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OUTDOOR
Everything is beautiful in Spring Valley It's everything that's beautiful and uplifting about Spring. It's Spring Valley. It's Where Spring Comes From in this outdoor addition of George Patterson Y&R Melbourne's Spring Valley campaign.VIEW ORANGE OUTDOOR VIEW MANGO OUTDOOR VIEW APPLE OUTDOOR Pause for the sound of a penguin People generally use bookmarks to remind themselves the page they last read. So Y&R Singapore created one with the symbol for 'pause' found on sound equipment to graphically remind them that Penguin also has a range of audiobooks. These bookmarks were given away with every book purchased in stores.VIEW OUTDOOR Beautiful travels on the cheap DDB Singapore show how great travels can be achieved on a budget.VIEW THE LANDSCAPE OUTDOOR VIEW THE ROAD OUTDOOR VIEW THE MOUNTAINS OUTDOOR Using the competitor's waste for our benefit ecostore make highly effective, plant based, eco cleaning products. To promote their September sale, Special Group New Zealand made a billboard from the skins other companies had thrown away.VIEW THE VIDEO Rejoice !Hair Hockey has arrived Rejoice branded air hockey tables were placed inside malls, salons and college dorms which our target market of young women frequent. The surface of the tables was made to look like strands of hair where Rejoice branded pucks would smoothly slide across. The fun and excitement of playing was an effortless way for Leo Burnett Manila of making consumers aware of and enjoy the smoothness benefit of Rejoice.VIEW OUTDOOR A catchy zero display Instead of sticking Coke Zero cans in shelves where they'd ultimately disappear among the sea of sodas, Leo Burnett Manila stacked them into inverted pyramids. Keeping true to the brand's proposition of "making the impossible possible", the display stands were functional spectacles for shoppers.VIEW OUTDOOR Make the switch to candle power This Candle was sent to CEOs and business leaders by Leo Burnett Manila to make them switch off their corporations' lights on Earth Hour.VIEW CANDLE OUTDOOR VIEW STICKER OUTDOOR  Action developed by Motor Sao Paulo to Forth Jardim Fertilizer client, in order to demonstrate their product's efficacy. Children balances were placed in trees branches very high in the streets showing their substantial growth.VIEW OUTDOOR Getting an early yoga start Little Buddha (Mali Buda) is the first Yoga school in Slovenia that focuses on teaching Yoga to very young children. Saatchi & Saatchi Ljubljana wanted our target group, young mothers, to become aware of this fairly new activity, using communication that is original, not expensive and easy to remember. We used Diaper changing stations (DSC) -mostly at public places, some in private indoor playgrounds - as an advertising media. VIEW OUTDOOR  September 7th sees the launch of 'Why Let Good Times Go Bad?', a campaign run by alcohol charity Drinkaware with creative supplied by AMV BBDO. These poster and print ads are a continuation of last yearâs 'Campaign for Smarter Drinking' and aim to increase awareness of manageable tips that encourage 18-24 year olds to drink more responsibly. VIEW PARTY STARTER OUTDOOR VIEW WINGMAN OUTDOOR VIEW JUICY CHAT OUTDOOR Put some zip in your love life For Tu B'av the Jewish Valentine's Day Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There's only one thing women can't do alone zip up.Two weeks before Love Day, McCann Erickson Tel Aviv got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. VIEW OUTDOOR VIEW PRINT Degradeable family Publicis Mojo, Auckland dramatise the effect winter weather has on those living in poverty, symbols of basic needs(heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.VIEW OUTDOOR  As summer temperatures soared, BBR Saatchi & Saatchi brought the cool relief of chilled spring water to thousands of sweltering passers-by in downtown Tel Aviv. Giant water coolers were embedded into a 140-meter long billboard that featured imagery from the water's sourceVIEW OUTDOOR Burn bag To illustrate its slimming benefits, DDB DM9JaymeSyfu, Manila created this complimentary BURN BAG to be given away with every bottle of GNC Burn 60 purchased.VIEW OUTDOOR  Empty billboard by day, lit up at sunset when Muslims break fast during Ramadan.Outdoor created by Herezie, Paris.VIEW OUTDOOR  These posters were part of the advertising for Swinburne University of Technology's Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers. Working from a very tight budget, M&C Saatchi, Melbourne created an advertising piece that used a location one always finds in a university a wall that's been plastered over with layers of bill posters for various concerts, rallies and events. We also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.VIEW OUTDOOR ONE VIEW OUTDOOR TWO VIEW OUTDOOR THREE Did you ketchup with this firey billboard in Tel Aviv? For the launch of Heinz new Hot & Spicy Ketchup with Tabasco, Shalmor Avnon Amichay Y&R Interactive, Tel Aviv created this ignitable billboardVIEW OUTDOOR French fried crossing McDonald's used this ambient idea during a large public festival in Switzerland. Agency TBWA Switzerland.VIEW OUTDOOR Baby we were born to fish In New Zealand, everyone fishes. And they start young. A new poster campaign for Okuma via Barnes Catmur & Friends, Auckland.VIEW THE BEARD OUTDOOR VIEW THE BEANIE OUTDOOR VIEW THE PIPE OUTDOOR  JOHN LENNON, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum's history.Strawberry Fields was a Salvation Army children's home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John's memory. It was named Strawberry Fields.VIEW OUTDOOR Romeo and Juliet take a lift Jamshop Adelaide has recently completed some work for the State Theatre Company of South Australia's Romeo & Juliet. One idea was this elevator, which exemplifies the