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RANDOM HOUSE TARGETS YOUTUBE GENERATION Crush, Toronto and Random House Canada have come together to create nine clips to promote Douglas Couplandâs latest novel The Gum Thief. This project, which brings selections of the novel to life in creative short clips, is the first of its kind for both Random House Canada and Crush. Six of the clips have just been released on YouTube. The remaining three clips will be released next week. The narration, on all nine clips, is by Douglas Coupland himself. VIEW THE 'BETHANY PART ONE' SPOT VIEW THE 'BETHANY PART TWO' SPOT VIEW THE 'ROGER PART ONE' SPOT VIEW THE 'ROGER PART TWO' SPOT ANDY'S: MAKE OR BREAK TIME The Andy's new site, created by Mother, London, gives your best creative a thumbs up or down. With the 'Instacritique Work System'. the 2008 International Andy's pits your best spot against five of the best creative judges in the arena - namely CP+B's Alex Bogusky, TBWA's Gerry Graf, la comunidad's Jose Molla, DDB's Bob Scarpelli, Mother London's Mark Waites - plus an average man on the street. Creatives simply upload their work into the system, select from five facets of motivation - Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me - select their judge of choice and click on the "I'm Ready" button to see how they fare. VIEW THE SITE CAN YOU FIFA 08? - THE NETSITE Wieden + Kennedy Amsterdam's task was to re-establish FIFAâs credentials as the most realistic football game, particularly on Next Gen. The campaign aims to show that, with its amazing game-play innovations, FIFA 08 is now crossing the line that separates simulation from reality. The campaign website showcases interactive film content that pays off the challenge set up in above the line media. VIEW THE SITE SAY HI TO HYUNDAI ONLINE Goodby Silverstein & Partners, San Francisco, in conjunction with Transistor, has created an innovative website for Hyundai. VISIT THE SITE THE POWER OF Tj Teens in the Netherlands can get an annual tax rebate from their part-time job. This is applied for with a Tj-form. In this campaign, titled âThe Power of Tjâ, the Tax Department emphasises the effect that the Tj-form can have on your image. Teens can experience this for themselves by playing the lead role in an online interactive comic book. As the hero of this story, he or she can summon the Tax Department employees to help them out of a (financially) tight spot with âThe Power of Tj.â After experiencing âThe Power of Tjâ, teens can calculate their actual rebate using one of the crazy contraptions found in the Tax Departmentâs offices. Once they submit their tax rebate application they unlock a reward that allows them to experience The Power of Tj in real life! VISIT THE SITE FORGET GOOGLE EARTH. TRY CHE EARTH For years now Belgium's most popular Men's Magazine (Ché) runs Belgium's most popular integrated mixed-media campaign. So it was about time for a real internet campaign: Ché Earth. Call it a delicious parody of Google Earth. Aaah, let us keep on dreaming of a better world. (It's in Flemish, but hit the 'English' button!) VISIT THE SITE WESTERN FORCE - SAVE IT FOR THE GAME The brief to agency was to increase support for the Western Force rugby team in Western Australia. Ultimately this should be reflected in higher ticket sales for home games, and season memberships. VISIT THE SITE FIGHT THE GOOD FOOD FIGHT ONLINE Eat Better America, via agency Mono and interactive company Daddy, brings us this Flash edutainment game called The Good Food Fight, where you can toss virtual food and learn all about how to eat better at the same time. VISIT THE SITE HOW TO BE A CEO SURVIVORDraft FCB, Sydney has created an online business simulator designed to test player's business sense and ability to run a company and then encourage them to further their career prospects by doing an MBA with MGSM. VISIT THE SITE FALL IN LOVE WITH DRIVING AGAIN The brief for Digitas, London was to launch the new Vauxhall Astra and showcase its panoramic windscreen. Says the creative team: "Working to the Astra campaign thought 'fall in love with driving again' we faced the tough task of bringing the driving experience to life in an online space. "The idea we came up with was 'Photo Journeys', a microsite that pulls in photographs from Flickr to create a virtual journey through which users can 'drive' and view through the panoramic windscreen. "This campaign showcases the new Astra's panoramic windscreen in a fresh and innovative way, providing a vivid demonstration how rich and engaging advertising can be in the digital space. "It is an example of how the advertising world can work alongside the online community without being clumsy or corporate." VISIT THE SITE CAN YOU KILL THE COCKROACH? PC&V Communications, Manila has created an interactive site for Creamcorn Starch, inviting consumers to 'Kill The Cockroach'. VISIT THE SITE JWT MELBOURNE PLAYS BULLSHIT BINGO JWT Melbourne has launched a TVC and an interactive website called âBullshit