 |
DIRECT MARKETING
Cracker Barrel: Snacktivism Australia is working more and socialising less. Thatâs bad news for Aussies, and for Cracker Barrel â a vintage cheese made for sharing. So we launched an idea to get Cracker Barrel into offices. We called it Snacktivism, the campaign to get workers away from desks with a delicious excuse for well earned social time. We created Snack Packs filled with nibbles and a range of Cracker Barrel cheese. Available from our website, the packs were delivered in the afternoon â just in time for people to log off and catch up with colleagues over snacks. To get the word out, we lobbied Australiaâs biggest corporations with targeted ads and gave employees ways to spread Snacktivism in their workplace via collateral included in the Snack Packs and the website.VIEW THE PACK AD VIEW THE CONTENTS AD VIEW THE POSTERS AD VIEW THE WALKERS AD VIEW THE TRUCKS AD JAT Holdings: Petal Paint Buddhism is the main religion in Sri Lanka with over 16,000 registered Buddhist temples scattered all over the island. Worshipping the statue of Buddha to show reverence is performed regularly by the millions of devotees at these temples. Once a month, the full moon day is a declared national holiday for followers to perform temple worship. Fresh flowers play a vital role in these practices as the main method of offering at temple altars.Agency: Leo Burnett, Sri Lanka/Toronto VIEW THE AD Colombiana: Brother Countries Colombians are characterized by being generous, that's why one of the most emblematic drinks of Colombia, created a special edition to give a message of brotherhood and respect to our Venezuelan brothers. Proving that before being Colombians, we are people, we are #BrotherCountriesAgency: Sancho BBDO VIEW THE AD Standard Bank : Heroes in Blue "Heroes in Blueâ is a project for Standard Bank, paying tribute to volunteers who take healthcare to isolated communities. Standard Bank has created this project because it shares these same values: integrity, solidarity, humanity, teamwork and giving back to society. Agency: BORNVIEW THE AD #TheBestDick The number one challenge for all ad agencies is winning new business, so we combined direct marketing, thought leadership, and SEO thinking to develop our agencies best ever business card - a book. This is the story of The Best Dick and how it tangibly contributed to our business having its best financial year, ever.Agency: Retroviral VIEW THE AD Väre Energia: Sunplugged Finland consumes the most energy per capita in Europe. At the same time, climate change is real and energy companies play a huge role in it. But because Northern countries have very few sunny days the Finns don't trust solar panels, and instead use mostly coal, peat and other fossil fuels. Vare the new, more environmentally friendly energy company wanted to emphasize the power of solar panels and arranged a concert solely powered by sun and people. Agency: hasan & partnersVIEW THE AD Karhu beer: How a Beer Brand Saved an Iconic Part of the City The Finnish market leader in beer, Karhu, stands for all things real and authentic â and is positioned as the sauna beer. To do this with advertising is not real and authentic. Therefore Karhu keeps it's eye open towards culture and true actions that are PRable. Agency: hasan & partners VIEW THE AD Sealand Gear: The Sustainable Invite Sealand Gear is a sustainable brand that upcycles old boat sales and billboards into premium bags and lifestyle gear for a global, eco-conscious target audience. Their one-of-a-kind bags are sold online and around the world through department stores like Selfridges. They were on the cusp of opening a flagship experience store in Cape Town where people could see the full range of Sealand Gear's upcycled products. Agency: Publicis MachineVIEW THE AD Save For Awards: Intern In the lead up to the 2019 award season, Innocean Berlin created Save for Awards - the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there. The plug-in, available for free at saveforawards.com , takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds. To promote a tool that was made just for creatives, we created a campaign targeting creatives in the websites where they spend a lot of their time: Best Ads on TV, Lurzer's Archive, Ads of The World, Adeevee, and Communication Arts. VIEW THE INTERN AD VIEW THE EARLIER AD VIEW THE PEOPLE AD The Lighthouse centre For Wellbeing : Unspoken Mental illness knows no borders. And in the UAE, itâs no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there's not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers.The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE. VIEW THE AD TVEKSAM: After All This Fame, Get Some Rest! An ordinary, brown speckled egg toppled Kylie Jennerâs baby as the most-liked post on Instagram. It's the post that launched a thousand memes. This post was done on instagram the same day congratulating it on its success and suggesting it put itsâ¦uh, feet up. 