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DIRECT MARKETING

Adris: Openness

 DIRECT MARKETING   CROATIA    May 31, 2018 21:59
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4b957_0003.png&width=200Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.

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New Zealand Public Service Association: Stationery for Women

 DIRECT MARKETING   NEW ZEALAND    May 26, 2018 11:23 (Edited: May 26, 2018 21:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/77ede.png&width=200On average, women in New Zealand are paid 10% less, than men doing the same job. To bring this discrimination to light, we disrupted the workplace with 'Office Stationery for women', designed to make women work longer hours, to earn the same as men. Featuring a 13 hour clock, with an extra hour of work, just for women - the stationery offered an absurd solution, to the serious problem of the gender pay gap. Agency: Ogilvy & Mather, New Zealand


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Donate Life Pennsylvania: "I would let my heart be yours"

 DIRECT MARKETING   USA    May 22, 2018 20:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMay%2Ftn_94643_Donate_Ecards_Heart.jpg&width=200180,000 new registered organ and tissue donors from 2015 to 2018: That was the ambitious goal set by Donate Life Pennsylvania, an organization that builds awareness about the importance of donation and encourages people to register. Reaching this goal increases the chances that the more than 8,000 Pennsylvanians waiting for a life-saving transplant may receive a second chance at life. Working with Harrisburg marketing agency Pavone, Donate Life PA has surpassed the milestone, logging more than 198,200 registrations. To get there, they embarked on the organization's most thought-provoking marketing campaign to date, leaving no stone unturned and targeting would-be donors with outdoor, print, social media and digital video.



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Proctor & Gamble: The Accessibility Project

 DIRECT MARKETING   ISRAEL    March 18, 2018 10:39
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F097d6_0001.png&width=200The Accessibilty Project for Proctor & Gamble from Saatchi & Saatchi Israel

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Self Promotion: The Page Gap

 DIRECT MARKETING   IRELAND    March 08, 2018 22:51
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMar%2Ftn_92847_The+Page+Gap.jpg&width=200Like equal pay. Due to the gender pay gap, women work for 7 weeks of the year unpaid relative to their male colleagues. On this International Woman's Day, Rothco are asking women to speak up about the pay gap and talk to your boss.

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Globe Philippines: Piracy vs Piracy

 DIRECT MARKETING   PHILIPPINES    February 28, 2018 17:48
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84908_0003.png&width=200PROBLEM:
The illegal downloading of films is a crime that is hurting the Philippine film industry.
99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means.
IDEA:
Globe Telecom, the leading purveyor of digital entertainment in the country,
wanted to help stop it. Agency: Publicis JimenezBasic





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Mainland Cheese: The Mainland 2000-piece Voucher

 DIRECT MARKETING   NEW ZEALAND    February 20, 2018 13:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46de1.png&width=200Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.

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Good Morning: The Trojan Beer

 DIRECT MARKETING   NORWAY    February 14, 2018 14:23
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9fa49_0000.png&width=200Good Morning, Oslo has created "The Trojan Beer," a friendly Christmas gift sent out to Good Morning, Oslo's competitors. That after a few hours in the fridge, turned into a job ad with the temperature activated ink on the beer label.

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Social Bee : The Refugee Resume

 DIRECT MARKETING   GERMANY    January 24, 2018 20:13
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd0edf_0003.png&width=200With "The Refugee Resume" the escape route itself becomes a part of the overall design. Social-Bee is an organization that helps refugees to get a job by using personalized resumes which are sent to companies in job applications. Agency: Jung von Matt/Neckar, Stuttgart.

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PSA: Office Stationary for Women

 DIRECT MARKETING   NEW ZEALAND    January 11, 2018 09:51
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdf870.png&width=200To raise awareness and help drive change, we created an upmarket range of office stationery, designed to make women work longer hours. Office Stationery for women offered an absurd solution, to the serious problem of the gender pay gap. Agency: Ogilvy New Zealand.

