INTERACTIVEFiremen find a fit they like
Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is "Styled to Surprise." So in the spirit of surprise, DDB Canada's Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit.
VIEW OUTDOOR Caribou Coffee courts knitters
Caribou Coffee is Making it Merry this holiday season with the launch of its Sweater Maker Facebook App, which allows consumers to dress their Facebook photos in festive holiday sweaters and share them through various social networks.In addition to providing consumers with fun and sharable online content, the nation's second-largest coffeehouse operator has turned this cherished holiday tradition into a source of true holiday spirit. For every sweater that's virtually knitted on Caribou Coffee's Sweater Maker Facebook App, a real one will be donated to someone in need.Agency: Colle & Mcvoy, Minneapolis
VIEW THE CONCEPT Where's the whiskey?
EVB and Jameson have just launched Jameson1780.com, a Facebook game based on the legendary tales of the John Jameson TV and print campaigns.Jameson1780.com lets you participate in your own legendary tale (just like the print/tv campaign) and solve the mystery of the missing barrel of Jameson Irish whiskey. You have to search the streets of Dublin in the 1780s and gather 6 clues to the barrel's whereabouts.
VIEW THE CONCEPT Yes Virginia there is a Macy's
Bring Virginia and her friends to life when you mail your letter to Santa at Macy's! Learn how the Macy's Believe-o-Magic app works, and download it from the iTunes Store or Android Marketplace to take your photo with Virginia in stores. Agency:JWT, New York
VIEW THE CONCEPT Beauty is in the eye of the beholder
Beauty is where people find it, everyone has his own vision of it. The community platform Visions of Beauties created by Digitas, Paris invites users to a worldwide discussion around Beauty. And you, what is your vision of Beauty?
VIEW THE CONCEPT Clothes moveth the man
An interactive film from HUGO Just Different via Blast Radius. Cutting-edge technology allows you to change what you see by moving your head in this avant-garde digital experience. Directed by acclaimed video artist Marco Brambilla.
VIEW THE CONCEPT The hunt for Osama continues
This interactive documentary examines the hunt for Osama bin Laden, recounts the events of the U.S. raid on his compound, and answers questions surrounding the death of the worldâs most wanted man. Agency:fulscrn
VIEW THE CONCEPT The conveyer belt of help
This online ad created by Calder Bateman, Edmonton is a continuation of a concept created the previous year for the Christmas Bureau of Edmonton - highlighting that for some people, this year's Must-Have Gift is a warm meal.
VIEW THE CONCEPT Who stole the Altoids monkey
Altoids is celebrating originality and sharing its own curious story by unveiling via Energy BBDO, Chicago a unique new collection of Curiously Strong art. Historical relics from Altoids' storied past are on display at HallofCuriosity.com, and the hall continues to grow with each new curiosity adding to the legend that is Altoids. Some items are even available for purchase, for those on the hunt for a particularly curious holiday gift. Lest you doubt the sought-after nature of these unique pieces of history, the theft of the Altoids Golden Monkey Lamp is further proof.
VIEW THE CONCEPT Following the water home
Using Google Maps and 3D-rendered worlds, Tribal DDB Vancouver tells the story of how energy goes from a single raindrop to an individual user's home.
VIEW THE CONCEPT Creating a social portrait
Bell Mobility via Teehan + Lax, Canada is is making Twitter and Facebook users into works of art with its new Social Portrait. Users visit Portrait.bell.ca and create a word-based portrait of themselves using the words most often mentioned in either their Facebook, or Twitter feeds.
VIEW THE CONCEPT Wardrobe organization cleans up your act
Are you dreaming about a new wardrobe? IKEA will fulfill your desires with this inspiring trip through the art of organizing stuff.Agency: Forsman & Bodenfors, Stockholm
VIEW THE CONCEPT Saving us from the locusts
Gamers couldn't wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game's launch Maclaren McCann Toronto and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.
VIEW OUTDOOR This jeep belongs in battle
Jeep and SapientNitro New York are bringing the digital excitement of popular Activision video game Call of Duty: Modern Warfare 3 to the real world. A new digital campaign launched this week to introduce the 2012 Jeep Wrangler, Call of Duty: Modern Warfare 3 (MW3) Special Edition vehicle.
