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AMBIENT TV
Sucked in A&A furnishers is a home appliance store stocking various appliances from fridges to stoves to vacuum cleaners. They have a wide range of Bosch vacuum cleaners, for which a promotional campaign was required. Canvas Cape Town decided to do a tongue-in-cheek poster campaign demonstrating the super suction power of these hoovers using a 'Missing Dog Poster' concept. VIEW TINKERBELLE OUTDOOR VIEW BLOSSOM OUTDOOR VIEW MILLY OUTDOOR There's never a time for shark fin soup Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.TBWAHuntLascaris, Johannesburg produced unconventional sundials, using a fin's shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.VIEW OUTDOOR Happiness is a free coke "Happiness is contagious. The Coca-Cola Hug Machine created by Ogilvy & Mather Singapore is a simple idea to spread some happiness,"explained Leonardo O'Grady, ASEAN IMC Director, The Coca-Cola Company. "Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large. VIEW OUTDOOR The future comes to a theatre near youDaily dose of drama for TNT gets 10m YouTube hits in a day To launch the high quality TV channel TNT in Belgium Duval Guillaume Modem placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then they waited - http://www.youtube.com/watch?v=316AzLYfAzw VIEW THE IDEA A dancing career So you think you will dance? See video here: http://www.youtube.com/watch?v=y-a8dAHDQoo. An awareness campaign from Duval Guillaume for Stop The Traffik. Please visit http://www.stopthetraffik.org/. VIEW OUTDOOR Believe in ghosts Many drivers do not see anything bad in speeding, they even share their "fearless" driving online as thrilling in-car videos of speeding or racing are very popular among younger drivers. The idea was to create an off-line social event for broad internet discussion, which would change drivers' perception of speeding from fun to potentially deadly activity.JWT Bucharest created Pedestrian Ghost, which was the symbol of a living soul. VIEW OUTDOOR Razor sharp message Fingerprints India's client wanted to communicate their home delivery service as well as increase the number of call-ins. Needless to say the brief demanded a creative that was clutter-breaking and exciting.We wanted to do something that would create buzz while engaging customers. So, we designed posters using every Chinese chef's favorite accessory his razor sharp knife. The mysterious posters came with interesting messages that piqued curiosity. And when the knife was taken out, customers were in for a pleasant surprise - a menu card.VIEW OUTDOOR Married for a night Stimorol Infinity is known in South Africa as the gum that goes on and on and on. So to communicate this Ogilvy Cape Town created a promotion that played on its long-lasting effect as a contrast to the frivolous and fleeting nature of the relationships formed at the eventVIEW OUTDOOR Hookered in A surprising message created by Shalmor Avnon Amichay/ Y&R Tel Aviv during a sex call:]The men who called the "Hot Line" were surprised to hear the prostitutes themselves telling them about their unfortunate personal life story.VIEW OUTDOOR The whole city at your feet New Delhi has very few road signs and direction boards.SOLUTION :MTS via Rediffusion Y&R gave people a firsthand experience of AGPS and how much time it saves. By placing giant floor installations with aerial maps in transit spots (bus stops and foot over bridges) across the city. When people stepped out of metros and buses, they walked over the maps and got clear and precise directions to nearby places VIEW OUTDOOR Push button pizzaTurn tanks into balloons 3,500 Tweets "Get the War Out of Children" in Colourful 7,000 Balloons Installation During a promotion week held by War Child Holland and Dutch radio station Radio 538, a life-size war tank, made out of 7,000 balloons, invaded the city square of Den Bosch in the Netherlands. With the help of the Twitter community the tank (9m long by 3m high) was unleashed into the air and transformed back to balloons. For this the public was asked to send 3,500 tweets with the message: Get the war out of children #Warchild.Balloon Tank for War Child is an idea by Happiness Brussels and executed in collaboration with German artist Hans Hemmert. VIEW OUTDOOR Check out the Honda's fuel effficiency The incredibly fuel-efficient CR-V gets 100km of driving per 7.8L. This was demonstrated