'After all this fame, get some rest!' Agency: Leo Burnett, KSAVIEW THE AD GAIS: The Fanager To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game during the season. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Agency: MILK VIEW THE AD OMO: Omo Tag OMO launches a ground-breaking innovation in the world of in-store sampling: the OMO Tag Created by OMO's agency of record in Lebanon, TBWARAAD, the OMO Tag is accompanied by a demo film posted on OMO's official social pages on Facebook, Instagram and Youtube, to introduce the innovation. VIEW THE AD M&C Saatchi: Spokesbabies To refresh M&C Saatchiâs environmental scheme we decided to use the children of staff. Through a mixture of cuteness, shameless guilt tripping and black and white photography our Spokesbabies remind us all who weâre really looking after the planet for.VIEW THE AD RCBC Bankard: Believe BBDO Guerrero has launched a new RCBC Bankard campaign to drive deeper engagement with a younger market by developing a solution that utilises Youtube Director Mix â a tool that provides dynamic customisation of a preroll materialâs message based on topics that viewers have searched for. This enables precise and relevant messaging specific to the consumerâs interest â reinforcing the cardâs role for whatever one might be looking for. RCBC is the first bank to use this technology.VIEW THE AD Adris: Tested For Challenges Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris, one of the most successful companies in the European Adriatic region, wanted to convey on the occasion of publishing their latest Annual Report. This publication contains Adris last yearâs business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris results, and the companyâs ability to cope with any situation. Agency: Bruketa&Zinic&GreyVIEW THE AD Busch Beer : Tree Roll Busch and Deutsch have put a special spin on pre-roll with the debut of "Tree-Roll," which supports Busch's partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.VIEW THE AD Durex Condoms: Reasons To Celebrate We needed to target Arab men over the 2018 FIFA World Cup, but any explicit promotion of sex is banned on public media, and condom advertising is strictly regulated on social media. At the same time, research shows that fans tend to celebrate sports victories with sex. So we turned key moments and results from every game - not just the victories but the losses, draws, goals, cards, saves and many more - into reasons to have sex through a tactical, real-time Twitter campaign via Havas Worldwide, that used cheeky new names for our condoms as the message, and to drive ecommerce purchase. VIEW THE AD Unilever: Pollution Makeup Delhi is the most polluted city in the world. 200 million toxins land on womenâs faces daily without them realising. To promote Pondâs Facial Cleanser, we wanted to open their eyes to the problem. So, we showed them in the most tangible way how their skin gets affected.We created the first range of makeup made from Delhiâs air pollution. Agency: Ogilvy, Singapore VIEW THE AD Alergocenter: Safe BabyClark's Shoes: Shoe Test Drive Idependiente, Panama wanted to prove that Clarks shoes are the most comfortable shoes in the market. That's why we created The Shoe Test Drive, an action where anyone could try a new pair of Clarks with just one condition, they have to leave theirs at the store.VIEW THE AD Cervesa Salta: Rock Top Ogilvy Argentina has launched the Cerveza Salta "Rock Top" a beer which once you've opened becomes a guitar pick to rock out with. VIEW THE AD Coca Cola: Festival Bottle McCann Bucharest has launched the Coca-Cola "Festival Bottle" to reconnect with people at festivals. VIEW THE AD Ecopetrol: Opening Act The Opening Act. Literary legends share the stage with unknown writers.Agency: Grey , ColombiaVIEW THE AD Barbarian: The Antipinky Pint Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.Agency: Faherenheit DDB, PeruVIEW THE AD BCF: The Email Lure The BCF Email Lure was an EDM with an idea in it. Clemenger BBDO Brisbane used a fishing technique to give a standard sales email the hook it needed. VIEW THE AD Ananse Safe Collection : Amazon Warriors
DIRECT MARKETING
May 05, 2017 08:28 (Edited: February 17, 2023 04:19)
