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GUEST JUDGE /BEST AD OF THE WEEK
Guest judge: Mike Schalit, CCO, Net#work BBBO, Johannesburg This week's guest judge is Mike Schalit, founding partner and chief creative officer of Net#work BBBO, Johannesburg.Skittles 'Park' Talk about still finding the pot at the end of the rainbow. Go pigeons. READ MORE Guest judge: Jeremy Craigen, ECD, DDB London This week's guest judge is Jeremy Craigen, executive creative director at DDB London.In tv my vote goes to STIHL. This only works if you know the campaign well so im not sure how well it will travel outside of New Zealand but glad to see Kiwi stereotypes are alive and well... READ MORE Guest judge: Sergio Rodriguez, joint CCO, JWT/RMG Connect Italy This week's guest judge is Sergio Rodriguez, joint executive vice president and chief creative officer at JWT/RMG Connect Italy. Best tv goes to Dirt devil 'Pub'. It's a little old fashioned way to underline a product superiority, but it's highly entertaining and memorable. READ MORE Guest judge: Mark Tutssel, Worldwide CCO, Leo Burnett, Chicago This week's guest judge is Mark Tutssel, chief creative officer of Leo Burnett Worldwide.The one piece of work that held my attention was an animated spot for Aides. Based on what looks like Walt Disney's 'Steamboat Willie'. (Maybe it's a homage to him? Protect your Willie). The title card at the beginning and the style of the animation echo this Disney classic. It follows the sexual exploits and nine lives of the pussy cat, Smutely, as he plays away with a turtle, bunny rabbit, blowfish, dolphin, a bondage pig, three seals, red cocks and an elephant with jumbo nuts... READ MORE Guest judge: Matt Devine, The Glue Society, Sydney Matt Devine is a director at independent creative group, The Glue Society. Since joining the creative collective in 2005, his creative work has received numerous local and international awards for both concept and execution - including Cannes Gold Lions, Yellow Pencils and Nominations at D&AD and Young Guns Best of Show for projects such as the 'Jason Donovan' integrated campaign for Virgin Mobile.Best TV: My top pick is the Moths ad for Earth Hour. It's well executed, a funny and clever way to promote something without being too worthy or making people feel guilty. In Australia this could actually happen at certain times of the year. READ MORE Guest judge: Rick Condos, group CD, Goodby Silverstein, SF This week's guest judge is Rick Condos, group creative director, Goodby Silverstein & Partners, San Francisco.Rick re-joined Goodby Silverstein & Partners in 2007, after spending two years at Wieden + Kennedy Amsterdam as Creative Director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'. Best TV: Amnesty. Very simple idea, executed beautifully. Not a very high degree of difficulty here, but the execution speaks for itself. READ MORE Guest judge: Russell Ramsey, ECD of JWT London This week's guest judge is Russell Ramsey, executive creative director of JWT London.TV best: Lexus Unannounced. A neat,very well executed ad. The casting and performances make it enjoyable. READ MORE Guest judge: Eric Quennoy, joint ECD, Wieden & Kennedy Amsterdam This week's guest judge is Eric Quennoy, joint executive creative director of Wieden & Kennedy, Amsterdam. Eric has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD. Eric contributed to Nike's hugely successful 'Write the Future' campaign last year and Heineken's new brand launch film, 'The Entrance'.Tough one to start with. No clear winner for me, so I'm going to give it to the good people of Vietnam for their rather disturbing AIP coffin spot. I once rode a moped in Saigon and it was horrifying, so I'm all for putting helmets on those cute little Vietnamese kids. READ MORE Guest judge: Andy Greenaway, Asia Pacific ECD, Saatchi & Saatchi
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 22, 2011 22:46 (Edited: February 17, 2023 04:19)
 This week's guest judge is Andy Greenaway, Asia-Pacific regional ECD of Saatchi & Saatchi, based in Singapore. Best TV: The Batchelors Super Noodles ad made me chuckle. Nice way to communicate a promo. I thought the casting was brilliant. It's not a big winner, but nice spot to have in your book. READ MORE Guest judge: David Guerrero, CCO, BBDO Guerrero, Manila
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 16, 2011 21:21 (Edited: February 17, 2023 04:19)
 This week's guest judge is David Guerrero, chairman and chief creative officer of BBDO Guerrero, Manila.Sometimes an idea doesn't have to be new to be fresh. We've got a number of familiar themes this week. But some are none the worse for it. The Word has a classic volkswagen-y feel about it. They've also managed to cram in the entire range and numerous attributes from affordability to spaciousness. A tour de force without feeling forced. (As they don't say in Germany.) The 'Life on Mars' era 'woman driver' joke ruins it a bit for me but otherwise it's pretty timeless. READ MORE Guest judge: Tham Khai Meng, Worldwide CD, Ogilvy & Mather, NYC
