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INTEGRATED
Wild Secrets: Better with Age To normalise pleasure for seniors, online sex toy retailer Wild Secrets set out to welcome them into a world they've been stigmatised from, with the 'Better with Age' campaign by The Royals. We tapped into the card that's in the back pocket of every senior in the country, becoming the first adult toy brand to offer a Seniors Card discount. We then promoted the discount through an integrated campaign, inviting older Australians to embrace pleasure. Agency: The RoyalsVIEW THE SPOT VIEW THE AD Visit Canberra: More Than They're Telling Us Canberra may not have a Great Barrier Reef, a Great Ocean Road or a Great... Opera House, but thereâs no denying its array of unique experiences that are often overlooked. There's more than they're telling us.The new campaign sheds light on the many lesser-known gems of Canberra while showcasing the charm and warmth of the people that shape the city, the tourism operators and local advocates.VIEW THE GALLERY SPOT VIEW THE TRUFFLES SPOT VIEW THE ARBORETUM SPOT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT VIEW GALLERY OUTDOOR VIEW TRUFFLES OUTDOOR VIEW ARBORETUM OUTDOOR VIEW SPECIAL OUTDOOR Lord Nelson: +35 Increasingly, young people are failing to appreciate the refined flavours of well-crafted beer. They mix it with soft drink, garnish with lemons or drink it out of shoes and beer bongs. As one of Australia's oldest craft breweries, Lord Nelson couldn't let their flagship beer, Three Sheets Pale Ale, go unappreciated any longer. So, they officially raised its drinking age to 35 .VIEW THE SPOT VIEW THE NEWSPAPER AD VIEW THE AD VIEW THE AD Jim Joseph Foundation: An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they're a "bad Jew" by not being observant enough. But even those who haven't been to synagogue in years have a deep-if not complicated-connection to their culture and heritage. This rebranding campaign was created for Jews by Jews in a shout out to all the MOTs, no matter how good or bad they might be. And amid the current wave of antisemitism, it's more important than ever for Jews to gain strength from their Jewish identity. Agency: Common Good VIEW THE CONCEPT VIEW OUTDOOR VIEW THE SKATEBOARD AD VIEW THE PACKAGING AD VIEW THE PRODUCT 1 AD VIEW THE PRODUCT 2 AD VIEW THE STICKERS AD The Immortal Membership: Unboxing Introducing the Immortal Membership: a lifetime ROM membership designed to be passed on after you pass on.VIEW THE SPOT VIEW THE AD VIEW OUTDOOR Gage Roads Brew Co: Finn Singletin - Speech Voting is open in the 2022 GABS Hottest 100 Aussie Craft Beer Poll. This year, Gage Roads wanted to go all in with their legendary Single Fin beer, so we created a political party with a charismatic Prime Tinister: Finn Singletin! The concept leans into typical political campaign video messaging with the first video of five being a national address to the nation.VIEW THE SPOT BrewDog: Proud Anti Sponsor Of The World Cup "This isn't a World Cup. It's a World F*Cup. Football's been dragged through the mud before a single ball's been kicked. Let's be honest: Qatar won it through bribery. On an industrial scale.:VIEW THE AD VIEW NORTH KOREA OUTDOOR VIEW BRIBE OUTDOOR VIEW SHAME OUTDOOR VIEW THE SPOT Griffiths Bros: Australia's Coffee Fix Australia's oldest coffee roasters - Griffiths Bros - have launched their next brand campaign with Melbourne advertising agency, The Reactor. ''The Australian coffee landscape is incredibly crowded, with new roasters coming into the market all the time - and disappearing just as quickly'' says The Reactor's Head of Strategy, Angus Smallwood. ''But Griffiths Bros. has been around for over 140 years and has been a central part of the coffee scene in Australia all that time. You don't survive that long in such a competitive environment unless you're delivering a quality product that puts you ahead of your competitors.''VIEW FIRST ROCK POSTER OUTDOOR VIEW SECOND ROCK POSTER OUTDOOR VIEW THE GRAFFITI POSTER VIEW THE FIRST SOCIAL SPOT VIEW THE SECOND SOCIAL SPOT Timber Framing: The Sustainable Resource that Locks up Carbon. Let's build a better world.Agency: Engine Group VIEW THE TV SPOT VIEW THE WEB FILM SPOT VIEW THE PRINT AD Tourism New Zealand: If You Seek... In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism