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INTERACTIVE
Heard Island Pebbles: Turning tariffs into opportunity for pengu On April 2, 2025, Trump slapped a 10% tariff on Heard Island - a remote outcrop with no exports, no humans. Just penguins. As the bizarre news went viral, Kindred Studio - a small e-commerce branding agency - had an idea: what if the penguins started 'exporting' something to raise money to protect their home? Enter Heard Island Pebbles - the islandâs first-ever âexport.â Inspired by the pebbles penguins use to nest and flirt, the cheeky website sold digital and physical pebbles to humans worldwide, with all profits donated to the unaffiliated WWF-Australia to support local conservation. With zero media spend, Heard Island Pebbles made global headlines, reached over 13 million people, attracted 10,000+ website visits, shipped to 14 countries, and raised over $14,000.VIEW THE CONCEPT Jameel Motorsport: The Treeless Map Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch a bold new initiative merging gaming with environmental awareness: The Treeless Map*. This custom-built Fortnite map removes one of the gameâs core resources â trees â to highlight the devastating impact of deforestation and natural resource depletion. VIEW THE CONCEPT F Cancer: Pick Up Your Poop F Cancer, a non-profit dedicated to early cancer detection and prevention, is launching a Public Service Announcement (PSA) to encourage colorectal cancer screening for those 45 . Rolling out during Colon Cancer Awareness month, the campaign, titled "Pick up Your Poop", raises the point that dog owners readily pick up their animalâs waste but remain squeamish about their own poopâin spite of the fact that taking a simple at home screening test can provide information that could help save their lives. The most common symptom of early colon cancer is no symptoms at all. VIEW THE 2 CONCEPTS Chux: Clean Like No One Is Watching Research shows that 94% of people crank up the tunes when they clean to make it more fun. So we collaborated with Chux and Spotify to curate the ultimate summer cleaning playlist - to turn cleaning into a vibe and make the chore of cleaning feel better than ever before.VIEW THE CONCEPT Trumpet:The Trumpet Drawer Every office worker has a snack drawer. But no snack drawer has ever been home to NZâs unbeatable snack. Because a Trumpet ice-cream would melt, right? Not anymore. Introducing, The Trumpet Drawer â undoubtedly the greatest office invention since the stapler. Tech boffins engineered a mini-freezer, then built a perceivably ordinary office unit around it, keeping Trumpets frozen, and hidden from colleagues. The Trumpet Drawer was ironically hot property on social media, and has been described as, âcolder than your bossâs stare, quieter than the finance pod, and squarer than that IT guyâs small talkâ.VIEW THE CONCEPT The Iconic: The Banner Ad Changeroom Only 0.05% of banner ads actually get clicked on. There's even a term to describe the fact that people don't look at them - Banner Blindness. THE ICONIC wanted to get people looking at their banner ads. Introducing 'The Banner Ad Changeroom', a live activation where real customers could show off real looks inside the confines of a tiny banner-ad-sized box. We set up a pop-up store in Sydney's CBD and invited our customers to select an outfit and show it off in a banner ad that was broadcast live to thousands of websites all over the Internet. We even broadcast the most popular looks into digital OOH. VIEW THE CONCEPT Pedigree: Caramelo Pedigree, the leading brand in dog food in Brazil and the world, is launching the campaign âCaramelo,â starring the so-called Caramelo mutt as the representative of all mixed-breed dogs. The initiative is designed to encourage responsible adoption and combat abandonment, especially of these dogs, which are the majority of shelter-housed pets waiting for a home, and which are 90% less likely to be adopted.[1] In addition to the Caramelo, which is a symbol of Brazilian culture in its own right, the movement is led by the actress, presenter, and influencers VIEW THE CONCEPT Kelloggs: Kelloggs Town âKelloggâs Town, a brand-new digital experience from Kelloggâs, is set to redefine the way in which breakfast fans across Europe interact with one of the worldâs most iconic cereal brands. On the back of Kelloggâs recent strategic investment to drive growth for its iconic cereal brands and the category, this next-generation experience, designed and built by Merkle, in partnership with Dentsu Creative, will enable Kelloggâs to win customer mindshare and drive loyalty. Kelloggâs is also working with Carat UK to implement an outcome-based media buying strategy which complements the digital experience. VIEW THE CONCEPT PSA : Calls On Call Feeling safe in public is a gendered issue, with a significant number of women experiencing fear and vulnerability. According to a 2019 study by Statistics Canada, a staggering 92% of women take conscious precautions to stay safe in public, while only 23% feel safe when alone at night. Because of this pervasive anxiety, women consistently need to adapt their behaviourâchanging their itineraries, leaving work early to avoid walking