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AMBIENT TV
The message is the meltSplitting a tile is as easy as splitting chopsticks Grey Tokyo wanted to effectively communicate that by going to a Karate Class you will become stronger.Idea: Hold a chopsticks sampling at a eating place near the Dojo.Have people experience the powers of Karate by showing how tile breaking is as easy as splitting chopsticks if they take Karate classes!VIEW OUTDOOR Gloria equals glory In 2011, Telecom Telefonica became Colombia's National Soccer team's Official Sponsor. But by that time, Colombians had stopped believing in their team. Young & Rubicam, Bogota had to find a message of optimism to people know that Telefonica stood behind the team 100%.We made an open call to every woman in Colombia named Gloria. And for an entire day, the "glory" was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team. VIEW THE SPOT The wedding funeral combination Amnesty International 'wedding-hearse' with the message: In Belgium, domestic violence kills women every month.Agency:Air VIEW OUTDOOR Message from the rough Ogilvy Action, Dubai wanted to remind golf enthusiasts just how bad their shots could be and how they can get back on the green by reading our magazine. VIEW OUTDOOR Lighting up a death chant Public lighters in Mumbai were turned into chanting lighters â and every time a smoker tried to light from it, it played âRAAM NAAM SATYA HAIâ â a chant which is sung when peopleâs corpses are carried to the funeral pyre.VIEW THE IDEA The Andes Beer great escape Andes beer will rescue you from any boring situation. Agency: Del Campo Nazca Saatchi & Saatchi.VIEW OUTDOOR Frozen hard To help promote YOGISM frozen yogurt in Dublin, The Social House, Dublin created a new flavour for them for Valentine's day: VIAGRA flavour. VIEW THE AD Rebooting robots Oh & Ah Enterprise, retailer and designer of handmade, eccentric everyday objects wanted to increase the value perception of artisanal handmade creations. We built a series of Reboot Robots to highlight the process of Upcycling â the act of creatively converting âuselessâ objects into something of higher value. Reboot Robots are expressions of how with a little creative ingenuity and effort, waste materials can be repurposed to create something ânewâ, better and beautiful. When placed in a local lifestyle mall, these sensor activated robots came to life whenever someone passed by, drawing attention to what many called âworks of artâ giving these bits-of-junk a complete value reboot!VIEW THE IDEA Flying people in NYC airspaceThe safest fireworks Despite incessant warnings from the Department of Health, Filipinos still celebrate the New Year with firecrackers, resulting to thousands of injuries.This year, the Department of Health introduced the public to the world's safest firecracker--a CD containing firecracker sound effects and DM9JaymeSyfu, Manila produced the information VIEW OUTDOOR Give to what money cant buy This Valentine's Day, advertising agency Grey London has teamed up with national charity Women's Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical, once in a lifetime gifts. VIEW OUTDOOR Punch above your weight A little project for Beauty Mate. An ambient bit of fun created for a small no-fuss brand, Beauty Mate 'punching above its weight' in the men's grooming aid market. The humble campaign is running in selected cloakroom and toilet spaces in clubs and pubs in Melbourne and Sydney, encouraging guys to scrub up without fuss, it also invites them to 'punch above their weight' in a facebook competition.VIEW THE CONCEPT The singing telephone menu DNB is the main sponsor of The Norwegian Boradcasting Boys Choir Try Apt, Oslo wanted to promote the sponsorship in a relevant setting, letting The Choir do what they do best: Sing. In december 2011 they sang every word of the automatic telebank menu if you called DNB BANK.VIEW OUTDOOR No news creates news During a match of Peru's Professional Soccer League a fan was killed in the stadium, and while all the media informed about this violence, El Bocon Sports Newspaper and Publicidad Causa. Lima decided to do something different.VIEW OUTDOOR Subway sticks to the Senators Subway Restaurants wanted to show how excited they are to be an official sponsor of the National Hockey League's Ottawa Senators. Cundari, Toronto campaign included print, radio and these videos that ran on the giant screens at the arena during Sens' games.VIEW MUSTARD OUTDOOR VIEW GLOVES OUTDOOR El grande Santa The Argentine agency Ogilvy Action developed for Coca-Cola a new way to surprise parents on Christmas. Nobody better than the company, who shared with people