Bingoâ as part of their commitment to changing the world. Playing âBullshit Bingoâ is one of the actions in the new book, Change the World 9 to 5, recently launched by their pro-bono client We Are What We Do. You may have heard of their first publication, Change the World for Ten Bucks (or for A Fiver if youâre in the UK), that went on to become a world-wide best-seller. Change the World for Ten Bucks contained 50 simple actions to make the world a better place. Change the World 9 to 5 contains the next 50 simple actions; this time focused on making work a better place to be. Action #87, Play Bullshit Bingo, reads: âTick off anything you hear in a meeting. First to complete a line wins. What is this doing in a book like this? Itâs here because we believe jargon isnât just ugly, itâs exclusive and power-based. Itâs one of the things that makes working inhuman and joyless. If you complete a whole card in one meeting, you can take your boss to the United Nations Court of Human Rights. Plus, you win a toaster and a huge fluffy orange rabbit.â The website, http://www.bullshitbingo.com.au allows people to watch the ad, create your own bingo cards (complete with jargon particular to your industry), as well as challenge your colleagues to an online game of Bullshit Bingo. The team behind the ad, Fergus Donaldson and Andrew Crook, are planning to roll out a whole series of TVCs, viral campaigns and press ads to help spread the word about Change the World 9 to 5. VIEW THE VIDEO VISIT THE SITE YOUNG GUNS' AWARD SHOW VIRGINS: THE FINAL ACT Three award show virgins seek the help of The Baby Droga (David Droga), The Wise Bogusky (Alex Bogusky) and The Holy Clow (Lee Clow). All done as a musical. At last, the end is nigh! Feast your eyes upon our three Award Show Virgins as their sordid tale culminates in an immense and blistering finale. Top creative director Glenn stars as the young creative hit maker, who is finally allowing his anxious young virgins the fleeting chance to grip fame. Be enchanted by cameo appearances from some of advertising's most influential apostles. Be jostled from your ergonomically enhanced office chair by an unexpected surprise twist ending that has the potential to make sense of the universe we live in. And best of all, revel in the glorious completion of what could have been the greatest amount of cheap sexual innuendo ever woven into what could very well be the most ridiculous (and expensive) way to promote an award show ever! These sentences may run on, but the show will not. Find the link for the Finale in the theatre programme at letusbeyourfirst.com. Experience the crushing drama that is the final act of 'Award Show Virgins - Let us Be your First.' Online now. THE 2007 YOUNG GUNS AWARD: GET ENTERED BY 12 OCTOBER VISIT THE SITE CRAVENDALE MILK GOES ONLINE Nexus Productions director Pic Pic Andreâs much-loved trio â a cyclist, pirate and cow - make their first online appearance following on from the success of the two Cravendale Milk 40â commercials they starred in earlier this year. The site (http://www.milkmatters.co.uk/joinin) which mirrors the animated world featured in Pic Pic Andreâs commercials, allows users to select any character depicted in them and create their own 60 second films where users can collaborate, interact and play amongst each other in a live environment. Viewers will get a chance to share Pic Pic Andreâs movie-making experience with live visitors on the site but also the ability to have a private set with their close friends. There is also a viral element where the films can be sent to friends as well as stored in a gallery of the microsite. http://www.milkmatters.co.uk/joinin VIEW CREDITS IT'S ALL IN THE ELECTROCITY GAME New Zealand power company Genesis Energy is using online gaming to cut through the clutter in an increasingly fragmented advertising market. Its sophisticated online educational game ElectroCity has produced an immediate payback after 18 months of intense creative, design and technical work. Interest has already been overwhelming: there are up to 55,000 daily visitor sessions on the www.electrocity.co.nz site, and the average length of a session is more than ten minutes. More than 10 million page views have been recorded in the first four months and over 370 schools have registered to play the game, which is designed for classroom use. From Tom Markham: "ElectroCity is educational, but itâs also really fun to play. You start with a pristine New Zealand landscape of rivers, mountains and bush. Then itâs a case of deciding what you want to do with it. You can create a clean and green tourist town or a monstrous metropolis with millions of citizens. You can even do nothing. âUnlike other building games, our scoring system does not force players to focus only on growth. But ElectroCity is still competitive and addictive. Thatâs the trick." VIEW THE CONCEPT SOUTHERN COMFORT OWNS THE NIGHT Southern Comfort owns the night with the help of this netsite created by agency McKinney, USA. VIEW THE