in the dark, and modifying their appearance to avoid unwanted attention. VIEW THE CONCEPT Pukka Herbs UK: Sleepless Beauty New research from Pukka Herbs UK reveals young women across the UK are missing out on vital sleep, averaging just 6.4 hours a night despite admitting eight hours was their optimum. To shed light on the challenges of getting good shut-eye in the modern world, Pukka Herbs UK has partnered with best-selling author, Otegha Uwagba, to launch Sleepless Beauty, a rewrite of the classic Brothers Grimm tale, Sleeping Beauty. The story has undergone a contemporary makeover, reflecting the modern-day trials and tribulations women face when getting a good night's sleep. According to the research, 68% of women aged 25-44 agreed they struggle to get good sleep, VIEW THE CONCEPT KFC: The Ultimate Fried Chicken Showdown KFC Canada, in collaboration with Toronto-based creative agency Courage, is redefining the boundaries of advertising and consumer engagement with a bold new campaign that taps into the power of artificial intelligence. Challenging the machine to match the brandâs iconic fried chicken recipe, Courage proved once again that KFC's offering is truly unparalleled in taste and quality. In a move that merges cutting-edge technology with brand authenticity, KFC Canada enlisted AI to analyse the most highly-rated fried chicken recipes available online. VIEW THE CONCEPT Enigma Museum Of Communication: Drop The Rithm It's all about Algorithms New interactive message from Enigma, Museum Of Communication. VIEW THE CONCEPT Unicef Australia: The Appeal Appeal The cricket appeal. The moment every fan stops what theyâre doing and pays attention. Appeals decide innings, matches, even entire series. But what if they could decide something much bigger than cricket? To announce the partnership between UNICEF and Cricket Australia, we turned every appeal for a wicket during the Womenâs Ashes Test, into an appeal for gender equality. VIEW THE CONCEPT Sexual Wellbeing Aotearoa: Emotional Support Bits New Zealand faced an uncomfortable truth: research showed that 62% of New Zealanders typically keep sexual health concerns to themselves. And some - 16% - admit they've never spoken about sexual health to anyone at all. With Sexually Transmitted Infections rapidly on the rise in New Zealand (such as reported syphilis cases jumping year-on-year by 45%), sexual health needed to be brought into the open more than ever.VIEW CONCEPT Skinny: Get The Skinny While other brands are paying for expensive celebrity spokespeople, or forking out endorsement cash to fake online influencers, Skinny Mobile has used AI to digitally clone their happiest customer. The customer, who was one of nearly 400 who applied for the role, will now become the AI face of the brandâs advertising. The campaign sees Skinny taking customer loyalty and brand advocacy to the next level by digitally cloning a real customer using AI to become its new AI-created brand ambassador. A brand ambassador that they can then use to make low-cost ads. Hundreds of customers submitted video applications for the Skinny for Life competition, which challenged entrants to prove they were Skinnyâs happiest customer. VIEW THE CONCEPT The Stop Gambling Foundation: The Tit For Tat Dentsu Creative Thailand has partnered with The Stop Gambling Foundation to launch the âTit for Tat Stop Online Gamblingâ campaign, a âfight-backâ initiative that plays on gambling ad techniques to raise awareness about the dangers of gambling addiction for youths in Thailand.VIEW THE CONCEPT Puck: Recipes For Change In the midst of a prolonged conflict that has forced countless families to flee their homes, Puck âa leading and trusted brand across the Middle East and a steadfast ally to mothers - is proud to announce Recipe for Change - a sustainable source of financial support, designed to empower and support affected Lebanese families. Recipe for Change is not just a Ramadan campaign, but an innovative economic model that transforms treasured family recipes into market-ready products that local chefs can proudly feature on their menus across the region and eventually the world.VIEW THE CONCEPT SecondeChanceorg: The Black Dog SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its âBlack Dogâ operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song âThe Black Dogâ, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results. The analysis is clear: black dogs face a sad phenomenon - they stay on average four times longer in shelters because of their color. A disastrous situation also known as the âBlack Dog Syndromeâ. This phenomenon is particularly problematic after the summer, a period when more than 60,000 animals are abandoned each year.VIEW THE CONCEPT Nissan: Animalert TBWAHAKUHODO and Nissan Motor have launched 'NISSAN ANIMALERT,' a joint initiative aimed at achieving zero wildlife fatalities caused by vehicles. VIEW THE CONCEPT Kleenex: The Kleenex Score The Kleenex Score, tells movie lovers how likely they are to tear up, even before the opening credits roll. Facial tissue brand Kleenex, and IMDb, the world's most popular and authoritative source for movie, TV and celebrity content, launched The Kleenex Score, over a big movie weekend, to rate the amount of tears you can expect to shed from a collection of films called Tearjerker Titles. VIEW THE CONCEPT KidsCan: Photolife Class Of New Zealand Education is key to breaking the cycle of poverty, yet rising hardship means more children miss school due to a lack of food, shoes, and warm clothes. 