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GUEST JUDGE /BEST AD OF THE WEEK
Guest judge: Vince Lagana, Associate CD, Goodby Silverstein, SF
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 15, 2012 07:12 (Edited: February 17, 2023 04:19)
 This week's guest judge is Vince Lagana, an associate CD at Goodby Silverstein & Partners, San Francisco.My favorite of the bunch is the Show Exo: Car chase. The 'Picture so good you'll feel like you're really there' strategy is a little tired but this has been executed in a fresh and entertaining way. READ MORE Guest judge: David Alberts, CCO, Mofilm, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 08, 2012 18:16 (Edited: February 17, 2023 04:19)
 This week's guest judge is David Alberts, the chief creative officer of MOFILM London, which boasts "the world's biggest creative department". Super Bowl is about funny and Toyota Camry is funny, men's and woman's sofa is funny. I worked on Camry years ago and to make ads that can make Camry seem anything but boring is a a good effort. READ MORE Guest judge: Todd Tilford, CCO, Draftfcb Chicago
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 01, 2012 07:14 (Edited: February 17, 2023 04:19)
 This week's guest judge is Todd Tilford, Chief Creative Officer, Draftfcb Chicago.Best TV: KINECT: STAR WARS DUEL. Hard to mess this one up. And they didn't. A lot of fun. Appreciate the fact that they didn't overplay it. Nice restraint. Played well. READ MORE Guest judge: Ben Smith, Associate CD, R/GA New York Ben Smith is an Associate Creative Director at R/GA New York. Ben is the joint creative lead on the MasterCard international account along with fellow Aussie ex-pat Paul Dery and reports to CCO Nick Law.The winner for me is Nike KobeSystem. It's a big, ridiculous idea. I love the funny self-help guru gobbledygook writing. It's a cool way to sell a shoe and doesn't really feel like an ad. And I like the famous people endorsing a basketball shoe that have nothing to do with the sport. I saw the teasers the other day and they're even better. READ MORE Guest judge: Harry Woods, partner/CD, WWD&S, New York This week's guest judge is Harry Woods, Partner/CD at WWD&S, New York.So I sat down to look at Best Ads and to my delight, the first thing I saw was a sexy cop girl running through the streets. Hot as balls. I think there might have been a guy in it to. This Axe spot ended up being my runner up. READ MORE Guest judge: Andy Flemming, CD, M&C Saatchi Sydney This week's guest judge is Andy Flemming, Creative Director at M&C Saatchi Sydney.Some lovely spots here this week. LG's 'TV Thief' is a great product demonstration and a spot I've seen peppered around the net over the last few days. The Kompressor Plus vacuum spot made me laugh in a guilty way and will, no doubt, amuse the Cannes jury this year - especially if it's shown on about day two of judging. The Sam Kekovich campaign is always great but there can be only one, and for me it has to go to the British Heart Foundation's 'Hard & Fast'. READ MORE Guest judge: Toby Talbot, ECD, RKCR/Y&R London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 21, 2011 00:02 (Edited: February 17, 2023 04:19)
 This week's guest judge is Toby Talbot, the newly appointed ECD at RKCR/Y&R, London. Toby joins January 16, 2012 from DDB New Zealand - incidentally the #1 ranked agency in the world on Bestads this year - where he was group ECD and regional creative director for DDB Asia Pacific.A mixed bag of Christmas nuts but a few good ones amongst the rank walnuts. It could have something to do with the fact that I'm a bit of a mid century modern fan, but the Pacific Standard Time Art in LA spot with Ice Cube on Eames takes the honours this week. READ MORE Guest judge: Steve Coll, ECD, Euro RSCG, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 15, 2011 17:19 (Edited: February 17, 2023 04:19)
 This week's guest judge is Steve Coll, executive creative director at Euro RSCG, Sydney.There is a bit of a divide here between ads that look part of an integrated campaign and good old, simple TV ideas. But Volkswagen Tiguan 'Duel' is my pick. Smart and simple, and still made me smile. READ MORE Guest judge: Andrew Whitehouse, The Bull-White House, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 07, 2011 08:32 (Edited: February 17, 2023 04:19)
 This week's guest judge is Andrew Whitehouse, creative partner at new agency The Bull-White House, New York.BEST: Harvey Nichols. Harvey Nics continue to do really great work. This is a lovely uncluttered execution off a simple insight. READ MORE Steve Red, President and CCO, Red Tettemer + Partners
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 30, 2011 08:03 (Edited: February 17, 2023 04:19)
