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GUEST JUDGE /BEST AD OF THE WEEK
Guest Judge: Vishnu Srivatsav, 22feet Tribal Worldwide, India This week's guest judge is Vishnu Srivatsav, national creative head at 22feet Tribal Worldwide in Bengaluru, India. Winner: Ladbrokes 'Rocky'. You know what they say. If it's iconic, don't f*** with it. But every once in a while, you see something so lovingly crafted and respectful and entertaining, that you can only say "Well f***ed with". READ MORE Guest Judge: Lupas Celis, ECD, ParadaisDDB Ecuador This week's guest judge is Lupas Celis, executive creative director at ParadaisDDB Ecuador. Winner: Amazon Prime 'A Girls' Letter to the Future'. In this category I was looking for something that wasn't just a film but that could be imagined as a whole campaign, that could lead to more media. READ MORE Guest Judge: Rahul Mathew, CCO, DDB Mudra Group, Mumbai This week's guest judge is Rahul Mathew, chief creative officer, DDB Mudra Group, Mumbai. Winner - American Red Cross 'A Bloody Nightmare'. What an unexpected way to urge the viewers to donate blood. Not a drop was shed yet you could almost imagine all the red that would have been spilt, or donated in this case. It's not easy to talk about a serious issue with a lightness of touch. Though must admit was really looking forward to Neve Campbell landing a good hard whack, for ol' times sake. READ MORE Guest Judge: Kenny Blumenschein, ECD, TBWA\Media Arts Lab APAC This week's guest judge is Kenny Blumenschein, executive creative director at TBWAMedia Arts Lab APAC. Winner: Amazon Books 'The Reading Feeling Awaits'. Reading was always an integral part of my life since I was a kid. I love how this spot visualise the imagination we have when we read a good book. It's also beautiful crafted with the different animation style. READ MORE Guest Judge: Linda Carte, Creative Director, FUSE Create, Canada This week's guest judge is Linda Carte, creative director at FUSE Create in Canada. Winner: Mattress Firm 'Don't Sleep on Sleep'. Like a lot of people at the beginning of the pandemic I downloaded TikTok, was immediately hooked and stayed up nights endlessly scrolling. In the past 2 years we have been thrown into new work situations, working from home in our comfy clothes soon became working longer hours. Somewhere along the way the line was blurred between work, home and sleep. I think the creative here is bang on. READ MORE Guest Judge: Kristal Knight, ECD, Ogilvy Network, New Zealand This week's Bestads judge is Kristal Knight, executive creative director at Ogilvy Network, New Zealand. Winner: TVNZ+ 'Wooing Jeff'. I love this creative platform. 'It's free, but it could cost you' is a wonderful way to use negativity to sell something positive. It's refreshingly dark, inherently funny and with enough legs to take on 'should have gone to specsavers'. Makes having to watch the ads on TVNZ+ worthwhile. READ MORE Guest Judge: Mohamed Bareche, CD, Publicis Dubai This week's guest judge is Mohamed Bareche, creative director at Publicis Dubai. Winner: Bodyform / Libresse / Saba '#Periodsomnia'. Another masterpiece from AMV BBDO, I love the documentary-style direction coupled to the infrared camera effects, the soundtrack and above all the end line : Periods never sleep, but why shouldn't we? This is what we call a human insight. READ MORE Álvaro Rodrigues, co-founder/CEO, Made Rio + Made São Paulo This week's guest judge is Alvaro Rodrigues, co-founder and chief executive officer of Made Rio and Made Sao Paulo Favourite: Guinness 'Lovely Day for a Guinness'. Just love everything in it. The idea. The craft on the execution. The music. The sense of humor. It's good to make fun of ourselves sometimes, right? Nice way of bringing the brief into a lovely day for advertising. READ MORE Guest Judge: Raquel Chavez, associate CD, The Community, NYC This week's Bestads judge is Raquel Chavez, associate creative director at The Community NY. Winner: Playstation 'Why be one thing, when you can be anything?'. You could almost feel the tension and the subtle terror of how nothing is what it seems. Good narrative, beautiful effects, and a good idea developed in a good story, feels like a science fiction, new series spot, right? Then again, nothing is what it seems. READ MORE Guest Judge: Ricard Valero, ECD, MullenLowe, New York
GUEST JUDGE /BEST AD OF THE WEEK
June 13, 2022 14:30 (Edited: February 17, 2023 04:19)
