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POINT OF SALE

Stopping the shock

 POINT OF SALE   AUSTRALIA    August 24, 2011 22:25 (Edited: August 24, 2011 12:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2011/Aug/tn_38910_Shox-FINALS.jpg&width=200These US, Sydney Nike SHOX Posters ran in Footlocker stores in Australia.

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Jinx links to beer

 POINT OF SALE   UK    June 07, 2010 01:43 (Edited: June 06, 2010 15:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Jun/tn_29601_Cidermat_front__Mug__jpg.jpgBeer has been jinxing English football since we last won the world cup in 1966. So Hoffman & Voight London have produced a range of beermats for the Real Cider organisation urging people to drink real cider during the world cup in the interests of the England team in South Africa.

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Taking it off for Marie Claire

 POINT OF SALE   SOUTH AFRICA    April 01, 2010 00:13 (Edited: March 31, 2010 13:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/Mar/tn_27948_MC_ClothingTrailDecals.jpg
Problem: Due to on-shelf clutter, Marie Claire's flagship 'Naked Issue' isn't standing out.Solution: To create the illusion that a woman had undressed on her way 'into the Naked Issue', Net#work BBDO, Cape Town created floor decals that look like a trail of clothing which led up to the magazine.

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Boot-to-boot sales

 POINT OF SALE   USA    May 30, 2009 01:06 (Edited: May 29, 2009 15:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/May/tn_22125_Nomis_VANGUARDS_OUTDOOR_OL814_C04.jpg
In lead markets Johannes Leonardo knew that 80% of people who try on Nomis boots buy them. With retail store shelves dominated by the big sports brands they needed to get boots to customers without the hype and seduction of the retail environment. Nomis Vanguards were introduced - a fleet of mobile retail stores, 50 vans across 6 countries. The vans were driven by brand advocates made up former coaches and players to get the Nomis message and product out to onto the pitch - where players could put the boots to the ultimate test.

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Match your desires

 POINT OF SALE   BRASIL    November 14, 2008 23:52 (Edited: November 14, 2008 12:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Nov/tn_17914_Playboy_Hot_.jpg
Neogama/BBH, Sao Paulo placed this provocative poster in public

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Saatchi's insane Sony posters

 POINT OF SALE   AUSTRALIA    July 16, 2008 02:02 (Edited: July 15, 2008 16:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jul/tn_15218_traffic_1.jpg
Saatchi & Saatchi, Sydney has created a series of posters for Sony's In-Car Audio that promises hands free conversations in your car's sound system when used with your bluetooth phone.

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Get a new body part

 POINT OF SALE   SWITZERLAND    June 12, 2008 08:24 (Edited: June 11, 2008 22:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14564_Voltaflex_Display.jpg
Over 50 year olds no longer have to put up with joint pain. In fact, after using Voltaflex, your body will feel new again. In prominent pharmacies, Saatchi & Saatchi Simko Geneva displayed 16 unique body parts with individual stories on them like - New Elbow for the ‘trying to be Roger Federer’ type. Or, New Wrist for the ‘writing the next best seller’ type. Each body part was handcrafted. Every strand of hair was painstakingly placed on. Even veins were painted and then coloured to look male, female, white, African or Asian.

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A shorter bug life

 POINT OF SALE   SOUTH AFRICA    June 11, 2008 06:39 (Edited: June 10, 2008 20:39)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Jun/tn_14517_EX2A-83643.jpg
To create awareness of the fast killing action of Doom Extreme at point of sale level, TBWAHUNTLascaris Johannesburg created wrap arounds on the can which show a bugs life flashing before his eyes in his last moments.

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CHEW ON THIS

 POINT OF SALE   INDIA    May 27, 2008 06:20 (Edited: May 26, 2008 20:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/May/tn_14068_Cancer_Pouch.jpg
In this idea for the Cancer Patients Association, via VGC, Mumbai, a free Cancer Sachet was given away with every packet of chewing tobacco to heighten awareness of oral cancer. The sachets were fake and contained 'cancer crabs' instead of tobacco.