New Zealand didn't do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves. Agency: DDB Group Aotearoa VIEW THE DOLPHIN ENCOUNTER TV SPOT PLAY THE RADIO SPOT VIEW THE INTERACTIVE CONCEPT VIEW OUTDOOR Hennessy VSOP: Enter the show For Hennessy's emblematic VSOP cognac, DDB Paris creates a whole new brand platform, launched by an epic film shot by the Oscar-winning director Paolo Sorrentino. The 360 campaign invites us in the sumptuous, eclectic world of VSOP, paying tribute to the origins of the cognac commissioned in 1817 by the future King of England, George IV.VIEW THE SHOW SPOT VIEW THE 95 SECOND SPOT VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Gannett: Here It It For Nashville Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix.The "Here For It" campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin American-Statesman and azcentral.com | The Arizona Republic properties and the unique value they provide their local communities. VIEW THE TV SPOT VIEW THE INTERACTIVE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Advance Auto Parts: He's Ed Vance Advance Auto Parts is launching a new national brand campaign targeting DIYers. The campaign introduces superfan Ed Vance, a bilingual brand character who can connect with these modern 16-34 DIYers in an authentic and entertaining way. It's a ''Do It Together'' movement that includes 30, 15 and 6-second spots along with a robust social media effort (@EdVance4Advance), with video messages appearing on relevant platforms such as Roku, Spotify, Pandora, Twitch and more.Agency: The Marketing Arm VIEW THE ED VANCE SPOT VIEW THE ED VANCE SPANISH SPOT VIEW THE EVERYBODY SPOT Digital Boost: Make the Internet Work for You. The internet is a pretty big place. Filled with all kinds of weird and wonderful things. You know what's not there though? A significant portion of Aotearoa's small businesses, the backbone of the national economy.Digital Boost is a comprehensive initiative to help upgrade the online presence and digital literacy of small business owners in every corner of the country. 'Make the internet work for you' extended beyond a TV campaign... One thing many SME business owners have in common is they are busy and can be hard to get hold ofâ¦With bespoke billboard and print ads we took the message directly to 'digitally reclusive' small businesses around Aotearoa. Unmissable ads right beside their place of work, morning commute and existing ads.Agency: Motion Sickness VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR PLAY THE SPOT VIEW THE PRINT AD Inland Revenue NZ: What would you do with $300? Inland Revenue NZ had an identity problem, people saw them as only as tax agents, when they do so much more. The Working for Families initiative gives financial assistance to those that need it. Unfortunately, not only do people not apply, they actively avoid it, thinking they're going to be taxed more. So, we created a campaign that cut through traditional governmental messaging, and instead asked kids to draw what they'd do with the money. We let their imaginations run wild, bringing their illustrations to life in a series of light hearted videos, OOH, and targeted digital advertising. We then encouraged people to imagine what they'd do with the money, and find out if they were eligible.Agency: Motion Sickness VIEW THE PUMPKIN SPOT VIEW THE STATUE SPOT VIEW OUTDOOR VIEW THE AD Defence Force Recruiting: The Audio Ad You Can SeeTo find its new intelligence recruits, the Australian Navy released an audio ad with a print ad hidden inside it. The only way to reveal the hidden image was to process the audio with a spectrogram - the same technology Navy intelligence officers use to analyse frequencies and identify threats at sea. Not everyone found the hidden recruitment message. But those who did knew exactly where to apply for an intelligence role suited to their skills. Agency: VMLY&R, MelbourneVIEW THE CONCEPT PLAY THE RADIO SPOT VIEW THE PRINT AD Lidl: That's Lidl Lidl Sweden is launching their largest marketing campaign ever. The campaign, created by Garbergs, shown in film, print and outdoor feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store to life through dance. With the help of her colleagues, they dance until the entire store is lit up and the