INTEGRATEDOde to Can
Australian actress Toni Collette explains that the greatest impediment to progress can often be just a single, insignificant letter. The start of the new CommBank Can campaign via M&C Saatchi, Sydney which launched at 6am today, Sydney time.
VIEW THE SPOT Mother's Day Menu
Breakfast in bed is a Mother's Day staple, but let's face it, cold toast with a swipe of marmalade just doesn't cut it. So this Mother's Day the kind folk at 2degrees decided to do something special to make Mother's Day 2degrees better for Kiwi mums. Mums simply filled out what they'd love to eat for brekkie using a checklist, then hung it on their bedroom door for the kids. It was on Facebook on Friday, meaning children had the whole of Saturday to prepare their mum a perfect breakfast in bed, with the help of 2degrees. Choice.
VIEW THE IDEA Design a collaborative buiding in Brazil
The strategy was based in 'The Collaborative Building' - a construction designed by consumers. The campaign from Giovanni Draftfcb Brazil started within the internet: a fan page for the audience, where they could suggest things they wanted in their new house.Special Programs on Discovery Channel tested the suggested ideas. Different kinds of media were integrated: a tool transformed typed words by the internet users in ads which ran in magazines. Media in elevators brought the best ideas' illustrations, radio spots were recorded by consumers, and Gafisa sponsored one of the biggest music events in Brazil: Planeta Terra,
where people experienced other ideas in person. VIEW THE SPOT Distilled by Peasants, Drunk by Royalty
JayGrey, Sydney has launched a new integrated campaign for Vitek Vodka. The challenge posed to JayGrey was to create a campaign that could leverage the brand's heritage and high quality, whilst also standing out from the crowd. The "Distilled by Peasants, Drunk by Royalty" idea was the answer.
VIEW THE PARKOUR SPOT VIEW THE BONSAI SPOT VIEW THE BONSAI PRINT AD VIEW THE SPY PRINT AD VIEW THE TAXIDERMIST PRINT AD VIEW THE VET PRINT AD Inside the box
The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect DDB, Stockholm created a digitally integrated event in Stockholm to see how far people are willing to go for one another.
VIEW THE SPOT VIEW THE CONCEPT Sick kids join the Pain Squad
The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada's top police dramas, our innovative mobile app made this overwhelming task easy and fun. See: http://campaignpage.ca/sickkidsapp
VIEW THE CONCEPT The IKEA catalogue Rent case study
Case Study: The IKEA catalogue is an institution. People anticipate its arrival, get excited about it, read it and then often throw it away. 303Lowe wanted it to stay in the home and have pride of place. But, with living costs increasing 303Lowe figured it only fair that IKEA should pay rent for the space it occupies, through monthly rent cheques redeemable in-store.
VIEW THE CASE STUDY Black Swan has it's wings clipped
Movie piracy attacked video stores all over the world.
In Brazil 9,000 stores closed their doors. Video Hobby, a Brazilian video store, asked the agency Propeg for an campaing to attract new customers to its new Mega Store. So we thought: What if we created something that used piracy itself to conquer new customers?The first step was choosing movies that were blockbusters in Brazil in the year of 2011. So we re-filmed short versions of the movies with no respect to quality. We launched a fake free movie download website and made magazine ads containing the movie's QR-CODE. In the end a message alerted the customer about the low quality of a pirate movie. In order to watch the original movie the customer only had to take his mobile phone to the new Video Hobby Mega Store and show the downloaded movie. In addition he was requested to register at the new store. The magazine-ads were part of an action that involved various mediums and brought 1,567 new clients to the new Mega Store. VIEW THE BLACK SWAN AD VIEW THE KINGS SPEECH AD VIEW THE GREEN LANTERN AD VIEW THE UNORIGINAL AD Russian girls in New York
Maybelline New York via Grape, Moscow is giving Russian girls a chance to appear in Times Square on a giant screen, and if chosen by New Yorkers themselves, win a real trip to New York.
VIEW THE SPOT Don't use a super heroes name in vain
Tapsa Madrid TVC for the Fantastic Festival of Malaga
VIEW THE SPOT VIEW THE SUPER HERO 1 AD VIEW THE SUPER HERO 2 AD VIEW THE INVITE EAR AD VIEW THE INVITE FINGER AD VIEW THE DIRECTORS CHAIR AD Dow rails against noise
Dow launches its new integrated marketing campaign, with the unifying theme: "Solutionism. The New Optimism." The campaign, which spans television, print, digital and mobile, expresses the belief that together, science and humanity can solve anything.Created by Draftfcb Chicago, the new branding campaign continues telling the story of how the intersection of science and humanity enables the discovery of solutions to numerous issues facing our world, and Dow customers.
VIEW THE SPOT VIEW THE AD The birth of Precaria
Young & Rubicam Monte Video created this integrated campaign for the birth of Precaria
VIEW THE SPOT How to fake a show
As the representatives of White Square International Advertising Festival in Israel, we looked for a unique way to promote the festival among Israel's leading ad agencies, which are unfamiliar with it. In cooperation with Forbes Magazine, Mizbala , Tel Aviv created DontFake.com, a creative competition in which agencies are asked to create press ads to promote a global agenda against Ghost / Scam Advertising.
