INTERACTIVEThe True Story: Undo The Firewall
Misinformation was named by the World Economic Forum as the #1 global threat for 2024. In 2023 alone, Russia censored and blocked an estimated one million websites globally - including every independent news site and global social media platforms like X, Instagram, and Facebook. In response to this alarming trend, Undo the Firewall, a grassroots initiative between The True Story and Hello Monday/DEPT provides a straightforward solution, empowering website owners worldwide to host uncensored news stories and deliver the real stories.
VIEW THE CONCEPT Sixieme Son: Sound Affects
Saatchi & Saatchi Middle East has teamed up with Sixieme Son, a sonic branding and sound design company, and Mindloop Studios, to launch a powerful campaign titled "Sound Affects." Introducing the world's first sound effects library, the campaign channels 100% of royalty proceeds to aid in psychological treatment and traumatic support for individuals or refugees coping with post-traumatic stress disorder (PTSD) as a result of acts of violence, war or other traumatic incidents. By turning royalty rights into human rights, 'Sound Affects' sheds light on the lingering reality of PTSD. Research shows that 4 out of 5 PTSD episodes are triggered by sounds, with everyday noises taking victims back to their traumatic experiences and reopening their wounds. While several NGOs provide aid, sustaining funds is a recurring challenge, making it even harder for victims to get access to help. To support NGOs dedicated to assisting trauma survivors, Sixieme Son and Saatchi & Saatchi used foley techniques to create a collection of sound effects made from everyday items, that mimic PTSD triggers. With an array of sounds ranging from gunshots to explosions, sirens and helicopter whirs, the collection is ideal for frequent users of sound effects clips in entertainment, advertising and audio-visual productions. Behind each sound, there lies a real story of trauma like Ferhanaâs, a refugee from Kabul, who finds that the hum of her aunt's sewing machine triggers memories of tanks tearing through her neighbourhood. By purchasing that track, buyers can directly support her (and others') recovery journey(s). The Sound Affects collection is available at soundafx.me, with 100% of proceeds being directed to trauma reparation, establishing a sustainable and long-lasting donation mechanic for NGOs dedicated to helping victims around the world suffering from PTSD. By choosing Sound Affects, buyers not only enhance their creative projects but also contribute to the healing journeys of those affected by PTSD.
VIEW THE CONCEPT VIEW THE CONCEPT WITH PATRICK BAZ SUPER BOWL - DoorDash Will DoorDash Stuff From All The Ads
Today has unveiled its plans to engage fans on Sunday, February 11th with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football's biggest event, DoorDash will DoorDash stuff from all the commercials - awarding one lucky winner with items advertised throughout the duration of the game. From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash's Big Game commercial for a chance to obtain it all. The :30 Big Game spot was created in partnership with Wieden Kennedy Portland and Emmy-Nominated director, Mike Diva, most notable for his video shorts on SNL. Laurence Fishburneâs iconic voice is featured throughout the work. The multi-layered 360 campaign also includes external partnerships with more than 60 brands, 24/7 social listening, teasers and DoorDash's first-ever Dashspondent Lonnie IIV, a larger than life personality, who will report all the items added to the grand prize.
VIEW THE CONCEPT Egale Canada: Help Us Remain
Aging poses a universal challenge, and for 2SLGBTQI people, it comes with an increased risk of cognitive decline. In light of Alzheimer's Awareness Month this January, Egale Canada, Canada's leading organisation for 2SLGBTQI people and issues, along with partners at Fondation Emergence and the National Institute on Ageing, has launched the Help Us Remain Campaign to urge Canadians to take a closer look at a community facing a hidden battle.
VIEW THE CONCEPT Vaseline: Skins For Skin
Thailand grapples with the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations, as revealed by alarming 2022 statistics. Enter the unexpected hero in this narrative, Vaseline. Embracing its timeless mission of providing healthy skin for all since 1870, Vaseline teamed up with Ogilvy Singapore to respond to a literal "call for help" initiated by The Thai Red Cross.
VIEW THE CONCEPT NotCo: Not So Happy Animals
Curious which animals are not so happy? Scan the supposedly happy logos at https://nothappy.com/ and see what happens.
