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GUEST JUDGE /BEST AD OF THE WEEK
GUEST JUDGE: TAY GUAN HIN, REGIONAL ECD SOUTH-EAST ASIA, JWT This week's guest judge is Tay Guan Hin, JWT regional executive creative director, south-east Asia. Guan joined JWT in 2005 and was elected to the Worldwide Creative Council and recently made global creative director for Lux. His awards include Gold at Cannes, D&AD, The One Show, Clio, AdFest, AWARD and Spikes. Three of his campaigns have been included in The Gunn Report's Top 10. He is only the second Asian to chair the Clio Awards for print, poster, innovative media and integrated campaigns. JWT in South East Asia, under Guan's leadership, brought home the Philippines first Gold Cannes Lion and Indonesia's first Cannes Lion last year.BEST TV Golf Auditions. When you donât stay sharp at 3pm youâll have no energy and will become one of the girls from âAddicted to Loveâ video by Robert Palmer. A pretty absurd premise but it got me to check out the Emerald Nuts website which revealed a series of other funny TV spots which are equally wacky but brilliant. Itâs unlike anything Iâve ever seen in the snacks category! Runner-up Vodafoneis one of the most stunning piece of film Iâve seen for a long time. Accompanied by an equally outstanding piano soundtrack to demonstrate the mobility of Internet on your hand-phone. If I had this brief I would never have thought about it this way. Each scene is seamless interwoven to slowly reveal a cityscape made of mobile screens. Iâm not too crazy with the fireworks finale but the journey throughout was great. BEST PRINT Fab from Leo Burnett Singapore is one of the few demonstration ads that make the point clearly but cleverly. Although itâs not a new strategy in the product category, itâs brought to life by fresh yet simple art direction. I particularly like the photographic style, which had a hint of fashion. The whole campaign feels very consistent and Iâm sure it will do well in future award shows. Runner-up is Energizer. Scary things that happen in the dark for Energizer from DDB South Africa is an extremely campaignable idea that I can see going forever. At first, it looked like a camera ad selling itâs night shot benefit until you get to the logo. Drinking from the cup where your grandpa put his false teeth is pretty funny. It really depends on how âdarkâ you want the humor to be. (Forgive the pun). BEST OUTDOOR Trying to explain the fact of science in an interesting way is never easy. Thatâs why I really like the Sneezing Transit Shelter from Rethink Vancouver. I can imagine the shock when my face is sprinkled with the âsneezeâ after pressing the button. Once itâs got my attention, the down to earth personality of the voice-over makes the fact much easier for me to sink in. I simply love the interactive nature of this bus shelter. Hope to see a series of these in the future. Runner-up:BBC Missing countries maps is a great way for New Yorkers to be get interested in places that they might not be interested in. In some ways, the world is like a big jigsaw puzzle and some of the pieces are missing. Itâs a great way to spread the news about BBC news through the use of ambient. Country maps placed randomly all over town will make a nice art installation piece that might find a place in someoneâs home. GUEST JUDGE: GUY ROOKE, EX CRISPIN PORTER + BOGUSKY, MIAMI This week's guest judge is Guy Rooke, a highly awarded creative who's worked for some of the world's hottest agencies, the most recent being Crispin Porter & Bogusky. Rooke's accolades include multiple Cannes Lions, One Show Pencils, Clio Statues, and D&AD acceptances. His new posting is soon to be announced.BEST TV I really like the idea of 'No Evil' for Net 10 from Droga5 as it feels big, like it can be taken in all directions and executed well in all sorts of media (and I'm sure it has). But this is television alone that's being looked at here, so with that in mind the simplicity and humor of the Olympus spot gets my nod. BEST PRINT A couple of examples of old school print done well, and that's Let kids be kidsand Lights off. But seeing as the 'Lights off' ad would be stronger if it was done for real as a billboard execution using the lights of the billboard at night, I'm giving this week's first prize print ribbon to 'Let kids be kids'. BEST OUTDOOR Some interesting attempts at using outdoor in fresh ways, but only one piece really nails it, and that's Waterworld. It's a great example of placement turning a two-dimensional image into a relevant three-dimensional experience. Involving. Effortless. Nice work. GUEST JUDGE: ANDY BLOOD, PARTNER & ECD, TBWA\WHYBIN\TEQUILA NZ
GUEST JUDGE /BEST AD OF THE WEEK
NEW ZEALAND
December 12, 2007 09:27 (Edited: February 17, 2023 04:19)
 This week's guest judge is Andy Blood, partner and ECD at TBWAWhybinTequila New Zealand, the Southern Hemisphere's only double Cannes Grand Prix winning agency. He has 2 Grand Prix, 9 Cannes Lions, multiple One Show Pencils, a Yellow Pencil at D&AD, Clio Golds, AWARD Gold and is currently Media's Asia-Pacific Creative of the Year (Runner up) two years running.BEST TV Wow. Now I'm in the shit. "Write about the best and a runner up. Do a positive piece. And remember, your audience is global". I'm struggling here. Do I lie-and make friends? Or tell the truth and lose some. Fortunately Lance Armstrong is on hand: 'Kill the coward/Feed the warrior'. Lance is right. I must "waste the wimp" (Copyright Blood 2007). This is the only spot I went back and watched six times. Nice script and nice deadpan performance from a famous person. No runner up. Second place is first loser, right? BEST PRINT There's a really nice adidas Olympics campaign here but I really shouldn't show my allegiances. Instead I'll nominate the Museum of Childhood work. I love the art direction and the illustration. The headlines aren't great, but they'e not bad. BEST OUTDOOR A very strong Amnesty idea but it would be wrong for me to make it number one, so I'll go for the Stop Whaling idea from the brilliantly named 'Republic of Everyone'. They should go and run this idea in Japan. GUEST JUDGE: BEN NOTT, PARTNER & CD, DROGA 5 This week's guest judge is Ben Nott, an Australian based in Los Angeles and New York. Currently visiting Australia to help open Droga5, Sydney. Ben is a creative director and founding partner of Droga5. As well as owner and director of world-wide-mind production company. He is the youngest person to have ever won the Grand Prix in Cannes. And one of the elite few creatives in the world who have won the whole set of Cannes awards: Titanium, Grand Prix, Golds, Silver and Bronze. Ben has worked at top creative agencies all over the world and judged many of the international advertising and film festivals including D&AD. Ben is passionate about surfing, film, art, the