating collective Corkyâs Painters, who share their experiences of being tradeswomen in a male dominated industry - all the while being transformed into their male counterparts through drag.VIEW THE SPOT  Renowned British creative Rankin photographed primary school children proudly showing their healthy teeth for the campaign which can be seen across OOH and social. The campaign also sought to explore and prototype concept toothbrushes â âThe Newfanglers Brushesâ â where we are exploring unique brushes with names like Fangtastic and Gap Getter.VIEW THE SPOT Frontline19: Sicker Than The Patients âSicker than the Patientsâ is a new integrated campaign created by adamandeveDDBâs Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. VIEW THE SPOT VIEW THE 3 ADS  As the latest instalment of Plenty âLove is Messyâ platform by AMV BBDO, the campaign âVow To Cleanâ got real engaged couples who were willing to make the ultimate commitment and include a vow to clean in their wedding vows. VIEW THE SPOT Dove: 10 vs 10 [10:52 AM] Josh Aitken Girls as young as 10 are being exposed to harmful social media content, pressuring them to adopt unnecessary anti-ageing skincare regimes. Dove sparked a global conversation byâ¯asking one simple question: When did 10 stop looking like 10?⯠The provocative press campaign compares real 10-year-olds side by side. An older image of a carefree ten-year-old, unencumbered by the pressures of social-media, is contrasted by an image of a current ten-year-old, and their adult skincare routine. A QR code links to free online resources developed to help parents and caregivers start conversations that protect #TheFaceOf10. VIEW THE 4 ADS VIEW THE CONCEPT  Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix. Surveys regularly show that Marmite is one of the most missed products by expats, and right now, over 700,000 Brits living in the US have little or no access to Marmite.VIEW OUTDOOR  The creators of White Claw are doing something about that. For years, the brand has disrupted tired drinking routines with a better tasting, better feeling way to connect over drinks. Now, the creator of the number one hard seltzer in the United States is doubling down on the social phenomenon it sparked for a wave of adults who crave genuine, real-world connections. VIEW THE SPOT McDonalds: Pre Nug Agreement McDonaldâs UK and creative partners Leo Burnett UK are inviting besties to make their commitment to share McNuggets official with a formal contract as part of their latest work, âThe Pre-Nug Agreementâ. VIEW THE SPOT VIEW THE AD  14 years ago, the Government introduced the Sunbeds Regulation Act and banned their use by under-18s. However, sunbeds still kill approximately 100 people each year and recent TikTok search data shows this number is likely to rise with many Brits unaware of the life- threatening danger they pose. VIEW THE SPOT  O2 has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled âOnly O2/Priorityâ, from its agency of record VCCP London.VIEW THE SPOT  In collaboration with Grey London, Sky Bet proudly unveils "For the Fans," a new long term brand platform for Sky Bet marking a strategic shift from focussing on the betting experience, towards prioritising the modern fan experience. Going beyond just communications, this launch campaign marks a shift in mindset for the entire Sky Bet business, demonstrating its commitment to putting the football fan at the heart of everything it does.VIEW THE SPOT  Dove and Ogilvy have launched â10 vs 10â in reaction to the rise in young girls using inappropriate anti-ageing products. The new campaign shines a light on how young girls are being exposed to adult skincare content, and itâs creating societal pressure for them to adopt unnecessary anti-ageing skincare regimens before theyâve even grown up. â10 vs 10â supports Doveâs and Ogilvyâs #TheFaceof10, a social and influencer-led campaign launched last month highlighting how young girlsâ faces should be covered with glitter and stickers rather than anti-ageing products such as retinol.VIEW 3 OUTDOORS  Wallâs known as Kibon in Brazil, and adam&eveDDB's new campaign 'Skinvertising' aims to reach their target audience in new ways, on the beaches of Brazil. Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers are likely to want them the most. To tackle this issue, Kibon came up with an innovative solution, which involved using permanent and semi-permanent tattoos as a form of advertising. VIEW 5 OUTDOORS  The campaign, created with BBH London and produced by its in-house production arm Black Sheep Studios, is celebrating Burger King UK's continued commitment to providing more than just a quick bite and offering a fully satisfying food experience.VIEW THE 3 SPOTS  An actor is ceaselessly reinventing, and reinvented, transcending their own selves to embody the myriad of characters they can become. This is one notion that has connected cinema to Prada throughout its history â both a medium for expression, and an inspiration. Here, the magnetic draw of the movie star is harnessed as a means of connecting to character, to personality, and to that constant shifting of identity that emblematises both film and fashion. VIEW THE SPOT  Allwyn, operator of The National Lottery, is launching a brand-new campaign for its Set For Life game, which breaks this Sunday (31st March). The campaign aims to appeal to new audiences and includes a collaboration with multi-award-winning producer and musician Fraser T Smith. VIEW THE SPOT  When the Menâs Six Nations ends, some sports fans assume the Six Nations is over, but the womenâs rugby is only just starting. As official sponsors of the Menâs & Womenâs Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over. VIEW THE 2 ADS  The new campaign, 'Everyday', created by Uncommon Creative Studio, addresses the misconception that you only collect Avios by booking flights; instead, the work spotlights that members are able to make their dream holiday a reality far sooner by collecting Avios through a broad variety of everyday transactions.VIEW THE SPOT  Produced by Somesuch and directed by Caleb Femi, âRain or Shineâ marks the latest collaboration between Patta and Converse. More than