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Thousands of Newcastle Brown Ale bottle tops were used to create the shadow in this billboard from Vitro,San Diego
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An Erwin Penland outdoor for The Greenville Drive Baseball Team. Affiliate of the Boston RedSox franchise, the Greenville Drive is one of the most successful minor league teams in the country.
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LG2,Quebec has created three billboards for Canac Hardware
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McDonald's in Canada created a seven-foot tall ice sculpture, containing over 4,000 dollar coins. The sculpture was strategically placed in a popular park to promote the Dollar Drink Day. Agency: Cossette Vancouver. See video here: http://www.youtube.com/watch?v=P6ITLA36uXM
VIEW OUTDOOR Kiwis asked to consider becoming a cop
This post-Christchurch earthquake campaign via M&C Saatchi, Auckland encourages young Kiwis who want to make a difference to consider becoming a cop. The work shows real experiences of police officers as stencils on walls near where the events took place. Street artist, Otis Frizzell, stenciled images that incorporated wall angles, rubble, existing dripmarks and a shadow figure rigged to a light, to help bring them to life. Pieces were installed in Auckland, Wellington and Christchurch.
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Mohallem/Artplan,Sao Paulo made kites with danger signs illustrations and hanged them at overhead electric cables. They were placed at neighbourhoods where kids are used to fly kites. The objective of the installation was to warn parents and their kids about the danger of the high-voltage electricity.
"Every kite stuck in electric cables is a sign of danger." VIEW OUTDOOR
After almost 10 years without a hero performance model in their line-up, Toyota Motor Corporation Australia recently moved forward with plans to release the sporty FT-86 into the Australian market. To build excitement for Toyota's return to their motorsport roots, Oddfellows Sydney created a high impact billboard promoting the latest concept version of the FT-86, due to appear at the Australian International Motor Show.
VIEW THE AD It's a long way to travel for a NZ Pure lager
Visitors to the Heineken sponsored Rugby World Cup will be met by this billboard for NZ Pure lager at Auckland Airport.
VIEW OUTDOOR Find out what's under a Scotsman's kilt
Huawei makes affordable smart phones for a young but relatively cash-poor demographic. The task for ArnoldFurnace, Sydney was to launch the brand in Australia, with a focus on making them as desirable as possible
VIEW MASTER SORRY NO FAX OUTDOOR VIEW MASTER PLASTERER OUTDOOR VIEW SHOE FETISH OUTDOOR VIEW BIEBER FEVER OUTDOOR VIEW LETS STALK OUTDOOR VIEW FINGER FUN OUTDOOR You're going to need a bigger plane
Webjet Singapore Pte Ltd, an internet-based travel agency launched an entirely Out-Of-Home two part campaign using Clear Channel Singapore's media through Plum Ideas, Singapore.
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To promote Eye Mo, GlaxoSmithKline (GSK) placed a static poster showing a blurry field view of the Singapore cityscape made clear by a drop of Eye Mo across a Clear Channel people&places network. This unique creative emphasizes the difference before & after using Eye Mo on tired and/or irritated eyes.
VIEW THE IDEA Go north for the winter
It's the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes, Catmur & Friends Auckland cruelly installed a number of Adshels and a billboard in key locations in the main cities. The temperature was changed daily to taunt chilly Kiwis.
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There's a war in every Australian home. A war for personal space. A war that many men are losing. The solution was simple: concrete. While some might see the backyard patio as a grey, unused, boring slab of concrete, Leo Burnett Melbourne saw an opportunity for men to reclaim some personal space. The agency found Australia's ultimate Woman Space (our biggest and busiest shopping centre) and built the ultimate Man Space right outside.
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Nike factory store opening poster designed by US, Sydney
VIEW POSTER OUTDOOR VIEW BILLBOARD OUTDOOR VIEW DETAIL OUTDOOR You're only seeing 10% of the problem
Rinso Colour is a washing detergent that prevents colours from running and fading, even after repeated washing. So with Rinso, colours stay true.Outdoor from Lowe, Singapore
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Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the countryâs first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF)
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To curb a startling increase in domestic violence in the greater Milwaukee area, Cramer-Krasselt has developed a powerful new pro bono campaign for shelter and advocacy organization Sojourner Family Peace Center, urging victims to get help before it's too late.
VIEW TNT OUTDOOR VIEW GRENADE OUTDOOR VIEW EXPLOSIVE OUTDOOR Crack attack on the streets of Brazil
This Cannes BBDO India winning campaign, for the edgy and young travel company- White Collar Hippies, urges people to travel and to do it now.