VIEW THE CONCEPT Applicable to picnicsDrive a Mini to the moon
LIDA, the direct and digital marketing specialist, has developed a new campaign for leading car manufacturer MINI, called 'MINI Lunatics'. The work, which is the latest addition to MINI's regular CRM communications, asks drivers to send MINI to the moon and beyond.
VIEW THE CONCEPT Work out the eooGgl puzzle
The Google Puzzle is the interactive puzzle developed with Hakuhodo and Japan's famous quiz developer SCRAP. Users are challenged to solve various puzzles designed around Google products.
VIEW THE CONCEPT Live cam on Finland
NytCam is a permanent online element of nyt.fi, the website of the Helsingin Sanomat newspaper's weekly Nyt supplement Nyt means "now" and Helsingin Sanomat is the largest circulation daily in the Nordic countries. In November 2012 Nyt was completely redesigned, and the NytCam was added as a permanent feature of the nyt.fi website. Agency: 358, Helsinki
VIEW THE CONCEPT We find the undeniableItalian sausage goes Japanese
Negroniâs an iconic Italian salami brand, with great awareness amongst the traditional families, but not so relevant anymore for the younger audience, more internationalized even in terms of taste. Negronetto via A-Tono gave tradition a twist with "Salamurai", a game available for mobiles, tablets and web. It's a challenge to make the best panino in Italy, slicing bread and salami with a swipe, collecting points and sharing them in the weekly rankings. This is then when the virtual game becomes real and rewards the best players with appealing prizes.
Negroni set a new, up to date way to engage the target and establish a playful relationship with the product. VIEW THE CONCEPT Add angry birds and fruit ninjas
To promote their new N8 model in Argentina, Nokia via Wnderman Buenos Aires are allowing users to destroy any website with their new campaign 'Potencian tu experiencia' (Turn Up Your Experience). The campaign is to showcase the most popular apps that can be downloaded from their Ovi Store so bookmarks for Angry Birds and Fruit Ninja can be added onto your browser.
VIEW THE CONCEPT Get well soon soup
With the advent of cold and flu season, the "Get Well" Soup campaign offers Heinz Soups' UK Facebook fans the opportunity to buy a personalised can of Heinz Soup to cheer up a friend who's feeling under the weather. Running throughout the month of October, the Facebook app created by We Are Social UK allows fans to choose their soup variety, input a friendâs name and pay the £1.99 charge to have the personalised can delivered to their friend within days. What better way to relieve a bout of the dreaded Man Flu?
VIEW THE CONCEPT Dragee kills off negative tweets
Meet Dragee, the new Mentos positive zen master, who's out to remove negativity from the world with the power of Mentos. On the Facebook page, Mentos VIA The Martin Agency have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos⦠plus this, the new The Negative Tweet Eliminator that plays out in real time.
VIEW THE CONCEPT Crack the code and win
To promote the release of the new Samsung Series 9, NYC's Barbarian Group created Tweetcracker, a cool throw back to code cracking in the social media age. The web app lets users pretend to be spies to win a Samsung series 9 laptop and $10,000 in gold.
VIEW THE CONCEPT Every girl wants a dollhouse
Enter the LANCOME dollhouse created by Digitas, Paris and meet Daria, Elettra and Arlenis. Follow them and discover the new doll eye effect mascara. Create your own doll avatar on Facebook.
VIEW THE CONCEPT Save the Sumatran orangutan
The Worlds Biggest Show of Hands.
The Brand Agency and Perth Zoo has created an experiential campaign to help save the critically endangered Sumatran orangutan from extinction. Itâs estimated that there are as few as 6300 left in the wild today. In just over two weeks, Semeru will become the worldâs first zoo born male orangutan to be released back into the wild, in a protected rainforest in Sumatra. To coincide this the agency has created âThe Worldâs Biggest Show of Handsâ to help in the fight for their survival. Social media, radio, print and posters direct people to a dedicated website, www.theirhands.com.au where visitors can have their palm and future read, contrasting it with those of the Orangutan. These can then be digitally uploaded so they can added to the thousands of real handprints that make up a giant mural being created live at the zoo. In another first, audio hotspots at the zoosâ orangutan enclosure allow the orangutans to tell of their plight directly to individual visitors telling them how they can help. VIEW THE CONCEPT A front row seat at the fashion parade
The Japanese clothing brand launched their new collection with a special Tha created website called the Uniqlo Innovation Project. Here we can see the brand's products as on a online catwalk. The items characteristics are highlighted with minimal animations and icons. The clothes on the models are moving only to show off the product features.