VIEW THE CONCEPT Länsförsäkringar Göteborg och Bohuslän : Lakia 13
Time spent on social media is at an all time high. Teen mental health is at an all time low. The long term impact remains unknown. So how can we explore social medias impact on youth mental health without placing real kids at risk? Meet Laika 13, the worlds first AI teenager raised entirely by social media. She was created with an extensive dataset based on existing behavioral research. Laika raised awareness of the issue in her own unique way.
VIEW THE CONCEPT Squarespace: Co_ lection
Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, today (January 18th) launched the third iteration of Squarespace Collection with Rick Rubin, legendary music producer and founder of Def Jam Recordings.
VIEW THE CONCEPT Stella Artois: Steal Artois Collection
Let's be honest, who hasn't taken a glass from a bar "by mistake" at least once in their life? Stella Artois knows this well, which is why they designed the most iconic and coveted chalicenow a cult object worthy of "borrowing." Because Stella Artois doesn't judge the desire to take that perfection home, the brand launched the Steal Artois Collection:
VIEW THE CONCEPT Spanish Association Against Alzheimers: Lost In The World
Momentum Worldwide, a global experiential agency, has launched a ground breaking campaign in collaboration with CEAFA (Spanish Association Against Alzheimer's and other Dementias) to raise awareness about early onset Alzheimer's amongst the youth (gen z) of Spain. The campaign features the first ever immersive simulator on the Fortnite video game, allowing players to experience the symptoms of Alzheimer's in a virtual world
VIEW THE CONCEPT Milk: Every Woman's Marathon
Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman's Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's commitment to supporting women
VIEW THE CONCEPT Oreo: Space Dunk
The OREO brand is kicking off the year with some otherworldly news. Starting mid-February, OREO Space Dunk cookies will be landing on Earth for a limited time only. A giant leap for cookie kind, OREO fans can expect a cookie so (inter)stellar, it is stuf'd with layers of blue and magenta 'cosmic creme' with a marshmallow flavour and infused with popping candies that create a supernova-like bursting sensation with each bite.
VIEW THE CONCEPT Coors Light: Chill Train Heads To The Super Bowl
Last week, Coors Light announced that for the first time, it will run a bespoke ad during the Canadian broadcast of the Super Bowl. This comes at a time of unprecedented momentum for Coors Light in Canada. The brand is bringing back an icon to star in the ad - everyone's favourite beer train: the Coors Light Chill Train!
VIEW THE CONCEPT New Zealand General Election: Campaign
There were five big worries for New Zealand voters, which added up to a country in crisis. We presented them with a simple proposition: choose broken or choose fixed.
VIEW THE 5 CONCEPTS Burger King: Whopper Island
Burger King Brazil, has proposed Whopper lovers to change the name of McDonald's Island, a remote volcanic island between Madagascar and Antarctica. The famous fire-grilled burgers brand claims that a place with real fire should be called Whopper Island. In the campaign, created by DM9 Brazil, Burger King invites consumers to participate renaming the island on Google Maps. By covering the island coordinates "53 04'35.69"S 73 30'49.18", it's possible to comment on the location with #IlhaWhopper and win a Whopper discount coupon. In a mockumentary style the campaign gives more details about the island and shows a special Whopper delivery to the island keepers, the only authorized people in order not to disrupt the region's ecosystem. "If anyone deserves a hot, fire-grilled burger, itâs this team that takes such good care of our volcanoes," joked Juliana Cury, CMO of Burger King.
VIEW THE CONCEPT VIEW THE 1st PRINT AD VIEW THE 2nd PRINT AD VIEW THE 3rd PRINT AD VIEW THE 4th PRINT AD Austrian National Tourist Office: Chat SkiPT
Nowadays, more and more people ask an AI when looking for information about their vacation destination, which can lead to generic answers or pretty mainstream suggestions. This insight led to the Austrian National Tourist Office launching the world's first "Authentic Intelligence" called With Chat SkiPT. Real ski instructors take the place of AI chatbots and answer questions about winter vacations, winter sports and beyond. With their unbeatable local insider knowledge, the instructors put AI services in their place and convey the typical Austrian charm and the flair of a winter vacation in Austria â something that only real humans can do. ChatSkiPT.com is already online, the actual chat phase started on January 17th, 2024. Artificial intelligence (AI) is finding its way into more and more areas of life, and AI is already being used regularly for holiday planning. Tools such as ChatGPT can provide valuable tips and well-founded information. However, they have not mastered the typical Austrian humour And there is also a residual risk of incorrect results and poor recommendations. Not least because holidays in Austria are all about authentic experiences, the Austrian National Tourist Office is relying on "Authentic Intelligence" - the knowledge and humour of real-life Austrian ski instructors - instead of "Artificial Intelligence", as part of a new marketing campaign. The idea was developed together with Austrian creative agency Wien Nord Serviceplan. The cornerstone of it is an online film directed by Niklas Schwärzler (SOVISO Film Production) in which ski instructors from Austrian ski regions appear as testimonials. "It's not about AI."