Australia Post: Care Packages CASE STUDY - To remind Australians to send internationally with Australia Post, we targeted expats who miss home and got them to do our advertising for us. By listening out for them on social media, we surprised them with a box full of Aussie goodies on Australia Day. Agency: Y&R MelbourneVIEW THE CASE STUDY Yates: Watch Your Prize Grow Spring is a peak period for gardening, and an opportunity for a brand like Yates to be top-of-mind by demonstrating their expertise and shared passion for growing plants.Our target audience were passionate gardening enthusiasts, who love and take pride in their garden and the act of cultivating it.Our aim was to excite our target audience about the onset of Spring and see Yates as their perfect partner in the endeavor of preparing for it, inspiring them to purchase Yates products.Agency:GPY&R, SydneyVIEW THE AD Sagres Bohemia: Special Six Pack Sagres Bohemia is a gastronomic craft beer with three varieties perfectly pairing with different meals and a good gather around the table. With this in mind JWT Lisbon made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. VIEW THE AD Carta Capital Magazine : Your Signature Can Silence Oppression According to the UN report, the world is facing the worst humanitarian crisis of the century. The number of refugees fleeing their countries due to internal conflicts, wars, political persecution and terrorism reaches 65.3 million people. When they find safety in another country, many of them are victims of prejudice or live in subhuman conditions.It was to combat this sad reality that thousands of Carta Capital magazine subscribers received their copies in a surprising way. In an unprecedented partnership, they are receiving their copies at home with the labels with their data covering the mouths of the world's greatest dictators, along with a strong message: "Your signature can silence oppression."The idea, created by agency PropegVIEW THE AD Aric Guite Photography: CollabWithAric Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the worldâs first Instagram promo â #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aricâs feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate.VIEW THE AD Invite Only: Jewels Of Protection Mosquitoes are the worldâs biggest killer causing over a million deaths worldwide from dengue, malaria, Zika and other mosquito-borne diseases. Chinese from all over the world believe in the protective power of Jade, so we created an intricate filigree collection designed to house a symbol of protection Jade and citronella beads. By creating a harmony between Jade and a natural mosquito repellent, this line of handmade jewelry is now more than just and object of beauty. It is a life-saving accessory too.Agency: Y&R SingaporeVIEW THE AD Step Kinekor Theatres: FoamoColumbia: Survival Labels Ogilvy & Mather Istanbul turned a basic instruction label that can be found on each clothing product into a product and medium in itself.VIEW THE AD 3Coracoes Extra Strong Coffee: Stay Awake Time Stories Almost everyone, since they were children, has listened to "bed-time stories". And to show that 3Coracoes Extra Strong Coffee can keep anyone awake,MullenLowe, Brasil created a book full of "Awake-Time Stories". A horror book, with 16 original, macabre stories, printed on detachable coffee filters, which, when boiling water is added, dissolves the stories into a serving of extra strong coffee.VIEW THE AD K9 Friends: Talent For Hire Shelter dogs are usually portrayed in a negative way. By simply changing their image Saatchi & Saatchi UAR changed peoples perception of shelter dogs. We started an online 'Talent for Hire' service where the dogs could be showcased in their true light.VIEW THE AD South African Breweries : Spike Detector Coaster South Africa has the highest rape rate in the world. Many of these cases are due to the use of 'date rape' drugs at night clubs and college campuses. Victims' drinks are spiked in order to render them defenceless.VIEW THE AD Paul Romania: Bittersweet Pies Bittersweet pies are a cake collection sold in "Paul" bakery-patisserie chain and presenting the Gender gap in romania by turning pies - into pie charts!! In the line:the salary gap cake the political misrepresentation cake the glass ceiling tart And moreThe more cakes you buy -the more you help Close the Gender gap and fight inequality, as 5% of the bittersweet pies income is donated to Filia center, who runs projects of business training for rural women around the country.Agency:MRM, Bucharest VIEW THE AD Burger King: Whopper Trade In Burger King wanted to launch a branch in the largest business area in Israel, and where there are offices - There are lunch boxes Or as we call them: leftovers.So we asked people to bring their leftovers to our new branch, we taste them, and if they are awful enough, we trade them for a Whopper! Agency:McCann Tel Aviv VIEW THE AD « First « Previous Next » Last » 2 of 5 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
A direct marketing campaign from Sniper, Brasil for the Alergocenter
Fighting mosquitos in the Amazon. Direct marketing from Little George 
Promotion for Ster Kinekor Theatres