- Best:
- TV
- Outdoor
- Interactive
- Radio
| Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More... |
 |
INTERACTIVE
Jana Water: Deepest Instagram Profile Explore the sea depths with world freediving champion Goran Äolak and Jana - natural mineral water. Agency: Saatchi & Saatchi Croatia.VIEW THE CONCEPT Tag Heuer: Pressure Free Kick Tokyo creative agency,UltraSuperNew, launch 'Pressure Free Kick' for J.League sponsor TAG Heuer. It's a five-day long competition to win soccer tickets to J.League games, with an interactive game on Instagram. 'Pressure Free Kick' is an interactive playable manga game accessed exclusively via TAGâs Instagram account VIEW THE CONCEPT International Rescue Committee: I Am Not a Weapon Timed with International Day of the Girl, Academy Award-winning director Kathryn Bigelow and Smuggler founder Patrick Milling-Smith have launched a social justice campaign with a mission to bring attention and aid to the plight of young women in Northeastern Nigeria affected by Boko Haram, Nigeria's militant Islamic extremist group. They approached Austin-based creative agency Preacher to help in their development and launch of this powerful initiative. Using stunning video interviews of female survivors of Boko Haram captured and directed by Kathryn and acclaimed journalist, Dionne Searcey, along with powerful photography from Adam Ferguson, Preacher developed âI Am Not A Weaponâ, a digital platform housing the content and taking on the voice of the affected women VIEW THE CONCEPT One Club Portfolio Night : Bring Out The Book Every year spreading east to west across the globe for one night only, thousands of young creative hopefuls take part in One Club's revered Portfolio Night with dreams of impressing a host of advertising creative directors and winning a spot at the prized New York All-Stars event. But with attendance levels dropping off, Portfolio Night was in desperate need of rejuvenation. So, on a minimal budget we tasked ourselves to create a piece of content that ad forums just couldnât resist talking about and thatâs just what we did. VIEW THE CONCEPT Visit Victoria: Dog Vision Visit Victoria is putting your next short-break in the paws of your dog with the world's first tourism campaign optimised for dogs. The campaign, developed by Clemenger BBDO Melbourne, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike. It is the first digital tourism campaign optimised to stimulate dogs' sight and sound, featuring content curated by local pet-fluencers @MyAussieTribe, @Tomandcaptain, @ChandlerThePug and @HuckAndCo. An extension of the recently launched Your Happy Space regional Victoria marketing campaign for humans, Your Dog's Happy Space will get tails wagging with a short-break away.VIEW THE CONCEPT Lockheed Martin: We Do Space Lockheed Martin Challenges Top Engineering Students to Think Inside the Box. Space is not a destination. Or a tourist attraction. Or a delivery route. Space is a place to do. Itâs an unlimited resource of untapped potential, and Lockheed Martin is developing the innovations and technology the world needs to unlock its possibilities. But when it comes to unlocking the universe, we need the brightest minds to help us do it. So, to go about finding the rising stars in the world of engineering, McCann NY and Lockheed Martin created the ultimate test: a challenge box. But not just any box. A 14-foot tall, mysterious inky-black monolith that can only be unlocked if youâre able to solve one of the worldâs most impossible aerospace equations. VIEW THE CONCEPT Renault: Tokyo Stories Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital and created in collaboration with Garage Italia. The innovative way of communication and sales conceived by Publicis Italia will distinguish the special edition. CAPTUR Tokyo Edition, in fact, will be launched with "Tokyo Stories": an Instagram stories in manga style through which it will be possible to dialogue, via Facebook Messenger, with a character's chatbot and directly pre-order the car. An entirely new experience for users, on the border between fiction and reality. In "Tokyo Stories" the events of two guys intersect with those of a mysterious character and a car outside the box, in a magical and nocturnal Tokyo. Made from the pencil of Matteo De Longis, the manga will be released online through the Instagram Stories of Renault Italy. Agency: Publicis, Italy VIEW THE CONCEPT MAX Burgers: Every Second On the 14th of June, Swedish burger chain MAX became one of the first companies in the world that are Climate Positive, meaning every bite of their burgers helps to improve the climate. The site Everysecond.io got a lot of attention a while back, using open data from McDonaldâs that showed the companyâs global consumption, every second â giving people around the world a perspective of the massive amount of food that is being produced and sold. MAX now takes the opportunity to turn their own similar data into something positive by collaborating with everysecond.io to show how todayâs consumption actually can contribute to a better climate if you choose to go to MAX instead.VIEW THE CONCEPT International Coffee Day: #THANKS4THECOFFEE illycaffè, a global leader in the high quality coffee segment, brings its #THANKS4THECOFFEE initiative to life today to recognise International Coffee Day, as designated by the ICO (International Coffee Organization) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #THANKS4THECOFFEE, which strives to forge deeper connections among consumers and those working in the first, and most critical, link in the production chain: the worldâs coffee farmers. VIEW THE CONCEPT National Geographic: Free Solo 360 Framestore and National Geographic Documentary Films have announced the premiere of 'Free Solo 360°' which debuted September 21st at the 2018 Los Angeles Film Festival. The short film, created in partnership with award-winning filmmakers E. Chai Vasarhelyi and Jimmy Chin, who directed the critically acclaimed feature documentary Free Solo (currently in theatres), captures the experience of free soloist climber Alex Honnold as he prepares to achieve his lifelong dream: climbing the face of the worldâs most famous rock... the 3,200-foot El Capitan in Yosemite National Park⦠without a rope! VIEW THE CONCEPT Lazada: Invisible Mall Over 70 million items from about 10,000 brands â all fitted inside this ânewâ mall. The internet just went crazy when rumors circulated that it will be built overnight. But how is that even possible? Will it have underground passageways? Will it be 70 stories tall? Will it be in Metro Manila? Just how? Lazada ended everyoneâs wait on August 31 after unveiling what could be the worldâs first ever invisible mall â the LazMall. And it did not disappoint. It was without any physical building structure, making it not only invisible but also the biggest and smallest mall to ever exist. So how could you enjoy such a unique mall? Well⦠just by opening your phone. All you ever wanted could become yours with just one tap on the Lazada app.Agency: Publicis JimenezBasic, Manila VIEW THE CONCEPT Malaysian Mental Health Association: MMHA Mind Run Universal McCann, IPG Mediabrandsâ full service global media agency, alongside creative agency Ensemble Worldwide, have collaborated on a pro bono campaign in support of the Malaysian Mental Health Association (MMHA)âs upcoming Mind Run and Carnival. Collaborating closely with Astro, the six-week long campaign supports MMHA to raise awareness on mental health issues, and through the 2018 Mind Run and Carnival, bring forth conversations around this sensitive topic. The project started as one of the initiatives under UM Impact Day, a first-of-its-kind landmark global CSR event. VIEW THE CONCEPT RMIT University: Sans Forgetica At a time of the year when universities are fighting for the attention of year 12 students who are weighing up their higher education options, Naked, a strategy and creative agency, has worked with RMIT University to develop a campaign with a world-first innovation. Working with researchers and academics from RMITâs School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. Itâs called Sans Forgetica.VIEW THE CONCEPT Aboriginal Victoria: Deadly Questions Aboriginal Victoria and Clemenger BBDO Melbourne have launched the next phase of Deadly Questions, with Aboriginal Victorians providing answers to some of the most commonly asked questions. The next iteration of Deadly Questions follows the passage of the Advancing the Treaty Process with Aboriginal Victorians Act 2018 through Parliament in June. The Act provides a roadmap for the next stage of the Treaty process, including the establishment of an Aboriginal Representative Body to help design a framework for treaty negotiations. With more than 2600 questions submitted to the website since launch, the creative focusses on members of the Victorian Aboriginal community providing responses to the most commonly asked questions.VIEW THE CONCEPT OVK/PEVR - Parents of Road Victims: Almost Home You miss a lot when you text behind the wheel. But how much exactly? Well, now you can just see for yourself: Blindmeters.com turns Google maps into a text editor and allows you to type on any road. A specially designed font connects with speed limitations of the road you are typing on and stretches to the exact amount of meters you are driving blind. The results are eye opening: One character at 90km/h makes you miss 19,75 meters. That makes 26,33 meters at 120km/h. Needless to say, your text messages are longer than you think: âAlmost homeâ is 10 characters, but 289 meters as well. âOn my wayâ, 7 characters, but 236 meters. And these are just the shorter kind of messages people keep texting behind the wheel. Longer messages are quickly reaching 1 kilometre. Stunning, keeping in mind that 1 fraction of a second of inattentiveness can have serious consequences.Agency: FCB Happiness, Brussels VIEW THE CONCEPT Digital Week: Pursuit of Sound For this year's Digital Week in Nantes, Biborg unveiled their latest installation, "Pursuit of Sound". The interactive installation, which combines music, motion design and choreography, marries the worlds of sound and vision to create a unique experience for visitors. Held annually, Digital Week (Sept. 19-23), offers the chance for the public at large to view the latest innovations in technology, to experiment, learn, create and reflect on all things digital. With Pursuit of Sound, visitors used interactive technology to create movements on a screen through their body motions as they move to the music of rapper and artist 20syl (Hocus Pocus, C2C, AllttA), who collaborated on the project.VIEW THE CONCEPT Breast Cancer Awareness Month: Breast Cancer is Contagious This October, BCFNZ are asking Kiwis to voice a simple plea to the women in their lives - get a mammogram. Currently, 30% of eligible women are not getting their free mammograms â screenings that have the potential to not only save the woman diagnosed, but all those around her. You see, women have never been alone in their breast cancer diagnosis, their treatments or in their recovery. The emotional effects of a single diagnosis spread, affecting family, friends, colleagues and often the womanâs wider network. It seems breast cancer is contagious. So, to encourage women to get a mammogram, Colenso BBDO and BCFNZ have taken stories from the wider network of breast cancer sufferers â the family and friends. VIEW THE CONCEPT Nissan Kicks: Twitter Test TracksCommunity Justice Reform Coalition: Mass Phone Killing Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds? By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue. In a time when America has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out. This is real click bait that âkillsâ your phone for gun violence awareness. Clicking the link will shut down your phone without causing any harm. The CJRC is a national advocacy coalition that promotes and invests in evidence-based policies and programs to prevent gun violence and uplift criminal justice reforms in urban communities of color. They hope to create a movement â for all to share and retweet and bring attention back to the real issue at hand. This pro-bono project is a volunteer effort of Grey New York.VIEW THE CONCEPT Bankwest: Bank Less Social Campaign Launch Throughout Australia, people have strong opinions about banks. So, to leverage the new âbank lessâ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. For Bankwest, the message is clear â until everyone is obsessed with Banks, a little less of them will go a long way.Agency: The Brand Agency VIEW THE CONCEPT Busch Beer: Tree-Roll This fall, Busch has partnered with the National Forest Foundation to plant trees, including planting one tree for every view of our pre-roll ad! Agency: Deutch, New YorkVIEW THE CONCEPT UN World Food Programme: Feed Our Future A powerful new advertising campaign harnessing big hitters from the film, advertising and humanitarian worlds, and aimed at stirring global cinema audiences into action to tackle global hunger, was unveiled on Tuesday at the SAWA Seminar during the Cannes Lions International Festival of Creativity. SAWA, the Global Cinema Advertising Association, in association with the United Nations World Food Programme (WFP), the worldâs leading humanitarian organization fighting hunger worldwide, premiered âFeed Our Futureâ, a new global cinema advertisement that highlights the potential that is lost every time a child dies of hunger. The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co. âFeed Our Futureâ will air across cinema screens in more than 25 countries starting in September 2018, with a call to action to download WFPâs mobile-app, ShareTheMeal. VIEW THE CONCEPT Rock the Vote: RBG for Good Firstborn has just launched âRBG for Goodâ, a mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of âexercisesâ intended to keep RBG - an Associate Justice of the Supreme Court of the United States - going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbgforgood.com using Safari for iPhones and Chrome for Androids, both with the most recent OS. The experience also encourages users to stand with RBG by making their own voice heard this November. Thanks to a partnership with Rock the Vote, users can sign up to vote in the upcoming election directly through site.VIEW THE CONCEPT Spotify: Spotify Premium Music streaming service Spotify is aiming to attract more Australian students to its Premium for Students deal, with the help of a campaign created by The Royals. Spotify appointed creative agency The Royals to the project following a competitive pitch, where the brief was to acquire student users to its Spotify Premium service with the help of existing Spotify Premium for Students users. The Royals' solution was to create the exclusive online Spotify Student Premium Store, stocked with everything students need to survive student life. This includes student staples, the latest tech and fashion and festival tickets, music merch and unique music-related experiences hidden amongst everyday items. VIEW THE CONCEPT Air France: Never Miss Out Air France Music is launching concert search engine "Never Miss Out", developed jointly with General Pop, BETC's entertainment production entity. Is the concert by your favourite performer sold out? "Never Miss Out" allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. What is unique about the concert search engine is that it will search concert dates world-wide and only feature dates where there are still spots available, then direct you to a ticket seller and match Air France flights to bring you there.VIEW THE CONCEPT Ad Council: The Honest Yearbook What would someone write about you in your yearbook? The way you treat somebody can have a big impact on their day, year, even their life. Whether itâs standing up for someone when no one else will or just saying hi when theyâre having a bad day, your actions can leave a lasting mark for better or for worse. Take a minute to ask yourself what impact are my actions