just weathering the elements â the campaign is guided by the ethos of the Patta mindset, emphasising a commitment to values and a journey defined by one's state of mind. VIEW THE SPOT  The Frameless teaser campaign focuses on one of Van Goghâs most famous self-portraits. VIEW 4 OUTDOORS Cadbury Mini Eggs: Easter's Biggest Egg Cadbury Mini Eggs are big, theyâre huge, so big in fact that theyâre the UKâs biggest selling chocolate egg at Easter time*. But theyâre still only 3cm tall. So VCCP London created a tiny small campaign to celebrate them around the nation, which launches today. The social-first campaign centres around small OOH special builds made to look like real full scale OOH and carrying JCDecaux branding (with their agreement). They were filmed in-situ with the camera panning back to reveal the true scale of the Mini Eggs billboards against their backdrops.VIEW 7 OUTDOORS Guinness: Six Nations Isn't Over When the Menâs Six Nations ends, some sports fans assume the Six Nations is over, but the womenâs rugby is only just starting. As official sponsors of the Menâs & Womenâs Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over.VIEW 2 OUTDOORS VIEW THE 2 ADS  Finnish gaming giant Supercell is unveiling a new global campaign to mark ten years of its mobile game Boom Beach. The push, called â#Boomiversaryâ, was developed in partnership with Waste Creative and in-house production studio This Thing of Ours. VIEW THE SPOT Guest Judge: Russell Ramsey, ECD, Pulse Creative, London This week's guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership. Favourite: Zijkant 'Equal pay day'. Based on a really good insight that men hate being asked how much they earn. In fact they'd rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing. READ MORE  Promoting Shureâs brand-new range of wireless microphones, MoveMic, the audio company that has facilitated historic cultural moments - from JFKâs and Martin Luther Kingâs speeches to music recordings and performances by the greats such as Michael Jackson and Dua Lipa - now commits to helping preserve our culture. In its latest campaign, âNo Voice Left Behindâ, Shure partners with the Living Tongues Institute for Endangered Languages to secure the recording and preservation of languages that are threatened to go extinct. VIEW THE SPOT  A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philipsâ new espresso machine: the Baristina.VIEW THE SPOT  The campaign, from Leo Burnett, talks about what makes McDonalds chicken different and was informed by the finding that it is McDonaldâs broad range of chicken that makes it stand apart from the competition. It kicks off with a 60 second film shot by SMUGGLER director Tom Speers and will be supported by shorter 30s, 20s and 10s, as well as a suite of bespoke social assets. VIEW THE SPOT  British Airways worked with its agency, Uncommon Creative Studio, to develop the concept that it believes will resonate with many. In order to bring the campaign to life, the airline and its creative agency appointed Emmy Award winner and Grammy nominee, Miles Jay, as its film director.VIEW THE SPOT  Alton Towers is marking the terrifying rebirth of its inverted rollercoaster with a horror-style ad directed by Rattling Stick director Misko Iho. The story follows a night watchman as his mundane evening routine spirals into an extraordinary encounter as the once dormant Nemesis is reborn,VIEW THE SPOT  Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. VIEW THE 2 SPOTS  Launched this month, 'Age Without Limits' is a hard-hitting new campaign from the Centre for Ageing Better, highlighting the issue of ageism, which we had the privilege of working on with Four Agency Worldwide. VIEW OUTDOOR  faith, VCCPâs AI creative agency, has launched new AI-enabled tools for their founding client, O2 - extending the practical use of Gen-AI in marketing communications beyond concepting into creating. VIEW THE SPOT  Liverpool FC's official travel partner, Expedia, presents a new three-part content series 'Finding Liverpool', which takes a close-up and personal look at the club's global family and its impact across the world. In episode one, directed by Dan Emmerson and produced by Somesuch we see the scale of LFC's global fandom, with a focus on Japan.VIEW THE SPOT  MullenLowe and cleaning solutions experts Cleanipedia today announce the launch of a new campaign - âUnmentionable Stainsâ. When it comes to accidental stains caused by the likes of grass or coffee, consumers have no problem asking others for stain removal advice. While there are ample suggestions available on how to remove these sorts of stains, the data shows what people really need is advice on the stains no one seems to openly talk aboutVIEW OUTDOOR Knorr: The Veg Integrated creative agency MullenLowe partners with global food brand Knorr to reveal to top gaming publishers a little-known imbalance found in a multitude of their games. The campaign presents a collaborative effort from the Integrated Agency Team led by MullenLowe with insights and Mods developed by The Invaders, Influencer partnerships with Ninja and other global streamers by ITB, PR handled by Weber Shandwick and media by Mindshare.VIEW THE CONCEPT Kalua: St Patricks Day Called Bored Of Stout Wieden Kennedy, London and Kahlúa have teamed up to create this St. Patrick's Day film offering an apealing alternative to Guinness, the espresso martini.VIEW THE SPOT VIEW OUTDOOR VIEW THE AD  Today, ASICS introduces the worldâs youngest exercise influencer team, the ASICS âLittle Remindersâ, whose mission is to remind adults to exercise for how it makes them feel and not how it makes them look.VIEW OUTDOOR  To motivate this audience to change their ways, FCB London and National Highways have created the âLittle Changes Change Everythingâ campaign,VIEW THE SPOT  Created by BMB for Breast Cancer Now, 'Gallery of Hope' was made in collaboration with people living with secondary breast cancer. The campaign aims to shine a light on the importance of continuing research, the one thing that can help those living with the disease reach the future moments they so want to see.VIEW THE SPOT |
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