AMBIENT TVNissan LEAF: launch of the first 100% electric car
WhybinTBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF.
The huge exhibit will feature over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. VIEW THE CONCEPT A coke concert up in the air
An amazing live concert at a 50 m height where the people had to download the songs from the band in order to download the band itself. In this manner, Ogilvy& Mather Colombia promoted Coke FM, an online radio station, in a way never seeing before.
VIEW OUTDOOR Beer for kids?Water is more valuable than diamonds
Through a partnership between the Sao Paulo State Sewage Company (SABESP) and the non-profit SOS Mata Atlantica, Lew'LaraTBWA celebrated the World Water Day. The idea was to show the population something that has ended being forgotten: the value of water. Thus was born the giant ice diamond, which was exhibited for three days at the Butanta Subway Station, in the city of Sao Paulo. News on more than 15 Brazilian media: four large television networks, the five largest internet portals of the country as well as radios, newspaper, it is estimated that more than 150,000 people saw the diamond live at the metro station.
VIEW OUTDOOR Recipe on the receipt
The software turns your receipt into an instant recipe combining the products you just bought.Ogilvy & Mather Sao Paulo plan to sell more mayonnaise
VIEW THE IDEA Create your own mpee3
The Guitar Pee is a mix between menâs urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released âmpee3â by accessing the Guitar Pee Gallery via mobile. The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere. Agency: AlmapBBDO Sao Paulo.
VIEW IDEA Remember your mom
1 out of 4 persons forget about Motherâs Day. Thatâs why we helped park visitors remember this day by confronting them with living bunches of flowers in the park, with the message that those bunches should not be their last option.
VIEW OUTDOOR Punching above it's ad budget
Publicis Munich invited people to experience the shock absorbing effect of the EVOC protective Backpack.
VIEW OUTDOOR Now theres another reason to visit the toilet
Who said a bathroom should be just a Loo? At the design furniture expo in Milan, the Swedish retailer and agency 1861United transformed what looked like your everyday port-a-potty into something very special.
VIEW OUTDOOR News on the cup
Gulf News, the UAE's leading English daily newspaper, wanted to reach even more readers and convert them into subscribers.Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%. Since fresh news goes well with fresh coffee, Y&R Dubai adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The âHeadline News' Cup Sleeve.
VIEW THE AD A novel idea bears fruitTalk to the fountain
For the launch of resource Nestle Waters new electrolyte-rich natural spring water McCann NY created "The Fountain of Electrolytenment," an interactive water fountain where people can ask and get answers, in real time, to life's biggest questions (or any question, really).
VIEW OUTDOOR Shocking results from an old experiment
Q. Would you give someone an electric shock if asked to?A. 90% of people did.People are being injured at work because 'blind obedience' as discussed by the Milgram experiments of the 1960's is as relevant today as it was then. A PR idea from Naked, Melbourne: Recreate the "shocking" Milgram experiment on the streets of Australia.
VIEW THE CONCEPT How much water in your fruit ?
Everyone knows there is no improving on Mother Nature so with that in mind Tropicana came out with its new drinks that have the same percentage of water as the real thing. According to +Castro Director of Innovation, Nicolás Pimentel, the real challenge was for Castro to develop a point of sale installation that used cutting edge technology that recognizes not only the fruit but its percentage of water.
VIEW THE CONCEPT Sprite showers on the Brazilian beach
A giant Sprite dispenser placed through Ogilvy Brazil in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40 degrees. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite's refreshing power, felt it directly all over their bodies.
VIEW OUTDOOR The big spoon comes to Dublin
A giant Ben & Jerry's spoon dug deep into Dublin's core to unearth some delicious Karamel Sutra. Karamel Sutra is one of three flavours in the new Ben & Jerry's Core flavour range, which also includes Doughable-Whammy and Berry White. The Core flavours all include one tub, two different flavours of Fair Trade ice cream and a delicious core of sauce!To celebrate this latest flavour creation, Ben & Jerry and Dublin agency Thinkhouse teamed up with street art activist Will St Leger and created a truly good to the core moment in Dublin's city centre.
VIEW OUTDOOR Cape Town's gum guru
Stimorol Mega Mystery gum launched in South Africa with a mystery flavour that no one can quite figure out. To make the product and its flavour feel even more mysterious, Ogilvy Cape Town created a sampling promo that astonished the public: A levitating monk offering the mysterious gum to passers-by. A secret rig was built to create the impression of levitation, and the public were invited to interact with him and sample the gum. Within minutes it was photographed, tweeted, shared on social media, and made the evening news on TV and in newspapers.
VIEW OUTDOOR Fresh air contained in New York city
Some viewers didn't believe that the Febreze Breathe Happy commercials were completely real, with real people and real reactions. To prove the skeptics wrong, Febreze, together with Grey New York, put up a live commercial in the shape of a smelly seafood shipping container right in the middle of NYC. (home to some of the biggest skeptics in the world).