every Christmas, to keep the spirit and the magic alive, despite ages.Coca Cola decided to bring Santa to the traditional Christmas action that usually takes place in malls. A special line was prepared for the adults with a 2.19 mts. height Big Santa, waiting for grown ups to make them feel the magic once again.VIEW OUTDOOR It won't be a happy new year if you crash The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the 'everything and everyone is media' agency to create an installation to remind people to drive safely during the dark winter period.'The Safest New Year' is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK's New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.comVIEW OUTDOOR The strip on Times SquareBraille burgers for the blind Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word MetropolitanRepublic South Africa built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.VIEW THE SPOT Super ZooZoo gives the gifts Vodafone's most popular property in India is the Super ZooZoo. It's loved by the entire country, has more than 2 million online fans and every year, people look forward to new laughs from this character.Just a few days before Christmas, Vodafone via Ogilvy Mumbai undertook an activation using the Super ZooZoo. The mall activity in Mumbai was to promote Vodafone's "Christmas Delights" It started with Santas quietly distributing gifts to people. Suddenly, the Super ZooZoo made a grand entry and all the Santas from various parts of the mall came rushing and queued up in front of the Super Zoozoo. They looked as excited as little children, and one by one they went up on stage to receive a gift from the Super ZooZoo. A banner was also unfurled to complete the story: 'This Christmas, the best delights are with Vodafone'. VIEW OUTDOOR U code? U want it Heineken wanted to introduce their new brand message: "Open Your World" during Heineken Opener Festival 2011. Leo Burnett,Warsaw offered people a social tool, an icebreaker which will help them to open and to meet new people.We created the U-codes: QR code stickers which can carry people's personal messages about themselves.It turned out that scanning a U-code is a great excuse to approach someone new. In the end, thousands of people opened themselves and some of them even started new friendships. VIEW OUTDOOR Sugar by the fork is better Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon idea launched by Saatchi & Saatchi Colombo was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.VIEW OUTDOOR QR codes puts money on the streets Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug or alcohol-related problem. We provided a much more effective way to give.QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles things normally associated with a homeless person.Linking directly to a JustGiving page, Propaganda UK enabled the public to donate directly to Simon on the Streets: a homeless charity that supports men and women who are sleeping rough on our streets. VIEW OUTDOOR Lets all drink up to Singapore Singaporeans spend the most time out of any nationality on Facebook at least 39 minutes a day. However, this coupled with a culture of extended working hours, has meant that although highly socially networked, they rarely to come together to celebrate in person. This year, Heineken is celebrating Christmas in a monumental way with the creation of a festive landmark powered by social media. Towering at 11 metres with 48 LCD screens all around, the Heineken Social Christmas Tree is designed and created by Iris Singapore to broadcast Christmas greetings exchanged on Facebook in the public space. Via the Facebook app, you can send your friends a festive greeting by tagging them on your customised virtual tree. After that, see your creation come to life as a digital visual showcase on the actual tree sculpture. A video recording of the broadcast will be sent to you and shared with your friends on Facebook as well. The Heineken Social Christmas Tree is now up at Clarke Quay Central Fountain from 17 â 26 December.VIEW OUTDOOR Raspberry's under foot Dunedin Retro Clothing Boutique, Raspberry Beret, wanted a high visibility campaign to fuse store branding with details of its new address. One might argue a single line of text hardly inspires advertising genius-but when the message is 'cleaned' onto a kerbs at major intersections during the busiest shopping week of the year-this campaign ensured maximum visibilty for our client.Clean Advertising New Zealand decided on a loud chunky stencil font to make a retro statement, and the campaign shouted 'location, location, location' in terms of demographics.VIEW OUTDOOR Everybody