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J. Walter Thompson: Holiday Card

 DIRECT MARKETING   BRASIL    January 05, 2018 23:19
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F18fe9.png&width=200This year J. Walter Thompson decided to allocate the Holiday's card budget to do something intimate related to the Christmas spirit: to buy food for the Syrian refugees in partnership with Save the Children. So this year the Holiday's card for J. Walter Thompson's clients will be just one image, seen below.

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Nylon: Ugly Christmas Sweaters

 DIRECT MARKETING   PORTUGAL    January 01, 2018 12:33 (Edited: January 01, 2018 23:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ec1f7.png&width=200This year for our agency Christmas card, Nylon, Lisbon decided to give our clients something different. We gave them a series of ugly Christmas Sweaters with ideas they didn't approve during the year. A way of showing that at Nylon we believe that every ideas should fulfill their dream of becoming a story worth telling.


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Inlab: No Sugar

 DIRECT MARKETING   BRASIL    August 29, 2017 17:20
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ff4f_0000.png&width=200Direct marketing from Sniper for Inlabs

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Easy Taxi: Ticket To Ride

 DIRECT MARKETING   BRASIL    May 04, 2017 09:23
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b4e0.png&width=200JWT Sao Paulo transformed traffic tickets into credits to call a cab

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King jouet: The Wrapping Paper Coupon

 DIRECT MARKETING   FRANCE    April 25, 2017 09:37 (Edited: April 25, 2017 19:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ca71a_0001.png&width=200As a retailer, we've often made discount sales promotion. And it normally dont look pretty. But at King jouet, as a toy retailer, we decided to put a little bit more of fun in it. Introducing The wrapping paper couponWe’ve created an entier scene with more than 200 characters, that children have to explore to find the hidden discount : our logo, the Lion. The wrapping paper coupon has the same dimensions as a regular one.We’ve placed the Lion away from the cutting area. This wrapping paper was implemented in all our shops, giving our costumers a chance to join the search. Because with King jouet the gift is not only on the inside.Agency: Havas, Paris

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British Telecom: Ultra HD Ready

 DIRECT MARKETING   UK    March 24, 2017 07:56
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2315e_0001.png&width=200BT Sport now broadcasts live in Ultra High-Definition and there’s nowhere to hide. It delivers such incredible detail that no grey hair or spot will ever go unnoticed. To help the UK's sporting talent prepare for this they created the BT Vanity Kit. Hidden within a BT TV box it provides talent with the tools to cover up their tiny imperfections.

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Spark: Netflix Dinners

 DIRECT MARKETING   NEW ZEALAND    March 10, 2017 07:23 (Edited: March 10, 2017 18:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/73424.png&width=200A piece of House of Cards. To eat.You've seen Frank Underwood enjoying ribs at Freddy's BBQ joint. Now you can eat them too. To bring attention to Sparks new broadband package with Netflix included, we created the world's first Netflix dinner box. It comes with everything you need to make the ribs, greens and cornbread that Frank eats when he heads to Freddy's. .Agency: Colenso BBDO, Auckland

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Ikea: Pax It

 DIRECT MARKETING   GERMANY    March 07, 2017 10:52 (Edited: March 07, 2017 21:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6887a_0000.png&width=200PAX it. The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.Agency: Grabarz, Germany

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Toast Ale: Raise A Toast

 DIRECT MARKETING   UK    February 25, 2017 12:36
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcb85d_0000.png&width=200To celebrate National Toast Day, the UK's first bread to beer ale today launches a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company founded by Tristram Stuart, Feedback founder aims to significantly reduce the scandalous 46 million slices of bread currently thrown away every day.

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Arkia Airlines : The Price Of Marriage

 DIRECT MARKETING   ISRAEL    February 14, 2017 09:32
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6456d_0000.png&width=200Valentine's Day. A huge celebration for the young lovers.
But what about those who've already lost their romance?
On 2017's Valentine's Day, the Israeli airline company Arkia made a special offer for married couples only: Book a romantic flight to Zanzibar on Valentine's Day and get a discount according to the years you are married.Agency: Leo Burnett Israel

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Facepot: Surprise A Stranger

 DIRECT MARKETING   KAZAKHSTAN    January 11, 2017 14:38
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2fb0f_0001.png&width=200Good Agency, Kazakhstan has created this 'Surprise A Stranger' campaign for Facepot.