VIEW THE CONCEPT OREO / PAC-MANL: Chase Playfulness!
In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC-MAN. The yellow gaming icon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the PAC-MAN world. Cookie lovers are to scan each cookie individually and unlatch up to 6 exclusive OREO PAC-MAN mazes, each consisting of 3 different levels. Once players have completed the three levels, they can access an exclusive OREO PAC-MAN digital prize. And once that first maze is completed, they can scan the next cookie â and keep on playing! Each player gets a chance to enter the raffle and to win amazing prizes on the official OREO website**. So â playful times guaranteed! The 80s and 90s may be back on trend â but reality is, PAC-MAN has never left. And now, for the first time ever, OREO & PAC-MAN invite Europe to "Chase Playfulness!" Saatchi & Saatchi is leading the creative work which will be launched across 42 European countries. The OREO PAC-MAN special edition cookies will be a limited edition and available while stocks last, so look out for them on shelves from January 2024. Fans looking to participate in the fun can visit www.oreo.eu.
VIEW THE CONCEPT Getinge: The Heart Surgeon’s Cookbook
A collaboration between an eminent heart surgeon, a Michelin-starred chef, and global medtech company Getinge. To help heart surgeons improve their dexterity, they are now introducing a one-of-a-kind cookbook with recipes that require surgical precision. While medical devices in the OR have the potential to revolutionise patient care, their efficacy is intrinsically tied to the surgeonâs dexterity, coordination, and meticulous attention to detail. Recognising this, Getinge, a leading medtech company, has chosen to honour one of the most crucial tools during surgery â the skilled hands that operate in ORs worldwide. In a unique tribute, they have created a cookbook for heart surgeons. All nine recipes in the book are conceived and developed by New York-based cardiovascular and thoracic Surgeon Dr. Nirav Patel MD and Fredrik Berselius, holder of two Michelin stars and founder and owner of Aska restaurant in New York. The recipes include at least one surgical technique familiar to surgeons that puts dexterity to the test: including precise cutting, injecting in a small, confined area, surgical stitching, anatomic dissecting and repetition, plus gentle handling, and concentration skills. In addition to the book, the campaign also includes a short documentary about the project, in-depth content such as interviews, a landing page, and social media assets. Behind the campaign is the creative collective Forsman & Bodenfors.
VIEW THE CONCEPT Kit Kat: Have AI Break, Have A KitKat
Breaks are good for everyone... even AI, says latest Kit Kat campaign via Courage Canada.
VIEW THE CONCEPT Destination Canada: Dink Dunk Pickleball Spa
In an unprecedented blend of sport and relaxation, Destination Canada announces the grand opening of the DinkDunk Pickleball Spa - the world's first winter Pickleball Spa in Canada. Inspired by the fastest-growing sport in America and the popular wellness trend of cold plunging, the DinkDunk Pickleball Spa promises a unique, luxurious and unforgettable retreat for picklers, cold plungers and winter adventurers alike. Named after the famous pickleball 'dink' shot and the 'dunks' enjoyed at high-end spas, this extraordinary pop-up venue will feature a one-of-a-kind pickleball court nestled in the heart of Quebec's winter wonderland, offering players an unparalleled setting to showcase their drop shots while creating lasting travel memories. The DinkDunk Pickleball Spa will open its doors to the public for one week only - March 16-23rd, 2024. Travelers can book a four-day, three-night Canadian winter pickleball experience starting at USD $4,715 per pair, which includes hotel accommodations, ground transportation, daily breakfast, and court time at the winter pickleball spa. Join the waitlist to book here starting today. A personal travel planner will reach out on a first come first serve basis to customise travel itineraries beginning February 1st. Join the waitlist now and get ready to pickle, paddle, pamper, and repeat at the DinkDunk Pickleball Spa.