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BUY IT WHILE YOU CAN

 POINT OF SALE   PHILIPPINES    April 13, 2008 21:32 (Edited: April 13, 2008 11:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_13009_Buble.jpg
These point of sale posters address declining sales of Compact Discs due to music sold and downloaded online.

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DON'T FEED THE PLANTS

 POINT OF SALE   AUSTRALIA    April 10, 2008 00:00 (Edited: April 09, 2008 14:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_12900_Venus_.jpg
Beware when you fed with Paton Fertilizers. A new POS campaign via BWM Sydney.

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HOW DID THIS SLIP IN?

 POINT OF SALE   AUSTRALIA    April 04, 2008 22:13 (Edited: April 04, 2008 11:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Apr/tn_12824_SSL243_Durex_Play_72dpi_1.jpg
Spinach, Melbourne has the delicate task of communicating the benefit of Durex Play lubricant in an environment that is increasingly draconian about promoting products such as condoms and lubricants. This Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating with the potential to be displayed in pharmacies and convenience stores.

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PAWS FOR THOUGHT

 POINT OF SALE   MALAYSIA    April 02, 2008 03:48 (Edited: April 01, 2008 16:48)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Mar/tn_12762_paws-in-situ-h.jpg
Dentsu Malaysia placed these posters for Paws Malaysia at vets in town. The poster featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire “bar” from the cage peels off. It proved so popular they ran out of tabs to replace the posters within a week.

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OGILVY STARTS FROM SCRATCH

 POINT OF SALE   NEW ZEALAND    March 17, 2008 21:35 (Edited: March 17, 2008 10:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Mar/tn_12421_BestAds.jpg

Ogilvy New Zealand launches new Becoderm-C Flare-Up cream.

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IN THE DOG BOX AGAIN

 POINT OF SALE   SOUTH AFRICA    February 15, 2008 03:19 (Edited: February 14, 2008 16:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Feb/tn_11795_Dog.jpg
The Society for Animals in Distress found that the standard collection tins that they were using, were being overlooked and needed a more effective way to gather donations. So, Grey South Africa came up with a hard-hitting ‘interactive poster’, which was placed at strategic points in supermarkets across South Africa. This unique collection box challenges shoppers to cover the picture of an abused animal by donating cash. Thus demonstrating, in a simple way, the effect donations can have on the plight of needy animals across the country.



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SINGAPORE NAVY OFFICER RECRUITMENT

 POINT OF SALE   SINGAPORE    October 20, 2007 04:49 (Edited: October 19, 2007 18:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Oct/tn_9361_Navy-Hierarchy_Chart_copy.jpg
Saatchi & Saatchi Singapore has a great creative pedigree on the Singapore Navy, having won numerous awards for their recruitment work. This is their latest DM work on the account. The mailer arrives with the recipient's name personalised on the address label. When unfolded, he finds himself at the top of the hierarchy chart.

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ELLE OF AN INTERACTIVE STORE CONCEPT

 POINT OF SALE   USA    September 25, 2007 15:44 (Edited: September 25, 2007 05:44)

Fun stuff for New York Fashion Week 2007. Passers by activated film clips for Drummergirl, Bombergirl, Jokergirl, Tubagirl and Bubblegirl etc, created by The Glue Society (already featured on bestads). Human Locator is an interactive visual system developed by Freeset and designed expressly for advertising. Drawing on cutting edge computer visualization techniques to track full body movement in real time, it allows consumers to actively participate in and interact with advertising. At the same time the system provides advertisers with measurable viewer data. Human Locator brings the interactivity of the Internet to real-world environments.

Client: Elle MacPherson Intimates
Agencies: MindShare/Destination Media Group
Media partner: Inwindow Outdoor
Technology: Human Locator (www.freeset.com/locator/)
Film clips: The Glue Society via @radical.media
Video Edited By: Paul Jacob Bashour

MY BOSS IS A CLOWN

 POINT OF SALE   IRELAND    May 22, 2007 19:57 (Edited: September 02, 2007 21:21)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/May/tn_6820_6818_McD_Ts.jpg


A range of t-shirts to worn instore by McDonald's staff as part of an ongoing people campaign.


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