VIEW THE NYF AD VIEW THE ADC AD VIEW THE AD VIEW THE ONE SHOW AD VIEW THE EPICA AD VIEW THE PIAF AD VIEW THE LYNX AD VIEW THE WEBBY AD VIEW THE EUROBEST AD VIEW THE CANNES AD VIEW THE GLOBAL AD Goodbye zellers hello buyers
Zellers stores turn takeover into a triumph in an integrated campaign from John st. Toronto
VIEW THE SPOT Everything should be five cents
The MetLife "I can do this" campaign from CP + B continues. See what happens when a MetLife exec presents the company's new pricing plan to the toughest audience of all. Charlie Brown, Lucy and Snoopy.
VIEW THE SPOT Let the mannequin tell your story
LA-based Green Dot Films director and MiniVegas creative director/partner Luc Schurgers helps the visionary creative alumni by bringing their characters to life in three new :30 spots "Fashion", "Design", and "Media Arts" for The Art Institutes out of David&Goliath, Los Angeles. The spots feature the creative designs of Art Institutes graduates literally springing to life and crediting their existence to the skills gleaned from AI courses.
VIEW THE FASHION SPOT VIEW THE MEDIA SPOT VIEW THE DESIGN SPOT How good a driver are you?
Scania unveiled a call for entries campaign through CP B Sweden with a difference, by placing competition invites for their annual Drivers Competition in the places where you'd find the world's most talented drivers. Including one of the world's most challenging, and dangerous roads the road to Balsas, in Peru. By placing invites on challenging roads and parking bays, Scania highlights the skill and safety awareness required to be a good truck driver, and a Scania Driver's competition winner. Scania's search for the world's best drivers has begun.
VIEW THE NORWAY AD VIEW THE PERU AD VIEW THE WEB FLIM Welcome to the remote controlled design cafe
Case study: World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable cafe with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the cafe while also communicating the chosen messages.
VIEW THE SPOT Nike presents first female night race
This week, Nike launched Australia's first ever female night race, She Runs The Night. The event challenges and inspires runners of every ability to unite as a community and reach their physical goals. This evening's event will provide a safe environment to empower female runners to celebrate their love for running and their city.
VIEW THE SHE RUNS THE NIGHT LAUNCH SPOT VIEW THE QR ACTIVATED SPOT VIEW THE GROUP PRINT AD VIEW THE GRACE POSTER VIEW THE KELLY POSTER VIEW THE DANIELLA POSTER Will he be screwed?
SCREW*D was the first live, interactive reality show created by Y&R Chicago where Craftsman tools selected the unhandiest person they could find and sent him into the wild. Alone. To fend for himself.
The only way he could survive was to rely on the advice coming in from the online community of Craftman fans and DIY'ers on Craftsman's facebook page. VIEW THE SPOT Hot, sexy water
View the Perrier Le Club Case Study by Ogilvy & Mather Paris. Perrier, the ultimate refreshment for when things get hot, launched a new online experience, âLe Club Perrier,â a digital extension of the brandâs television campaign. âLe Club Perrierâ provides a never-before-seen online experience that evolves based on viewership. The more viewers of the online video, the hotter the party becomes. See http://awards-showcase.net/perrier/club/
VIEW THE SPOT Hot ridesCase Study: NZ Breast Cancer Foundation Save Seven
Case Study: Every day in New Zealand, seven women are diagnosed with Breast Cancer. The Save Seven project is dedicated to seven inspirational Kiwi women who have come forward to share their experience with the disease. The campaign encourages you to share these women's stories with seven women you couldn't live without, as a way to remind them to be breast aware. By using Facebook, the Save Seven project filters your friend list to just the women in your life. They then asked people, if you could only choose seven women to save, who would they be?
VIEW THE CASE STUDY The party before you go to the party
Prolam Y&R, Santiago produced this video of the ultimate party case
a teaser party to prevent car accidents by alcohol causes VIEW THE SPOT Hawaii Cinq Zero
To launch the new Hawaii Five-0 in the French Canadian market, BluBlancRouge created a multi-media campaign. It could be found in print, on radio and in the streets of Montreal.
VIEW THE WETSUIT AD VIEW THE POLICE AD VIEW OUTDOOR PLAY THE RADIO SPOT Don't feed the bugs
Organ donation is a subject most Malaysians tend to avoid. Some believe it to be a religious taboo. Some fear disfigurement from the process of extracting them. Such misconceptions have held people from signing up. Despite efforts from the government and media to set the record straight, the older generation, hard set in their beliefs, continues to ignore the facts. So McCann Erickson Kuala Lumpur looked to a more open-minded audience; the Malaysian youth.Hence, the Don't Feed The Bugs website was developed. Packed with enough madness to educate and entertain, the project unfolded into a guerilla campaign, rallying the youth across various touch points.
