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INTEGRATED
Nike creates a new country - Republica Popular do Corinthians Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club's more than 30 million fans a gift that would measure up: a country. República Popular do Corinthians. And to guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. In a guerilla action, the presidential sash of República Popular do Corinthians was handed over to Lula.VIEW THE PRESENTATION VIDEO National Rosso & Motorists Association NRMA Motoring & Services and The Conscience Organization,Sydney has enlisted comedian/broadcaster funnyman Tim Ross to front their latest campaign in an effort to promote the benefits of NRMA Membership. VIEW THE BUSINESS SPOT VIEW THE GEEK SPOT VIEW THE HIPSTER SPOT VIEW THE TRADIE SPOT Hidden music, live As Hong Kongâs most celebrated alternative music store, Zoo Records revealed a hidden sound of indie bands to the public last yearâ¦but now what? Missing in the Hong Kong music scene, live indie performances are desired by thousands of alternative music fans who crave the raw energy, focus, passion and participation of live performances from indie bands. So how can that live experience be brought directly to those fans? Introducing Zoo Recordsâ new campaign, âHidden Live 2011,â the worldâs first live mobile music festival. Agency: Leo Burnett Hong Kong. (view the previous multi award winning campaign here: http://www.campaignbrief.com/asia/2010/06/cannes-highlight-behind-the-hi.html )VIEW THE IDEA For Tom racing's in the blood Melbourne independent creative agency Fenton Stephens has created a fully integrated campaign to launch sports betting brand TomWaterhouse.com. Tom Waterhouse, part of the Waterhouse racing dynasty, has been Australia's leading on-course bookmaker and the challenge now for the business is to take the brand online.VIEW THE SPOT World's Richest Colouring Competition The Foot Locker Art Prize is the World's Richest Colouring Competition. It aims to shake up the art world with a first prize of $50,001, trumping the prestigious Archibald Prize by $1.VIEW THE CONCEPT Now every name in Israel is Strauss Strauss is a global food company.Strauss decided via Shalmor Avnon Amichay/Y&R Interactive Tel Aviv to go all the way and share its family LOGO with all the families in the country.VIEW OUTDOOR Now Japan needs a hand we send our rand South Africans Called on to "Give a Rand for Japan" The Old Shanghai Firecracker Factory agency, Johannesburg has developed a viral and print advertising campaign to help raise money for Rescue South Africa on their mission to Japan to assist with the disaster relief. The campaign, called 'Give a Rand for Japan' is calling for South Africans to donate to Rescue SA via a dedicated SMS line.VIEW THE AD The insurance company you don't want Nononsense.ie is a no frills insurance company that give you the cover you need for less.To show the virtues of nononsense- we decided to show the pains of dealing with regular insurance companies.So, Publicis QMP, Dublin set up our own crap insurance company called "Take you for a ride" insurance where rude call centre workers laugh at customers attempts to get cheaper insurance. VIEW THE MOAT SPOT VIEW THE TREE SPOT VIEW THE WOMAN DRIVER SPOT VIEW THE EMPLOYEE SPOT VIEW THE AD PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT Earth Hour: Like moths to a flame Earth Hour is now in its 5th year and has spread from Australia around the globe. Leo Burnett, Sydney was asked to bring the message back to Australians and remind them to turn their lights off. They leveraged the fact that it is now a well-known phenomenon and introduced a few characters that represent the last people not participating. During the course of the ad they become quick converts to the movement upon discovering just what happens when the rest of Australia has its lights out.VIEW THE SPOT 2 Degrees of student involvement 2degrees, via TBWATequila Auckland, wanted to launch a student campaign that not only converted individuals, but also their friends and networks. Atrociously high off-network pricing forces students to follow the herd and pay to stay in touch. So how do you get people to bring their friends with them to a new telco?VIEW THE CONCEPT VIEW THE STUDENT PACK Unhook yourself from cancer Breast cancer is the most common cancer among women in Hong Kong. However, inherited the conservative Chinese culture, they are reluctant to get breast cancer check. The bra is now a mental lock that imprisons women in the threat of breast cancer. Hong Kong Cancer Fund via Grey Hong Kong wants to raise public awareness for breast cancer, and encourage women to get breast cancer check regularly.VIEW