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 From an early age, we possess the innate instinct to negotiate. Since childhood, when we desire something, we deploy a variety of tactics: whining, tantrums, tears, screams... we don't stop until we get what we want.At Caja Maynas, the leading financial institution in eastern Peru, we decided to take advantage of this universal insight to promote our new savings account designed for children, designed for âñañitosâ (Which is how children are called in this part of the country). VIEW THE AD  "Let conservation not be a tale" is a campaign aimed at raising awareness about forests and preventing the new forestry law, which contravenes constitutional provisions and mainly affects the biodiversity of the Amazon in Peru. Together, let's make conservation a reality!VIEW THE 2 ADS  The taste of an Intenzo coffee keeps you awake doing what you care about, whatever the reason. Its intense coffee flavor and just the right amount of caffeine achieve what consumers want: Not to fall asleep on their own challenges.VIEW THE AD  This is a very powerful insight that we discover in married women who are attacked over time of living together and knowing the sad reality of their partner.VIEW THE 2 ADS  To solve one of the biggest problems for pet breeders, Kelldrin developed an animal education spray. The campaign shows that your pet can become much more elegant if educated with our spray.VIEW THE 3 ADS  This graphic campaign by OM Pharma employs artistic representations of hemorrhoids, venous insufficiency, and heavy menstruation, linking them with natural elements to visually convey the sensations and experiences associated with these conditions.VIEW THE 3 ADS  When the Menâs Six Nations ends, some sports fans assume the Six Nations is over, but the womenâs rugby is only just starting. As official sponsors of the Menâs & Womenâs Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over. VIEW THE 2 ADS  As many parents are navigating or have just finished their kidsâ Spring Break, Coors Light launches is new 'Parenthood' campaign.VIEW THE 3 ADS  The cost-of-living crisis combined with the housing shortage have created the perfect storm for people living on the edge of homelessness. Most concerning is the fact that women over the age of 45 are the fastest growing category of people sleeping rough. VIEW THE AD St John Ambulance Australia : First Aid Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.Based on this insight we created a series of press ads designed to inspire Tasmanians to make first aid training their first priority.In each execution, as our audience's eyes track down the ad they transition from a relatable, everyday âto do listâ chore to an unexpected emergency situation. One they may not be equipped to deal with due to their lack of first aid training.VIEW THE 4 ADS  Paris 2024. Calcalist and Bank Hapoalim are proud to sponsor the Israeli Business delegation ahead of the Olympic Games Paris 2024, with the mission of creating new international commercial links and celebrating innovation, enterpeneurship and the Olympic spirit in the city of lights. VIEW THE AD  Sleep is the recovery mechanism of our body. If we do not get proper comfortable sleep, the body remains rest-less leaving one feeling dull & drowsy at all times. This leads to getting a hit of sleep anywhere, at moments where you shouldn't be sleeping, and may end-up being an awkward sight while you dream unaware, life may pass before you. Sleep like you're meant to, get your most comfortable sleep with Libra mattress.VIEW THE 7 ADS  There are women who, thanks to their âOff-Roadâ way of thinking, managed to discover places that became known worldwide. Those places turned into destinations we wouldn't know today if they hadn't dared to go off the beaten path.VIEW THE 3 ADS  When we found out that our Bank was named a Great Place To Work, we started to create a different campaign to communicate it. But when we were informed that we were a Great Place To Work for women, we came up with a great way to tell everyone that we are the best Bank to work for women in the country. And what better than a month like March to communicate it. Watch the full project at behance.VIEW THE 4 ADS  The campaign focuses on a sad and revealing fact about Soccer, locally and globally. It has to do with the fact that gender violence increases considerably when a soccer team loses. With an average of 25%, it reaches an increase of 34% or more globally. The best way to reduce and put an end to this is to make the information known and show this problem constantly to be able to raise awareness and take actionVIEW THE 3 ADS  The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" into our idea and turned the trees into fashion models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion. The trees were built by Artoid Studio, which also designed the props and set building for The Dune 1+2 and for the new Alien film.VIEW THE 3 ADS  For the first time ever, we ran a campaign for the brand where people aren't licking their fingers with KFC. Say what? Even though it sounds crazy, we found out that people lick their fingers when they eat other foods, but it's really because it all reminds them of KFC.VIEW THE 3 ADS  Global Warming is not a distant concernâit's our present reality.Every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively.This initiative harnesses a series of striking visuals to highlight the impact of climate change by showing the iconic monuments across the five continents. Each visual portrays these global symbols melting in an evocative and compelling way, symbolizing our planet's vulnerability to climate change. VIEW THE 4 ADS  Founders, the indie agency founded by Tanya De Poli & Checha Agost Carreño creates the "Princess Sale" to promote their line of merchandising for the City of New York. The idea features