first customer walks in. VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE PRINT AD Brooklyn Film Festival: http://www.howtotalkaboutbff.com At its best, independent cinema invites us to see things from someone else's perspective and inspires an honest conversation about the world around us. That's why the Brooklyn Film Festival prides itself on never censoring its filmmakers, offering a range of narratives, sensibilities, and arguments that explore every aspect of human experience from different points of view. "Something to Offend Everyone" finds a fun and ironic way to invite people to keep an open mind and consider thoughts, ideas, and nuances that don't align with that of their own.Agency: MullenLowe, New York VIEW THE TV SPOT VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR VIEW EIGHTH OUTDOOR VIEW NINTH OUTDOOR VIEW TENTH OUTDOOR ilume: Give Your Dog Longer For decades, we've been feeding our dogs the wrong food in the wrong amounts. Food that's often unfit for human consumption. Food that the supermarkets wouldn't touch. And because of this, nearly half of all Australian dogs are overweight or obese and millions of them die way before their time. ilume is an Australian based dog food/tech startup that allows dog owners to track their dog's activity data and feed them the right amount of healthy food made by hand in their kitchens. Instead of kibble and carbs, dogs receive the right amount of proteins and vegetables to lead long and active lives.Agency: 72andSunny, Sydney VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD New York City: Dont Say Gay New York City Mayor Eric Adams today announced the launch of digital billboards and creative ads denouncing the recent passage of 'Donât Say Gay' in five Florida cities. The campaign is a reaffirmation of Mayor Adamsâ commitment and unconditional support for the LGBTQ+ community. The new legislation bans instruction on sexual orientation and gender identity in kindergarten through third grade a targeted attack on the LGBTQ+ population. New York City's response is to double down on its commitment to preserving the right to free speech and building a city that welcomes everyone, regardless of sexual orientation or gender identity. With this new creative campaign, New York City is making a direct call to Floridians who are under attack. Creative content for the billboards was designed in partnership with WPP companies VMLY&R, GroupM, BCW, and H+K Strategies. VIEW THE GAY AD VIEW THE FREE AD VIEW THE GAY 2 AD VIEW THE SHOW AD Heart Foundation: Know Your Pulse. Know Your Whakapapa. Atrial Fibrillation (AF) is a condition which causes an irregular and often rapid heart rate. If the condition is not diagnosed it can lead to stroke and heart failure. With AF disproportionally affecting MÄori and Pasifika, the Heart Foundation needed a campaign that harnessed cultural and community insights to drive awareness and early detection within these priority populations via pulse checks. The "Know Your Pulse. Know your Whakapapa" campaign via dentsu, is told through the lens of whakairo via revered Carver, James Rickard, and through Pacific drumming via Choreographer, Kura Taruia. VIEW THE PULSE SPOT VIEW THE WHAKAIRO SPOT VIEW THE DRUMS SPOT PLAY THE DRUMS RADIO SPOT PLAY THE WHAKAIRO RADIO SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD McDonald’s Norway: Take Away Your Take Away From iconic packaging to iconic trash - McDonald's Norway takes ownership of the littering problem by showcasing the ugly side of their packaging and encouraging customers to make sure that their trash ends up in the trash can. Research shows that take away packaging is the third largest source of littering in cities, and as the country's largest takeaway restaurant, McDonald's Norway is a substantial part of the problem. McDonald's trash that ends up in the street is very noticeable with its well-known logo. In a new advertising campaign developed by NORD DDB, McDonald's takes ownership of this problem. VIEW THE SPOT VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE FOURTH PRINT AD Waka Kotahi NZ Transport Agency : Mixed Meds Three-quarters of New Zealand drivers who die in drug-related crashes donât have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on New Zealand roads. Making the unseen causes of harm on our roads visible and visceral.Medical experts and Emergency Responders are first to unveil the Mixed Meds, unboxing them live on camera. Capturing their raw responses â and prompting them to share their expert advice and harm theyâve seen first-hand. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW THE CONCEPT Supercheap Auto: Whoever You AreWhoever you are, whatever you drive, Supercheap Auto can help you Make it Super.Agency: The Monkeys VIEW THE TV SPOT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Foodbank WA: Sound of Hunger After COVID-19, the amount of people requiring food relief increased substantially. A third of them were experiencing hunger for the first time. We needed to bring to life the depth, diversity and discomfort of hunger across Western Australia. The Brand Agency, took their stories, and using field recordings, foley, acted improvisation, and human body microphones, made an unsettling, layered soundscape. The sound of hunger. The campaign spanned audio, digital, social and press, with an interactive website showcasing the individual layers of the sound, the stories, and statistics. The more users donated, the quieter the sound became - in the browser, and in WA.VIEW THE INTEGRATED CAMPAIGN VIEW THE IDEA BOARD PLAY THE RADIO SPOT Adote Um Gatinho: Cats In A Box During the pandemic, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting COVID-19 to humans. Because Adote Um Gatinho is an NGO that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.Agency: DH,LO Creative Boutique VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE CONCEPT VIEW THE PRINT AD HSE: Thank You The HSE are running two campaigns this month, produced by Core Creative with campaigns managed by Spark Foundry, part of Core. The campaigns titled "Nobody Will Thank You" and "Heads Up Display" remind people to stay at home if feeling unwell and also about the essential behaviours to prevent the further spread of COVID-19. In addition, the campaign has rolled out in digital out-of-home locations reminding people who are out and about.VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT VIEW THE CLEAN AD VIEW THE SICK AD VIEW THE MASK AD PLAY THE AUNTY DEE SPOT PLAY THE DAVEY SPOT Australia Post: Spread the Merry Australia Post has launched its latest Christmas campaign, reminding people that there is nothing more exciting than a trip to the letterbox at Christmas time. The new 'Spread the Merry' campaign urges people to reconnect with loved ones they may not have seen for a while and deliver Christmas joy with Australia Post. Created by The Monkeys, part of Accenture Interactive, and directed by Lachlan Dickie, the campaign film brings to life the many diverse voices and personalities of Australians through the use of classic and quirky Australian letterboxes and a familiar song, You Make My Dreams (Come True). VIEW THE SPOT VIEW THE CONCEPT Kraft Dinner: Kraft Dipper Some people eat their cheesy noodles with a spoon, some with a fork. Others eat it straight from the pot. Who's judging? Not Kraft Dinner (KD), you do you. In fact, our favourite pot is up in space, The Big Dipper, but the problem is, it's empty...and KD can't have that.Agency: Rethink VIEW THE SPOT Via Rail Canada: Book Yourself A Comeback This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic. Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it's digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train in keeping with the idea of movement.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Ford Regresen: Autocinemas How can we probe this is a comfortable SUV? Specially when a 15 minute test drive is not enough. That's why we decided to bring back Drive in Cinemas to a country that hasn't seen one in 31 years.If you can last an entire movie in a Ford Escape.then it must be comfortable.VIEW THE SPOT West Australian Ballet: Curtains A promotional outdoor and press campaign to launch the West Australian Ballet's 2021 Dracula show.VIEW OUTDOOR VIEW THE AD PLAY THE BUFFET SPOT PLAY THE BLOODY MARY SPOT PLAY THE MY ROOM POT NZ Blood Service: Unseen Emergencies New Zealand has endured many high-profile emergencies in recent years, from the Christchurch Mosque attacks to the more recent Whakaari White Island eruption, each one playing out across local and international news