WEB FILMSymmetry Media: Spend Christmas Like A Champion
Sydney-based production company Symmetry Media release a comedic online spot ahead of the Christmas Holidays â a prawn-roasting, beer-slurping, sunscreen-slapping mechanism designed to let you revel in the magic of a DIY Aussie Christmas.
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Digital agency Drap, in collaboration with the Association for the Protection of Animals Indigo, recently launched a campaign on Tinder. This famous social network helps users in finding partners, and this time it will help dogs seeking foster parents. Wanting to show users of Tinder that profile pictures with dogs are the best first step in seeking partners and raising awareness of the importance of adopting, members of Drap crew were photographed with dogs looking for a home and opened profiles on tinder using those photos. All who want to save a life and adopt a snout just waiting for them can rest assured that they are doing the right thing. There is probably no greater appreciation than the one of an adopted dog, nor a truer friend than a dog who loves his owner more than itself.
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BT and Unicef UK have partnered for a three year programme, 'The Right Click: Internet Safety Matters,' where they host workshops on internet safety in schools. The programme is designed to help children, their families and teachers to use the internet safely and create a forum for open conversations about why and how. This video is a behind the scenes look at a workshop where parents, teachers and children discuss their understanding of internet safety and how they can protect themselves online. Agency: FHF
VIEW THE SPOT Make Love Not Scars: Job Portal
The world's first job portal for acid attack survivors. Until now, acid attack survivors didn't have a platform to interact with employers. This first of its kind initiative aims to change that. By putting survivors face to face with employers. Feel free to browse around and look at the talents and skills on display. If someone is the right fit for you or your organisation, please go ahead and contact us. If you can't hire them directly, that's fine. Just share this initiative with your friends and family who may be able to help. Your help will go a long way. Agency: Ogilvy & Mather Mumbai.
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KING, Stockholm has released this web film for Sweden's Ministry for Foreign Affairs because of how quiet the world is becoming without free speech.
VIEW THE SPOT Road Safety Authority Ireland: Crashed Lives
"My body was completely broken, but I didn't realise I would never see him again." These are the words of Gillian Treacy, mother of four year old Ciaran who was killed in a head on collision with a drunk driver in April 2014. The ad was launched today, Thursday 1 December, as part of the RSA and An Garda Siochana Annual Christmas and New Year Road Safety Campaign via Irish International BBDO, Dublin. Ciaran Treacy was just four years old when the car he was travelling in with his mother Gillian and brother Sean was hit by a drunk driver. Ciaran died as a result of the collision while Gillian was left with devastating injuries. Earlier this year, the RSA's Pre Crash Report on Alcohol, which examined Garda forensic investigation files into fatal crashes between 2008 and 2012, showed that alcohol was a factor in 38% of all fatal collisions (driver, passenger, pedestrian, motorcyclist and cyclist), claiming the lives of 286 people. 29% of drivers and motorcyclists killed had consumed alcohol.
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To promote the Run Light, a new vest sporting a lamp designed to be worn for those running at night, Rosapark created a mini faux-documentary about the dangers of moonburn, and promoted the use of Moon Cream, the first lunar cream.
VIEW THE SPOT Westfield: All We See Is JoyAir New Zealand: Summer Wonderland
Christmas is here. And with it, songs about frightful weather and frosty snowmen. But, for the hundreds of millions of people below the equator, those things don't feel like Christmas at all. So Host and Air New Zealand have set out to bring a little carol equality to the festive season with a campaign that celebrates the warmer side of Christmas.
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Two visionaries and professional basketball player Rakeem Christmas have come together to solve Christmas' greatest challenge.
VIEW THE SPOT American Giant: Thank The Struggle
Cutwater - along with their client, American Giant, they've launched a brand new digital campaign centered on the theme: "Thank the Struggle." American Giant was catapulted to cult status for making the "Greatest Hoodie Ever made" and producing American manufactured clothing sold direct to consumer. The American Giant & Cutwater campaign is based on the sentiment that life's challenges and hardship-filled moments make us who we are. Grit, resilience and fortitude turn setbacks and struggles into opportunities. This sentiment is both a nod to the AG company story, tackling American manufacturing when everyone else said not to, and the AG customer story, a person who perseveres and actually thanks the struggles that make them who they are. The anthemic campaign includes :30 and :15 spots that are running across Facebook, Instagram and YouTube pre-roll.
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FCB, Seoul presents this Irresistible Crispiness, Ritz Cracker product film made with ASMR sound design.
