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INTERACTIVE
Eldan: The Instagram Flag In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company via Ecaliptoos created the first Israeli Instagram flag.In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them . VIEW THE CONCEPT Ad Desk An Instagram aggregator of pictures of weird things on advertising desktops from Grey, New YorkVIEW THE CONCEPT Tortus Copenhagen:Spin Creative Director Justin Landon has created a new interactive promo for Tortus Copenhagen. They created a short film to convey the values of handmade craftsmanship to a broader audience. With the use of modern technology already widely used in the area of x-treme sports, they captured something quite differentVIEW THE CONCEPT Bavaria Beer: Mini Festivals New interactive campaign for Bavaria by Selmore.com, Amsterdam, Summer is coming, time to out more often and have drinks and listen to music with friends. These moments become more special by making them a orginal 'Mini Festival'. Bavaria provides the essential ingredients: a sixpack with Mini Speaker and facebook-application that gives you the opportunity to start your own festival, make your own festival poster, invite friends by Facebook and you can produce a spotify music-list. Start a festival know and win tickets for regular festivals and premium Spotify accounts. VIEW THE CONCEPT Air Force: Anytime Anywhere George Patterson Y&R, Melbourne interactive site for Australian Defence Force Recruiting VIEW THE CONCEPT Adidas: Highest Goal The final qualifier for the World Cup â a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team. To achieve the object, TBWAHakuhodo Japan created an event that was both impactful live but could also be shared and engaged with via smartphone. The solution was an interactive projection 200 meters above the ground in Tokyo on the day of a crucial game for the national team. VIEW THE CONCEPT Amnesty International: Name Tunnels This is an interactive digital petition from Amnesty International which shows people the power of their signature. Using the keyboard or digital pen, the individual letters in the signature are together transformed into an underground tunnel through which a child soldier crawls to escape.Agency M&C Saatchi, Sydney VIEW OUTDOOR Lifesaver App An interactive film by Martin Percy and the Unit 9 production team that shows you how to use your smartphone to help save lives. Produced for The UK Resuscitation Council the new Lifesaver app allows the user to simulate real CPR compressions to save a life, or if they do it wrong the patient dies.VIEW THE CONCEPT VW Tiguan: Not FoundProtoleaf: Soil Restaurant Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety â even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWAHAKUHOD opened "The Soil Restaurant" with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.VIEW THE CONCEPT Lojas Renner: Push Store Renner, the largest Brazilian fashion retail chain, wanted to show consumers that it is not only during the launch of major collections that new items arrive. Something new arrives every day. And to do so, there is no place better than one women already use to see new stuff: Facebook. Push Store, the first and only push notification store in the world. Entering this store is very easy: simply access the Push Store tab on the Renner profile, click to install on your Facebook bar and itâs done: whenever a launch arrives on the Renner online store, Push Store notifies you. So, those who love new arrivals can buy online before everyone else. Renner Push Store created a new way of purchasing online. After all, why wait until the next collection, right? Agency: 3YZVIEW THE CONCEPT Toyota: QR RoadGoogle Chrome: Build it with Chrome To demonstrate what's possible within the Chrome browser, M&C Saatchi/ Mark + Northern Kingdom Australia combined two of the world's best-loved products: Google Maps and LEGO. With 8 trillion bricks, it's lke the largest LEGO set youâve ever seen.VIEW THE CONCEPT Metro International:Accidentally on Purpose How the 'biggest mistake' in newspaper history helped fuel the world's largest photo competition. In November 2012, Metro readers were surprised to find their familiar (and favorite!) newspaper was completely without photos. Word quickly spread across social media that Metro had screwed up a huge mistake.But of course: This was no mistake. The ad agency TBWA Copenhagen had been tasked with developing a sticky campaign for the worldâs biggest photo competition:VIEW THE CONCEPT Stockholm Pride: #gowest Last year, a court in Moscow stopped all gay parades for a 100 years! Now, you can send a friendly message as well as a statement against this injustice by inviting all Russians to #gowest to Stockholm Pride