 This week's Bestads judge is Ricard Valero, executive creative director at MullenLowe, New York. Best: Uber Eats 'Ca Arrive'. A fun campaign dramatizing the discomfort French customers feel when ordering food while highlighting how they've grown to love its convenience. READ MORE Guest Judge: Brian Murray, ECD, Zulu Alpha Kilo, Toronto This week's guest judge is Brian Murray, executive creative director at Zulu Alpha Kilo, Toronto. Winner: Virgin Voyages 'No Kids on the Ocean'. Virgin Voyages 'No Kids on the Ocean' appeals to me as a parent who is enthusiastically planning my own vacation without my 3 kids. I find myself experiencing burn out from too many ads taking themselves too seriously over the past couple of years, so I am happy to celebrate a fun little ad that I think real people will find really cute and amusing. READ MORE Guest Judge: Toby Talbot, CCO, Ogilvy Network ANZ This week's guest judge is Toby Talbot, chief creative officer at Ogilvy Network ANZ. Okay, so this may have something to do with the fact that my dear old mum has the onset of dementia, but I found myself genuinely moved by the Alzheimer's Society film. READ MORE Guest Judge: Matthieu Elkaim, CCO, Ogilvy Paris This week's guest judge is Matthieu Elkaim, chief creative officer at Ogilvy, Paris. Favourite: Inspired by Iceland 'OutHorse Your Email to Iceland's Horses'. Simple and stupid, just the way I like it. Thank you Iceland for buying such funny campaigns. READ MORE Guest Judge: Ricky Soler-Armstrong, partner/CCO, OneightyFCB This week's guest judge is Ricky Soler-Armstrong, partner/chief creative officer at OneightyFCB, Puerto Rico. Winner: McDonald's 'Superhero'. McDonald's does it again! This is one of those spots that hits it right, and straight to the heart. As a son, a dad and now as a grandfather, I can truly relate to this story. A great emotional connection with the brand. Well done! READ MORE Guest Judge: Jason Schragger, CCO, Saatchi & Saatchi LA / Dallas This week's guest judge is Jason Schragger, chief creative officer at Saatchi & Saatchi, overseeing offices in Los Angeles and Dallas. Winner: B&Q 'Flip'. I am always incredibly inspired when creative groups push each other to bring something different to every aspect of film. When we poetically use all of the tools at our disposal, the advertising industry gets as close to art as it possibly can. In this spot, the music, the technique, the acting, the story, the hero, every bit of it perfectly works together. READ MORE Guest Judge: Lisa Greenberg, co-CCO, Leo Burnett, Toronto This week's guest judge is Lisa Greenberg, co-chief creative officer at Leo Burnett, Toronto. Winner: The Flemish Centre for Suicide Prevention 'Reading Minds'. What I loved about this spot was the rawness coupled with the simplicity. The solitary nature of peoples thoughts is such a truth. READ MORE Guest Judge: Alex Derwin, chief creative officer, BMF, Sydney This week's guest judge is Alex Derwin, chief creative officer at BMF, Sydney and novice documentary filmmaker. Winner: Burger King 'Even More Confusing Times'. I like the insight here - balancing being a good sustainable citizen of planet earth whilst being an avid consumer really is a mystifying and exhausting task. Chowing down on plant-based chicken nuggets may not be the most obvious and direct way of saving humanity from the apocalypse - but if it's quick, and it's easy, and it comes with a good dipping sauce, I'd happily give it a red-hot go. READ MORE Guest Judge: Frank Cartagena, CCO, the community, New York This week's guest judge is Frank Cartagena, chief creative officer at the community, New York. Winner: Ladder 'Crocodile'. "Life insurance so good, they're gonna want you dead" is an impossible tagline to get approved by an insurance company. This is a campaign with limitless executions and I hope they keep pushing. Separately, I enjoyed the humor in the film category overall. READ MORE Guest Judge: Mark Forgan, creative director, L’Associé, Paris This week's guest judge is Mark Forgan, creative director at L'Associe in Paris. It does start to feel like we should almost be back living in hippie communes to get our consumption levels back on track but it seems we can still live in our modern ways thanks to Greenweez. Nice casting, dialogue and direction backed up by some Creedence - cool spot and first place. READ MORE Guest Judge: Bill Yom, CCO, Jung von Matt HANGANG, Seoul This week's guest judge is Bill Yom, chief creative officer and managing partner, Jung von Matt HANGANG, Seoul. Winner: Touch by Mastercard 'Spotlight'. I feel literally touched when I first saw this commercial. The product benefit harmonised perfectly with the simply idea of the film, which is also well executed. READ MORE Guest Judge: John Koay, regional ECD, Edelman, HK / TW / TH This week's guest judge is John Koay, regional executive creative director at Edelman, working across Hong Kong, Taiwan and Thailand. I was looking for something that would capture my attention beyond 10 seconds. The winner is Zijkant - Equal Pay Day 'The Umbilical Cord'. It sends a powerful message in a really fresh and strange way, I can't imagine how they sold this into the client. READ MORE Guest Judge: Jim Ingram, chief creative tinker, Thinkerbell This week's guest judge is Jim Ingram, national chief creative tinker and co-founder of Thinkerbell, Australia. Best: CoorDown 'Just The Two Of Us'. This spot got me in a very unexpected way. Mostly because I was watching