platforms.In the face of tragedy, Kiwis are overwhelmingly responsive, inundating the NZ Blood Service with offers to donate blood or plasma. But, the reality is 83 New Zealanders per day will experience an unseen emergency and need lifesaving donations. A trip to the dentist, pregnancy and giving birth, or a nosebleed can all end in a life-threatening emergency.VIEW THE AD VIEW THE TV SPOT VIEW OUTDOOR PLAY THE MC ROBERTS RADIO SPOT PLAY THE HAYES RADIO SPOT PLAY THE DALLOW RADIO SPOT PLAY THE GILLIES RADIO SPOT Volkswagen:MswenkoChallenge Mswenko (pronounced m-swe-nkoh) is Zulu expression for swag, style, and attitude. Born from the streets. It is what you make it.To launch the new locally produced, named and styled Ltd. Edition Volkswagen Polo Vivo Mswenko, a car designed for young South Africans to take on the streets, we took inspiration from the carâs design and created a campaign dedicated to the streets of SA.We then collaborated with SA's top street artist and fashion designer YAY ABE and GALXBOY, and created the #MswenkoChallenge, a crowd-sourced campaign for the youth, by the youth.With minimal budget and more competitor brands in the category, we surpassed every KPI, from Link Clicks and earned media to sentiment and sales. In the end, an audience who eats, sleeps and breathes Mswenko, now drives Mswenko.VIEW THE SPOT Real: Ads Against Imbalance We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition.Integrated advertisement created by DDB, Ecuador for Real, within the category: Food. VIEW THE SPOT Burger King: WishItWasAWhopper Why do athletes always bite their medals? Surely they must wish it was a Whopper, so this summer, it's them who will envy you instead. For the 2020 Tokyo Olympic Games, Burger King Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of metal: a free Whopper for every bite on a medal. VIEW THE CONCEPT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THREE AD Dentsu: Rainbow Brands Pride 2021: Dentsu and its clients got together to create an integrated campaign to support LGBTQ+ community with a perfect media placement.VIEW THE SPOT BetVictor: Favourites Vs Dark Horses Unprecedented and difficult to predict - the last 18 months have given us plenty to debate. So for the BetVictor Euro 2020 campaign (oddly kicking off in 2021), Mr.President brought together Harry Redknapp's knowledge and Michael Owenâs instinct to fight out their predictions for the tournament whilst playing a beautiful game.of golf. In a series of six episodes, Harry and Michael tear up the golf course discussing everything from England's best ever 11s to our chances of winning. And why Harry never got that England job.VIEW THE SPOT VIEW THE EPISODE 3 SPOT VIEW THE EPISODE 4 SPOT VIEW THE EPISODE 5 SPOT VIEW THE EPISODE 6 SPOT VIEW HOME OUTDOOR VIEW EUROS OUTDOOR Mental Health Commission: Little White Lies A new tongue-in-cheek, cleverly curated education campaign, created by 303 MullenLowe Perth for the Mental Health Commission's Drug Aware has just launched, with a single message to young Australians aged 15-24 years old that 4 out of 5 of them don't do drugs (AIHW National Drug Strategy Survey 2019). The music-led campaign is based on the premise of the 'Little White Lies' that are told as part of life growing up, and as adults to get us out of tricky or awkward or embarrassing situations. When it comes to taking drugs, the reveal concludes that despite the white lies young Australians might tell their mates about it to fit in, or âbe acceptedâ the fact is that drug taking is less common than people think, and that contrary to popular belief, the majority of young Australians just don't do it.VIEW THE SPOT PLAY THE 90 SEC RADIO SPOT PLAY THE 30 SEC RADIO SPOT VIEW THE AD Champion: Champions Of Pride In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance.Lead by TABOO and produced by PUSH and queer screen culture non-Champion Australia worked collaboratively on the ideation, campaign strategy and rollout, while the design was created by Champion Australiaâs leading internal team.The bold campaign is brought to life by five artists, from Australia and New Zealand's booming creative industriesVIEW OUTDOOR VIEW THE FIRST SPOT VIEW THE SECOND SPOT « First « Previous Next » Last » 2 of 18 |
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