lights up the tree The first Christmas tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Canada's Christmas spirit grows stronger and stronger, the Christmas Spirit Tree created by Tribal DDB Toronto shines brighter and brighter.VIEW OUTDOOR Stop the headache Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The BBDO, Toronto ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.VIEW OUTDOOR The picture of a robbery If you want to make people consider a home security system, according to Graffiti BBDO, Bucharest you need a slightly bigger door sign.VIEW OUTDOOR Bungee into the big boobs To promote its new line of ultimate plunge bras, Wonderbra launched a stunt in London which invited three fans to bungee jump down into the cleavage model Adriana Cernanova.VIEW OUTDOOR VIEW IN SITU OUTDOOR From snowmen to showmen In order to curate the vacation photos Toronto visitors take and put online, Crispin Porter Boglusky, Toronto unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. To encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children's Foundation for every snowman photo uploaded to the campaign's Facebook page at https://www.facebook.com/visittorontoVIEW OUTDOOR Homeless helped by heart machineNot fit to drink To help promote the exhibition 'Future of Water' at the Science Gallery, Dublin, The Social House challenged the people of Dublin to consider where the future of water in the city may come from, if all predictions are correct and water gets so valuable and scarce. We created the worlds dirtiest water cooler in the gallery and invited people to come in and drink fresh canal water along with shoes, fish and old whiskey bottles. We then branded the water and made it available in local restaurants and cafes. VIEW OUTDOOR Don't turn a night out into a nightmare It's the year 2011 and digital cameras, cell phones, and the evolution of social networks have made our lives open for all to see. This often puts the reputation and integrity of individuals at risk, especially when photos are taken at night, in bars and clubs.That's why Norte Beer via Del Campo Nazca Saatchi & Saatchi, Buenos Aires has created the first intelligent beer cooler, which not only keeps your beer at the ideal temperature, but can also detect camera and cell phone flashes, reflecting back a powerful flash that instantly destroys the photo. Thanks to its 4 sensors and 4 flashes, the cooler is able to give 360-degree protection, keeping anyone nearby safe from the threat of cameras and social network tagging.The beer coolers were distributed throughout the main bars in Northern Argentina.VIEW OUTDOOR It's just an act offstage You learn about a film from the trailer. And about a theater play?Priroda, Russia introduce a new LIVEtrailer! This is promo for Moscow theater called Playwright and Directing Center. With real actors and real people(in real cafe) who really knew nothing about this way of promotion. VIEW OUTDOOR Drink at the water table Water Needs Trees is small scale ambient released in July 2011 by Creative Juice Jakarta , during the event "Thanks to Nature"and "International Year of forest 2011".VIEW OUTDOOR Look up in the sky! It's Santa On Thursday, December 1, Santa arrived in Downtown Calgary. He did so by literally dropping 30 stories from 8th Ave Place to kick off the holiday season downtown.Ambient created by Rare Method, Calgary VIEW OUTDOOR Romantic poems on the fallen leaves To soften the depressing dullness and dry atmosphere of Autumn and highlight the moisturising effect and loving care of Lipice Lipbalm, Grey Hong Kong printed romantic poems of love and kisses on real Autumn leaves from the park.VIEW OUTDOOR There a woman hiding in the elevator Kingkong Bangkok decided to make use of the elevator, and created an illusion designed to grab peoples attention. It appears as if there's a woman inside the elevator, hiding her face behind a magazine VIEW OUTDOOR Making the Invisible Visible Making the Invisible Visible is a European street art campaign that highlights the plight of six individuals from across the world who have suffered human rights abuses. The installations use special lenticular fence posters. Launched in London last year to highlight the case of Troy Davis, this year the campaign can be seen in 26 locations across 6 European cities. VIEW THE CONCEPT « First « Previous Next » Last » 58 of 70 |
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Using a QR code on the ice iriis Amsterdam created attention for WWF
Ambient execution to support the release of Chronicle.
A peep show on Times Square created by Devito Verdi
An electronic device created by Y&R Lima collects for the homeless in Peru