VIEW THE CONCEPT Perdue: Faux Fireplace
No chestnuts are roasting on the 10+ hour faux-fireplace footage released by Perdue, the #1 brand of fresh chicken in the U.S. Aptly, the cozy scene swaps in a juicy rotisserie chicken roasting on a spit. And, for viewers who hang in, there's a little something special tucked among the flickering flamesâa QR code that takes people to a microsite with special discounts for various Perdue products. The microsite also hosts roasting tutorial videos and quick links to recipes to lighten kitchen chaos.
VIEW THE CONCEPT TheHolidai
TheHolid.ai is a last-minute, just-for-fun holiday project from creative production company m ss ng p eces (mp). Known for fusing film craft with cutting-edge technology, mp is always tinkering with storytelling experiments. TheHolid.ai features a series of short one-minute films crafted from the vibrant recollections of m ss ng p eces staff and directors, with tales ranging from Furbies gone rogue, to transporting oversized gingerbread castles, to the realisation of Santa's myth,
VIEW THE CONCEPT Liquid Death: Murder MountainWe made a real Liquid Death Fortnite map, and it's impossible to survive. But if youâre lucky enough to be the last player standing, you'll win the grand prize of having your thirst brutally murdered by Murder Man himself. Search "Liquid Death" or use UEFN Code 8498-5199-9768. VIEW THE CONCEPT The Red Cross: Broken Cities
The haunting aftermath of urban conflict comes to life in "Broken Cities," an immersive experience created by layering 35,000 individual photographs in the first-ever photogrammetric 3D exhibit of the interiors of war-damaged buildings. This powerful digital experience from the International Committee of the Red Cross takes viewers on a journey through 3D models of Mosul Ibn Sina Teaching Hospital, Aleppo's Old Bazaar, and a housing tower in Gaza, a region that has endured massive levels of destruction in recent weeks due to urban warfare. Users witness the stories of endurance, solidarity, and revival that emerge from the rubble.
VIEW THE CONCEPT NYX Professional Makeup: The True ID Card
NYX Professional Makeup praises makeup as a marker of one's identity with the launch of the "True ID Card: ID cards that truly represent you". Created by Buzzman, the campaign exposes a society that is still plagued by norms.
VIEW THE CONCEPT Netflix: Replacing Chef
An installation to promote Replacing Chef Chico--a Netflix Original series on food, by giving the viewer a 4D-experience as the food.
VIEW THE CONCEPT Glenveagh: The North Portal Built By Glenveagh
Glenveagh are unlocking the magic of Christmas with the help of TBWADublin, in support of Jack and Jill Children's Foundation, by refreshing Santa's traditional tale of gift-giving for an increasingly energy-efficient world. Glenveagh, as a leading home builder across Ireland, delivers airtight, A-rated homes, which are therefore chimneyless. Their innovative building technologies sparked the central question of the festive campaign just how does Santa visit boys and girls who don't have chimneys?
VIEW THE CONCEPT PSA: Shelf Help
This time of year is hectic for all of us, but for parents, it can be flat-out chaos. The checklist seems never-ending, from arranging extra childcare, planning festive family gatherings, after-school concerts and carolling to decking the halls with decorations. Additionally, carrying on festive traditions such as Elf on the Shelf requires additional brain power and a whole month of extra planning. It's unfortunate but not surprising that it often becomes an afterthought.
VIEW THE 3 CONCEPTS Soup Kitchen: Homeless Christmas Dinners
'Homeless Christmas Dinners' is an emotive photography series featuring 10 beautiful but solemn and harrowing still-life photos which reflect the make-shift meals homeless people eat at Christmas time.
VIEW THE 2 CONCEPTS Vodafone: Elf & Seek
Vodafone has today released its latest campaign to spread festive joy by relaunching 'Elf and Seek' a free-to-play Augmented Reality (AR) game, with more interactivity and more prizes to win in 2023. Created by Denstu UK&I in 2022, 'Elf and Seek' offers a treasure hunt style experience, encouraging players to use their phones to catch little digital elves for a chance to win thousands of prizes
VIEW THE CONCEPT Gourmet Market: The Cupboard To Fight Food Waste
'The Cupboard To Fight Food Waste', the first cupboard in your hand that easily stops your food waste habit.