two lovers being torn apart.VIEW OUTDOOR The United States of medical expenses Even a short trip to the United States can become very expensive if you require medical attention and don't have travel insurance coverage. These reflective billboards designed by DDB, Vancouver were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.VIEW OUTDOOR  Ogilvy & Mather, Mumbai were asked to come up with an advertising campaign for The Economist that would make people "interpret the world" so to speak. We did exactly that with a series of billboard ads. Each billboard bore three seemingly unrelated visuals placed within each other, which together told a set of inter-related, globally relevant stories. Each billboard also carried a code that people could text to a given number, after which they'd be texted the respective stories in return. People took wild guesses about which billboard spoke about which stories, often getting into arguments with friends and strangers before texting the code in a huff, to make their point. VIEW BABY OUTDOOR VIEW VULTURE OUTDOOR VIEW BAG OUTDOOR Wii play together To demonstrate that playing tennis on Nintendo Wii's Sports game is better than on the courts themselves, Y&R Johannesburg painted 208 practice walls at schools, clubs and housing complex's, showing the actual scene and characters that you play against in the game. The message: "Never play alone again".VIEW OUTDOOR  Whoever walked the streets of downtown Porto Alegre last week faced an illusion. The street artist Phausto Lima levitated in Porto Alegre's streets. The action was an initiative of Propaganda Futebol Clube /Porto Alegre for the Faculties Monteiro Lobato - FATO The concept: There are things right in front of you that you even notice. According to Marcos Eizerik, Creative Director of Propaganda Futebol Clube, the action "has much in common with FATO. After all, most people know about the Educational Complex, but do not know that there is also an faculty there."VIEW OUTDOOR  3D giant ants are projected onto the side of a building following a Houston Astros night game, running before and during stadium fireworks. Marcus Thomas, Cleveland was responsible. VIEW OUTDOOR  With the recession still lingering fresh in consumers' minds, frugality is en vogue like never before. But rather than use a highfalutin phrase like "Frugality is en vogue" to rally Denverites, Sukle Advertising & Design, Denver went with "Waste is out" to spearhead this summer's Denver Water conservation campaign.VIEW OUTDOOR ONE VIEW OUTDOOR TWO VIEW OUTDOOR THREE  Serve takes safe sleep message to the streets to prevent infant deaths in Milwaukee.With infants deaths due to co-sleeping on the rise in Milwaukee, Serve Marketing launched yet another bold and aggressive campaign to urge parents to stop sharing a bed with their infants. VIEW TIME OUTDOOR VIEW SLEEP OUTDOOR VIEW IMAGINE OUTDOOR  The Mission Fresh Graffiti Project is Dunkin' Donuts new integrated marketing campaign from Hill Holiday, Boston designed to promote it's fresh coffee through fresh forms of street art and creative expression. VIEW THE SPOT The big fridge magnets Giant fridge magnet billboard for weekly whiteware deals from DRAFTFCB New Zealand VIEW OUTDOOR VIEW OUTDOOR VIDEO  Spies are everywhere (just check the recent headlines), and in the world of espionage, an umbrella can be a pistol, a pen can be a microphone and that quiet kid at Starbucks? KGB informant. Nothing is what it seems. Red Tettemer Philadelphia created two complementary campaigns "Hidden Messages" and "Deep Cover" to invite the public to look through the eyes of a spy and question the seemingly normal world around them. Each execution includes a Text2Go call to action that encourages pedestrians to solve puzzles and uncover the real truth behind the double agent's various disguises. Staying true to the mysterious Spy brand, there is no revealed incentive until the pedestrian sends a text. The truth is then uncovered and the user is surprised with a coupon for the Spy Museum. VIEW BORIS OUTDOOR VIEW DOROTHY OUTDOOR VIEW ELI OUTDOOR VIEW HECTOR OUTDOOR VIEW KALI OUTDOOR VIEW LEX OUTDOOR VIEW MULTI OUTDOOR VIEW ABORT OUTDOOR VIEW AGENT OUTDOOR VIEW ASSASSIN OUTDOOR VIEW BOOM OUTDOOR VIEW KGB OUTDOOR VIEW TAIL OUTDOOR Created in 15 minutes flat A billboard from BBDO Guerrero/ Proximity Manila created in 15 minutes flat demonstrated how fast Saridon works.VIEW OUTDOOR Putting profits before puppies It is extremely important to obtain health insurance coverage before you get sick or hurt. The goal of this campaign from DDB Canada is to encourage people to consider health insurance coverage from Pacific Blue Cross before a dangerous situation presents itself, because in the seconds before an injury occurs, it is too late to get coverage.VIEW STAIRS OUTDOOR VIEW BIKE PATH OUTDOOR All doors lead to doomGiant bones found in Jakarta Dumocalcin is a practical chewable calcium supplement , but the problem is, it has a very low brand awareness. How do we create instant awareness amongst consumers that Dumocalcin promotes strong bones? Publicis Jakarta dramatize Dumocalcin's benefit in a unique and impactful way: We choose a flyover in the busiest street in Jakarta and turned its supporting columns into giant bones using fibre glass coverings. VIEW OUTDOOR « First « Previous Next » Last » 52 of 70 |
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Miller Lite Man Up Billboards designed by DraftFCB Chicago
Saatchi & Saatchi, Colombo help stop Dengue fever with this outdoor installation
A warning on tailgating from Amélie Company, Denver
The Sun Doesn't miss. Go to the beach protected.Outdoor by TBWA\YEHOSHUA, Tel Aviv.
A public awareness campaign against Puppy Farms created by M&C Saatchi, Melbourne 
Outdoor for New Zealand Transport Agency from Clemenger BBDO Wellington