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 09, 2011 04:46 (Edited: February 17, 2023 04:19)
 This week's guest judge is Tham Khai Meng, worldwide creative director and chairman, worldwide creative council, Ogilvy & Mather Worldwide, based in New York.Best TV: Skittles This ad works for me. It looks fresh from the get-go. The opening shot with two giant clenched fists, with one man inside each fist, is already a funny setting. When was the last time you've seen anything like this? The dialogue is sharp and I don't feel manipulated. One man says, "So where are we going to get a giant bag of Skittles?" The other guy responds, "I don't know." They both laugh nervously. Duh. It works because it tells you the joke in a very clever way and the product is relevant throughout. Brilliant! READ MORE Guest judge: Paul Brourman, president + CCO, Sponge, Chicago
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 02, 2011 08:58 (Edited: February 17, 2023 04:19)
 This week's guest judge is Paul Brourman, founder and chief creative officer of Chicago-based Sponge (www.spongechicago.com).Best TV: Axe - Even Angels Will Fall. This just came through as the biggest idea in the pack. What an unexpected way to demonstrate the power of the product's formula without ever mentioning a word. It's understated, simple and dramatic at the same time. I can just hear the guys around the globe wondering, "If it can corrupt angels, it should certainly work on the girl in cubicle C." Only felt the arc near the end could have gone a notch higher. Still, another great one for Axe. READ MORE Guest judge: Reed Collins, CCO, The Campaign Palace Australia This week's guest judge is Reed Collins, the newly appointed national chief creative officer of The Campaign Palace, Australia. Reed has won every international award several times over across a wide range of categories on brands such as Fox Sports, Altoids, Stella Artois, Staples, Hollywood Video, Qantas, BMW, P&G, Olympus, Smirnoff, Kellogg's, Greenpeace, Caesars Palace, McDonalds and Nintendo to name a few. In 2001, Reed was the most awarded creative in the world for his Fox Sports campaign, according to the Gunn Report. His work is also on display in the permanent collection at MoMa NYC.Best â Audi. There's a lot of great work thatâs been done for Audi over the years. And this is a wonderful addition. Very enjoyable to watch with plenty of special moments throughout. (P.S. I've been trying to use that song for ever. Bastards:) READ MORE Guest judge: Roger Baldacci, ECD, Arnold, Boston This week's guest judge is Roger Baldacci, Executive Creative director, Group Creative Director and Executive Vice President at Arnold, Boston. VW 'Old Lady'. This is just a simple idea of turning an old convention on its head with a classic story telling narrative. I'm sure the father, son, old lady and car all have Facebook pages and you can probably follow the old lady on twitter and see which Bingo hall she checks into with Foursquare, but this is a nice old-school TV commercial that makes a great brand statement. READ MORE Guest judge: Derek Green, CCO, Saatchi & Saatchi Switzerland This week's guest judge is Derek Green, the chief creative officer at Saatchi & Saatchi Switzerland for both Geneva & Zurich offices. Previously from Sydney Australia, Derek first started his career at Saatchi New Zealand, left the network & then returned to Saatchi 10 years later, this time in Switzerland. Derek has called Geneva home for the past five years. As an Australian, I always look forward to the Lamb Australia Day ads. So this is my winner. Fingers crossed with all the floods down there that they can manage to slap a few chops on their floating Barbies... READ MORE Guest judges: Ale Lauraeus and Antero Jokinen, 358 Helsinki
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 21, 2010 23:58 (Edited: February 17, 2023 04:19)
 TV Winner: Danish Road council: The Party. This felt like watching an independent mafia flick. You never see violence, horror or porn in advertising. Now we got violence. Yet they managed tie the idea to it. The "don't drink and drive" message was really clear in the end. Clever and funny.READ MORE Guest judge: Ben Nott, ECD, World Wide Mind, Los Angeles
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 15, 2010 06:04 (Edited: February 17, 2023 04:19)
 Best ad. I watched each one, then went back and read the contextual notes and watched each again. The clear winner is Johnnie Walker by BBH London and Blink. While it's usually easier to create a good ad with the powerful subject matter provided by charities and orgs, when comparing ad to ad, this one still felt strongest. The idea is a good extension of the well-known campaign line, Keep Walking, resonating on many levels. The personal real facts of Herreman's life, his amazing dedication and achievements, make for a more powerfully felt message than the usual ad entertainment tap dance.READ MORE Guest judge: Steve O'Connell, ECD, Red Tettemer, Philadelphia