having. Most of us are well intentioned and try to do the right thing, but nobodyâs perfect. Even small missteps can have consequences that we donât expect.Agency: TBD Films / Hasan & Partners VIEW THE CONCEPT International Day of Peace: The Peace Pointer Over 25% of adolescents and teens has been bullied repeatedly on the internet, because of their gender, race or sexual orientation. And with a soaring increase in hate, sexism and racism from online communities all the way to the white house, itâs more important than ever, to make a change for a more positive online experience for everyone. The peace sign has since the 60âs been an international gesture. Now itâs being introduced online to help fight for peace and equality in a time and a place where it is most needed. â¨â¨The Peace Pointer is a plug-in for Chrome and Firefox browsers, that turns your mouse pointer into a peace sign. Being a constant reminder for you to make the web a better place, whenever you post, comment, share and take part in a online discussions.â¨â¨The plug-in was created by the two Norwegian creatives John E. Njoki & Kim Follesøy-Thuen and is being launched on The International Day of Peace on September 21. VIEW THE CONCEPT Renault: ZOE ASMR Have you ever driven an electric vehicle before? Lots of people donât know how smooth and relaxing the experience actually is. Itâs for this reason that Renault has turned to YouTube âbrain massageâ trend, ASMR, in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, Renault ZOE, the most sold electric car in Europe since its launch. Created by The Loft, Publicis Conseil, the campaign triggers ASMR sensations through the sounds elicited through the ZOEâs features: driving mode, electric plug, leather seating and more. The campaign aims to introduce a new community to ASMR through a short ZOE x ASMR teaser video, as well as engaging the ASMR YouTube community through a 15-minute extended experience. Renault and The Loft collaborated with âASMRtist,â ASMR Zeitgeist, to create the videos, as well as a series of supporting assets.VIEW THE CONCEPT 2018 Ford Mustang: Ultimate Mustang Ford Australia has launched an industry leading innovation, showcasing the iconic Ford Mustang through an exciting collaboration with Instagram and Facebook. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australiaâs ultimate Mustang design. Targeting performance car fans and appealing to a broad audience of design lovers and image conscious consumers, Ford Australia and partnering agencies, including GTB, Infinity Squared and Facebookâs Creative Shop, developed a unique and interactive product experience across Facebook and Instagram. VIEW THE CONCEPT Trivandrum Store: Central Kathakali Facebook AR Filter Future Group's CENTRAL has launched a unique and mesmerizing Facebook Augmented Reality Camera experience that allows users to transform their face to a Katkahali dancerâs face. Built by digital and creative tech agency alivenow, it was launched on the occasion of CENTRAL opening their flagship store in Trivandrum. Consumed in Facebook mobile appâs camera, hundreds of users have already tried the Kathakali AR filter which adorns the user with beautiful face paint and a stunning 3D crown. The brand has integrated giveaways for the Kathakali AR filter campaign resulting in many customers earning vouchers as the new store opened. Future Group has been at the forefront of using innovative creative tech and digital tech solutions to engage with their audience, and this example of Kathakali Augmented Reality filter is just one instance. Earlier this year, they launched Indiaâs first Facebook AR game during the soccer world cup.VIEW THE CONCEPT Changing Faces: Portrait Positive The fashion industry was brought face-to-face with its narrow standards of beauty this London Fashion Week, through a unique collaboration between world-renowned photographer Rankin, designer Steven Tai and the charity Changing Faces. The Portrait Positive project, conceived by Stephen Bell, challenges perceptions of beauty through a series of striking images of 16 different women with visible facial and bodily differences. Shot by Rankin and dressed in designs by Steven Tai, three of the women from the portrait series took to the catwalk in Steven Taiâs presentation at London Fashion Week on September 16th. This was followed by a panel discussion at London Fashion Weekend about the fashion industryâs limited conceptions of beauty. The Portrait Positive book will launch on Tuesday, September 25th and will be available to purchase on the Portrait Positive website as well as select stores, boutique and art spaces across the UK. Changing Faces is the leading charity for 1.3 million children, young people and adults in the UK who have a medical condition, mark or scar that makes them look different. VIEW THE CONCEPT Agent Green: Screaming Trees The Romanian forests make up about half of Europeâs last remaining primeval forests. Sadly enough many of them are falling victim to illegal deforestation. While the Romanian government fails to protect its natural heritage, NGO Agent Green and Havas Dusseldorf teamed up to give trees a voice with a specially developed smart device called 'Screaming Trees' that sends out a warning signal to local authorities when it detects a chainsaw. Equipped with sensors to measure volume, motor-rotations and sound-duration, the devices were deployed throughout the forest, creating a network that can pinpoint where deforestation is taking place. This allows the small number of forest wardens to respond quickly and protect the vast forest.VIEW THE CONCEPT Ekstra Bladet: Unmasking a Racist Agenda In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public, in Denmark. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution.â¨â¨For a news media like Ekstra Bladet who has a long history in the country for lashing out at the people in power and expose their hidden agendas, this case was no different. The law is clearly symbolic and does nothing but alienate the Muslim minority in the country.â¨â¨Only a few days after the announcement, Hjaltelin Stahl, Copenhagen, created a Facebook event, called âThe longest masquerade in Denmarkâ.VIEW THE CONCEPT Chevrolet: Call Me Out More than one million people die in road crashes every year â and distracted driving is a major risk factor. Since the advent of the smartphone, awareness campaign after awareness campaign has tried to cajole, convince and scare drivers (especially young drivers) into keeping their hands on the wheel and their eyes off the screen. Thereâs just one problem: Awareness campaigns donât work. According to study conducted by Research Now, 84 percent of people admit that distracted driving while handling a phone is dangerous, yet a staggering 90 percent admit to doing it anyway. Itâs going to take a cultural shift to change how people think and act about distracted driving. And Commonwealth//McCann is helping Chevrolet make it happen with Call Me Out. VIEW THE CONCEPT RFSU: Dear Condom Celebrities all over Scandinavia is turning up the heat this autumn for #dearcondom â a campaign from House of Radon for RFSU (Swedish Association for Sexuality Education), to spark a conversation on condoms and our complex relation to it. In a short film, director Joanna Nordahl paints a raw and honest portrait of sex and condoms. The story circles around the freedom that comes with condoms â a pleasure where you donât have to think about the consequences, not to regret something or anyone. Among others, viewers follow the Norwegian actress Josefine Pettersen from SKAM and award-winning kickboxer Sanny Dahlbeck out on a sunny field where they get it on, and the provocative Swedish photographer Arvida Byström in an intense group sex scene. At dearcondom[dot]org you can follow the initiative, and learn more in a number of short stories where Scandinavian profiles share their experiences about condoms.VIEW THE CONCEPT Te Aka Māori Dictionary: Kupu To coincide with Te Wiki o te Reo MÄori, Spark and Te Aka MÄori Dictionary have launched Kupu, an interactive mobile app powered by Google that helps people learn Te Reo MÄori translations by exploring the objects around them. Kupu is really easy to use. Users simply take a picture, Kupu will then use image recognition to identify what the object is in the picture and provide Te Reo MÄori translations for the object(s). From today, Kupu is available for download free from the Google Play Store and the iOS App Store. Agency: Colenso BBDO, Auckland VIEW THE CONCEPT Jaguar: The Pace Dua Lipa x Jaguar release an exclusive remix of Dua's latest track, âWant Toâ. Discover how the track was created using Jaguar I-PACE technology. Agency: The Brooklyn Brothers, London.VIEW THE CONCEPT Burger King: Grillsurance After the extreme summer of 2018 in Sweden, with record temperatures, no rain and wild fires ravaging the country, there was a barbeque ban all over the country. Burger King, who flame grills its burgers, is now launching âGrillsuranceâ. It guarantees Swedish people grilled hamburgers - even with a barbeque ban. The insurance entitles you to a flame grilled hamburger for every day there is a ban during the summer of 2019. The profit is donated to the Swedish Volunteer Fire Brigade, and Burger King doubles the contribution that comes from Its customers. Agency: INGO Stockholm.VIEW THE CONCEPT Nike: Colin Kaepernick Nike's new campaign features former San Francisco 49er Colin Kaepernick, who began sitting and kneeling during the playing of the national anthem to protest social inequalities. The new ad was released on Monday via Kaepernick's Twitter handle. The ad is part of a Nike "Just Do It" 30th anniversary campaign by Wieden & Kennedy Portland and also includes Serena Williams with the line "Girls from Compton don't play tennis. They own it."VIEW THE CONCEPT Royal Air Force: Brain Ops Engine has launched a brand new recruitment drive for the Royal Air Force to help attract potential candidates into Air Operations personnel roles. The digital-first campaign recently went live on the RAFâs newly relaunched recruitment website, which was designed and built inhouse by WCRS, Engineâs creative agency. Using data-driven online experience to attract recruits into RAF Air Operations roles, WCRS has created an interactive game for the RAF recruitment website called âBrain Opsâ. The game aims to test the skills of potential recruits - targeting 16-24-year olds who are interested in maths, analysis, computing, puzzles and gaming - to measure whether they have the innate abilities needed for an Air Ops role. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Juniper Park TBWA have created this concept for Nissan, Canada