environment, friends and learning.BEST TV 'Speechless' I work most of the time in LA. The current writers' strike is a big topic there. As a writer and director myself, I totally support the WGA stand. It will be interesting to see if the actors do join the writers for their scheduled upcoming strike. This spot(s) has a good, strong, simple idea. Using the Internet medium that is the heart of the debate over the strike is nicely relevant too. How many people will see these âlittle filmsâ and the writers will not get paid for it? Will advertising move to being paid per view/showing as TV shifts to Internet? It already is at HoneyShed.com. Iâm a fan of George Hickenlooperâs past directing work on feature documentaries. These âSpeechlessâ spots have star power, good documentation, inspiring music, great relevance and magnitude in their 20 spot campaign. However, they only need the one âspeechlessâ sign at the end and no tape over the mouth and less scenes. But maybe the writers were too busy starving to fully write the scripts. Topical and socially important issues are easy to write ads for. Burgers, beer, cars, sweets and video games are harder. In my humble opinion, each of the other spots for these products had certain good qualities, but nothing that made them rises above the other. I liked them all a little. BEST PRINT 1st place. Renault Megane 'Cabriolet' Fresh, eye catching use of type. Getâs the mental cogs turning, leaves you with a little life insight and rewards by linking straight to a product benefit. Love the shot of the car. Go Chile! 2nd place. Synergy Electricity Quick and slick. I would stop to read it in a magazine and retain the message. Reasonable use of the common V.J. formula. (Visual Juxtaposition) Art direction feels clean, streamlined, happy and efficient - how this environmental electrical service may feel to its users. BEST OUTDOOR 1st place. Recruitment Fair 'Stop the traffik' Great stuff. Real life experience with the ad message is so much more effective than print or TV/ Net. Iâll bet a lot of people at the recruitment fair were very surprised and remembered the point about sex slavery and human trafficking. Iâm sure they all signed the petition. Now Iâm going to; www.stopthetraffik.org 2nd place. Crime investigation channel- this interactive piece works well for that type of TV show, whether you like that genre of TV or not. It probably got a lot of double takes, then realised nervous laughs and hopefully many new viewers of the show. Good use of an account service person. GUEST JUDGES: MATT SMITH + DEREK GREEN, SAATCHI'S PARIS/GENEVA This week's guest judges are Matt Smith and Derek Green, who are based out of both the Saatchi & Saatchi Paris and Geneva offices. They are joint-regional Creative Directors for Central Eastern Europe, Middle East and Africa on P&G. They roam this region meeting weird and wonderful people while trying to beat what the Saatchi NY office achieved last year at Cannes.BEST TV Like our photo, The Ode to Axehad the best intentions of being funny and macho but turned out to be quite frankly, gay. So our thumbs up must go to the Carling commercial. Nice insight. Great use of beards. BEST PRINT We have to reach for the abstain button on this one, as it's our team that produced the Head & Shoulders 1961 campaign. So we can't say that it's the greatest H&S ad we have ever seen. Nor can we say that Nick, Jorg, Daniela and Arturo are all legends. So coming in 2nd place, sorry 1st, is the Wall Campaign for the Audio Products Group. BEST OUTDOOR When it comes to outdoor we thought the Bayantel DSL 'Problem Downloading' billboard was a good use of the medium but for us the real standout was the Mitsubishi campaign from Brazil. It's a beautifully crafted campaign and should do well during the festival season. GUEST JUDGES: LEO PREMUTICO/JAN JACOBS, JOHANNES LEONARDO, NYC This week's guest judges are Jan Jacobs and Leo Premutico. The duo were ECD's of Cannes Agency of the Year, Saatchi and Saatchi New York, before leaving this month to launch Johannes Leonardo, a Creative Community based in New York www.johannesleonardo.comBEST TV The Vodafone spot is interesting and well directed, but tonally feels a little like Orange. We went with Orangina because of its high watchability. When the camera turns off, does he eat her? BEST PRINT Really struggled to find anything of substance here. Sorry. BEST OUTDOOR Similar with Outdoor, but I guess the Eurostar work gets its point across. BEST INTERACTIVE Honeyshed of course. Teething problems are to be expected with anything this experimental. But without a doubt the biggest idea on the site in a while. A concept not only for a brand, a concept that is the brand. Everybody's waiting to see what happens with it. Except those who did it. They're not waiting, they're doing. Hats off to them. GUEST JUDGE: ERIC QUENNOY, CD, WIEDEN + KENNEDY, AMSTERDAM
GUEST JUDGE /BEST AD OF THE WEEK
NETHERLANDS
November 14, 2007 18:56 (Edited: February 17, 2023 04:19)
 This week's guest judge is Eric Quennoy, Creative Director at Wieden and Kennedy, Amsterdam. Eric has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD. As Creative Director on the Electronic Arts business, Eric Quennoy won W+K Amsterdam's first Cyber Lion at this year's Cannes Festival. BEST TV Nice range of stuff here, from the very big budget Guinness to the super lo-fi Allstate viral. So first of all, let me eliminate the cheats. The Bud-Lite 'Dude' spot was enjoyable, if somewhat of a 'Wassup', 2.0, but there were 5 creative directors involved. That's blatant cheating. Similarly, FreeCreditReport.com very sneakily posted three spots. And while they were weird, they were nowhere near weird enough. Ditto, the Allstate viral which was nearly two minutes long. Cheating. And the Lifesaver ad clearly involved an illicit exchange of money just to make it into the best 6. Which leaves me with Guinness and Maxitop, both created from good, honest toil. The Guinness ad is big, impressive and fun to watch, but just a tad too conceited, so I'm going to give the nod to the sweet, simple and wonderfully executed Maxitop ad (although I admit that showing naked women lathering up in the shower is not exactly fair play). BEST PRINT Firstly, let me once again weed out the cheats. Taking the piss out of the French is too easy, therefore a form of cheating. En plus, je suis Francais. Likewise, making fun of polo players and doing an ad for a recycled clothing store is just too easy. So this one's a no-brainer for me as a writer who grew up listening to Haircut 100. Instead of the wordless minimalism of the bulk of the work here, the Wispa ad gives me line upon line of juicy copy evoking the spirit of the 80s. In short, I could relate. I just hope, that I'm the target market. BEST OUTDOOR Things have really got out of hand here, unfortunately. I'm instantly docking points from the lubricant gel Gay Pride Parade idea and the street stencil idea for a Sex Shop in Singapore. That's reprehensible cheating. And while all the other ideas don't resort to such easy means, they're just not very good. So I'm giving the gong to the HarvesTED idea, simply because they used the words webisodeâ, monitorâ and bluetoothâ in the description of the idea. Now that's impressive use of technology. GUEST JUDGE: TOBY TALBOT, EXECUTIVE CD, DDB NEW ZEALAND