instead, where everyone, regardless of nationality, ethnicity, gender identity or sexual orientation are welcome.On the site, http://gowest2013.com, you can compose a customised tweet that is automatically translated into Russian and 'sent' from a location inside Russia in an attempt to make it a trending topic there. With every tweet, you can make a difference by spreading the word in your social networks, in Russia and the world.Agency M&C Saatchi Stockholm VIEW THE CONCEPT Puma Sync: The Dance Dictionary Before there were words, texts, tweets, we had body language.The Puma 'Dance Dictionary' is a new language of dance created by Grey London to launch the new Puma Sync Fragrances.VIEW THE CONCEPT Mother: Mother's DayNapoleon Games Napoleon Games launches: Sports Betting. Choose your favourite sportsman in our first ever interactive commercial and win up to ⬠500 online betting credit.Agency Duval Guillaume Modem, Brussels VIEW THE CONCEPT Tag Talk Tag Talk: using Instagram photo-tagging feature to make your photos talk.It's not an app. It's a way of using photo-tagging for a different purpose. Just tag the photos with usernames that are like phrases.For a list of phrases to use, they can check who's @tag_talk is following.Simple and fun as that.Agency Loducca, Sao Paulo VIEW THE CONCEPT Catholic Church of Montreal: Be Blessed This unique web app designed through DentsuBos Montreal gives visitors the opportunity to receive a blessing with just two glides. Suggestive of the popular iPhone interface by Apple, the initiative aims to draw attention on the Annual Collection of the Catholic Church of Montreal.VIEW THE CONCEPT Britanico English Institute: Draword Turn on your microphone and connect your headphones. Draword will depict the level of your English pronunciation through a simple drawing. And then, you can continue improving it at Britanico English Institute. By Y&R Peru.VIEW THE CONCEPT CJ Entertainment: The Wi-Fi Poster Cheil Worldwide Korea installed Wi-Fi devices into existing poster billboards. Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. the Wi-Fi poster increased the film's official website traffic by 28.5%. Time spent on the websites by Wi-Fi poster visitors was 5 time longer than regular visitors'. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.VIEW THE CONCEPT ESPN: Flow Chart Wieden+Kennedy New York has created a new website experience for ESPN's lacrosse fans. Part of the agency's "It's Not Crazy, It's Sports" campaign for ESPN this flow chart website measures the hair flow of lacrosse players - allowing players to upload their own photos.VIEW THE CONCEPT Budweiser: The Buddy Cup Budweiser Brazil via agency Africa just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends.VIEW THE CONCEPT Sky Company Parachuting: Air Check InUOL 89FM: Rock Snooze App To wake up the new UOL 89FM radio station, Agencia Africa created an app that is not for the faint hearted. The 'Rock Snooze' is a free alarm app for those who like to wake up to a powerful sound. VIEW THE CONCEPT Sun Safety: Shade Cinema Brisbane is the capital of the Sunshine State. Unfortunately we're also known as the world's skin cancer capital. Working with Brisbane City Council over the Summer, GPY&R Brisbane created Shade Cinema. A mobile app that turns parks into open-air multiplex cinemas, screening free movies on your mobile that can only be played in the shade. The app uses your phone's inbuilt light meter, pausing itself in direct sunlight until you move back into the shade. VIEW THE CONCEPT Mizuno Wave Prorunner: ChronometerAudi: Start Stop App Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, DDB, Spain created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.VIEW THE CONCEPT ROM: "Save the dolphins" This year, the long awaited May 1st holiday, which is celebrated widely across Romania and the region, sadly occurs on a Wednesday. so in order to extend the vacation till monday, ROM brand is offering a new service. THE ROM FOUNDATION website - just write your boss's details, and he will recieve a request to allow you to "Volunteer" for the ROM foundation on various causes such as "Save the dolphins at the sea resorts","help foreign relations with neighbouring states" and many more "ProBono" causes.The campaign just launched, but already hundreds of "release forms" were signed, allowing Romanians to celebrate a long May 1st vacations... VIEW THE CONCEPT Volkswagen: Migrator Bird The winter season makes Sweden a harsh part of the world, and you know it's coming when the birds start to move down to the southern hemisphere. Lucky for them. But for us sorry suckers who has to stay and fight the winter, Volkswagen's Skiteam cars are equipped with four wheel-drive, a car heater and a roofbox for your skiis everything