POINT OF SALEAmena Autism Center: MazedStopping the shock
These US, Sydney Nike SHOX Posters ran in Footlocker stores in Australia.
VIEW GREEN POSTER VIEW RED POSTER VIEW BLUE POSTER Jinx links to beer
Beer has been jinxing English football since we last won the world cup in 1966. So Hoffman & Voight London have produced a range of beermats for the Real Cider organisation urging people to drink real cider during the world cup in the interests of the England team in South Africa.
VIEW MUG OUTDOOR VIEW FAN OUTDOOR VIEW REVERSE OUTDOOR Taking it off for Marie ClaireProblem: Due to on-shelf clutter, Marie Claire's flagship 'Naked Issue' isn't standing out.Solution: To create the illusion that a woman had undressed on her way 'into the Naked Issue', Net#work BBDO, Cape Town created floor decals that look like a trail of clothing which led up to the magazine. VIEW OUTDOOR Boot-to-boot salesIn lead markets Johannes Leonardo knew that 80% of people who try on Nomis boots buy them. With retail store shelves dominated by the big sports brands they needed to get boots to customers without the hype and seduction of the retail environment. Nomis Vanguards were introduced - a fleet of mobile retail stores, 50 vans across 6 countries. The vans were driven by brand advocates made up former coaches and players to get the Nomis message and product out to onto the pitch - where players could put the boots to the ultimate test. VIEW THE IDEA Match your desiresSaatchi's insane Sony postersSaatchi & Saatchi, Sydney has created a series of posters for Sony's In-Car Audio that promises hands free conversations in your car's sound system when used with your bluetooth phone. VIEW THE 'TRAFFIC' POSTER Get a new body partOver 50 year olds no longer have to put up with joint pain. In fact, after using Voltaflex, your body will feel new again. In prominent pharmacies, Saatchi & Saatchi Simko Geneva displayed 16 unique body parts with individual stories on them like - New Elbow for the âtrying to be Roger Federerâ type. Or, New Wrist for the âwriting the next best sellerâ type. Each body part was handcrafted. Every strand of hair was painstakingly placed on. Even veins were painted and then coloured to look male, female, white, African or Asian. VIEW THE CONCEPT A shorter bug lifeTo create awareness of the fast killing action of Doom Extreme at point of sale level, TBWAHUNTLascaris Johannesburg created wrap arounds on the can which show a bugs life flashing before his eyes in his last moments. VIEW THE AD CHEW ON THISIn this idea for the Cancer Patients Association, via VGC, Mumbai, a free Cancer Sachet was given away with every packet of chewing tobacco to heighten awareness of oral cancer. The sachets were fake and contained 'cancer crabs' instead of tobacco. VIEW THE IDEA BUY IT WHILE YOU CANThese point of sale posters address declining sales of Compact Discs due to music sold and downloaded online. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER DON'T FEED THE PLANTSHOW DID THIS SLIP IN?Spinach, Melbourne has the delicate task of communicating the benefit of Durex Play lubricant in an environment that is increasingly draconian about promoting products such as condoms and lubricants. This Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating with the potential to be displayed in pharmacies and convenience stores. VIEW THE POSTER PAWS FOR THOUGHTDentsu Malaysia placed these posters for Paws Malaysia at vets in town. The poster featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire âbarâ from the cage peels off. It proved so popular they ran out of tabs to replace the posters within a week. VIEW THE CONCEPT OGILVY STARTS FROM SCRATCHIN THE DOG BOX AGAINThe Society for Animals in Distress found that the standard collection tins that they were using, were being overlooked and needed a more effective way to gather donations. So, Grey South Africa came up with a hard-hitting âinteractive posterâ, which was placed at strategic points in supermarkets across South Africa. This unique collection box challenges shoppers to cover the picture of an abused animal by donating cash. Thus demonstrating, in a simple way, the effect donations can have on the plight of needy animals across the country. VIEW THE CONCEPT SINGAPORE NAVY OFFICER RECRUITMENTSaatchi & Saatchi Singapore has a great creative pedigree on the Singapore Navy, having won numerous awards for their recruitment work. This is their latest DM work on the account. The mailer arrives with the recipient's name personalised on the address label. When unfolded, he finds himself at the top of the hierarchy chart. VIEW THE AD ELLE OF AN INTERACTIVE STORE CONCEPTFun stuff for New York Fashion Week 2007. Passers by activated film clips for Drummergirl, Bombergirl, Jokergirl, Tubagirl and Bubblegirl etc, created by The Glue Society (already featured on bestads). Human Locator is an interactive visual system developed by Freeset and designed expressly for advertising. Drawing on cutting edge computer visualization techniques to track full body movement in real time, it allows consumers to actively participate in and interact with advertising. At the same time the system provides advertisers with measurable viewer data. Human Locator brings the interactivity of the Internet to real-world environments. Client: Elle MacPherson Intimates Agencies: MindShare/Destination Media Group Media partner: Inwindow Outdoor Technology: Human Locator (www.freeset.com/locator/) Film clips: The Glue Society via @radical.media Video Edited By: Paul Jacob Bashour MY BOSS IS A CLOWNA range of t-shirts to worn instore by McDonald's staff as part of an ongoing people campaign. VIEW THE WORK |
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