 This week's guest judge is Steve Red, president and chief creative officer, Red Tettemer Partners, Philadelphia.WINNER: Axe: Fiesta del Fin del Mundo. End of the world party? Can I go? Can everything be all weird and fun and sexy? Can it have a quirky cool soundtrack? Can those girls wink at me? Can I have a cool wallet with a bunny on it? I gotta steal some Axe from my 16 year old son. READ MORE Guest judge: Olivier Altmann, Chief Creative Officer, Publicis
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 23, 2011 01:24 (Edited: February 17, 2023 04:19)
 This week's guest judge is Olivier Altmann, Chief Creative Officer of Publicis Worldwide, based in Paris.Bupa : the moment. A beautiful idea beautifully crafted by a great director. I would love to work with, Steve Rogers. The mood is emotional without trying too hard and the acting feels natural and effortless. The insight is smart and gives warmth to a brand that belongs to a very cold category. READ MORE Guest judge: Cat Botibol, partner, pd3 London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 16, 2011 02:46 (Edited: November 16, 2011 13:46)
 This week's guest judge is Cat Botibol, partner & creative development director at pd3, London The winner in TV is Sky Movies' Christmas, for a very clever piece of editing. Dad's driving home for Christmas, and meets some interesting and famous movie characters en route. The clever editing of filmed footage with movie clips blends seamlessly. If only such journey's happened in real life. READ MORE Guest judge: Nick Darken, ECD, Albion, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 09, 2011 16:32 (Edited: February 17, 2023 04:19)
 This week's guest judge is Nick Darken, executive creative director at Albion, London.The future of advertising. Everyone's talking about it, but who's actually doing it? I really want the Mitsubishi v Photo Manipulation film to be the best thing on the page as it's clearly reaching for something new. However it's beaten hands down for human drama by the Organ Donor spot. The music and cinematography are spot on and it manages to take a well trodden subject and give it fresh twist. READ MORE Guest judge: Graham Lang, chief creative officer, Y&R RSA
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 01, 2011 20:14 (Edited: February 17, 2023 04:19)
 This week's guest judge is Graham Lang, chief creative officer of Y&R South Africa. Lang has recently relocated back to South Africa after leaving Rainey Kelly Campbell Roalfe Y&R (RKCR/Y&R) in London as the global integrated creative director on Land Rover, renowned for its creativity. I thought the NZTA Inner Battle spot was very interesting and came at it from a different place but VW nailed it (as it so often does) with classic storytelling and great performance. READ MORE Guest judge: Calvin Soh, CCO, Publicis Asia This week's guest judge is Calvin Soh, vice chairman, chief creative officer Asia at Publicis Asia.For TV, the best spot in my mind is NAB. It's got an insight and tells the story in an entertaining way. READ MORE Guest judge: Guga Ketzer, CCO of Loducca, Sao Paulo This week's guest judge is Guga Ketzer, chief creative officer of Loducca, Sao Paulo.Canal The Bear Hey Paul Bearman, really love your work and the way you started. Looking forward to starting this project together. Don't forget to send me your treatment. Right on!!! READ MORE Guest judge, Neil French, Adman at Large, Majorca Rent-collector, singer, bouncer, account executive, matador, pornographer, encyclopaedia salesman, club-owner, copywriter, art-director, concert promoter, cavity-wall-insulation salesman, Band-manager, interior designer, movie-actor, layabout, television station-owner and Dad.....(He's sorry about having been an account executive in his youth, but his excuse is that when times are hard you'll do anything for money). Johnny Walker 'Keep Walking, Brazil'. Beautifully made, and on brand. READ MORE Guest judge: Graham Kelly, national ECD, OgilvyOne India This week's guest judge is Graham Kelly, national ECD of OgilvyOne, India.Winner: Pacific Standard Time. Most ads that attempt to get the public to take an interest in art come across as preachy. Or worse, condescending. This spot does neither, it's smart, entertaining and persuasive. It's also over 4 min long but I was drawn into the story so effectively that it flew by. READ MORE Guest judge: Matthew Bull, CCO, The Bull-White House, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 28, 2011 08:58 (Edited: February 17, 2023 04:19)
 This week's guest judge is Matthew Bull, the former Lowe global chief creative officer who has just teamed up with fellow South African Andrew Whitehouse and American Lee Davis to form The Bull-White House. Founded in partnership with MDC Partners, the New York based firm will officially open its doors on October 1, 2011 with first clients AB-InBev and social media company, Syncapse.I'm afraid none of these stand out as anything special at all. They're not bad, more like vanilla, with little or no toppings. Only Fedex has a little sprinkle because of its tactical nature - it launched here as the movie Contagion launched. But not enough to win the day I'm afraid. So everyone comes tie last. Or first, depending on how you view life. READ MORE Guest judge: Dominique van Doormaal, ECD, Euro RSCG Brussels