VIEW THE SPOT Ifolor: Photobook
A new campaign has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook. In the Wedding film we find out that the bride's former boyfriend (Book of Mormon actor, Dan Buckley) has created a 'super emotional wedding photobook,' which he hopes will win back the heart of his ex-girlfriend, along with his very own cheesy love ballad. In the Christmas film we see what has made a couple cry as they turn the pages of a photobook, a Christmas gift from their young daughter.
VIEW THE WEDDING SPOT VIEW THE CHRISTMAS SPOT Guinness Batik Friday: I Am BatikAmnesty International: Letter Writing Marathon
Every year amnesty international organises the letter writing marathon to write injustice out of this world. Agency: Serviceplan Benelux
VIEW THE SPOT ALS Lou Gehrigs Disease: The Never Ending Mannequin Challenge
Every day is a Mannequin Challenge for an ALS patient. Michal Perry, Tel Aviv has created this 'Every Day Is A Challenge' mannequin challenge spot to raise awareness about ALS.
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The Flip-Disc Display System is the first ready to use kinetic display. It's modular panel design allows you to configure any size screen you'd like, while the out of the box software means you'll be displaying custom content within minutes of powering it up. Agency: Breakfast, New York
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Camp + King, the agency that created the Do Nothing Zone for UGG men's line, has launched a holiday spot in the series featuring actor Jeff Bridges. The spot is rolling out through Dec. 10 in online video, pre-roll and native, on YouTube, Nativo, Trueview, Sharethrough, Millennial Media, Yahoo and AT&T RedZone. This latest spot is a reminder to shoppers that a pair of warm UGG slippers are a perfect gift this holiday season.
VIEW THE SPOT Maxima Paper Towels: Gets You Out Of Any Mess FastDick's Sporting Goods: Fifth Ward Saints
For teams like the 'Fifth Ward Saints,' football is much more than just a game. This year, you can show your support by purchasing a pair of Sports Matter green shoelaces from Dick's Sporting Goods. $2 of every sale goes directly to underfunded youth sports programs like the 'Fifth Ward Saints.' Agency: Anomaly, New York
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Last year, Norton released the viral hit film 'Santa Got Hacked,' in which a very luddite Santa Claus gets hacked by the Bah Hum Bug, almost destroying the holidays. This year, Santa (and tech-savvy son Chris Jr.) are back in a whole new way with another film from Norton and Grey San Francisco. See how Santa and son finally brought the North Pole into the 21st century and secured their workshop.
VIEW THE SPOT Women's Equality Party: We Are Just Getting Started
For the Women's Equality Party's first ever party conference this weekend, Cheil London created an online film highlighting what the party has achieved since its launch in March last year. Since its founders Sandi Toksvig and Catherine Mayer formed the party, WEP has opened over 70 branches and gained 65,000 members and supporters. The three-day conference opened on Friday November 25th, the UN's International Day for the Elimination of Violence Against Women, a symbolic move for a party that is working to help end violence against women, as well as striving for an equal education system, equal pay and equal representation for women in politics and business.
VIEW THE SPOT Nassau University: Beach Without Borders
The Mauricio de Nassau University - which is part of one of the largest educational groups in Latin America, Grupo Ser Educacional - has developed the social project Praia Sem Barreiras (Beach without Barriers), enabling people with disabilities to have access to leisure on the beach and to the sea bath. The campaign was developed by Agencia UM and the film tells the story of the relationship of the human being with the sea, its challenges and discoveries.
VIEW THE SPOT Bik Bok: Bring Emojis To Life
As a major player in the northern European fashion market, BIK BOK approached us for their Christmas campaign: They had a genuine wish to be recognized for more than just fashion.
Going through teens and young adult's Instagram and Facebook pages we realized that they hardly use any words to express themselves. Emojis and short comments like "Pretty," "Beautiful", "Hot" and so on, are their way of complimenting. We found this global phenomenon interesting and proposed that BIK BOK should create a live experiment: How would these girls react to "old fashioned" compliments, face to face? Agency: POL VIEW THE SPOT Ok Go/Morton Salt: One Moment
What you just saw was real and it took 4.2 seconds, so Park Pictures slowed down the same moment and created this web film for OK Go/Morton Salt. Agency: Ogilvy & Mather, Chicago
VIEW THE SPOT Spies Travels: Do It Forever
Robert/Boisen & Like-minded, Denmark have released "Do It Forever" for Spies Travel Denmark because you don't stop having sex because you're getting old, you get old because you stop having sex. Extend your life with an exotic trip and do it again and again and again.