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Bethanie Villages are retirement villages with a difference. With bars, clubs and designer housing, Bethanie ensures that if you're 60 going on 40, then Bethanie Villages are definitely the place for you.Outdoor from the Brand Agency Perth
VIEW WRINKLY OUTDOOR VIEW NO PUFF OUTDOOR VIEW BALDY OUTDOOR VIEW TIRED VOUTDOOR Words and pictures strategically placed
Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present. Marcel, Paris have created posters on which we can read the title of a famous speech. Each letter has been designed to show an event, so when we read the entire title, we can chronologically watch what the speech has changed in History. This helps us measure the actual impact of the text. Each poster has been placed on walls in strategic areas to invite people to feel the power of words and realize the impact they still have in today's society. "Yes we can": The poster was mounted on a wall in the neighborhood of La Courneuve, a suburb of Paris. Social Context: In this area the unemployment rate is 24%.
VIEW OBAMA OUTDOOR VIEW IBBARURI OUTDOOR VIEW MANDELA OUTDOOR Look inside the tent
Volkswagen had a great finance offer on Jettas and they wanted to talk about it in their dealerships. The offer was so good, in fact, that it was something they could be really proud of. To bring this idea to life,Ogilvy Cape Town made the offer the offer hero and, instead of burying the details on a tiny little tent card on top of the car, we buried the car with the offer.
VIEW OUTDOOR Aiming for success outside the classroom
Milwaukee-based COA Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom. The pro bono campaign from Cramer-Krasselt/ Milwaukee brings interactive learning displays, or "guerilla classrooms," to life around the Milwaukee area.
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People in pain, compromised mobility, poor quality of life, are these the only ways to communicate about a therapy that works wonders in arthritis? Agency, Sorrento, India thinks not.
VIEW OBAMABUSH OUTDOOR VIEW BATMANJOKER OUTDOOR What's another name for a Thingamibob?
Peugeot Aftercare campaign from Arnold Furnace, Sydney
VIEW DOOHICKEY OUTDOOR VIEW WHATCHAMACALLIT OUTDOOR VIEW THINGAMIBOB OUTDOOR Right in the middle of the rag trade
This outdoor teaser campaign from Warehouse introduced New York City to our client's new brand in a fun way you'd never associate with real estate advertising. They work with developers, landlords, sellers, buyers and renters alike, achieving record-breaking results in each market. We chose attention-grabbing headlines and tagl ines that are all about winning, married with a sleek, definitively New York aesthetic.
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Garbergs, Stockholm outdoor for Lernia Training and Outsourcing
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JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where theyâve fallen victims to student pranks, due to a lack of alertness.
VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER Exclusive: M&C Saatchi shoots J.R for Qantas
To publicise the new Qantas route to Dallas, M&C Saatchi Sydney shot two of its most famous exports - Larry Hagman and Linda Grey - in Los Angeles for a print and poster campaign.
VIEW THE POSTER Inspection bays everywhere
To show that AC Delco provides service centres that can service all cars, Leo Burnett Saudi Arabia created floor decals and placed them in areas where cars would pass over and stop (like petrol stations).
VIEW OUTDOOR Save us from the full monty
Dutch outdoor advertising company Interbest via Y&R Amsterdam used a male stripper to build awareness of their billboard visibility in a campaign
VIEW STRIPPER ONE OUTDOOR VIEW STRIPPER TWO OUTDOOR VIEW STRIPPER THREE OUTDOOR Expect to find these posters in all kind of joints
In Switzerland, cities are covered in street posters inviting us to local events, from dance parties, to sporting matches to museum exhibitions.
These are all the kinds of activities that sufferers of joint pain almost subconsciously avoid in order not to exert themselves. Saatchi & Saatchi Switzerland decided to use the medium of street posters to point out to people all of the experiences in life they are missing out on because of perfectly treatable pain. VIEW OUTDOOR
Lonely Planet wanted to promote their magazine so DDB Mudra put up giant bookmarks at all major tourist locations all over India. We also put these bookmarks at famous restaurants, pan wallas and popular local landmarks.
VIEW OUTDOOR The higher you climb the less your lifetime
IDBI Termsurance offers insurance that is tailored to different risk profiles. Ogilvy and Mather Mumbai's challenge was to promote this unique life insurance plan and highlight it's key benefit The flexibility to choose a cover that suits your risk.Most construction sites use bamboo scaffolding, which are know to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.
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Carnaval in Rio, March 2011. Three million people go out in the streets every day to enjoy the celebrations. Their fuel? Antarctica beer, of course; which in Brazil is known as "A BOA", or "The GOOD". But how were they supposed to find a street vendor amongst the crowd? With this in mind, Antarctica via AlmapBBDO ,Sao Paulo created the GPS da BOA, a giant arrow that showed people where the nearest vendor was.
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