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Cossette: Holiday Video

 DIRECT MARKETING   USA    December 18, 2016 13:20
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F17b80_0003.png&width=200Clients react to the 2016 Cossette Holiday Video.

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Fruit Of The Loom: The Professionals Collection

 DIRECT MARKETING   USA    November 19, 2016 09:21 (Edited: November 19, 2016 20:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6c022.png&width=200CP+B introduce a direct marketing promotion for Fruit of The Loom

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Ministry of Culture of Guatemala: iMarimba Project

 DIRECT MARKETING   GUATEMALA    August 11, 2016 09:51
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F332ef.png&width=200iMarimba is a movement led by the Guatemalan Ministry of Culture and Sports with the support of national culture representatives. It was created to promote Guatemalan culture around the world. The iPhone's default ringtone is named Marimba, which also happens to be Guatemala's national instrument and a symbol of its heritage and culture, iMarimba was created as a movement to ask Apple to change the name of the ringtone. Join the petition so that Apple renames their ringtone "Marimba" to "Marimba of Guatemala". Agency: Leo Burnett Guatemala

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Nerolac Impressions: Yearound Colour

 DIRECT MARKETING   INDIA    June 01, 2016 15:58
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6fde8.png&width=200Some days of the year are known by their colour. But what about the rest? Presenting 366 days of colour, with the Nerolac Shadecard Calendar a calendar that doubles up as a shade card. Agency:Publicis India


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Aqua Carpatica: Purity Test

 DIRECT MARKETING   ROMANIA    May 25, 2016 15:14
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F32a24_0003.png&width=200Nitrates are an invisible threat in the water we drink, caused by intensive farming which uses tons of chemical fertilizers.To show the level of Nitrates in the drinking water, the water brand Aqua Carpatica created The Purity Test. This is a little paper strip which tells the Nitrate content when dipped in water.In online, users were encouraged to take the cause even further: test the water they drank whether lake water, tap or spring water and then share the results on the Nitrate map, for everyone to see. Agency: Cohn&Jansen JWT Romania

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Fox Sports: Autograph Delivery

 DIRECT MARKETING   BRASIL    March 25, 2016 11:48
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b6df_0000.png&width=200Fox Sports launched a delivery number that you can call and ask for a autograph from your idol. :-)

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Windows 10: Hello Face Recognition

 DIRECT MARKETING   ROMANIA    March 24, 2016 10:27 (Edited: March 24, 2016 21:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0e3bf_0000.png&width=200MSPS Marketing & Communication presented Windows Hello, one feature of the operating system Windows 10 by Microsoft, in a campaign in which digital components have been integrated with BTL. Technology lovers could test the original application, Hello App, along with the devices on Windows 10 stands located in Baneasa Shopping City.

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Amnesty International: Ad Unblocker

 DIRECT MARKETING   NEW ZEALAND    March 21, 2016 15:07
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMar%2Ftn_78010_AI_WEI_WEI%5B2%5D.jpg&width=200Ad blockers are all about wanting to tailor your online experience, but for some people that online experience is tailored for them, against their will, by their governments. On March 12th, World Day Against Cyber Censorship

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Clorox Bleach: Drops Of Life

 DIRECT MARKETING   COLOMBIA    March 04, 2016 10:38
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93fa0_0001.png&width=200Glue from Bogota has created a direct marketing campaign for Clorox

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Red: Today's Question

 DIRECT MARKETING   CANADA    January 07, 2016 08:18
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F62758.png&width=2006 months ago, RED, Canada launched its new website and with it, performed an interesting social experiment.Every single day, we posed a question to visitors ranging about everything from belief in God to being caught farting at work and industry relevant topics like chord cutting and ad blocking.The response from all over the world has been very encouraging and equally enlightening. So much so, we decided to publish a bi-annual report in the form of an oversized poster that we will send to clients and partners.