NETSITE From The Viral Factory USA oovoo.com New Viral from The Viral Factory USA Link ------------------------------------ Click here to view this spot BOGUSKY, CLOW AND DROGA FOR YOUNG GUNS CALL FOR ENTRIES CAMPAIGN UPDATED - The Young Guns International Awards recently launched its 2007 Call For Entry campaign by reminding us all what it was like to be young and inexperienced award show virgins, through the http://www.letusbeyourfirst.com website. (They have just followed that up with a trade press campaign now running around the world with their media partners.) Here is told the story of three young creatives looking to enter their first award show, but just not managing to get a break due to bad briefs, inexperience and uncertainty; highlighting some of the problems that all young creatives face. In their darkest hour of despair, "The Wise Bogusky", "The Baby Droga" or "The Holy Clow" magically appear providing what can only be described as acerbic advice and then disappear again. This whole hilarious interactive escapade is set on stage and themed as a bad musical, narrated by a fat cherub in a nappy, with the three young creatives frequently breaking into song about the issues they face. Created by Taxi Canada Inc, the three act musical will have a new act at regular intervals featuring Alex Bogusky and Lee Clow (both are now online) plus David Droga (sson). The site has a number of interactive layers, including a music video which will be released later. The campaign itself is multifaceted with online, DR Posters and magazine ads. Act 1 with Alex Bogusky and Act 2 with Lee Clow is now online. VIEW THE NETSITE  
New Skittles website. Check out the whole website & other work on our Best Interactive page. Or CLICK HERE. Link ------------------------------------ Click here to view this spot New Viral from Youthography TorontoNew virals for Ray-Ban through Cutwater, San Francisco Description ------------------------------------ three new web films from director Brian Lee Hughes for Ray-Ban via Cutwater, San Francisco & OPC, Toronto. Click here to view Dominator  Click here to view Human Zoo  Click here to view Wheelie Genius New viral from George Patterson Y&R plus Taxi Film Production Description ------------------------------------ Get the word out to cynical, hard to reach tradies that Jack Off Ute Trays will save you having to load and unload your ute every day Creative Commentary ------------------------------------ We had to give an entertaining TV/viral demonstration of a totally new product that would generate word of mouth and drive people to the website. Click here to view this spot Steinlager web films - over on the interactive page Droga5 & Steinlager have just completed a series of web films - well worth the time! View a sample of them over on the interactive page. Click here. New Adidas viral from 180 Amsterdam & Knucklehead. Viera of France and Fred of Brazil morph into their essential elements as Predator takes on F50. Click here to view this ad From JWT India One of a series of virals from JWT India. VIRAL VIDEO 1: IN THE UNDERGROUND PARK SERIES OF VIRAL BROADCASTS TO COMMUNICATE THE HIGH GROUND CLEARANCE OF THE NEW FORD FUSION. www.youtube.com/viralattack Click here to view this spot New Viral work for Adidas out of 180 One of a series of Adidas Virals from Knucklehead directing duo Zac & Dan. Link ------------------------------------ Click here to view this spot New Interactive from Ogilvy London. Here's the "Branded" King Nick spot ... following on from the one curently featured on the "best interactive" page: From Ogilvy ... At Ogilvy we've produced a viral for the relaunch of BrandRepublic's website. We've hijacked the leader of a micronation...King Nicholas of the Copeman Empire and set him up in a Spinal Tap inspired home video. You can listen to his views on current affairs, coastal erosion and empire building and ultimately decide whether to join him and his 'caravan' republic or to join us and gain access to innovate news content for marketing, business and advertising people. Click here to view this ad  and the print ...... Click here to view the PRINT work. New interactive work from MAKE Streakers Love story viral. Australian Agency "Make" has done some interesting new interactive work for Rare|wear. The viral has apparently now clocked up over 2 million views. see it here: www.lovestory07.com And some strategy background from the CD, Rem Bruijn: The strategy behind Believe In Destiny was to create relevant, targeted content for our client - rare|wear. The client sells limited edition clothing which means that there's not enough clothes to go around - the creative tag of rare|wear limited edition clothing is nudity. More than that, though, the idea was to craft a story that everyone would want to see, and have the hook of it send people to our client's website - people don't want their content interrupted by ads, so we made the content the ad. The viral video was released as 'Streakers Love Story' just prior to