67% of disadvantaged children arenât attending school regularly, but despite needing more donors than ever, reaching time-poor parents - KidsCanâs most likely supporters - remains a challenge.VIEW THE CONCEPT OMO Arabia: The Art Of Stains MullenLowe MENA in collaboration with OMO Arabia, launches âThe Art of Stainsâ, a first-of-its-kind campaign that redefines how period care is communicated in the region. By blending ancient henna artistry with essential knowledge, OMO transforms a culturally ingrained tradition into a powerful, discreet, and deeply personal conversation starter. In Saudi Arabia, beauty and henna salons are more than beauty spaces, they are intimate sanctuaries where women connect, share stories, and uphold tradition. Recognising their unique potential, OMO partnered with skilled henna artists to create bespoke designs that discreetly weave in essential period care information. VIEW THE CONCEPT Pregnant Then Screwed: The Career Shredder Pregnant Then Screwed and a collective of advertising creatives have launched âThe Career Shredderâ, a new campaign to highlight that the motherhood penalty is worse than ever with 74,000 mothers a year now being mistreated when pregnant, during maternity leave or when they return to work. Today, Pregnant VIEW THE CONCEPT Britainnia: Nature Shapes Advertising that works with nature instead of competing against it, that was the vision behind Talented Indiaâs âNature Shapes Britanniaâ campaign. The biodegradable OOH series in which billboards literally take the shape of trees around them. Visually and metaphorically, the campaign establishes how the brand adapts to nature, not the other way around.VIEW THE CONCEPT One Show : Dead Lines Sherina Florence, a leading independent ECD and AI-focused Futurist who is a member of this yearâs first-ever One Show Creative Use of AI jury, has created an album of hip hop tracks made up entirely of famous ad taglines and a pair of videos to promote the global award showâs final deadline of February 28, 2025. The project brief was to use AI to create a LinkedIn reminder that promotes The One Show final deadline and the first-of-its-kind Ai awards category. Florence decided to create a full album under the name Pencil Pusher, and entitled the 13-track album âDead Linesâ. VIEW THE CONCEPT Export Ultra: Cold Call Back Service In New Zealand, millions of beers accidentally explode in freezers every year due to people simply forgetting about them. So in order to save beer from more explosions, we needed some way to help beer drinkers remember to get them out. Or maybe even someone to remember for them.VIEW THE CONCEPT Change The Ref: Thoughts & Prayers Call out the hypocrisy of congressional inaction on gun safety with Thoughts & Prayers Toilet Paper. This real product is printed with social posts from politicians who offered "thoughts and prayers" after mass shooting tragedies while doing nothing else. Buy a roll and turn once-heartfelt but now meaningless words into the only thing they're good for: wiping your a**. Purchase now at www.thoughtsandprayersTP.com and www.shopchangetheref.org/products/thoughts-prayers-toilet-paperVIEW THE CONCEPT City Odf Miami Beach : Spring Break Reality Check How do you inform hopeful holidaymakers of the strict Spring Break measures in your city, in an accessible and engaging way, without it feeling like a big lecture? Weave the message within a tantalising reality TV show teaser that grabs attention and keeps viewers hooked, and call it âSpring Break Reality Checkâ. Spurred on by the viral success of last yearâs âSpring Breakup Campaignâ, the City of Miami Beach partnered with longtime collaborators, VML, and production company, ALTERED.LA, to craft an extremely convincing campaign for their new (entirely fake) reality TV show about the dangers of breaking rules in Miami Beach.VIEW THE CONCEPT NVIDIA American Society For Deaf Children: Signs Creative agency Hello Monday/DEPT today announced a collaboration with NVIDIA and the American Society for Deaf Children to launch Signs, an AI-powered web tool designed to bridge communication gaps between Deaf and hearing communities. Signs empowers users to learn American Sign Language (ASL) while also crowd-sourcing a growing dataset of ASL video content to expand accessibility and understanding. VIEW THE CONCEPT Child Focus: The Unwearable Wardrobe The internet offers numerous opportunities but also comes with dangers. On February 11, Safer Internet Day, VML Belgium and Child Focus, the Belgian Center for Missing and Sexually Exploited Children, called for increased awareness of these dangers with a powerful awareness campaign against a disturbing new online threat: deepnudes. Deepnudes are realistic-looking, fake nude images created using artificial intelligence (AI). Recent research shows that 12.8% of Belgian youth are aware of deepnude apps, and 60.5% of them