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 21, 2011 19:34 (Edited: February 17, 2023 04:19)
 This week's guest judge is Dominique van Doormaal, executive creative director at Euro RSCG, Brussels. I think the Male Cancer Awareness Campaign from JWT London hits the right spot. Chocking? Indeed! But I am sure this is what the target audience needs. Also I think it will create a positive buzz. With humour. READ MORE Guest judge: Simon Foster, creative director, AMV/BBDO, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 14, 2011 07:34 (Edited: February 17, 2023 04:19)
 This week's guest judge is Simon Foster, the newly appointed creative director on the Blackberry account at AMV/BBDO, London, who joined from Ogilvy and Mather, New York. Call me a sucker for good old-fashioned writing but I've always loved the Fedex spots. They're almost a reason in and of themselves to persevere with watching the golf on a Sunday afternoon (that's if you live in the good ole U.S. of A.) They're consistently well-written, well-produced and watchable. And they're proof-positive that you can talk directly about your product and still not bore the pants off people. READ MORE Guest judge: Toby Talbot, group ECD, DDB New Zealand
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 07, 2011 06:46 (Edited: February 17, 2023 04:19)
 This week's guest judge is Toby Talbot, group ECD at DDB New Zealand.Not quite in the same league, so to speak, as Fox Sports 'Beware of things made in October' but to be fair it did make coffee come out of nose in the airport lounge when I saw it today. ESPN's 'Is It Monday Yet? is nicely on brand, from the ambiguous animal in the wall to the hefty weapon the bewildered woman is entrusted with. READ MORE Guest judge: Damon Collins, executive CD, RKCR/Y&R London This week's guest judge is Damon Collins, executive creative director, RKCR/Y&R London.The winner for me has to be the spot for Thien Long. It's a lovely idea: to position stationary as something that encourages children learn more about the world. It taught me a few things too, such as an elephant weighs less than the tongue of a blue whale. And the animation and voice over are both faultless. READ MORE Guest judge: Steve Coll, ECD, Euro RSCG, SydneyThis week's guest judge is Steve Coll, executive creative director at Euro RSCG, Sydney.'Horsepower' is beautifully executed. But ESPN's 'Decent Proposal' is my pick for TV spot of the week. Perfect casting and great story-telling. READ MORE Guest judge: Tom O'Keefe, executive CD North America, Draftfcb This week's guest judge is Tom O'Keefe, executive creative director North America at Draftfcb.Winner: WWF 'Side By Side'. We've seen the match-up thing before, but this one is so well executed it almost reinvents the idea. And the fire scene near the end is the perfectly placed pay-off. READ MORE Guest judge: Razvan Capanescu, CCO, Publicis Romania, Bucharest This week's guest judge is Razvan Capanescu, chief creative officer of Publicis Romania, a role he has held since 2006. I believe the truly striking execution this week is Cravendale 'Milk Me Brian', so this will be my pick for best TV. It's that type of smile with your brain story regaled by a brilliant voice over. READ MORE Guest judge: Jay Benjamin, CCO, Leo Burnett New York This week's guest judge is Jay Benjamin, chief creative officer at Leo Burnett, New York.There are a few clever ideas here and the executions are all solid, but there's only one that will get people talking, or should I say singing? Bundy 5 'Ain't no nancy drink' is my pick... READ MORE Guest judge: John Kane, founder, Happy Soldiers, Sydney This week's guest judge is the founder of Happy Soldiers, Sydney.My favourite in TV is Old Spice. I had no idea where they would go with this campaign and I don't believe there were too many places they could go. But they went with Fabio and it will work, in lots of places, lots of times. Mustafa versus Fabio? My money is on Fabio. READ MORE Guest judge: Damian Fitzgerald, Goodby Silverstein San Francisco This week's guest judge is Damian Fitzgerald, copywriter at Goodby, Silverstein & Partners, San Francisco.My favorite was the ridiculously abstract 1882 Fernet. spot. It's completely insane and the direction is fantastic. I think the message is just telling us to "relax with a Fernet" but it could be "don't eat airlifted pen lids". Either way I've watched it about ten times and it still fascinates. It's the best of the bunch. READ MORE Guest judge: Ted Royer, ECD/Partner, Droga5 New York Ted Royer is ECD and a partner at Droga5, New York. The agency is one of the hottest agencies in the world. Recently they won three Grand Prix awards at the Cannes Lions for their Jay-Z Decoded and Puma "After Hours Athlete" work. Here's Ted's review of this week's Top 6... BEST TV