THE SPOT VIEW THE INTERACTIVE SPOT Driven by hunger Every day, over six million older Americans face the threat of hunger. AARP didn't want to just beat this problem. They wanted to do it in record time. So they teamed up with four-time Sprint Cup champion Jeff Gordon in the Drive to End Hunger. This partnership wasn't just something new for Gordon and AARP. It was also the first cause based sponsorship in NASCAR history. To promote this historic initiative, GSD&M, Austin did everything from completely redesign Gordon's new #24 car to produce an integrated campaign, including television, print and at track promotional materials.VIEW THE SPOT My son the artist Contemporary art often receives comments such as "My son could have done that".hasan&partners, Helsinki created a campaign for Kiasma, the museum of contemporary art in Helsinki, where the son gets his chance. Make a better one yourself, then campaign invited people to create their own pieces of art and upload those in the web gallery. After public voting, one of the pieces received a place in the exhibition for Kiasma's permanent collection. VIEW THE SPOT Inspired by the sleeveface An ad from Chemistry, Dublin for eircomMusicHub, a new online music service. The idea was inspired by the online Sleeveface phenomenon.VIEW THE TV SPOT VIEW GAGA OUTDOOR VIEW BOB OUTDOOR VIEW GRACE OUTDOOR PLAY THE JUNGLE RADIO SPOT PLAY THE FEELING RADIO SPOT PLAY THE GOLD DIGGER RADIO SPOT PLAY THE TAINTED RADIO SPOT Wash your Levi's to original music TBWA Tequila Hong Kong created a multidimensional and interactive experience combining music and self expression in a unique way. They invited people to wash their Leviâs® Square Cut jeans in sound in a special Sound Wash Machine in the Leviâs® Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash âlaundryâ mixes. The idea extended across packaging, a Laundromat, online and mobile.VIEW THE IDEA iiNet celebrate number 2 spot in broadband iiNet has launched its biggest advertising campaign ever to celebrate its position as the new number two DSL broadband service provider in Australia. The campaign, created by Perth brand communications company Meerkats, kicks off on 6 February and combines three different TVCs with a series of press, radio, outdoor (billboard, cycad, hellibanner, bus sides) and online advertisements and interactions designed to enforce iiNet's new position while reflecting the brand's fun and outgoing nature.VIEW THE SPOT Bye bye old hello new Forsakringskassan traded 100 old things from their offices for 100 new ideas from the public on how to improve their work.VIEW THE SPOT Who will grab a grammy A cutting-edge and inventive promotional campaign from TBWAChiat Day Los Angeles for the 53rd Annual GRAMMY Awards which features print, outdoor, digital, TV, an interactive microsite celebrating the songs that have had significance in our lives.VIEW THE KATY PERRY SPOT VIEW THE EMINEM SPOT Art is everywhere In its first work for The Art Institutes, David&Goliath Los Angeles shows us that indeed the world is our canvas. From the aisles of a mundane grocery story to the heart of Times Square, there is opportunity everywhere. With an education in Fashion, Design, Media Arts and Culinary from Ai, we can help Create Tomorrow. Produced through The Lab, the campaign includes TV, print, banners and website.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD How to create world's smallest multinational in 3 weeks With Servcorp's Virtual Office product, even a one man band can be a multinational company. The Hallway, Sydney set out to prove it, by enlisting an entrepreneur and tasking him to create the World's Smallest Multinational in just 3 weeks. VIEW THE IDEA Welcome to Pepsi Max It Jobs Welcome to Max It Jobs. An online job agency that lists jobs you would pay to do, let alone get paid $10,000 a day for! A new campaign for Pepsi via Colenso BBDO, Auckland.VIEW THE CAMPAIGN Prohibition revisited in Rio Sao Paulo based SmartBuy Wines via Mohallem/ Artplan Sao Paulo launched with a fully integrated campaign to capture the interest of potential investors and customers. We created a campaign inspired by the 1920's underworld, starting with the company's tagline, 'Great wines at (barely) legal prices'.VIEW THE SPOT Become someone's angel this Christmas Become someone's angel this Christmas with the Auckland City Mission and Publicis Mojo. Christmas is the busiest time for the Auckland City Mission. And donations to their Christmas Appeal ensure Christmas happens for those in need. They want to make donators feel as important as they really are by making them angels.VIEW THE SPOT VIEW BUS STOP OUTDOOR VIEW LEN BROWN OUTDOOR VIEW SKY TOWER STENCIL OUTDOOR Tip