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 08, 2010 07:36 (Edited: February 17, 2023 04:19)
 This week's guest judge is Steve O'Connell, Partner/ECD, Red Tettemer + Partners, Philadelphia.TV Winner: Logitech Harmony Revue: Ivan Cobenk. It's never easy to do "funny smart", let alone do it in a commercial. But this spot nails it. Due in large part to the acting chops of one Ivan Cobenk. That finger-cross move in the end kills me. Nice subtlety. It was the one spot I called someone in my office to show. READ MORE Guest judge: Josh Rogers, CD the Americas, Imagination, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 01, 2010 07:56 (Edited: February 17, 2023 04:19)
 TV Winner: Orangina: I'm actually from the Planet of The Animals, where Orangina is actually used as everything. So this is just a really terrific product demo. Might have cut it a little differently, but I'm really jealous of the slow mo shampoo closeup and the sexy locker room and car wash scenes. Very memorable.READ MORE Guest judge: Gustavo Asman, CCO, Wing, New York
GUEST JUDGE /BEST AD OF THE WEEK
November 24, 2010 05:24 (Edited: February 17, 2023 04:19)
 TV Winner: Tommy Hilfiger. Each day has 1,440 minutes. It would have never crossed my mind before that I would spend 3 and a ½ of them just watching a navy blue blazer's journey. Even more surprising was to find myself watching it for the third, and fourth time with the same amount of interest. And to make things worse - or actually better - this is a brand I hardly relate to.I believe the film is fresh, engaging, has a great execution, nice turns and twists through out the story, and minor details like the sleeve that gets ripped and fixed that make it just... the winner. READ MORE Guest judge: Steve Slivka, Colossal Squid Industries, Chicago
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 17, 2010 06:55 (Edited: February 17, 2023 04:19)
 TV Winner: ASB Bank 'Mint Sauce'. I feel that people in the ad business can still learn a lot from spot like this. At times, story can take a back seat to the unlimited possibilities of cgi. This spot pulls you in to a moment a lot of people across the globe can identify with, the childhood longing for a particular toy or whatever the object might be. It's finding that unique way in to the hearts and minds of people that changes an ad from noise, to something that they not only remember, but appreciate. READ MORE Guest judge: Damon Collins, ECD, RKCR/Y&R, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 10, 2010 02:17 (Edited: February 17, 2023 04:19)
 This week's guest judge is Damon Collins, executive creative director, RKCR/Y&R, London. Under his tenure the agency has won numerous awards and accolades, including becoming the only ad agency ever to win not only one BAFTA, but two.TV Winner: PlayStation 'Victor'. This is a beautifully crafted piece of work based on a strong thought: how wonderful life would be if we were constantly surprised and delighted by everything we experienced. The effects are faultless and the film gets better as it goes on. Very watchable... READ MORE Guest judges: Glenn Jeffery/Francois Boshoff, Volcano, Bryanston
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 03, 2010 01:38 (Edited: February 17, 2023 04:19)
 This week's guest judges are Glenn Jeffery and Francois Boshoff, joint creative directors at Volcano Advertising, Bryanston, South Africa.TV Winner: T Mobile 'Welcome Back'. We've seen lots of flashmobs before but T Mobile's 'Welcome Back' quite simply hit the the spot. It put a huge smile on our faces (and pretty much everybody else who watched it). A deserved winner. Plus we love Siouxsie and the Banshees... READ MORE Guest judges: Damien Eley and Scott Harris, Mistress LA This week's guest judges are Scott Harris and Damien Eley, who left Mother London in December after helping it win Campaign agency of the decade. They've now started their own agency called Mistress based out of Venice Beach, Los Angeles. This was a toss-up between Bundy and Ubisoft. The Bundy ad would've been a tough nut to crack, but they have managed to turn some facts about the product into a campaign that could not only run for a long time but be funny for a long time. Ubisoft had the luxury of time on their side and used this to cover observations about gamers and wrapped these around truths of the game itself. We're going with Ubisoft... READ MORE Guest judges: Rob Sweetman and Bryan Collins, Cossette Vancouver This week's guest judges are Rob Sweetman and Bryan Collins, Creative Directors at Cossette Vancouver. They've been a team for over ten years, first meeting at a little agency in Calgary that no longer exists. Since then, they've become one of Canada's most awarded teams and had a lot of fun doing