Favorite is the Tiguan Translator. Certainly the simplest of the bunch. Runner up is the big dog spot, i think for the same kind of car product. READ MORE Guest judge: Robert Campbell, Co-Founder, (Beta) London This week's guest judge is Robert Campbell, Co-Founder, (Beta) London. Click on the 'Read More' link below to read Robert's review.BEST TV My favourite is this one for Carl's Jnr. A simple charming gag beautifully executed. Brought a tear to my eye. I notice it's directed by Rocky Morton. Check out his Max headroom work from the 1980s. Genius. READ MORE Guest judge: Darren Moran, Chief Creative Officer, DraftFCB NYC This week's guest judge is Darren Moran, chief creative officer, DraftFCB, New York.France24 'The Birds. Can I rate an ad best of the week if the wrong client is attached to it? Well, I'm going to. The best ideas connect two disparate things to make something new. In the case of this film, borrowing from Hitchcock's film of the same name and connecting that to the peoples' revolutions in the Arab world (via the Twitter logo) is pretty smart. And the execution is very nicely done, if long by half. But what could have been a powerful message and rallying cry for a human rights group hits an odd note when you get to the sign off, for the French news channel, France24. READ MORE Guest judge: Joe Kayser, Chief Creative Officer, Y&R West, SF This week's guest judge is Joe Kayser, chief creative officer, Y&R West, San Francisco.Orange: Hussars. A wonderfully simple idea becomes epic with a cinematic production. I have to say, I kept watching it over and over again looking for the green hoodie guy, his expressions are great. READ MORE Guest judge: Kash Sree, Chief Creative Officer, SS+K, New York This week's guest judge is Kash Sree, Chief Creative Officer and partner, SS+K, New York.I guess my favorite was the Heineken spot. It was one of those roller coaster rides that just kept going nice little twist with the Indian music at the end. Felt the formula of having a great time and being interesting but it was still a nice rewarding ride. READ MORE Guest judge: Erkki Izarra, CD and founding partner, 358 Helsinki This week's guest judge is Erkki Izarra, creative director and founder partner at 358 Helsinki.Toyota. It worked like a great detective story. You knew what was coming up but you still enjoyed every moment. It also told more than just the benefit. It showed that we develop all kinds of relationships to the product and with the product to the people around us. It was like visualising the Facebook of a car. With this great insight you were left waiting for the 2011 aspect of this campaign... Where is the app that enables you to connect with the people that have used the car before you? Imagine if rental companies would do that... READ MORE Guest judge: Menno Kluin, ECD, DDB New York This week's guest judge is Menno Kluin, Executive Creative Director and Head of Art at DDB New York.Best TV: Cadbury Share the Joy. The notion of collecting sounds is really interesting. Very ambitious project. Great. READ MORE Guest judge: Gilles Fichteberg, CCO, CLM BBDO Paris This week's guest judge is Gilles Fichteberg, Vice President, Chief Creative Officer at CLM BBDO Paris. Land Rover. Well done to the agency, who are at the root of this saga. I love it. This film is one of the funniest in the series. The way they twist the sense of security that we feel at the wheel of the Land Rover is a gold mine. The acting is perfect and the comedy of the situation works to perfection. This campaign is a pleasure to watch and it leaves us impatiently looking forward to the sequel. READ MORE Guest judge: Jean Francois Sacco, ECD, CLM BBDO, Paris This week's guest judge is Jean Francois Sacco, executive creative director of CLM BBDO, Paris.Best TV is Dodge Charger: Car Chase. How do you demonstrate the driveability, the power and the speed of the new Dodge? By revamping the classic car chase. A duchess charging at breakneck speed, an amorous commoner hanging onto her car... the result is an off-beat, refreshing and exhilarating film in an already overcrowded advertising sector. READ MORE Guest judge: Galen Graham, creative director, 180 Amsterdam This week's guest judge is Galen Graham, creative director, 180 Amsterdam A slightly disappointing collection of TV ads. I'm usually a fan of spokesman-walking-and-talking-to-camera-while-funny-things-happen scripts. And I do like this Old Spice script. Maybe it's the high bar that's been set for the brand or maybe it's just some of the executional decisions and effects but something's amiss. READ MORE Guest judge: Mike Schalit, CCO, Net#work BBBO, Johannesburg This week's guest judge is Mike Schalit, founding partner and chief creative officer of Net#work BBBO, Johannesburg.Skittles 'Park' Talk about still finding the pot at the end of the rainbow. Go pigeons. READ MORE « First « Previous Next » Last » 16 of 22 |
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