GUEST JUDGE /BEST AD OF THE WEEK
NEW ZEALAND
November 08, 2007 05:34 (Edited: February 17, 2023 04:19)
 This weekâs guest judge is Toby Talbot, Executive Creative Director of DDB Auckland. Toby has been at DDB since the beginning of February and has been very busy indeed (see 2007 BestAds Agency Rankings above). Before DDB, Toby spent two years as Creative Director of Saatchi & Saatchi Auckland. And prior to that, eight years at Colenso BBDO where he and then partner Leo Premutico helped take the agency to the heady heights in The Gunn Report. Toby is currently ranked No 2 Creative Director in Australasia in the Campaign Brief Creative Rankings and No 2 in CB's The Work 07 Annual. His work has been recognized at The One Show, Cannes, Clio and D&AD. BEST TV Nice telly this week. Really nice. Hard to pick a winner. The Helen Bamber Foundation sex trade spot was deeply disturbing, as youâd expect with an amazing performance by Emma Thompson involving brutal rape. An Oscar worthy performance in an ad. Never thought Iâd see the day. Much though I admire the work of Garth Davis, I was a little put off by the fact that Herringbone was three minutes long. Tad self indulgent perhaps? On the contrary, it flew by. Faultlessly shot, nice story, simple relevant idea. If only you were called bestadsoncinema it would have got my choice hands down, so to speak. But youâre not so it didnât. Instead Iâm going for Sony Walkman Music Pieces by Samuel Akesson and Tomas Mankovsky, CD'd by that bloody little over-achiever, Juan Cabral. Hi Juan. My only quibble is the line. âSound like no otherâ doesnât have the power (or meaning) of âColour like no otherâ. I feel the clientâs hand here. BEST PRINT Unlike TV, the print this week feels a little ho hum. I sort of like Dazed & Confused, although I canât help thinking it looks like a still from what would be an excellent TV spot. And the line, âCensor the mundaneâ sounds like the sort of line the 14 year old editor of the magazine wrote after one too many Red Bulls. I donât want to comment on anything else for fear of reprisals. BEST OUTDOOR Thereâs a bit going on outdoors. But still not a patch on this weekâs TV. Iâm tempted by Batman Begins â clever use of those bright lights you see in the pavement. Only it falls short for me because you canât see the sign lit up in the sky. Did it actually work? Weâll never know. So instead my choice this week is Trident. Yes, it does feel a little derivative of one of those nasty battery chicken ads from yonks ago but itâs a great little installation. And whatâs more, I have no doubt that this ad worked brilliantly as a deterrent. Wow, fancy that. An ad that actually works! GUEST JUDGE: BOB WINTER, ECD, LEO BURNETT/CHICAGO This weekâs guest judge is Bob Winter, executive creative director at Leo Burnett/Chicago. In his first year at Burnett, he and partner Reed Collins won Cannes lions for work on Altoids. Before coming to Burnett, Bob spent three years at Goodby, Silverstein and Partners in San Francisco. He spent his formative years in advertising with DDB, where he created the Budweiser âReal Men of Geniusâ campaign and won Gold Lions in both the television and radio categories. Over the course of his career, he has also won at D&AD, the One Show, Clios and Communications Arts.BEST TV I don't know, I wanted to love something here, I really did, but we turned out to be just great friends. Maybe I wasn't drunk enough. The Audiad I found to be quite beautiful. I couldn't wait for the car to get built so I could see it in all its glory. The music was a great and unexpected choice. And the tag line: 'the slowest car we've ever built' is, I think, a great twist once I figured out that it's because it takes so long to build (unlike the car, I'm slow). But a long road to get there and I wonder if there couldn't have been a more surprising route. I also enjoyed the spectacle of the Lexuspop up storybook spot. I want that book for my kids. And I really do think it is a nice technique and fresh for the category. But I think maybe they made a cool book but forgot about the story a little. Right? BEST PRINT God, I feel like such a tool. You're all going to hate me. I swear I am trying. But I am not totally feeling it here. Maybe I'm on my advertising period. The Lowenbrauad was nice in its simplicity and restraint. And pretty surprising for a beer ad. And the Negroniad, well, it's a landscape made of meat. That right there is pretty great. You wake up and the sky is made of bacon and, hell, that's going to be a good day. But aside from being technically marvelous, I wish there was a bigger thought to connect it to. Am I wrong? Write me, fill me in guys. BEST OUTDOOR OK, we're in business. I'm not a total a-hole. The Slow Downbillboards are really great. Surprising and fresh and sure they might make you crash looking at them while you're driving but dang if that isn't a nice powerful thought. Well done. Yeah for advertising. And then I thought the Salvation Army human billboard would be really, really tough to ignore and hard to forget, which is exactly the point I think. And the WWF ad even though my partner Reed (Collins) says is a bad comping job is a very nice, simple powerful way to make a point. GUEST JUDGE: JOHN KANE, FOUNDER, HAPPY SOLDIERS, SYDNEY This week's guest judge is John Kane, founder of Happy Soldiers, Sydney, who is originally from Ireland. Before starting Happy Soldiers he spent 5 years as Head of Art of Leo Burnett, Sydney. His final job there being the multi-award winning Canon 'Rodeo' campaign. His work has been recognised at Cannes, AWARD and Clios. Work from Happy Soldiers appears on the latest Shots and in the next issue of Archive.BEST TV I feel like someone is setting me up. I canât go by the WTF? â Mr. Treespot. It has stayed with me long after the viewing and I think it might stay with me quite a while longer. Everything about it is wrong which is probably why itâs right. WTF? Exactly. I also quite liked the Telenorspot. I wonder can you get to watch the WTF? ad on your mobile though. BEST PRINT Nothing overly exciting here but then again they did follow two frolicking girls and an aroused tree. I liked the Killing Tigersad because itâs true. Nicely produced also. BEST OUTDOOR Lots of great ideas here. Outdoor always seems to have an extra