have even attempted to create a deepnude. VIEW THE CONCEPT Chux: Clean Like No One Is Watching Research shows that 94% of people crank up the tunes when they clean to make it more fun. So we collaborated with Chux and Spotify to curate the ultimate summer cleaning playlist - to turn cleaning into a vibe and make the chore of cleaning feel better than ever before.VIEW THE CONCEPT Battersea: Netflix Tilly Animal welfare charity Battersea has launched a series of playful ads on Netflix showcasing the loveable personalities of the rescue animals they care for, linking each animalâs unique traits to different Netflix genres. The campaign by NCA and OMD is a first in the UK for the service and its Pause Ads format, where dedicated creative will be matched to the genre of content being viewed, creating a more relevant experience for Netflix subscribers. VIEW THE 2 CONCEPTS Cadbury 5Star: Destroy Valentines Day With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to âdo nothingâ on Valentineâs Day via latest Ogilvy India campaign. For several years now, Cadbury 5star with the tagline of âEat 5 Star, Do Nothingâ has been showing support to people who dread Valentineâs Day and would much rather spend it âdoing nothingâ. After devising a time-travel hack in 2024 to help people skip the entire day in minutes, the brand is back with an audacious plan to make this the last Valentineâs Day ever with the most unexpected secret weapon: Uncles. VIEW THE CONCEPT Yili: Twin Sister Of Olympic The Chinese are obsessed with the Olympics, especially after securing the bid to host. In China, becoming an Olympic sponsor not only means gaining immense attention but also unlocking greater sales potential.In a market where products like milk, which emphasize physical health, dominate, the brand that can capture the Olympic spotlight controls both influence and sales. VIEW THE CONCEPT BYD: The Soap OperaVerse The background scenario was: in 2024, BYD arrived in Brazil with a big goal, to build and democratize electric mobility to become the number 1 brand in electric and electrified vehicles. Our biggest challenge was the lack of trust on the part of Brazilians.ilVIEW THE CONCEPT Rio Shopping + AFA Zamora: The Impossible Order BACKGROUND:Alzheimer's disease, a devastating neurodegenerative condition, poses a growing threat. The Spanish Society of Neurology (SEN) projects a staggering 3.2 million cases in Spain by 2050.However, public awareness remains limited. While memory loss is widely recognized, other crucial symptoms often go unnoticed. These include disorientation, confusion, changes in personality and behavior, difficulty with problem-solving, and even delusions. Early detection of these lesser-known symptoms is critical for effective management and improved quality of life for those affected. Therefore, it is essential to increase awareness and education about these symptoms to combat the growing impact of this devastating disease. VIEW THE CONCEPT Coors Light: Free Rides Home In a collaborative effort to promote safer roads across the Greater Toronto Area (GTA), Molson Coors is excited to offer free post-game transit rides for Raptors fans and anyone using GO Transit and UP Express services on January 31, 2025, between 9:00 p.m. and 11:59 p.m. EST. This is the first time Coors Light is leading this initiative in Toronto. VIEW THE CONCEPT Powa: POV On May 17, gut-wrenching CCTV footage was released by CNN showing Sean "Diddy" Combs violently assaulting singer Cassie.The video was captured in a hotel 8 years ago but has sent shockwaves around the world this year. Not only has it exposed the predatory behaviour of Diddy, it has confirmed that domestic violence can affect everyone, even the rich. VIEW THE CONCEPT Burger King : The Donut Burger King The ingenuity of Burger King Ecuador strikes again. After the viral Community Manager BK Ecuador phenomenon, the brand continues to set the bar in digital marketing with another brilliant move.December is rarely a month where fast food takes center stage, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burgerâa flame-grilled beef patty, bacon, cheddar cheese, and, instead of buns, glazed donuts. What started as an April Foolsâ-style prank for DÃa de los Inocentes turned into a global sensation.VIEW THE CONCEPT VisitBritain: Starring GREAT Britain The Movie Designed to drive inbound tourism across Britain, the campaign, Starring GREAT Britain, showcases the country as the ultimate on-screen destination. Britain is the birthplace of some of the world's most beloved and highest-grossing films and franchises, and home to world-class storytellersâboth behind and in front of the camera. However, in each of these renowned films and TV shows, there was an even greater star: Great Britain. Until now, it has often been relegated to the background. At a time when screen tourism inspires travellers like never before, Starring GREAT Britain invites visitors from its most valuable inbound marketsâincluding Australia, the Gulf Cooperation Council (GCC) countries, France, Germany, and the USAâto discover Britain through the cinematic lens of film and TV shows. VIEW THE CONCEPT |
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