it thinking it must be for a credit card company with detached fees, or an insurance firm that promises to be with you all the way. So when I realised it was for an organisation that celebrates and educates on sex and sexual relationships for people with Down syndrome, well, I liked it. READ MORE Guest Judge: Mario Lagos, CCO, Sancho BBDO, Colombia This week's guest judge is Mario Lagos, creative vice president and chief creative officer at Sancho BBDO, Columbia. Winner: Cheetos 'Hands-Free'. The greatest inventions, hands-free, that have taken place throughout history thanks to Cheetos. Simple, fun, and keeps building based on the product's insight. They can turn a negative insight into something positive and fun. A great idea and an impeccable film production. READ MORE Guest Judge: Wain Choi, ECD, Zulu Alpha Kilo, Toronto This week's guest judge is Wain Choi, executive creative director, Zulu Alpha Kilo, Toronto. My favourite was Saxx Underwear 'Peaches'. I loved how it delivered the consumer's benefits in a clear way with a bit of humour. Simple and to the point. READ MORE Guest Judge: Merlee Cruz Jayme, chairmom/CCO, Dentsu Jayme Syfu
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 28, 2022 13:15 (Edited: February 17, 2023 04:19)
 This week's Bestads judge is Merlee Cruz Jayme, chief creative officer of Dentsu International APAC and "Chairmom" of Dentsu Jayme Syfu in the Philippines. Winner: Waka Kotahi NZ Transport Authority 'Toll Booth'. I may be watching a lot of thrillers and mysteries; that's why I loved how this film drew me in. This isn't your linear narrative. It kept me curious about the plot and awed by the beautiful shots. READ MORE Guest Judge: Pedro Americo, creative director, R/GA, Berlin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 21, 2022 15:56 (Edited: February 17, 2023 04:19)
 This week's guest judge is Pedro Americo, creative director at R/GA Berlin. Winner: FTX 'Don't miss out'. An irreverent spot in the fierce Super Bowl ad space competition. This year there's been quite a lot Crypto currency ads, and this one was one of the best. READ MORE Guest Judge: Axel Tagg, AD, Forsman & Bodenfors Gothenburg
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 15, 2022 06:34 (Edited: February 17, 2023 04:19)
 This week's guest judge is Axel Tagg, an art director at Forsman & Bodenfors Gothenburg, Sweden. Winner: Amazon Alexa 'Mind Reader'. In a time where people constantly debate over how much information our smart devices store about us, this one takes it to the extreme with a nice humorous twist to it. READ MORE Guest Judge: Brad Reilly, ECD, McCann Enterprise, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 07, 2022 16:43 (Edited: February 17, 2023 04:19)
 This week's guest judge is Brad Reilly, executive creative director for McCann Enterprise, based in London. Winner: L'Oreal 'Lessons of Worth with Viola Davis'. I really like ads, but I like them even more when they're not like ads. And this fits the bill. The message is one we've heard before (because it's important), but the delivery of that message has been trimmed of any ad fat and what's left is something that is lean, powerful and honest. READ MORE Judge: Justin Joshua, global creative lead, The LEGO Agency This week's guest judge is Justin Joshua, global creative lead and creative specialist at The LEGO Agency in Denmark. Lots of elaborate production value in the film category this week, with long format as king. Winner: iPhone 13 Pro 'The Comeback'. TBWAMedia Arts Lab, Shanghai wins by a landslide with a cinematic product demo. Continuing the 'shot with an iPhone' thinking with a charming story that you cant stop watching until the very end. READ MORE Guest Judge: Damisa Ongsiriwattana, co-founder/ECD, SOUR Bangkok This week's guest judge is Damisa Ongsiriwattana, co-founder and executive creative director at SOUR Bangkok, Thailand. Favourite: TAKT 'Thank You'. The idea is clever and humble. I like the way of storytelling about sustainability in a humorous way and the situations in the film are hilariously insightful. This can definitely connect to the new generation target. READ MORE Guest Judge: Stephan Schwarz, creative director, BETC, Paris This week's guest judge is Stephan Schwarz, creative director at BETC, Paris. Winner: Arsenal FC / Don't Stab Your Future 'No More Red'. It's hard not to choose this campaign and not to feel jealous about it, in the best possible way. The insight is deeply rooted in North London, home of the club, and it's so much more than a TV campaign. The influencers used are legitimate fans that bring gravitas rather than glamour. Beautifully shot and extremely moving, 'don't stab your future' resonates deeply and most importantly, truthfully. READ MORE Guest Judge: Luis Paolo Gatti, CD, Jung Von Matt, Germany This week's guest judge is Luis Paolo Gatti, creative director at Jung Von Matt, Germany. Favourite: iPhone 13 Pro 'Detectives'. This film promote the feature in such a simple way and at the same time breaks the audience's expectations. I liked the performances and the timing of the twist. So much fun! READ MORE Guest Judge: Derek Green, executive creative director, R/GA NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 20, 2021 10:13 (Edited: February 17, 2023 04:19)