element to it now. No straight up posters anymore. I thought the Trainidea was a really simple, clean use of the space. Well done to those involved. I also must mention the Stairs, again lovely. And the Hierarchy Chartwas really good but felt more DM than outdoor. GUEST JUDGE: TIM PIPER, CD, OGILVY TORONTO, CANADA This week's guest judge is Tim Piper, associate creative director at Ogilvy Toronto. Originally from Adelaide, South Australia, Tim won the Cannes Film Grand Prix this year for Dove Evolution (pictured here on stage in white shirt and jeans) and wrote/directed the latest provocative Dove spot âOnslaughtâ, which tallied half a million hits on YouTube days after release, and was featured on Good Morning America, The Today Show and CNN. (And of course on BestAds. In 2007 he kicked two goals for the Toronto Central Blues.BEST PRINT I viewed the print last night. This morning I only remembered a Skunk as a pet for an air freshener. For that reason it wins my vote. A couple confused me, so I hope I didnât miss something big. BEST TV Best for me was Gali Aligator Nice one. Didn't feel like an ad. I loved the insight for Volvo (Showroom) because it reminded me of some lonely ad execs. But I found the execution a tad commercial (super and talent). I also liked Wrecking Hammer, but it suffers from a cliché tough VO dude. Thought Post was fun for a bit. NYC Ride seemed like a smart angle. The anger management spoof might be tired, but I still enjoyed it. Nice bunch though I thought. BEST OUTDOOR Everything here craps on my outdoor. So obviously I liked them all. My two equal favourites: Squeaky Cleanand SuperspeedThey blow me away actually. One is so, so smart. The other is just very, very witty. Funny even. Brilliant. GUEST JUDGE: ICARO DORIA, CD, SAATCHI & SAATCHI, NEW YORK This week's guest judge is Icaro Doria, creative director at Saatchi & Saatch, New York, who is originally from Brasil. Before joining Saatchi he created the award-winning "Meet the World" (flags) campaign, while working at FCB Portugal. He has won several accolades and was ranked the #1 Copywriter in the world in 2007 (according to Creativity magazine's global awards ranking, August issue), all of which helped Saatchi New York to be named Agency of the Year at Cannes this year.BEST TV Play-DohJust impossible to deny it. Big production. Big budget. Big director. Big city. Big music. Big bunny. Big commercial. Maybe because it feels so BIG, it makes me appreciate the simplicity of Sony âBallsâ even more. BEST PRINT The Economistcampaign. I love it. Beautiful layout. Very well written lines. What else do you need? Not easy to keep up the good work, campaign after campaign, ad after ad, and that seems to happen at AMV BBDO with their ads for The Economist, just the same way DDB London does it with their Harvey Nichols campaigns. BEST OUTDOOR I really liked the Mechanicsoutdoor from DDB NZ. Very smart and simple idea with a very nice execution. Just great. Congrats to the creatives and to the guy who put the piece together. GUEST JUDGE: ROB KLEMAN, ECD, EURO RSCG, NEW YORK This week's guest judge is the highly awarded Rob Kleman, an executive creative director at Euro RSCG Worldwide, New York. Kleman joins Euro this month from TBWAChiatDay in New York where he was an associate CD for the past two years. He was part of the major award-winning Snickers Halloween print campaign and the re-launch of the ABSOLUT Vodka brand campaign. Previously he was a Creative Partner at TBWASingapore for six years where he helped the agency win Agency of the Year two years running. In 2005, Kleman was named the Most Awarded Creative in Asia by Campaign Brief Asia Magazine. BEST TV This week's best TV was a toss up between the new Dove Self-Esteem Fundand JC Pennyspots. It's a hard one to call, and unlike a Grand Prix, I'm going to give it to both. Simply because, while the Dove spot is a follow up and we always know how sequels are never as good as the original, this one delivers just as much emotion as the first. It makes you realize just how much the media bombards young females with messages of how to conform to beauty. And this is no where more true than here in the States. And on JCPenny. Well, what they have done for the brand here is simply magic in itself. What used to be an awful heavy retail brand, is now a superbly crafted and uniquely ownable brand idea. I can see someone's love marks all over this. BEST PRINT Sorry I can't really pick one from this bunch. If my hand was forced, I still couldn't. BEST OUTDOOR This week's best of outdoor goes to Standard Bank. It's a smart use of the media, much like the outdoor Economist ad with the light bulb. My only comment and am sure the creatives thought of it is; it would have been brilliant to see the bat swing back and forth hitting the ball. I guess it was probably a budget thing. But nice one it's sure to score a 6. GUEST JUDGE: JUREEPORN THAIDUMRONG, ECD, JEH UNITED BANGKOK
GUEST JUDGE /BEST AD OF THE WEEK
THAILAND
September 29, 2007 00:12 (Edited: February 17, 2023 04:19)
 Jureeporn (Judee) Thaidumrong is one of Asia's most respected creative directors. She has won every award going, including Golds at Cannes, Clio, One Show and won several Best of Show gongs at the regional shows. Judee has twice topped the Campaign Brief Asia Creative Rankings and over the past 12 months was named in Creativity Magazines 'Creative 50' and in Shots' 'Top 100'. "The best TVC is very hard for me to pick. I have two in my mind; both are super craft in the area of production which gives more value to the spots. They are X-BOX Hola 3 "Believe" and Nike "Leave nothing". For X-BOX "Believe", I feel, like, if I were a boy or was a boy; this ad will make me want to jump in for this game. There is such a great visual in the dramatic model... so new... so amazing to look at. The Michael Mann production, Nike, is superb even though it is only another "Just Do It" ad but this one jokes with the common phrase "Leave everything on the field"... so cool!! But if I really had to choose between these two; (so hard to decide!!) I would pick "Believe". VIEW HALO3 VIEW NIKE I almost couldn't decide in print but there are two ads that catch my eye - Fayreform Lingerie "Work your curves" and Time Out Magazine "Time Out Lisboa". I'm not that sure if the creative of "Work your curves" is actually targeting women because the first thing that caught my eye was the fake ape... so funny!! The other one, Time Out Lisboa with the headline "what you do at home is your business, what you do outside is ours", all I can say is Funny, Funny, Funny." VIEW FAYREFORM VIEW TIME OUT LISBOA GUEST JUDGE: MICAH WALKER, CD, PUBLICIS MOJO, SYDNEY
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
September 20, 2007 16:40 (Edited: February 17, 2023 04:19)