The result: the live experiment proved to the skeptics and New Yorkers alike that Febreze really works. VIEW OUTDOOR Now nobody's nose knows new from not newBeer dressed up as wine
Research showed that DB Export Dry's target market of 18-25 year old males didn't like wine, but they drunk it to fit in. So Colenso BBDO New Zealand set out to save them from sauvignon and get them a beer. For the first time in DB Brewery's history, the brewery made a wine. Placed in amongst other wines it looked like any other bottle, but on closer inspection it was actually an ad for Export Dry in disguise. Instead of an elaborate flavour profile, the back label coached men on how to get out of buying wine, and into buying Export Dry. When the wine bottle was scanned at the counter, guys received $5 off a 12 pack of Export Dry and the wine bottle was returned to the display. The 'You Don't Have To Do This' wine bottles led to an instore sales increase of 350% in a single week.
VIEW OUTDOOR From the floods comes art
After the flood water subsided in Thailand Canon through Leo Burnett Bangkok utilised the sandbags in a unique way.
VIEW OUTDOOR The cardboard house
Cool pro bono work from Borghierh/Lowe Brazil to help generate awareness for SASP, a institution that helps homeless people in Sao Paulo.
VIEW OUTDOOR Domestic violence can be a drag
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux's large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.Created by JWT London,
VIEW OUTDOOR Casino in a cab
The Casino Campione d'Italia stands out for its fun-based approach to the world of gaming.50 taxis in Como, the nearest city to Campione, are turned by AdmCom, Bologna into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casino and a dinner at one of its restaurants, and if they lose, free admission to the Casino only.
VIEW OUTDOOR Lego plays Star Wars 3D
Serviceplan Germany builds a giant organ out of Lego. The construction took 20,000 LEGO bricks to make, and when the barrel of the organ is turned it plays the Star Wars theme tune. The large musical instrument toured the whole of Germany in January.
VIEW OUTDOOR One million black tongues
How PAK'nSAVE via DraftFCB Auckland took advantage of the Rugby World Cup 2011 and avoided getting sued by IRB lawyers.
VIEW OUTDOOR Messages for Marley
In April 2012, to celebrate the launch of "Marley" the movie and soundtrack, Social House Dublin created a canvas of messages, to send to the Marley family, letting them know how Bob Marley's music affected us all.
VIEW OUTDOOR A surprise for Christmas
The goal was simple: To make an impact in the lives of people showing them the importance of family.The creative solution was very simple:Circus Lima sent a real and special gift to different people that had something in common: they can't be spend Christmas with their families.
People who are forced to work on Christmas like Air Traffic Controllers, Police Officers, Doctors, Security Guards and Fire Fighters.On Christmas Eve, we send each of them a truck with the logo of the brand intervened with the last name of each family. Each truck came to the place of work of each person at 12 o'clock and was carrying inside his whole family. Finally we set up a Christmas dinner for each one of the families. Right there. VIEW THE AD A Peruvian bank float on the highest level
We put a bank where no bank has ever been before. The Titicaca Lake, the highest lake in the world. Agency Circus Lima
VIEW OUTDOOR Poppies in the city
Every year on ANZAC Day we remember the brave soldiers who fought and died for our country. Westpac wanted to create a fitting tribute, one that would recall the sacrifice of past generations and encourage people to donate to the RSA's poppy appeal so .99 Auckland created the poppy field
VIEW OUTDOOR How to play with a credit card
A Loducca, Sao Paulo device that transforms expired cards into brand new guitar picks.
It was installed in bars, night clubs and other places in São Paulo, Brazil. VIEW OUTDOOR The biggest hit of the show is the biggest hit
The unexpected "concept car" at the annual automotor exhibition. This car was "designed" by a drunk driver. Automotor is the main car exhibition in Israel, it's target audience is cars and driving lovers from all ages.Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
VIEW OUTDOOR The smartphone as a basketball
ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.ING-DiBa wanted to make the younger target group aware of the effectiveness and simplicity of direct banking during Basketball-Events across Germany.This target group in particular always has their smartphone with them. agenta werbeagentur, Berlin set up a digital billboard that became a virtual basketball hoop for passers-by. They were able to throw a virtual basketball by moving their smartphones.
VIEW OUTDOOR Share the bike share the music
Hakuhodo Tokyo launch a bicycle sharing service by creating a new bicycle accessory the turntable rider which converts a bicycle into a musical instrument. The two wheels, become jog wheels.The handbrakes, become sound pads. Mix and scratch at will. Mixing two youth cultures : DJing and BMX, with interactive technology, TURNTABLE RIDER transforms the COGOO bicycle into a vehicle of communication to urban youth leveraging the fun of bicycle sharing.
VIEW OUTDOOR Knitting artwork
An original artwork inspired by easyJet European network. See the video at: http://youtu.be/1siMvUlGEiM
VIEW OUTDOOR One million cheers for Argentina
Del Campo Nazca Saatchi & Saatchi, Buenos Aires capture one million cheers for Coca Cola.
VIEW THE IDEA Head them off at the gap
To help stop children smoking 358 Helsinki devised a plan to convey a message through columnists
VIEW OUTDOOR Sounds silence safety concerns
To improve road safety Domino's Pizza the Netherlands via Indie Amsterdam introduces a human engine sound on their silent electrical scooters.
VIEW OUTDOOR A fighting poster
To help launch the new Kinect Star Wars video game in Musica entertainment stores across South Africa, a poster was created to generate awareness amongst shoppers. In its flat, A1 form, the poster advertised the Kinect Star Wars game. However, when the poster was rolled up to be handed out, it formed a life-size lightsaber. The interactive nature of the posters created so much excitement that they were all snapped up almost instantly and queues formed to play in-store demos of the game.
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