VIEW THE SPOT Kiwis connected by newspapers
An integrated campaign from New Zealand agency Special to prove in an innovative way that Newspapers connect kiwis like no other media.
VIEW THE CONCEPT Everyday cyclists recognized
The sponsorship of famous athletes has become the formula for selling sporting goods the world over. To connect with the 99% of cyclists who aren't professionals, during the 2011 Tour de France, Giant Australia via Leo Burnett, Melbourne opened their sponsorships to everyone, offering an official contract to 30 everyday riders.
VIEW THE CONCEPT The balance of brightness between black & white
Since the Japanese mobile phone market is very saturated & Market needed to show its uniqueness not only in retail services but also in the brand design itself. To illustrate this Hakuhodo Japan designed the retail shop interior by only depicting the balance of brightness between black and white, without any heightened colour.
VIEW THE IDEA Burn the rope win the Mini
A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website.Agency TBWA, Brussels
VIEW THE SPOT The Lightning lights up
An integrated campaign from 22squared, Miami for the Tampa Bay Lightning hockey team
VIEW THE RELATIVITY SPOT VIEW THE GREATEST PAIN SPOT VIEW THE ONE TEAM SPOT VIEW THE BEHIND YOU SPOT VIEW THE PRINT AD VIEW OUTDOOR The integration of two clients delivers success
FlatRate Moving asked BOLD Worldwide to revitalize their brand and bring awareness to a younger audience. So, we decided to look towards one of our other clients SASS Global Travel, an extreme sports travel company with an exciting brand. This is where we devised the campaign "Move Fresh".
VIEW THE SPOT Ready for a Fantastic Journey?
ACMI (Australian Centre for the Moving Image) was launching a new film season. 'Fantastic Journeys: Space on Film'. DDB Melbourne created a cinema ad to promote the season, bringing together the majesty of the universe with the magic of cinema.
VIEW THE CINEMA SPOT VIEW THE OUTDOOR AD Sam Kekovich creates Chopular Culture
Keeping to tradition, Sam's "Chopular Culture" campaign has launched across Australia with his annual 90-second address to the nation. It was followed by the release of his 3-minute music video, 'Barbie Girl' (recorded with Melissa Tkautz and Justice Crew). The rant and film clip were directed by renowned music video parodist Craig Melville at Jungleboys.
VIEW THE 90 SECOND SPOT VIEW THE 3 MINUTE MUSIC VIDEO Oil paintings spread the message
On October 5, New Zealand suffered its worst ever maritime environmental disaster.
The MV Rena cargo ship ran aground and spilled 350 tonnes of oil into the Bay of Plenty, killing 20,000 birds. As tragic as that was, a deep sea oil spill could be over 1000 times worse.* The New Zealand government has opened its waters to foreign oil companies for deep sea oil prospecting. They promised that it would be safe and that they could control any environmental impact from an oil spill. But if we couldn't control a small spill on the surface of the water, how will we ever hope to stop a massive spill 3kms below it? To emphasise the risks of deep-sea oil, Greenpeace asked Mojo Auckland to use the smaller scale Rena oil spill as an example. We created hundreds of posters and 10 canvas artworks using the oil covered bodies of birds killed during the disaster as a memorial and a warning against a much greater catastrophe. VIEW THE CONCEPT VIEW THE WEB FILM VIEW THE DM The Jack Rabbit run
After the unprecedented success of the first campaign for JackRabbit Sports, the client came to BOLD Worldwide to create a new campaign that would connect on a deep level with the running community. One that would not only expand their brand awareness but help change lives.This time, JackRabbit was going to give back.This is how the Run for the Rabbit campaign was born. JackRabbit would train 6 runners ending with a 26.2 mile race at the Hamptons Marathon. To make a greater impact, contestants would be raising money for charity.
VIEW THE CONCEPT Can a company sponsor the White House?
Case Study: Vanish Napisan Crystal White is an Australian laundry detergent that keeps white clothes white. To get people talking about this simple promise, Euro RSCG Sydney /Red Agency launched a campaign to sponsor the most famous white building in the world - the White House, in Washington DC. At the height of the debt crisis, they went to Washington and offered the US government their entire annual marketing budget of A$25million for naming rights to create The Vanish Napisan Crystal White House.
VIEW THE CASE STUDY The power of red lipstick
Domestic violence affects around a third of all families in China. "You are" is a movement designed by AKQA to empower women in China using a red lipstick awareness campaign.
VIEW THE SPOT Pepsi Max pledges Bromitment to the lads
Pepsi Max introduces Bromitment. A pledge, promise, obligation to be there with your mates, to participate in any and all shenanigans that may go down.
This fully integrated campaign - including TV, web, Radio promo, Juice TV promo, even a brand Ambassador - encourages guys to go online and 'bromit' to 3 of their best mates. VIEW THE SPOT From Darling to Carling
Carling Black Label sponsored a popular rock music festival in South Africa. Ogilvy Cape Town wanted the brand to stand out from the crowd.
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