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INTEGRATED
Weed Weapon :Launch Contagion New Zealand needed to launch a new weed killer for a little known brand called Kiwicare. Their target was the domesticated man. While he might help out with the washing, change nappies and cry during The Notebook, in his mind he's still all action.VIEW THE CONCEPT Friskis & Svettis: Stockholm #Friskissthim In January all gyms and health clubs advertise to catch everyone who made the classic New Yearâs resolution start excercising. Friskis&Svettis is no exception. Volt, Stockholm's mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. VIEW THE SPOT San Carlo: Marco Simonelli In 2011 San Carlo faced the loss of a great friend and sponsored athlete: Marco Simoncelli. In 2012 they decided to use part of their communication budget support the Marco Simoncelli Foundation with an integrated activity created by A-Tono that will help them in building a center for disabled kids, in Coriano, where Marco was born and raised.VIEW THE SPOT Coca-Cola: Mirage A thirsty, theatrical race for Coca-Cola in this integated campaign via Wieden + Kennedy, Portland. VIEW THE SPOT Cadbury Dairy Milk: Joyville Special Delivery It's joy on wheels as the Joyville story continues for 2013. Cadbury Dairy Milk has launched a new TVC via Saatchi & Saatchi, Sydney to support its latest online promotion, which will see six lucky winners receiving special chocolate deliveries inspired by whatever brings them joy. VIEW THE SPOT ALDI: Lunchbox As children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI and BMF Sydney, in conjunction with the Healthy Kids Association, have come up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. that they do (and don't) like.VIEW THE SPOT 55th Grammy Awards: The world is listening "#TheWorldIsListening" campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials.Agency: TBWA Chiat Day Los Angeles VIEW THE SPOT VIEW THE CONCEPT Media Markt: Clash of the Store Managers In Shanghai, retail stores are always battling each other for customers. But Media Markt didn't want to fight the competition like everyone else, so they fought themselves. Agency: Legas Delaney Shanghai.VIEW THE CONCEPT Hairy Lemon: Big Night Out The Reactor, Melbourne has kicked off 2013 with a new campaign for freshly signed client Hairy Lemon from Ascent Pharmaceuticals. An effervescent tablet containing B and C vitamins, Guarana and Ginseng, Hairy Lemon is targeted at people who can't let a day or night of having fun hold them back the next day. The Reactor capitalised on this by speaking to the summer music festival crowd via Channel V, rock posters and vevo.com. In fact, the campaign directly linked the names of the summer's most popular festivals with the benefits of recovering with a Hairy Lemon. VIEW THE BIG NIGHT SPOT VIEW THE PEAKED TOO EARLY SPOT VIEW THE BIG DAY SPOT VIEW BIG DAY OUTDOOR VIEW FUTURE OUTDOOR VIEW THE INTERACTIVE CONCEPT The psychic Mini The Mill London launch MINI's first 2-seater roadster to 30 something males as the perfect accomplice for misadventure.Middle-aged men can feel that the exciting adventures of their youth are in the past. Enter the MINI Roadster: Reassuring that their best life adventures are yet to happen. A psychic MINI with the ability to predict your future. Simply hold the wheel. VIEW THE SPOT It pays to be Summer Smart WhybinTBWA, Auckland was tasked with creating a campaign for 2degrees that would stand out of the crowd during one of the busiest sales periods of the year. So instead of the usual, predictable Christmas retail fodder, TBWA has created a truly integrated campaign to suit this irreverent, challenger brand and drive uptake of their Smartphone and Prepay plan deals. The 'Summer Smart' campaign extends across multiple channels including press, radio, in-store, retail, point of sale, online and experiential. VIEW THE SPOT Drum Solo vs Guitar Solo? When Ice Break and agency The Monkeys, Sydney decided to settle the age-old rock 'n' roll debate of guitar solo vs. drum solo, they did it the obvious way - with a drag race. Following on from the recent motorised billboard drag race that launched their national outdoor campaign, Ice Break has customised two classic Australian muscle cars. Another two classic Australian muscle cars, also customised in-line with the new debate of Kung Fu vs. Sci-fi, will race soon after in an epic battle of cult movie themes.VIEW THE DRUM SOLO Vs GUITAR SOLO VIDEO VIEW THE DRUM SOLO Vs GUITAR SOLO TEASER VIEW THE KUNG FU Vs SCI FI TEASER VIEW THE KUNG FU Vs SCI FI NOT LONG TO GO TEASER The Dulux Surf Club Project Dulux wanted to showcase the longevity and toughness of their outdoor paint, Weathershield. To do this, Clemenger BBDO Melbourne created the Surf Club Project. Part community initiative, part durability test, this long-term program sees Dulux helping paint the buildings most affected by Australia's harsh weather our surf clubs. Bearing the brunt of our extreme conditions, from storms to salt water, these important buildings will become enduring testaments to the longevity of the Weathershield product.VIEW THE CONCEPT Delivering the difference CHI & PARTNERS NY and Every Mother Counts have teamed up to raise awareness about the risks facing pregnant women around the world. This film tracks the journey of two women on the verge of giving birth, and without judgment, delivers