RONY (Rats of New York), main character from the collection, sitting in the same spot where Kate Middleton and her children are in the viral photo that has circulated the world and turned into #photogate given the alleged retouching of the image. VIEW THE AD  The Australian Football League season launched in earnest "officially" last weekend... with huge crowds on hand, it was certainly a big Round One.And in every fan's hand at the game, there was also a "big round one": the Four"N Twenty pie.Aussies' favourite snack at the footy since pretty much forever.VIEW THE AD  The print campaign highlights the unnoticed effects of piracy until they directly impact us. It creatively uses clothing labels to illustrate that piracy marks the beginning of an unwanted reality we create for ourselves. With the tagline "Break the cycle," the campaign aims to raise awareness of piracy's negative consequences and encourages a shift towards legal alternatives.VIEW THE AD Intenzo Coffee: father & Daughter Many times life puts us to the test having to do the most difficult work in life. Being alert and attentive is fundamental, that is why Café Intenzo created a graphic campaign to communicate the importance of being able to count on a coffee high in caffeine and with a rich flavor that helps in all difficult moments, to keep you awake, even in the hardest jobs.VIEW THE 2 ADS  The holy month of Ramadan is one of the Five Pillars of Islam, and itâs celebrated by Mulslims worldwide. A period filled with reflection, prayer and gathering, this month is the remembrance of Muhammadâs first revelation. Ramadan is a month of day-long fasting, with the exception of two daily meals called Suhoor (before dawn) and Iftar (after sunset).Juan Valdez wanted to create a campaign that sent a powerful message to Muslims, centered around the company and presence of the brand, even when consumption might be reduced due to the fast. But how to show it? VIEW THE AD  RES PET is a pet food brand made with 100% Natural ingredients. This allows pets to feed and grow strong and healthy. Because the product is prepared according to the weight, breed and physical condition of the animal, which makes their potential growth even more effective due to the quality of the feeding treatment when nourishing them. Resulting in making them not only strong, but also highly respected regardless of their size.VIEW THE AD  stc is one of the main telecom companies in the region and wanted to launch a campaign showing that now you can choose a premium phone number through their app. This new service is meant to seize an opportunity in the market, since in the Middle East, numbers can be a sign of prestige, status, and uniqueness for those who own them. For instance, to acquire premium car plates in the region, people can spend more than the cost of the car itself. Thus, the campaign aimed to bring this notion of prestigious numbers into the realm of telecommunication. VIEW THE 3 ADS  The Paddy Irishman Project, a creative arts partnership between photographer Ross OâCallaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrickâs Day 2024, VIEW THE 7 ADS  BCP needed a campaign to raise awareness about the dangers of using typical passwords based on important dates such as births or weddings. These passwords are easily decipherable by criminals as they can often be found with a simple search on the web or on the social networks of the people whose cards or cell phones were stolen. VIEW THE 3 ADS  Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. VIEW THE 5 ADS  Jung von Matt NECKAR has launched a global campaign for Hyundai, titled 'The Last Safety Feature' which tackles the pressing issue of carbon neutrality head-on. TVIEW THE 3 ADS  Leveraging off the mania sweeping Australia as Taylor Swift toured, we wanted our customers to know we were Swifty too... pushing Peter Shearer's quick fitting and tailoring service.VIEW THE AD  When a Latino comes to the United States to work, he always does the hard work. Since the language barrier mostly forces him to do professional and hard work where little is needed to speak and even less the possibility of decorVIEW THE AD  Tonight is the earliest start to an AFL Football Season in history. This opening round of matches has been curiously named "Round Zero". Fans may have been caught short of time to prepare for the new season, but their favourite game day snack food is ready in no time, and will be reporting for business as usual. VIEW THE AD  Banks have been communicating their savings products for centuries. At this stage, it is very difficult to capture the public's attention with content that is not very similar to that of the competition. This is a very rational category and creating a communication that generates an emotional connection is becoming an increasingly difficult challenge.VIEW THE 6 ADS  Children who suffer from bullying and those who provoke it, increase their body temperature feeling much hotter than they should. All this happens inside school classrooms. Our goal is to position Daikin as a brand concerned about the family, focused on children and the bullying they suffer at school.VIEW THE AD Global Warning: Act Now Before It Melts CONTEXT:Global Warming is not a distant concern it's our present reality.As we stand in the margins of COP28, the urgency of climate change becomes more apparent than ever. Every action, every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively. VIEW THE 3 ADS  For World's Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with ad agency BETC Paris to create a pro bono campaign meant to raise awareness around a severe health issue: obesity and fatphobia. Fatphobia is getting stronger and affects people with health issues which leads furthermore to their exclusion.VIEW THE 3 ADS « First « Previous Next » Last » 2 of 243 |
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