it. TV winner: Assland. We love talking assholes. We didn't know we did until we watched this spot mind you. This well crafted and original idea from Diesel was the one standout in TV. Made us go online to check out more, gave us a few new catch phrases, and still enjoyable on repeat viewing. READ MORE Guest judge: Al Moseley, joint ECD, 180 Amsterdam This week's guest judge is Al Moseley, joint executive creative director and managing partner of 180 Amsterdam. Costa Coffee edged it. A simple, well executed, ad that puts forward the idea that monkeys can't make coffee. It's good to watch. But I'm not sure if a room full of baristas would ever come up with the complete works of Shakespeare. So, one-all in the monkey vs barista debate, I reckon. READ MORE Guest judge: Jason Schragger, creative director, BSUR Amsterdam This week's guest judge is Jason Schragger, creative director of BSUR Amsterdam.TV was all pretty good. A lot of nice executions and good ideas. However, there wasn't one that stood head and shoulders above the others, so I chose the one that I wanted to watch again, Canal Plus 'Tick'. Beautifully shot... READ MORE Guest judge: Cameron Hoelter, CD, The Campaign Palace, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 29, 2010 15:46 (Edited: February 17, 2023 04:19)
 This week's guest judge is Cameron Hoelter, creative director of The Campaign Palace, Sydney, which he joined two years ago from Clemenger BBDO, Melbourne.Of the six selections this week, I've gone for Dulux 'Walls are dancing'. While not as grand as 'Let's Colour' it continues the same generous tone. And as a filmed stunt, the idea has a little more depth than most others of the genre. READ MORE Guest judge: Ken Erke, chief creative officer, Y&R Chicago
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 23, 2010 04:59 (Edited: February 17, 2023 04:19)
 As chief creative officer, Ken oversees the creative direction at Y&R Chicago and works to integrate all mediums, turning great ideas into campaigns that feature digital, non-traditional, and traditional points of contact. He has created award-winning campaigns for Sears, Craftsman, Miller Lite, DieHard, Hilton Hotels, Orbitz.com, The Great Indoors, and Found Magazine. Favorite: MTV & Muse - MK Ultra. This was my favorite piece of the bunch. An elegant story reminding us that our decisions are filled with consequences; each taking a toll on lives all over the globe. The technique serves the ad well, driving the story while not making any moment too heavy handed. READ MORE Guest judge: Jim Haven, co-ECD, Creature, Seattle
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 15, 2010 08:26 (Edited: February 17, 2023 04:19)
 Jim Haven co-founded Creature, with offices in Seattle and London, in 2002 and serves as co-executive creative director of the agency. He is in charge of keeping a 'Creature perspective' on the work, as well as energizing and enabling the agency to think in new ways.Ikea Cats. I'm not a fan of cats. But I have to say I like this spot. It's quiet and the performances are great. Wait, cats can't act. Which is why this spot works. There's an honesty about it and great advertising relies on the clever expression of truth. Plus if you're a retail, product centric client, you have to appreciate the natural integration of tons of product. READ MORE Guest judge: Stephane Xiberras, president, BETC Euro RSCG, Paris
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 08, 2010 00:32 (Edited: February 17, 2023 04:19)
 This week's guest judge is Stephane Xiberras, president and executive creative director of BETC Euro RSCG, Paris.Vodafone NZ 'New' - the best of the six, for its execution... READ MORE Guest judge: Richard Gorodecky, ECD, Amsterdam Worldwide
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 01, 2010 01:01 (Edited: February 17, 2023 04:19)
 Richard Gorodecky is the executive creative director of Amsterdam Worldwide. He has spent the last 14 years creating international advertising campaigns for some of the biggest brands in the world including Nike, Coca-Cola, Chevrolet, Intel, Electronic Arts, Panasonic, Gore-Tex, Opel, Asics, Onitsuka Tiger, Pernod Ricard and Anheuser-Busch InBev.Dirty Fireman gets an insanity award this week. There isn't enough madness in advertising these days. We've all become a bit too grown up as of late. I can only hope this piece of work heralds a new dawn of things not really making any sense. I miss the good old days. I miss my lobster. READ MORE Guest judge: Ewan Paterson, chief creative officer, DDB Chicago This week's guest judge is Ewan Paterson, Chief Creative Officer of DDB Chicago. Most recently, Ewan served as Executive Creative Director and Managing Partner of CHI+Partners in London.There's an un-written rule, or is it written, that you can't review your own work. Stops one being outrageously biased. And the like. With that in mind I won't comment on the great addition to Drench water 