 This week's guest judge is Derek Green, executive creative director, R/GA New York. Winner: Airbnb 'Strangers'. An Airbnb brief asking people to 'try hosting' could have been so boring and straight but this film is anything but. It's based on a lovely insight, beautifully shot and the music/lyrics perfectly compliment the visuals. I so want to stay with those awesome strangers. READ MORE Guest Judge: Tara Ford, CCO, The Monkeys, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 13, 2021 13:15 (Edited: February 17, 2023 04:19)
 This week's guest judge is Tara Ford, chief creative officer of The Monkeys, Sydney. Winner: PSA 'Twas the Call Before Christmas'. Don't mind a little absurdity, and in this case, you get the message loud and clear. A serious issue done in an entertaining way. And a timely reminder. So timely I had better stop writing this and tuck my kids into bed... READ MORE Guest Judge: Alexander Kalchev, CCO, DDB Paris
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 06, 2021 13:04 (Edited: February 17, 2023 04:19)
 This week's guest judge is Alexander Kalchev, chief creative officer of DDB Paris.Winner: Britain Get Talking 'It's Been A Year'. In a week full of long format films, this one felt fresh and relevant. Even without knowing most of the stars that were featured, as I'm not from the UK, I still connected with the make-up artist as she goes through her day, being a good listener. READ MORE Guest Judge: Adam Bodfish, ECD, McCann Birmingham, UK
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 29, 2021 09:49 (Edited: February 17, 2023 04:19)
 This week's guest judge is Adam Bodfish, executive creative director at McCann Birmingham, UK. Winner: Amazon Prime Video 'An unlikely friendship'. I've had many unlikely friendships in the past. Never with a hyena, mind. I imagine it's somewhat petrifying. However, this made me smile. And given the year we've all had, and the fact this ad is all about 'celebrating the power of a smile', I'd say that's a job well done. READ MORE Guest Judges: Steve Hansen + JP Twaalfhoven, Clemenger BBDO
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 22, 2021 07:49 (Edited: February 17, 2023 04:19)
![https://www.bestadsontv.com/news/upload/Steve&JP_Wide[5]1.jpg](https://www.bestadsontv.com/news/upload/Steve&JP_Wide[5]1.jpg "https://www.bestadsontv.com/news/upload/Steve&JP_Wide[5]1.jpg") This week's guest judges are Steve Hansen and JP Twaalfhoven, creative directors at Clemenger BBDO Wellington. Our fave pieces this week channelled insights across time, space and the moment we all find ourselves in. A big old vitamixed smoothie of feels, awe and smarts. READ MORE Guest Judge: David T. Jones, CCO, Third Street, Chicago
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 15, 2021 14:12 (Edited: February 17, 2023 04:19)
 This week's guest judge is David T. Jones, chief creative officer of Third Street, Chicago. Winner: Coca-Cola 'Real Magic'. Whenever Christmas time rolls around and I see the decorations start to line the stores, it always feels too early to me. Too early to be hearing the songs, too soon to have everything in red and green. But the one thing I love about the Holiday's arrival is the shared belief that we can all be kinder to one another. READ MORE Guest Judge: Tim Pashen, Junior Dad, Dadvertising, Copenhagen
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 08, 2021 18:24 (Edited: February 17, 2023 04:19)
 This week's guest judge is Tim Pashen, Junior Dad at Dadvertising, Copenhagen. Winner: ROLLiN' Car Insurance 'Larry'. Tim: What do you get when you pair Australia's most interesting new agency, Australia's most ambitious client, and Sweden's most eccentric and consistently excellent director? The freshest work to come out of oz since ages ago. The kind of work that makes you want to quit your big network agency job and join the rebellion. There are so many good things I could say about this but there's a whole review to get through... READ MORE Guest Judge: Jerome Gaslain, CD, AKQA Amsterdam
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 01, 2021 13:24 (Edited: February 17, 2023 04:19)
 This week's guest judge is Jerome Gaslain, creative director at AKQA Amsterdam. Winner: Lego 'Brice find your flow'. Having built a few Lego sets myself the last two years, I can relate into the soothing and calmness, a few colored bricks put together, brings to oneself. The spot's construct is not new but has all the right element, a strong VO, a complementary soundtrack and nice art direction. READ MORE « First « Previous Next » Last » 3 of 22 |
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