This is an advanced tool in the Gourmet Market application that can enable consumers who bought products from us to track the expiration dates of their products, with a convenient feature activated once items are purchased. Through notifications on their mobile phones, our system acts as a reminder to consume each product before its expiration date. Consumers can also effortlessly monitor their daily progress in reducing food waste. VIEW THE CONCEPT Coca Cola: Real Magic
Christmas campaigns from elsewhere: Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital Christmas cards using the latest AI technology. The campaign was developed by Bain & Company and WPP Open X, including Essence Mediacom, BCW, Ogilvy and Obviously. Consumers can experiment with the festive-themed content to make their own shareable holiday cards on CreateRealMagic.com,
VIEW THE 5 CONCEPTS Monash University: Meet A Younger You
Have you ever been asked: 'would your younger self be proud of you?'. It's not just a difficult question to answer because we lose grasp of our purest childhood hopes and dreams as we get older. It's also because no one's been able to ask their younger self in the first place.
VIEW THE CONCEPT BitisHunter: Dark Mode On
Introducing the BitisHunter Midnight collectionâa rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth. Gen Z, the masters of adaptation in the digital realm, shed their daytime masks and activate DARK MODE after midnight, fearlessly embracing their unapologetic, authentic selves. We dive deep into vibrant subcultures, harnessing their raw, unfiltered energy. #DarkModeON represents a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth. The campaign comes alive through three mini documentaries that delve deep into the essence of our movement. To further immerse our audience in the world of subcultures, we crafted a visually stunning array of visuals, posters and captivating social content. We also published a true-to-life Fanzine that brings the raw energy and authentic stories to light. And much more.
VIEW THE CONCEPT VIEW THE 9XACTLY FILM VIEW THE KHOALY FILM VIEW THE TAMMY FILM PSA: Planet Saving Screen Savers
Launched at the same time as world leaders meet at COP28, The Or has enlisted the help of several highly-regarded photographers to create Planet Saving Screen Savers. The planet is on fire. CO2 emissions are still rising. And we're leaving our TVs and laptops on even after weâre done using them. Leaving TVs and laptops on standby consumes 10x the amount of power than when your device is in sleep mode.
VIEW THE CONCEPT Dove: Code My Crown
Dove is tackling the issue of natural hair representation in video games, with a new initiative called Code My Crown. 85% of Black gamers believe video games poorly represent textured hair and 91% of Black gamers are eager to see themselves as characters reflecting their own experiences.
VIEW THE CONCEPT Maple From Canada: America We're Sorry
Maple from Canada, a brand of the Quebec Maple Syrup Producers who represents over 13,300 maple farmers, is partnering with Rethink to launch an initiative called Bill the Maple after discovering that Americans often have to pay extra to enjoy pure maple syrup at their favourite breakfast restaurants.
VIEW THE CONCEPT Nespresso: The Art Of The Escape
As part of the launch of their annual coffee advent calendar, Nespresso Canada in collaboration with McCann Montreal is using augmented reality to get coffee drinkers into the festive holiday spirit. As a first for the brand, and exclusive to the Canadian market, the 'ARt of the Escape'
VIEW THE CONCEPT BMO: Business Carols
This holiday season, you won't have to go fa-la-la-la far to find continued evidence of BMO's commitment to supporting businesses owned and operated by members of underrepresented communities. As part of its annual "Wrap the Good" program, which provides support for this vital business sector during a key sales period, BMO has built an "album" featuring holiday-themed songs about eight underrepresented businesses.
VIEW THE CONCEPT Child Focus: Call Glenn
More and more young people are becoming victims of 'exposing.' This is when their naked images are spread online without their consent. Glenn was one such victim. When he was 15, he took a nude with his mobile phone and sent it in confidence, only to find it on the internet. Shortly afterwards, Glenn took his own life. On 18 November, the European Day for the Protection of Children against Sexual Exploitation and Abuse, Wunderman Thompson Benelux and Child Focus reactivated his phone to better protect other minors online. In 2022, Child Focus, the Belgian Center for Missing and Sexually Exploited Children, opened a total of 151 cases of transgressive sexting and exposing. This is when young people are pressured into sending or sharing sexually suggestive messages or images without consent.
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