'brains perform best when hydrated' campaign, featuring the great 80s track 'Oops Up-Side Your Head', accompanying a man who cleverly sorts his head out on his way to work while drinking the increasingly popular mineral water and instead say how much I enjoyed the craft and humor in the latest addition to the Carlton Draught campaign... READ MORE Guest judges: Eric Baldwin+Jason Bagley, Wieden+Kennedy Portland This week's guest judges are Eric Baldwin and Jason Bagley, creative directors on Old Spice and Electronic Arts at Wieden+Kennedy, Portland. Their recent work for Old Spice earned them the 2010 Cannes Film Grand Prix for 'Smell Like a Man, Man', which is also in the running for an Emmy this month.Eric: I'm going to have to go with the Starburst spot for the simple fact that I like zombies.... READ MORE Guest judge: Seyoan Vela, ECD, Grey Amsterdam This week's guest judge is Seyoan Vela, executive creative director of Grey Amsterdam. Renault has a really good idea at its heart yet still manages to get in the requisite car shots of the car looking gorgeous. For me though Puma just shades it, and though it could be accused of being a bit Nike-lite, the craft skills in this film are exquisite. READ MORE Guest judge: Brett Howlett, Archibald Ingall Stretton, New York This week's guest judge is Brett Howlett, creative partner of Archibald Ingall Stretton, New York. Brett has written a bunch, from theatre and film to digital advertising. Along the way he's bagged a wall of awards, a new wife, and a baby. Recently he opened the New York office of London's archibald ingall stretton, a digitally-fluent global creative agency, together with a few very talented Brits and Aussies; there are a few Americans too. In his spare time (yeah right), he's managing a web series currently in production.Perhaps it's because I have adopted a YouTube mentality of 'give me entertainment, make it quick, wow me now...' but I loved the V Isokinetic spot of running with ladders. Lots of well crafted energy with a perfect music track. I needed a drink after it. (btw: look at their website, that's well done too.) READ MORE Guest judge: Luke Sullivan, GSD&M, Austin, Texas This week's guest judge is the legendary adman Luke Sullivan, senior VP/managing group creative director at GSD&M in Austin, Texas. Luke is a self-described 'ad geek' and the author of the best-selling book, 'Hey Whipple, Squeeze This: A Guide to Creating Great Advertising'. Offering practical advice with an irreverent eye toward the history of advertising, the book was ranked by Advertising Age readers at #5 on the list of top 10 media and marketing books of all time. heywhipple.comOf the six videos posted, the Burn web film from Publicis Mojo Sydney is my favorite. I saw this thing last week on Twitter and immediately passed it along. It is hypnotizing. You know you're watching a good special-effect when you can't figure out how they did it. READ MORE Guest judge: Rick Condos, Goodby Silverstein, San FranciscoThis week's guest judge is Rick Condos, associate partner, executive creative director at Goodby Silverstein & Partners, San Francisco. Rick re-joined Goodby Silverstein & Partners in 2007, after spending two years at Wieden + Kennedy Amsterdam as creative director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'.SpecSavers 'Submarine'. Just plain funny. And a great reveal. Made me wonder how real it was. If it's real and a creative team sold it to the client, got it produced to this level and on the air, brilliant. If it's fake, then, well shame on you. Because it's a really funny idea executed very well. READ MORE Guest judge: Franklin Tipton, ECD, Publicis Mojo, Melbourne
GUEST JUDGE /BEST AD OF THE WEEK
July 13, 2010 21:52 (Edited: February 17, 2023 04:19)
 This week's guest judge is Franklin Tipton, the executive creative director for the Melbourne office of Publicis Mojo. His CV includes stints at Goodby Silverstein and Crispin Porter + Bogusky in the US and Mother in London.My Black Pencil Alarm didn't go off on any of the 24 pieces featured this week. But there are a lot of nice ideas in the mix. CANAL+ is really fun to watch. The approach is joyously lateral, well-crafted with, might I suggest, almost obscene production values when you realize they're just trying to emulate the humble accelerometer... READ MORE Guest judge: John Maxham, ECD, Cole & Weber United, Seattle This week's guest judge is John Maxham. executive creative director of Seattle-based Cole & Weber United - part of WPP's United Network - and an award-winning creative leader with a knack for driving client business through creative ingenuity.BEST: Old Spice/Questions Sure, it's easy to like these spots. But that's only because they're so damn good. Next time someone says advertising doesn't work, bring up Old Spice as a two word rebuttal. READ MORE « First « Previous Next » Last » 17 of 22 |
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