you might need for the Swedish winter. This is the winter adjusted offer. Together with the university in Lund we're live-tracking one osprey bird on its winter migration, following its path down south and back again, using GPS. We drove visitors to the site with TV spots, print ads, banner ads and outdoor. On the campaign-site you could also learn more about the offer and the 4MOTION cars, equipped with the Swedish Haldex four wheel drive-system, and also guess the return-date of the bird to win prizes. The Skiteam offer lasted until the bird returned. Itâs a winter adjusted offer, for a winter adjusted car. Agency: DDB , Stockholm VIEW THE CONCEPT Nescafe Galao: App The first alarm clock that goes off when it's time to go to sleep. Agency: Ogilvy Portugal.VIEW THE CONCEPT Air Force Fighter Pilot: Behind the visor Behind the Visor is an unprecedented look through the eyes of a trainee Fighter Pilot, that gives the everyday civilian the chance to see what it takes to be a Top Gun.As a potential candidate, you can undertake an interactive training experience that immerses you inevery aspect of the four year fighter school program with the Air Force. Agency : George Patterson Y&R, Melbourne VIEW THE CONCEPT The Bureau: XCOM Declassified New trailer by Team One for the upcoming release of 2K Games highly anticipated 'The Bureau: XCOM Declassified'VIEW THE TRAILER Snickers: Yu can't spel properlie For the Snickers "Youâre Not You When Youâre Hungry" campaign, AMV BBDO , London teamed with Google to reach office workers.People whose online activity is restricted by firewalls.We used Google Adwords to reach them when they made spelling mistakes.When somebody made a spelling error in a search, our ad appeared saying:"Yu cant spel properlie wen hungrie Grab yourslef a Snikkers".Using an algorithm, we found 25 000 misspelled words and bid on terms for them all.It cost very little to produce and required no seeding.Within three days of launch, the ad was seen by 550 000 people.VIEW THE CONCEPT Creative Juice: Viral Torture As an agency we wanted to tell our clients that we are always on the lookout for the latest digital trends and viral videos. To show that that we were on the ball, we created a site that not only showed the latest virals but also a site that basically made people get bored of them to. Enter the Viral Torture, a website where you could come in, pick a torture of choice ( a viral video ) and see how long you could last just watching it. Your scores when then be posted and then translated to rewards.VIEW THE CONCEPT Brazilian Red Cross: Help ButtonSnickers: Hungry Me Generator BBDO Proximity Dusseldorf is launching an international, fully integrated activation campaign for Snickers. At its core is the Hungry-Me Generator: The first digital transformation tool that shows in a humorous way how hunger can alter someone's personality. It doesn't always have to be ravenous hunger; the feeling of being just a little bit peckish is often enough to transform a nice, easy going person into a irritable diva or even a grumpy drag. VIEW THE CONCEPT Dove: Real Beauty Sketches Women are their own worst beauty ctritics. Only 4% of women around the world consider themselves beautiful. So Dove, via Ogilvy & Mather Brazil, decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. LA based director John X Carey has a background in branded documentaries, short films and commercials, earning him global recognition, including the Cannes Young Director Award, 2011VIEW THE CONCEPT Roppongi Hills : Love Tokyo The 10 year celebration theme for Roppongi Hills is "Love Tokyo." The Mori Building Co. Will be starting a movement for the Roppongi Hills to transform Tokyo into a more attractive and exciting world-class city. They have opened a 10th anniversary website in which users can experience 3D projection mapping on a miniature model of the city of Tokyo at a 1:1000 scale.Participants can enjoy various motifs of the city: "Futuristic City," "Rock City," and a traditional Japanese "Beauty of Nature" motif by pressing the keys on a keyboard, as if playing the piano. Exploit the possibilities and make Tokyo more dynamic and exciting The project was created by former Hakuhodo creative director Tsubasa Oyagi, who has now started his own agency, SixVIEW THE CONCEPT « First « Previous Next » Last » 86 of 123 |
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AlmapBBDO Brasil makes the Tiguan disappear from Volkswagen's site.
See what happens when you use your smartphone while driving. By Y&R Lima.
Mother New York created this agency self promotion for Mothers Day.
Sky Company Parachuting gets an interesting web site from ageisobar, Sao Paulo 
From Talent, Sao Paulo a web site for Mizuno 
ageisobar Sao Paulo help the Red Cross