VIEW THE CONCEPT When will the sonic go over the edge
Chevy is launching their new compact car today, the Sonic, by literally "launching" it. Goodby, Silverstein & Partners have created a live stunt by hoisting a Chevy Sonic to the top of a 100 ft tower in LA. Streaming live at Let'sDoThis.com, users can 'click' to push the Sonic closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.
VIEW THE CONCEPT Take Ripley for a walk around the web
The latest campaign from Hypernaked, London for Pedigree is the world's first ever virtual dog walk as part of the Pedigree Adoption Drive 2011.
VIEW THE CONCEPT Long distance togetherness is a just a sprint away
Sprint's "All. Together. Now." campaign via Goodby Silverstein, San Francisco gets people to use their Unlimited Plans to participate in "Random Acts of Togetherness" through fun content and actions, clever animations, and cross-platform compatibility.
VIEW THE CONCEPT Stack the van and send it
To promote the Opel Movano (van/utility vehicules), McCann Lowe, Brussels created a banner that is both useful and innovative: working just like websites such as YouSendIt or WeTransfer, the banner allows the user to upload up to 2 GigaBytes of file in the rear of the van and send it to someone... who'll then receive an email to download the file and learn about the Movano Range. Simple, practical and right for the product. A useful banner... in a world full of useless ones !
VIEW THE CONCEPT It's all in the jeans
Home to the largest range of denim in Australia, Jeanswest commissioned DDB Group Melbourne to create a tool for aiding the in-store customer in their search for the perfect pair of jeans. With over 54,000 images stitched together to make swipeable and sizeable high res movies, iDenim Match brings the jeans to life via an iPad to a big screen. Models were shot from every conceivable angle and zoom levels, helping navigate customers through what can otherwise be a somewhat overwhelming wall of choice in denim.Their favourite jeans could then be bookmarked to show store attendants, who in turn offered specials based on their decisions.
VIEW THE CONCEPT Are you fast enough for 4G
Mobile operator Sonera was the first to open 4G the world's fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, DDB Helsinki created a game a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.
VIEW THE CONCEPT Play before you join
Saatchi & Saatchi on behalf of the Defence Force and working with local partners' RESN (interactive vendor), Paragon (mechanical engineers) and Kennedy Model Making, have created a unique interactive gaming environment to launch the Royal New Zealand Air Force's recruitment campaign via a branded YouTube channel, "Step Up".
VIEW THE CONCEPT The more mistakes you make the broker you get
Think you can sell your house without a broker? Play the broker. But remember : when it comes to real estate, the smallest of errors can cost you big in this campaign for Centris via lg2Fabrique Montreal
VIEW THE CONCEPT Follow the black diamond and drink it too
he Black Diamond is a seven-part interactive story set in real locations across London and centering around a cursed diamond. For a different perspective users in this Mother London site can follow the story unfold on line.
VIEW THE CONCEPT Build your own bank name
The Bank Name Generator is a Facebook game that lets people create their own customized bank name and share it with friends. It was inspired by Jackson Marketing South Carolina's client's competition banks that seem to change names every week.
VIEW THE CONCEPT Throw back the lobster
VML turned a coupon for the Quiznos Lobster & Seafood Salad Sub into an engaging, buzz-worthy brand experience. To honor the long-standing tradition of throwing back some of the catch - the more sandwiches people ate, the more VML set free.
VIEW THE CONCEPT Dance to the Jello beat
Choose any song in your iTunes and this JELL-O cube will jiggle right with the beat. Whether he's stirring it up or serving it out, one thing's for sure this cube's no square. Site from Crispin Porter Bogulsky
VIEW THE CONCEPT Wear clothes save the planet
UNIQLO is pleased to introduce Super Cool Biz, a stylish new way to work through the anticipated summer power shortages in cool comfort. This new style takes the Cool Biz campaign a step further by providing more style choices with greater functionality than ever before. UNIQLO Super Cool Biz will help you stay stylish while actively saving energy in the hot summer weather.Site created through Dentsu Japan
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