 Micah Walker has just arrived at his new gig in Sydney, fresh from a successful four years in London, most recently as co-creative director at Fallon. I hate to sound defeatist, but this week is really hard. BEST TV To be honest, I'm hard pressed to pick a winner. The Jeep spot feels like a school project, the Nike spot, well, just isn't funny, and the Orange spot, although beautiful in moments, is a pretty unoriginal idea that's far too long. I think if you took all the titles and voice over off the Wilkinson Sword animation and just let it play out as a story, it's the most unique idea, even if it's full of film cliches. Call me ten, but the fart's the best part. BEST PRINT I'd have to go with the Albatross ad for Ocean defenders. Although it feels like it could be even simpler, I think it makes its point. Tit-face and Mag-lite feel a bit easy to me, and the Reader's Book Shop ad is trying too hard. I guess my second choice would be the All Blacks poster, but love it I don't. GUEST JUDGES: MATTY BURTON AND DAVE BOWMAN, DROGA 5, NEW YORK Matty Burton and Dave Bowman, a hot senior team at Droga 5, New York, pick their fav ads from this week's crop on bestads. In TV, the stand out winner for us has to be the Thrifty 'Birthday' spot. What a tight bastard. Really well executed. Simple. Hilarious. Well done guys. Coming in second would have to be 50 percent of the Snickers 'Feast' campaign - the Horn execution, which felt inspired, fresh and untouched by too many hands and opinions. Sadly, the Intro spot felt like the exact opposite. Such a shame. Hairy guys in weird costumes in a beat up shitbox should have been a recipe for something funnier. Other spots we felt were worthy of a mention were the Volkswagen 'Interview' spot which felt smart (and bang on brand) and the Partnership For A Drug Free America 'Best Friend' spot where a dog talks to a girl who smokes weed (only because dogs DO talk to you when you smoke weed. We were told. By someone we met once. At a party.) As for Print or Outdoor, the Safety - Track Crossing 'Too Many Didn't' idea was head and shoulders above the rest. Feels like it would have a real effect if you saw it. And it's targeting the people perfectly. As for the runner up, we have both been locking horns for days trying to figure out which ad pips which at the post to take this title. Either that or we felt that nothing else was really worthy of a mention. GUEST JUDGE: GUY MOORE, CREATIVE DIRECTOR, LEO BURNETT LONDON
GUEST JUDGE /BEST AD OF THE WEEK
September 12, 2007 03:11 (Edited: February 17, 2023 04:19)
 Guy Moore reviews last week's Best TV and Best Print. (To view the work, click on the Archives at left). In TV my favourite is Harvey Nichols Foodmarket 'Backstage' I really like this ad, for a start I thought why am I watching this, a goat vomiting into a urinal, a hen tapping a few lines of cocaine, lots of lovely beautiful women and a typical camp organiser. Very beautifully shot, great observations and touches, very David LaChappelle. The end punch line is great, Harvey Nichols now has a food store. BMP once again at its best. Then in no particular order are my comments on the rest of the TV. Cadbury Dairy Milk 'Gorilla' Instead of the typical woman having an orgasm on a sofa as she indulges in chocolate they choose a gorilla playing drums. Very brave, very mad, very different for a very tough category. Buenos Aires Zoo 'Yawn' A sweet little film that was the perfect time length to get over the message. AT&T 'Another battle' Nice concept, I'd have liked to have seen more, but the ending obviously ate into time. Anti-litter 'Walk like a duck' In principle this commercial showed all the signs of being a good one, I feel it needed more money to give it justice. Vodafone 'Time theft' An obvious concept but with good editing, good music, and great touches it rises above all other mobile phone ads. OK. Now onto press. My favourite without a shadow of a doubt is for Bazooka bubble gum 'Air Bag' Very simple, very funny. As a kid Bazzoka was the best at blowing bubbles and it gave you jaw ache into the bargain. You can't get a big bubble with Juicy Fruit. Also the poor kid is going to spend several hours trying to dislodge it from his eyebrows. Oh happy days! Amnesty International 'Man hole sticker' Very powerful and would stop anyone in their tracks. Lolane Head Up Styling 'Punk' Very arresting as a piece of art direction. I hope there were others in the series as it makes for a great campaign. Florida Coalition against Human Trafficking 'Girls' A deftly handled piece of communication that doesn't bear thinking about. Land Rover 'Tackle Pads' All Land Rover ads are good, but I must admit this isn't quite in the league of the Masai warriors. Sky TV Crime and Investigation Channel 'Inside their minds' What a great brief. Sadly the visual seems far too familiar and somewhat lazy. GUEST JUDGE / bestad of the week Dave Monk & Matt Wallop, BBH London will be this week's guest judges. Dave & Matt will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  We're suckers for a vignette ad, and particularly ones with Gene Wilder singing Willy Wonka songs, so we were very fortunate this week that the good folks at bestadsontv happened to come up trumps. Here we have an ad for sky movies showing how nice it is when things aren't interrupted by ads. A bit of an odd dichotomy for people who write ads for a living, in fact we probably shouldn't really have chosen it as best in show. never mind, it's still a very worthy winner. Lovely. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  We liked the idea of the Stella "innovative brand experience", but without actually being able to experience it, we couldnt really award it this weeks best. However, it did sound very interesting so we gave it third place. It was down to two, Suicide versus Eurostar. After a lengthy discussion we decided that the Eurostar ad was a funny image, but ultimately it made us feel a bit sick, so awarded it second place. Therefore, we decided the Suicide Prevention Centre campaign should be this weeks bestadsonawall. A very clever piece of visual communication and the most creative thing this week. Marvelous. Click here to view this ad GUEST JUDGE / bestad of the week Patrick Tom, Creative Director, Eight Partnership, Hong Kong will be this week's guest judge. Patrick will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV There were a lot of brilliantly produced spots this week, but I'd have to say my favourite was the one that cost the least to produce (at least 1/100th less than the others). The Arnet spot is an absolutely absurd idea right down to the first-time-iMovie-user-generated execution. It gave me a pretty good chuckle. And how can you not like Irene Cara? Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  My vote for best print this week would definitely go to the Jornal Da Tarde Classified work. Itâs brilliant. So incredibly simple and engaging. It was an excellent idea to take what would normally be a pretty mundane and stale execution in print/online out into the ambient space, so I hope that's where it stayed. Well done. Click here to view this ad GUEST JUDGE / bestad of the week Antonio Navas, World Wide Creative Director, Ogilvy, will be this week's guest judge. Antonio will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV Shit, I just saw the Sony ads for Cybershot, and I have to say they are sweet. Sweet like California sweet, it more or less means really good. When it comes to selling a camera and the memories and the fotos and all that stuff, it is very hard to do. These are so clever in many ways. I've tried it (with mild success). I take my Panama hat of to you guys, that is if I actually wore one. Magnificos. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR The print ad for Jeep is so wrong that is so good. And it is also the truth. We all want to go places that no many people have been we want to be the only ones up there, and for those who are brave enough to engage the 4x4, there are consequences. I love it. Click here to view this ad GUEST JUDGE: BEST AD OF THE WEEK Kirk Gainsford, Creative Director of Lowe Bull, South Africa, is this week's guest judge. Kirk selects his bestad of the week from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV The big budget beautifully animated piece from coke or the simple well executed Hydro spot? The coke work is very entertaining, well crafted with amazing animation. But, I chose the Norwegian Hydro commercial for this week's best, it's charming. For entertainment value and surprise it was the more unexpected of the two. VIEW THE SPOT BEST AD OF THE WEEK - PRINT/ OUTDOOR  I think the best print this week is the chameleon ad for Dulux. It is a little more engaging. VIEW THE AD GUEST JUDGE / bestad of the week David Dao, Creative Director of Cunning London, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV I got home just in time to review this week's ads with my daughter Nastassja, before putting her to bed. Apart from jumping up and down on the table and trying to sit on my PowerBook, she was pretty focused. Her favourite was the MTV donkey trying to save the planet (very funny). I quite liked the Amstel Light ad, which made me laugh and Nastassja clap. However, the best of the bunch has to be Barnardo's - 'Never give up' because the message has clarity and the acting conviction. It's not about the swearing, it's about the subtext. Also, last week I came across the press ad in the Metro and I actually brought it into work and showed a few people because I thought it was so restrained and brilliantly simple. And yes I did text the number and it would be great if everyone reading this did too (Text BELIEVE to 84862). Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  I must confess when I viewed this work Nastassja was getting a bit restless (it was way past her bedtime), which meant focusing on some print advertising was not really a priority. If an ad was going to get my attention it had better be fucking quick and be saying something worth listening to. Then I saw the Rock Trust ad about childhood memories. This ad works on so many levels. Emotionally it's spot on. Visually it tells so many different stories and triggers so many different insights into a child's quality of life. For me however, the thing I like most about this ad is, intentionally or not, it says that sometimes a child's life, on the surface, can often seem perfectly normal and in many ways triumphant but in reality be utterly horrid. (Text ROCK to 84858 to donate £3). I'm afraid Nastasja didn't think much of it though. She fell asleep. Contented. Alright for some. Click here to view this ad GUEST JUDGE / bestad of the week Andrew Simon, SVP, Creative Director, DDB Canada, Toronto, will be this week's guest judge. Andrew will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Tide To Go âSilence the Stainâ Do you smell that? Itâs a little thing called brilliance. Itâs what happens when you take a rock-solid insight, add a perfect cast, and dare I say, toss in a talking stain. What makes this spot truly special is the restraint shown throughout, from the natural performances right down to the nuanced wrinkling of the shirt. Silence the stain? Over my dead body. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  National Geographic Channel A smart, simple print ad is like a nice sorbet, cleansing the palette without the caloric regret. This National Geographic Channel effort deserves kudos for delivering the HD promise with aplomb. My only beef is I couldâve done without the zebra skin rugs, but hey, I guess nobodyâs perfect. Click here to view this ad GUEST JUDGE / bestad of the week David Baldwin, Executive Creative Director, McKinney, USA, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Project Iceland (Puppet) This is everything I love about where 'advertising' is going. Is this outdoor, is it television, is it a video? Yes. You can't separate the creative idea from the media idea. Brilliant and fun to watch. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  "Movies in your Pocket" campaign What a great way to bring the product to life: little movie posters throughout a theater leading to a movie trailer being played on screen. It's smart, fast and again does a great job of playing with the media. Click here to view this ad Click here to view the trailer in situ. GUEST JUDGE / bestad of the week Johan HolmstroÌm, Creative Director, DDB Sweden, will be this week's guest judge. Johan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Protest For me this turned out to be a battle between the charming simplicity of "Sol City" and the far more bombastic "Protest". But after watching them a couple of times, the choice was pretty easy. Absolut is just beautiful. A great, simple idea and a big sack of money triumphs once again. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Sneaker Freaker Magazine I had to think for just the right amount of time before getting these ads. Itâs not easy to be subtle, but they really pulled it off here. A special round of applause for "Door". Annoyingly good. Click here to view this ad GUEST JUDGE / bestad of the week Anita Davis and Jonathan Budds, Creative Group Heads at JWT London , will be this week's guest judges. Anita & Jonathan will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV: The MS ad is very intriguing - a woman at home is laying nasty little traps for someone. Who? An errant hubby? A kid who flunked the exam to St.Cuthberts? In fact it's for herself - in a demonstration of how MS makes the body attack itself. You do it to yourself - and that's what really hurts. Powerful, well shot, no happy ending. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print: The Carlsberg' tenner' is amusing and different. £5000 handed out with a removable sticker. Great way to get the Queen in your ad. Click here to view this ad GUEST JUDGE / bestad of the week Eric Springer, SVP, Group Creative Director, Deutsch/LA, will be this week's guest judge. Eric will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV - Bus Stop The Skoda Fabia being made of baked goods had me until I saw the foot version of Requiem for a Dream. Well done. It not only made me want to put on a pair of flip flops, it gave me a deeper appreciation for the types of things my feet dream about. That's some powerful advertising. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT - Toys "R" Us Great print ad. It makes me want to see it as an actual outdoor stand alone. It would be hard to pass as a print ad. But if I actually saw it on the street, I'd have to get my kids picture taken next to it. Actually, I'd have to get my picture taken next to it, too. Click here to view this ad GUEST JUDGE / bestad of the week Daniel Marrero, Partner, Creative Director, CreativeOnDemand (COD), USA, will be this week's guest judge. Daniel will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV - AIDES 2007 It's light, fun, clever and memorable. Not preachy. What an Aids spot should be in this day and age. Now, I can't get that damn song out of my head. Kudos. ]Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT - TRAIN Unexpected. This one stood out from the crowd. An original way to show the benefit of the vehicle and catch people's attention at the same time. A possible question would be: Is the car pulling the train or is the train pushing the car? Who cares. It made me look. It works. Click here to view this ad GUEST JUDGE / bestad of the week Cameron Mitchell, Creative Director, McCann London, will be this week's guest judge. Cameron will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV hondamentalism Itâs the execution that does it for me. I also have a soft spot for car ads without cars in them. Have a look at hondamentalism.com, too. A very worthy supporting act. Click here to view this spot  BEST AD OF THE WEEK - PRINT/ OUTDOOR Itâs so difficult to do a fresh press idea. At a push, I quite like the headrest execution. Nice use of ambient media, but maybe doesnât work so well when someone bald sits down. Click here to view this ad GUEST JUDGE / bestad of the week Geoffrey Hantson, Creative Director, Duval Guillaume Antwerp, will be this week's guest judge. Geoffrey will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV: Clarim-Project 155, bravo. There's something in my pocket and it's a... special mention. Lovely film. Lovely copy. Apart from that I thought the visualisation of 'Tide' was interesting, but it kind of lets me down in the end. But the actual winner is Clarim-Project 155. It's way too long, it's way too complicated, I can't imagine how and where they used it, but I have to be honest with you: it caught my attention for the very first moment until the very last second. And there were quite some seconds in there, believe me. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print: Different sizes, National Newspapers of Ireland, bravo. Iams Pet food and the Coppertone ad. What can I say? Well done. Two nice "the idea is in the visual"-ads which you continously see hanging on the wall at award shows. Hope you make it to the wall guys. It was another idea that actually really seduced me though. An idea of 35x6 to be correct. Ok, the fact that the idea is a professional killer might have helped. I'm a scaredy-cat and a coward. Yes I am. Click here to view this ad GUEST JUDGE / bestad of the week Scott Lambert, Creative Director, Draftfcb, Melbourne , will be this week's guest judge. Scott will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Publicis Conseil, Paris, gets my two votes. Television. I am not quite sure why this particular âMeganeâ is called the Olympic, and what exactly it offers for Sport addicts. What I do know however, is that the spot is simple, memorable, entertaining and bloody funny. Itâs sure to get a good response in Cannes. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print. I really like the new âStihlâ campaign. It follows on from the great work that has been rewarded in Cannes over the last few years. Itâs a fun campaign that has been crafted with a lot of love. I would be surprised if it doesnât get on the wall again this year. A special mention also goes to the âCape Timesâ Campaign. It also has a good chance of getting on the wall at Cannes. Click here to view this ad GUEST JUDGE / bestad of the week Micah Walker, Creative Director, Fallon London , will be this week's guest judge. Micah will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV I'm going to have to go with the "Lux" neon ad here. It's a unique approach and a charming treatment. I'd be lying if I didn't say the ending lets me down a bit, but hey, it's the most memorable of the films. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  print / outdoor I think most stuff this week felt a bit familiar, to be honest. I'm going to go with one that didn't though, "Black Cloud". It's a really unique, graphic idea that creates active impact, and I think the art direction of the cloud shape, and its concept, proves really engaging. Click here to view this ad GUEST JUDGE / bestad of the week Nancy Vonk, Co-Chief Creative Officer, Ogilvy Toronto , will be this week's guest judge. Nancy will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Milk Even if you can't quite keep up with the dance contest plot line, or take away some points for creative that's 10 miles from strategically delivering on the product's promise that it's filtered to be pure, you have to love watching this completely mental little story in all its stop motion animation glory. Cuts through normal like a knife. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  TV3 "learn to use less" Dead simple, smart idea: make the backlit outdoor ad for this tv series about energy conservation, conserve energy. It only lights up when someone walks past it. A brilliant demo that has incredible stopping power. Love it, wish I did it. Click here to view this ad GUEST JUDGE / bestad of the week Paul Foulkes, ECD Goodby Silverstein & Partners , will be this week's guest judge. Paul will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. (It had to happen at some stage ... Paul has to review some of his own work!) BEST AD OF THE WEEK - TV:  TV: It was a good week for tv work. There are a lot of big ideas and bold executions here. Focus 12, Ford, Got Milk, HSBC, Microsoft - all the work really pulled me in and made me eager for the payoff. But only the Ask.com spot actually made me do something. I'm not sure it all makes sense to me or if there should be some bridge between the work and the site but the spots did get me to the site. And they did make me want to see where this all goes. I'm guessing the work extends into other media in ways that are just as interesting and compelling. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT: Wow. How do you vote for yourself without seeming like a jerk? Who's idea was it for me to judge this week anyway? There are some cool ads this week with some interesting thinking, but I'm going to have to vote for the Comcast Welcome to Ch1 print. Relaunching a client's product, Video On Demand, as a fully branded television station with tv spots, station ids, print, interactive and an on-air news team seems like a big idea to me. And I love the illustration. What a jerk. Click here to view this ad  BEST AD OF THE WEEK - INTERACTIVE INTERACTIVE: There's no winning for me here. Three entries from Goodby. I'm bound to piss someone off. But I have to go with the Got Milk site. I'd be a lying liar if I said I wasn't jealous. It's mind blowing. I've never seen a site this beautiful. There are some other fun and engaging sites here but nothing touches Gettheglass.com. Click here to view this interactive work GUEST JUDGE / bestad of the week Howard Willmott, Creative Group Head JWT London (pictured!), will be this week's guest judge. Howard will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BEST TV Good and simple is hard to come up with, tough to sell and brave to buy. Brokeback Mountain, Discovery and Roller-coaster should all be applauded then for making it out alive. For me the most refreshing execution though, was Discovery. Surprising, rewarding, educating and fun. I want to watch the channel. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT The WWF image is clever, but ends there. Lookey-likey fails to provoke me into taking any action. The better Irish Radio station piece reignites the power of radio in my mind and makes me want to tune in. Click here to view this ad Guest JUDGE / bestad of the week James Procter, Creative Director, Cummins & Partners, Melbourne Australia, will be this week's guest judge. James will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best TV: Ok.... A squirrel 'ice farting' to put out a forest fire appeals to me on so many levels. As does the execution which was beautifully handled. Unfortunately for them they are in the same week as the 'Law of Gravity' milk campaign. Not only is this unusual and irreverent with a beautiful execution, it ties back into a strong strategy of bone strength. It's one thing to take people on a fantastic journey as long as they end up in the right place. In this case that's a place where the law of gravity isn't that strict. Nice one. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Best print: Print was tough. Clemenger Wellington always do different and interesting things with outdoor and this is no exception. The Red Cross work and the casino were also great examples of using the media differently. In the end though I went for the Axe ad. It's simple, clever, and new in a category we've all seen great work in before. Definitely raises the bar. Click here to view this ad GUEST JUDGE / bestad of the week Dominic Stallard & Clinton Manson, Joint Creative Directors, Lowe Mena, Dubai, will be this week's guest judges. Dominic & Clinton will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV Deciding TV wasn't as simple as we first thought it would be. Choosing the winner came down to following heart, not head. So although we wanted to choose HP sauce for its strategic insight, Altoids gets our vote. When the punchline was delivered, it was unexpected, subtle and funny in a "We've got to email this to all our friends" sort of way. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print/Outdoor We really liked the Ariel outdoor, but we liked the Surfrider foundation press ad more. The message is clear, the art direction is beautiful and for once, the lack of using injured or dead animals to promote a cleaner environment is refreshing. Click here to view this ad GUEST JUDGE / bestad of the week Gilles Fichteberg and Jean-Francois Sacco, Joint Creative Directors, CLM BBDO, France will be this week's guest judges. Gilles & Jean will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Best Film We think that the best film of the week is "Hydrant". It's based on a very simple point of view and thanks to the idea and the direction, the result is an original and spectacular film. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT/AMBIENT We would like to reward "The coin-operated scientist". This campaign unveils the destination of our money as regards donations and charities. It establishes a direct link between the donor and the foundation, allowing us to see the effects directly. This is a strong campaign because the subject, the media and the idea are all perfectly related. Click here to view this ad GUEST JUDGE / bestad of the week Graham Woodall, Executive Vice President, Executive Creative Director, JWT Chicago, will be this week's guest judge. Graham will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BEST TV The film for Anorexia Bulimia Kontakt is my choice for tv idea of the week. It's simple, shocking, compelling and memorable with a razor sharp insight into the troubled minds of those who suffer from anorexia. Does the music become a little too big and melodramatic at the end? Perhaps. But this is a well-executed powerful piece of communication that lives with you well beyond the 30 seconds. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  BEST PRINT/AMBIENT The ambient floor poster for RSPCA in Melbourne is a simple visual idea brought to life in a really smart piece of environmental media. It would have made a good print ad or poster which would have been good - but not memorable. Yet this format brings the idea to life in a far more dramatic way. Which creates talk value, attracts media interest and I'm sure makes the RSPCA's probably miniscule budget go a lot further. Click here to view this ad Guest Judge / bestad of the week Roger Pe, ECD at DDB International Malaysia will be this week's guest judge. Roger will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  My Best TV Spot is "Stop and Go" I like "Stop and Go" for its entertaining value and freshness. I like selling with added value - that is pleasing the audience and makes him smile. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  ... and Best Print/Outdoor is "Hug" by MC Saatchi Melbourne. I like "Hug" because of the impact it leaves the viewer the moment he sees it, aside from selling a universal truth. Click here to view this ad « First « Previous Next » Last » 21 of 22 |
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