Top idea: one Mint Trumpet for every New Zealander When Tip Top told Colenso BBDO, Auckland they were bringing back the Mint Trumpet ice cream for a limited time, the agency suggested they make one for every New Zealander. They generously agreed. And so the agency made these public notifications and app.VIEW THE SPOT VIEW THE APP Steven Seagal to play YOU in 3min video This new integrated campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.VIEW THE SNAKE SPOT VIEW THE SAUSAGE SPOT NRMA sends Tom around the country This work by WhybinTBWATequila Sydney highlights one of NRMAâs product differences, that an NRMA Insurance policy covers anybody who drives your car, even if theyâre not nominated. To prove the point the agency has launched a large activation in which a real person, called Tom, has been given a car on the condition that he shares it with the entire country. Whoever wants to drive it can. It is truly a campaign that only an insurer could ever manage to pull off. VIEW THE SPOT Build your own balls This promotional website formed part of an integrated campaign for Coopers 62 sponsorship of The JBWere Masters Golf Tournament.Built using Papervision, the site allows users to design their own set of unique golf balls in 3D. The most creative design wins the ultimate golf trip to the Himalayas.VIEW INTERACTIVE DETAILS Lower the price with your webcam Using the famous technology of augmented reality, the ad from Artplan Rio de Janeiro shows just the opposite. When the ad is targeted to the webcam, the price decreases.VIEW THE SPOT Save the tiger, get shot Leo Burnett Moscow came up with this clever augmented reality t-shirt stunt to get shoppers thinking about the plight of the Siberian tiger for the WWF. Check out the case study. VIEW INTERACTIVE DETAILS Vote for kids A t-shirt campaign to voice out the need for us to help get children off the streets. By branding street children with the message "vote to get me off the streets this 2010", it became hard for citizens of Metro Manila to ignore them.VIEW OUTDOOR VIEW PRESENTATION BOARD VIEW T-SHIRT Red Cross: For the love of humanity A case study of a billboard that launched an Australian Red Cross fundraising campaign, 'For The Love of Humanity', which has just taken out Australian Outdoor Ad of the Year.VIEW THE VIDEO 24 years in the making This Is England'86, a new 4 part drama from 4Creative to air on Channel 4 this fallVIEW THE SPOT VIEW THE AD VIEW OUTDOOR DDB develops magic dishes for Morning Fresh To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. www.dirtydish.com.auVIEW THE DIRTY COWBOY WEB FILM VIEW THE DIRTY FIREMAN WEB FILM VIEW THE PRODUCT VIEW THE WEB SITE See a laptop launch a rocket Following on from The Rocket Launch trailer in March, 180 LA has now released the Sony VAIO project that over 7 months saw a team of teenagers create and launch a rocket using a Sony VAIO laptop.VIEW THE VIDEO VIEW THE TRAILER FROM MARCH 2010 Your chants to win the cup It's a summer season packed with football so Umbro and Anomaly London created this football chants app to make sure your voice will be heard for club and country.VIEW INTERACTIVE DETAILS Lazy savings put to work You wouldn't accept laziness in lots of areas of your life so why do you accept it with your savings.Part of the ongoing RaboDirect campaign this ad dramatizes a Lazy Newspaper.The ad ran over three consecutive full pages in the Australian newspaper, with blank spaces and lazy headlines where the copy and photography should have been. Agency: Whybin TBWA Tequila Sydney. VIEW THE LAZY NEWSPAPER AD VIEW THE COW AD VIEW THE CONFESSIONAL AD VIEW THE LIFE SAVER AD VIEW ROAD MARKINGS OUTDOOR VIEW INTERACTIVE DETAILS PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT The marathon for water In Guinea Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket via Leo Burnett Iberia that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.VIEW THE SPOT Six contacts does it Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds. In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet.VIEW THE SPOT Online offline copywriter With the borders between digital and traditional advertising blurring, Shalmor Avnon Amichay Y&R Interactive Tel Aviv decided to look for a copywriter who could handle both worlds.This started a debate among the Israeli advertising community about what is more important, Online or Offline. VIEW THE SPOT Reinventing a star JWT Singapore reinvented a boring ballad singer by changing her image. They composed a song, produced a music video and launched her transformation on the most watched TV show. VIEW THE CASE STUDY « First « Previous Next » Last » 16 of 18 |
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