with 1:32 scale models running continuously on grocery store conveyor belts.Agency : Dare Vancouver VIEW OUTDOOR Underwear is out thereFuture advertising stars 358 Helsinki placed a series of print ads for client Tjareborg asking children to depict a holiday VIEW ART DIRECTORS OUTDOOR VIEW SCRIPT WRITERS OUTDOOR Helping to shoten the queue for a transplantSweet and salty popcorn for the Festival Starting Thursday, Canadian Film Festival goers can put a truly Canadian topping on their popcorn. To promote the festival's Canadian content, advertising agency JWT Toronto will be turning hot butter dispensers at the Roxy Theatre in Toronto into hot maple syrup dispensers. And the taste is surprisingly delicious. VIEW OUTDOOR It's time to un freeze the bikes To celebrate the end of a Minnesota winter, and the beginning of our bike-share season, Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.VIEW OUTDOOR Around the world on one batteryWatch where you walk Hot Tomali engaged with the City of Vancouver to develop this campaign focused on reducing the number of road traffic accidents in Vancouver.VIEW MEETING OUTDOOR VIEW BITE OUTDOOR VIEW LATTE OUTDOOR VIEW PEDESTRIANS OUTDOOR VIEW INTERSECTIONS OUTDOOR VIEW STOP SIGNS OUTDOOR Water is Life One in eight people lack access to clean water worldwide. So DDB New York launched an experiental campaign that placed drinking cups next to polluted inner city drains and pipes, driving home the message that access to clean water is a privilege. VIEW THE CONCEPT Every good deed deserves chocolate To reconnect their brand with generosity and inspire people to see the positive effects of being generous, Danish chocolate brand Anthon Berg opened the world's first chocolate store where you couldn't pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend or loved one on Facebook for a box of chocolate.VIEW THE SPOT Coke machine makes wi fi free This never before seen Coke machine is being installed in the Coca Cola Concept Store on Copacabana beach, in Rio de Janeiro. The Happiness Refill appears to be a modernlooking Soda Machine, but it isn't. Instead of a cup, the consumer presses his mobile phone against the tap to receive data credits for free internet navigation (IMs, Facebook, Twitter, websites, etc) on a exclusive Coca Cola mobile browser. In Brazil, free wi-fi spots are not common, and most young people have pre-paid phones. This innovation was created by an integration of three of Ogilvy's offices (Sao Paulo, Rio and Recife) and various disciplines (design, digital, mobile, advertising and activation). It provides a new way for the brand to reach out to a generation that wants to be connected every breathing minute of the day. After all, for young people, happiness means being connected. VIEW OUTDOOR Injured for a cause Usual arm slings are boring and monochromatic. So Talent Sao Paulo created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.VIEW OUTDOOR What Israel did for World AIDS day The Shalmor Avnon Amichay/Y&R Interactive Tel Aviv mission from the Israel AIDS task force for the world AIDS day was to raise awareness for AIDS and the importance of knowing your HIV status. We decided to grab the people's attention by creating an idea that using the media like never before. Two of the most famous couples on TV and radio swapped their partners and broadcasted each with the other's partner to send the message: it doesn't matter who's your partner as long as you know his HIV status VIEW OUTDOOR Crying out for protectionJoin the Cow Parade again To promote the CowParade Santa Catarina in a relevant way, and invite the public to see the painted fiberglass cows that comprised the exhibitionPropague Sao Paulo created a poster with a die-cut in the shape of a cow. These posters were placed upon grafitti artwork in over 100 locations. Once positioned upon the artwork, each poster showed a different "painted cow". This allowed us to show the diversity of artistic styles of the CowParade. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR Thin on top A mirrored ceiling ad placed by Rethink on rapid transit trains gives balding commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.VIEW OUTDOOR Come as you are and be a star McDonald's and BETC Euro RSCG, Paris are writing the next chapter of the "Come as you are" story.On Friday the 24th of February, in the heart of the Parisian business district La Defense, McDonald's and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald's outdoor print campaign. Everyone who participated left with a personalised version of the print with their own face on it!VIEW THE SPOT Movie with a twist In recognition of world wide attention to the problems of Alzheimers, ACW Grey, Tel Aviv brought people to the wrong movieVIEW OUTDOOR Fill the empty carts A few days before Passover, Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv created a unique exhibit in Tel Aviv. We filled Rabin square with hundreds of empty shopping carts. Carts that symbolize the hundreds of thousands of families in Israel that won't be able to have a decent holiday meal.But this exhibit was different. It was a pro-active exhibit.VIEW OUTDOOR Making the other cars jealousRead more wherever you are Grey Hong Kong's client Handheld Culture is an electronic book store. It wants to encourage people to read more with their mobile device anytime, anywhere. VIEW OUTDOOR Graffiti for good To promote the launch of website Entreparedes.org, Badillo Nazca Saatchi & Saatchi, Puerto Rico created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases "Ana te amo / Ana I love You" and "Maria te amo / Maria I love You" were strategically placed as interventions in places of high pedestrian traffic. Approaching the grafitti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: "I hit you". The other one hid the message "I insult you" in its letters. Below the messages, onlookers could make sense of the disturbing graffiti from a small sign that read: "Abuse is hidden"VIEW OUTDOOR Someone's homeless night is hanging on your donation Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homelessâ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter. VIEW OUTDOOR Cricket for the forgotten fans Most of the UAE's 250,000 labourers are from India, Pakistan, Sri Lanka and Bangladesh. These men often work long hours in difficult conditions. They spend what little free time they have watching, playing and dreaming about cricket. Ogilvy Action Dubai created a cricket tournament, modeled on the World Cup, which turned humble construction workers into Cricket Stars. The series of trials, practices, group stages and playoffs stretched out over 6 months, culminating in the Grand Finals at the new 25,000 seater Dubai International Stadium - home of International Test Matches.VIEW OUTDOOR Under the seat surprise As part of the Nokia Lumia campaign in Poland, Nokia through Wunderman, Poland planned an event together with the Cinema City network. The event, to take place in 8 cities during the month of February , was to surprise movie goers with the amazing everyday often we go to the movies as part of our free time during weekends. For certain film sessions i.e. selected films and time of the day, we hid special coupons under the seats in the cinema halls. As the commercial break was coming to an end our Nokia Lumia product spot always being the last commercial to be aired viewers were shown a 15 second spot with a well known Polish celebrity that urged them to search for the hidden coupons. As soon as the spot ended viewers were encouraged to start looking for the coupons with the lucky ones getting the chance to win a Lumia 800 device. We recorded the event in each of the 8 cities with 64 movies and 64 lucky Nokia Lumia 800 winners.VIEW OUTDOOR The 3D phone gets drivenFlyers for flowers Valentine's day. The day that most men forget to buy flowers for their loved ones. Flowers.nl (translation of Dutch online flower shop Bloemen.nl) wanted to do something about this. So Publicis Netherlands decided to hand out flyers. But considering the stubbornness of most men we had to bring our own special team of promoters.VIEW OUTDOOR « First « Previous Next » Last » 57 of 70 |
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Que, Rio de Janeiro brings the future to the movie theatre for Petrobras
A fridge magnet from TBWARAAD , Dubai that orders a pizza when you need it most.
Girls go outdoors to show off Dianes Lingerie in this Dare Vancouver promotion
Waiting tickets were used in this organ donor campaign fro Y&R Sao Paulo
The battery capacity of the Nokia E6 is demonstrated by JWT Poland.
Weeping house in Antwerp, Belgium created by Duval Guilliamue Modem Brussels for AXA
Y&R, Sao Paulo make good use of the street to promote the Mini Countryman 
McCann, Bangkok wanted a real demonstration of the new LG 3D mobile phone