a poignant message. VIEW THE SPOT Meet the meat of your dreams Case Study: PAK'nSAVE is New Zealand's cheapest supermarket chain. Their low prices and low priced ads are a hit with Kiwis. But when you're constantly banging on about your low costs you need to find new ways to get cut through. For PAKn'SAVE's meat sale DraftFCB, Auckland created a campaign that re-ignited the Kiwi love affair with meat and also reaffirmed PAKn'SAVE's passion for low prices. Meat Lovers Week - Where you can meet the meat of your dreams⦠for less. And when lonely carnivores called the 0800 number, real meat was waiting to talk to them.VIEW THE CASE STUDY PLAY THE RADIO SPOT Wrangling crocs The NAB Stand-Ins, a team of NAB men and women who stand-in for your Grand Final Day commitments, found themselves learning a range of new skills during the 2012 Toyota AFL Grand Final - including crocodile wrangling.The competition, created by Clemenger BBDO Melbourne, gave 20 winners and their guests seats at the Grand Final (complete with all the trappings), while a NAB Stand-In went and fulfilled their game day obligations, no matter how obscure. As a result, NAB Stand-Ins travelled far and wide to take on roles as a fire fighter, a radio DJ, a beekeeper, a children's entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player. One Stand-In even found herself giving a speech for a 21st birthday party. VIEW THE SPOT Oleg & Dimitri get recommended We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director.We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recommendation ever!VIEW THE SPOT The one that got away John Westâs latest campaign from BWM , Sydney builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure.The television commercials, Into the Woods, see the iconic John West fisherman pitched against his long-standing nemesis, the bear, and cast alongside a beautiful heroine for the first time.VIEW THE 90 SPOT VIEW THE 30 SPOT The Mini coffee cart MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.VIEW THE SPOT Pat on the back is back In this new effort for Planet Fitness, Philly-based creative agency Red Tettemer + Partners created a social campaign based on Planet Fitness' Judgment Free Zone positioning. VIEW THE ANTHEM SPOT VIEW THE MANIFESTO SPOT Still mightier than the sword The campaign, which includes broadcast, print and web components, was designed, produced and finished entirely by Vitamin's in-house creative team. The broadcast spots feature relatable moments in day-to-day life showing how there is a Pilot Pen to fit everyoneâs needs. VIEW THE SPOT Resident Evil 6 is coming The most disturbing ads ever on global television launches the most hotly anticipated game of 2012: Resident Evil 6London creative agency Brothers and Sisters has produced the most disturbing and frightening advertising campaign ever, for the global launch of the highly anticipated videogame Resident Evil 6, from Japanese games developer and publisher, Capcom, which is scheduled for release on October 2 on Xbox 360 and PlayStation 3 .VIEW THE CRY FOR HELP SPOT VIEW THE LAST GOODBYES SPOT The perfect lager This is the story of Australia's first crowd-brewed beer. Part research project, part mobile game, part brewing brief â The Perfect Lager Project gave birth to not one, but two potentially perfect lagers, delivered in a unique 'split case' so beer drinkers could try both beers. But because there could only be one 'perfect', we handed the decision over to the experts â the public. When the results are in, the losing beer will be discontinued and Australia will have its champion.VIEW THE IDEA Filming the sun, using the sun âFilming the sun, using the sun.â The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. See: http://panasonic.net/eclipselive/VIEW THE CONCEPT When it rains it pours "Budweiser releases a summer app in Ireland offering cheap beer when it gets hot. Sounds great? Not really. An Irish Summer usually rains cats and dogs.Famous Cork stout, Murphy's, tells it like it is, with a delicious p1ss-take (and a better app that gives you a FREE pint of Murphy's when it rains!). VIEW THE CONCEPT Coming soon to a school near you To celebrate Macy's five-year anniversary of "Believe," Macyâs turned the classic animated special "Yes, Virginia" into a brand new musical available to schools nationwide, royalty-free. The script and production materials, along with advice from theater experts and Macy's celebrities, can all be found on yesvirginiamusical.com. In addition to the royalty-free play, Macy's will award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. By giving schools the gift of "Yes, Virginia the Musical" and awarding grants, Macyâs is supporting the performing arts, and providing support and generosity to local communities.VIEW THE CONCEPT A soap opera that's full of hot air JWT Atlantaâs "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such arich, fully-integrated campaign. Itâs also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal season in a funny and memorable way. Five broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show âEight is Enough.â Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. Mindshare Atlanta is handling the media for the campaign. See the drama unfold at affairsoftheflame.com.VIEW THE CONCEPT Design the ultimate pizza delivery vehicle Domino's has worked hard to make our pizzas better than ever. Now they need to create a better way to deliver them. So theyâre partnering with Local Motors, and their talented online community of car designers, to create the ultimate pizza delivery vehicle. See what designs and ideas other are submitting, and even submit your own at LocalMotors.com/Dominos. Dominoâs will give out more than $50,000 in prizes for the best ideas.VIEW THE CONCEPT Expedia presents Tag Me If You Can Tag Me is an online interactive game that will see Nathan Jolliffe travel to 15 secret destinations. Players are challenged to watch a video clue and then follow further clues on social to pinpoint his exact location. The first to tag him in a map within 10 minutes wins the daily cash prize. The game will run across both Australia and New Zealand and aims to increase awareness and interactivity of Expedia's social media presence and reinforce the brand's positioning as a travel expert.VIEW THE SPOT Biosca & Botey lights up suigeneris, Barcelona communicate the relaunch of Biosca & Botey. remodeling of its flagship store.To return life to a brand and re-position it VIEW THE SPOT VIEW THE AD Reduce the font and save forests Minus One Project is a simple, one-step, easy to-do initiative from Samsung India intended to slow down the deforestation rate across the world. Created by Cheil Worldwide Gurgaon it aims to do so by inducing a wiser and careful habit of paper consumption. All one has to do is reduce the font size by 1 before printing.VIEW THE CONCEPT Poster children for reconstructive surgery Saatchi & Saatchi Cape Town uses 'The Art of Distraction' with illustrations and rhyme from three cleft-lipped children in a new radio and print campaign for Operation Smile South Africa, a non-profit organisation, that provides free reconstructive surgery for those with cleft lips and palates.VIEW THE AD PLAY THE SPOT Dry humour on April Fool's Day At Savanna, we're known not only for our dry cider, but also for our dry sense of humour. So on April Fool's Day, DraftFCB Cape Town decided to show people just how dry we really areVIEW THE SPOT The 1987 can man returns CASE STUDY: As an unconditional supporter, Steinlager has been through the same highs and lows as the fans for the last 25 years. While New Zealand has had that one magic moment, it's been a long time between drinks since they've tasted glory. This spot from DDB Group tells the story of a man and his can, and the journey they've all been through to get to this moment.VIEW THE CONCEPT See the sunrise with clear eyes An integrated campaign for Heineken from Publicis, Milan to encourage moderate drinking VIEW THE SPOT Hey look. No rugby CASE STUDY: New Zealand is a rugby mad nation, and during the Rugby World Cup the game was everywhere â across nearly all New Zealand media, 24/7. To get over the fact that they had no rugby content on their schedule whatsoever, channel FOUR positioned themselves as âThe Home of NOT Rugbyâ â a destination where non-rugby lovers could enjoy the latest award winning TV shows. It worked, over the RWC every other mainstream channel lost share â whilst FOUR's viewership grew by 10%.VIEW THE CONCEPT The Sprint love choir Team Sprint Leo Burnett and Digitas' new "Unlimited Love Unlimited EVO" integrated campaign introduces the Sprint's new EVO smartphone. The TV spot, "EVO Live," is essentially a love song sung by EVO fans with their phones.VIEW THE SPOT Soccer gets the purple card from Mazda Mazda, a Japanese brand that has built its identity on the values of challenge, fairness and respect, is not a renowned brand in Italy They asked JWT, Milan to increase its brand awareness among 25/50 year old Italian males.16 million Italians correspond to this profile, and all of them are soccer fans and Mazda is the main sponsor of Fiorentina.But how could we communicate Mazda's values of challenge, fairness and respect, in a world such as soccer, overwhelmed by scandals and corruption?We transformed this problem into an idea, creating a new media capable of communicating Mazda's positive values to 16 million soccer fans: THE Purple Card: the only card that rewards fair play, bounding it forever to Fiorentina's and Mazda's corporate colors. VIEW THE SPOT Men vs women in the toilet CASE STUDY: To boost sales of Harpic White & Shine our client gave us the unenviable task of persuading consumers to clean the toilet every day, instead of their usual weekly clean. In research women told us a simple truth: Men make the mess and women are left to clean it up. From this insight Euro RSCG Australia created a fresh, entertaining platform to draw consumer's attention to daily toilet disasters:VIEW THE CONCEPT Will the White House sell out? CASE STUDY: Australian washing detergent, Vanish Napisan, wanted to be famous for making white clothes white. So at the height of the US Debt Crisis Euro RSCG Australia travelled to Washington DC with a giant cheque for $25 million to try and sponsor the most famous white building in the world: The White House. In 5 days the agency created 12 online films as they door-stopped media, politicians, celebrities and the American public. Of course President Obama said "no". So they used the publicity to kick start the real campaign culminating in Vanish Napisan sponsoring an Aussie family's 'white house' instead.VIEW THE CONCEPT « First « Previous Next » Last » 13 of 18 |
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