Valentines Day and has received over two million views in the first week of release. If we can create engaging content that people actively and intentionally consume, then we have so much more influence over their purchasing decisions and their brand perceptions than could ever be possible interrupting the content that they want to watch. The Believe in Destiny campaign also comes clean about being a hoax on the front page of the website (www.BelieveInDestiny.com) and actually asks people to vote on the ethics of viral advertising - where does entertainment stop and manipulation begin? The whole campaign has been designed to truly interact with the audience, providing a hub for people to share stories of fated love as well as a forum for discussion on the website in addition to the downloadable videos and the ethics poll. CREDITS: Agency: Make Client: Rare|wear Client Service: Taryn Thomas Planning Director Murray Berghan Creative Director: Rem Bruijn Creatives: Jesse Richardson, Bree McDonald Director: Charlie Ferguson, Brendan Williams [Brendan Williams Films] Producer: Krista Stewart [Brendan Williams Films] Post: Steve Thomas, Antony Newton, Pete Walmsley, Pete Christie [Cutting Edge] Compositing: Jeff Gaunt, Tim Jones, Matt Chance [Cutting Edge] Sound: Ross Batten [Cutting Edge] Music: Pete Jones Music Banner concepts: Trent Penfold, Jesse Richardson, Bree McDonald, Kelly Denning Flash designer: Daniel Button [Muse interactive] Web programming: Raeleen Robertson, Alistair Cook, Lachlan Nuttall [Mettro] The new guinness "Hands" site We're featuring the new "hands" TV work over on the main page, but the site is well worth a look too. You can see the spot there as well. here: www.guinnesshands.com speaking of interactive .... You'd expect quite good websites from animators, so here's one that's worth a look. Every time you refresh the page you get a new lttle animation to click on. Fun. (click on the little squiggles that appear at the top of the page). http://www.headgearanimation.com/ A new interactive campaign from Lowe Roche, Toronto
Done any good interactive / online work lately?
send it through to bestads & we'll put it here on the news page (if it's good).  ...and from Lowe Roche Canada: http://www.pushtostart.ca "The Nokia 6133s Push to Start button is so innovative, your hands will be fighting over who gets to use it. At pushtostart.ca, users pit their hands against each other in a series of arcade games to determine which hand will receive the ultimate prize." Project name: Pushtostart.ca Client: Carlos Zamorano, Marketing Manager, Nokia Canada Creative Agency: Lowe Roche, Toronto Creative Director: Christina Yu Copywriter: Jennifer Rossini Art Director Karen Larmour Business Manager: Keith Barry Planner: Kristin Burnham Connection Planner: Joy Sanguedolce Agency Producer: Christie Gawenda Website Design: Indusblue, Toronto Production Company: UNTITLED, Toronto Director/Director of Photography: Chris Sargent Producer: Tom Evelyn Editorial: Kurt Ritchie, Brian Noon, Traffik, Toronto Post-Production: Terry Rose, Soho Post, Toronto Audio Post-Production: Mike Rosnick, RMW,Toronto. New interactive work from GPY&R Melbourne Australia Boags Draught calling for recruits. ... from the agency: Although each batch of their beer is tested up to 30 times, beer can never be tested too much. Hence, calling for volunteers to the Tester Reserve. 1 Night a week. 52 Weeks a year... You get the drift. It has a recruitment site as its hub, with outdoor, radio and online banner support. The site is: Click here to view this interactive work Of particular interest is Drill Sergeant (directed by Sean Byrne at Renegade and starring veteran theatre and feature film actor Ken Radley) located at: Click here for the drill sergeant. Credits: Agency: GPY&R Melbourne Creatives: Hilary Badger & Rob Beamish Creative Director: James McGrath Agency Producers: Amber Benjafield & Simon Thomas Interactive Designer: Marty Hungerford Director: Sean Byrne Production Co: Renegade Films New interactive work from HRP New interactive work from HRP. To help increase ticket sales to Penn & Tellers show in Las Vegas, the team created a banner that would give viewers a sneak peak of their unique brand of madness. We used the same unexpected, shocking humor that the bad boys of magic are famous for. Click here to view this interactive work Credits for Slots Production: Struck Design Copywriter: Adam Kopell Art Director: Mark Grundland Designer(s): Yo Umeda/Tim Saputo Producer: Cathleen Kisich Creative Director: Dominic Goldman Executive Creative Director(s): Jon Soto and Jae Goodman Should we be featuring interactive work?
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August 23, 2006 11:15 (Edited: February 17, 2023 04:19)
 Done any good interactive work lately? Should we be featuring interactive? Send us info, links, URLs etc & we'll put the very best of it right here on the news page. « First « Previous Next » Last » 2 of 2 |
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