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Omo Matic: How To Operate A Washing Machine

 DIRECT MARKETING   VIETNAM    September 02, 2015 12:48 (Edited: September 02, 2015 22:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/37ed2_0003.png&width=20040 % of women in Ho Chi Minh City didn't know how to use the washing machine. To make them see OMO MATIC as the washing machine specialist, first we needed to make them learn how a washing machine works.But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist a SALE.

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JCDecaux: Personal Billboards

 DIRECT MARKETING   BELGIUM    May 13, 2015 11:25 (Edited: May 13, 2015 21:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c5ad2_0004.png&width=200As a company, convincing leading marketing directors to show up for your business presentation can be tricky, as they are usually very busy.Every year JCDecaux struggles with this issue. That’s why this year, they decided to do something about this issue.Instead of just mailing an invitation to come to their presentation about 'The effectiveness of outdoor', JCDecaux and BBDO Belgium came up with "Personal Billboards" to prove the effectiveness of the medium.

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Lifebuoy: Ant Bacterial Red Packet

 DIRECT MARKETING   CHINA    May 06, 2015 14:26
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fae737_0002.png&width=200BACKGROUND During Chinese New Year, the red packet or "Hong Bao" is usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come.However, this exchange can be a health hazard each money note can contain more than 10 million harmful germs.Now imagine the consequences of a holiday where nearly 17 billion US dollars are circulated through 1 billion red packets. CREATIVE SOLUTION from BBH China

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KBS+: Ideas To Burn

 DIRECT MARKETING   CANADA    April 11, 2015 22:03 (Edited: April 11, 2015 12:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd216.png&width=200From KBS+ Canada self promotion to keep their ideas hot

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Nobile Kiteboarding: Saudade

 DIRECT MARKETING   POLAND    April 02, 2015 19:19 (Edited: April 02, 2015 08:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6505e_0001.png&width=200There is a Portuguese word that is not possible to translate to any other language. It expresses the longing for something or someone loved by us very much. This word perfectly reflects the feeling that surfers have when traveling through thousands of kilometers to reach their favorite coast. This word is SAUDADE. Agency: Grey Poland

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Green Cup Coffee: 100% Traceable Wake Up Call

 DIRECT MARKETING   GERMANY    March 28, 2015 20:47 (Edited: March 28, 2015 09:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F226df_0000.png&width=200Promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. The creative idea was exploring its unique benefit, being traceable, by connecting the farmers with potential consumers in a surprising way wake up calls.

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Martin Norgaad Furze: No Sleep Pills

 DIRECT MARKETING   DENMARK    March 08, 2015 01:54 (Edited: March 07, 2015 14:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Facec6_0000.png&width=200Martin Norgaard Furze has created an impactful job application that stood out from the rest. The application came in a box which contained a jar of "No Sleep Pills", a business card printed on a pillow and a resume made to look like a medical certificate.

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Breaking Bad 8 Bit: Walter White

 DIRECT MARKETING   JAPAN    March 04, 2015 03:22 (Edited: March 03, 2015 16:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FMar%2Ftn_69012_breaking+bad.png&width=200To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan, we created a very unique limited edition pack. We called it "8-Bit Walter White". To maximize the WOM, we sent this unique pack to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating huge buzz and PR. The DVD quickly achieved the number 1 position in Amazon's DVD reservation ranking within the foreign drama category. Agency: Geometry Global, Japan.

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A.S. Colour: The 45 Second Sale

 DIRECT MARKETING   NEW ZEALAND    February 19, 2015 23:26 (Edited: February 19, 2015 12:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a5f66_0000.png&width=200A.S. Colour is an apparel chain with 450 products on offer. The thing is, all anyone tends to buy are the blank tee-shirts. So how do you do a retail sale where customers don’t just get in, get the tee shirt and get out, but actually spend time instore, discovering everything else? A sale that only lasts as long as the radio ads.

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