VIEW THE SPOT Mozik: Listen To What You Want
Mozik its a streaming online Music App provider. Taking advantage of the opportunity of all the controversy to the speeches of Donal Trump. During the week of USA elections it pumped this simple viral video "silencing" Donald Trump's speech with music pushing the title "Listen to what you want." Agency: DDB Mozambique
VIEW THE SPOT Bang & Olufsen: Humblebragging
The internet phenomenon 'humblebragging' has spread as social media continues to influence our lives. We conceal our efforts to show off by undercutting it with self-pity and the result is both hilarious, adorable and human. And it is fine to be excited about your new flat screen TV. Also to the extent where you want to show it to the whole world, says Bang & Olufsen. We all know the guy, who solemnly shows how he broke his favorite running shoes, while incidentally completing the NYC marathon in 3:05. Or the disheartened person who presents how inconvenient their convertible comes into play on a rainy autumn day. This isn't coincidence, but rather 'humblebragging', as the term coined. Agency: Robert/Boison & LikeMinded
VIEW THE SPOT Renault Formula One: Brazilian Vibes
In 2016, Renault has returned to Formula One as a team. This provides an opportunity to revisit legendary tracks like Interlagos in Brazil, tracks that were the stage of Renault's past successes, with 12 world titles in 35 years, an unrivalled record so far. In the film conceived by Conseil Publicis for this return of Renault, we discover the drivers of the Renault team are taking a Samba lesson and learning some basic steps and how to sway their hips before meeting them on the track and seeing how they apply this wild rhythm on the track in their Formula One car. Indeed, Renault is moving to the Brazilian beat for its return to Interlagos.
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During Pink October, Centauro - the largest sports retail chain in South America, gave a little help to extremely busy women to find some time to take care of their health. Agency: Publicis, Brasil
VIEW THE SPOT Transgender Awareness Week: #Transvoices
Google has launched this #transvoices campaign during Transgender Awareness Week which tells three different stories. After 14 years of military service, Evan Young was searching for community and found the Transgender American Veterans Association (TAVA). Now the organization's President, Young is on a mission to help other trans veterans get fair and equal treatment. The second story is Jasmine's who has broken new ground as the first trans and gender non-conforming individual to open a tattoo shop in Philadelphia. The third story is for The National Center for Transgender Equality (NCTE) which believes that awareness and understanding are critical steps in the journey to acceptance. Agency: Venables Bell & Partners, San Francisco.
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Bisto and McCann London have launched "Open Door Sunday", a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The aim of the "Open Door Sunday" campaign is to bring neighbours together in a society that has an increasingly low community spirit. The initiative is part of Bisto's Together Project to bring people together, and follows Bisto's "Spare Chair Sunday" campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign will be supported by PR and a radio partnership with Magic FM's Sunday request show, hosted by Kim Wilde, and Bauer Network's Sunday Dinner Show with Paddy McGuinness.
VIEW THE SPOT E.ON: The Solar Christmas Experience
Energy company E.ON and M&C Saatchi Stockholm have just launched a campaign that uses solar panels and E.ON's storage battery to power an extraordinary Christmas light show. The light show, featuring a remix of "For a Better Day" by Avicii, took place at a real home in a small Swedish town called Solvesborg. The residents, sun farmers Lars and Ingegard Andersson, switched on the grand one-take Christmas light experience that could be seen and heard from miles away. The film ends with the message: "Turn on your Christmas lights with a good conscience. Use solar energy all year round with our storage battery."
VIEW THE SPOT Weet Bix: Start The Day Strong
Onepartners, Australia, present these web films for Sanitarium Weet-Bix
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Aimed at giving millennials some of the vital life-skills often overlooked by modern day education, the V Skills campaign is a series of 'how to' videos created by TKT Sydney (a Clemenger Group company) and produced alongside some of Australia's leading influencer talent. Built off V Energy's brand platform 'the Massive Hit that improves you a bit'', the latest work to come out of the V shed reinforces the brand's commitment to helping people be "a bit better" at life. Teaching you how to smoke-bomb a party, avoiding alien abduction, folding a fitted sheet and lots of other super essential skills - this campaign is guaranteed to help improve you a bit.
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Gentleman Scholar is proud to reveal another facet of its contributions to Pandora's far-reaching online brand expansion. The latest work produced by the company's creative directors William Campbell, Will Johnson and their colleagues is a :30 spot entitled What Music Looks Like. "The brief from Pandora was to use bright vibrant paint to create what sound looks like," Campbell and Johnson commented. "In the end we were able to play... and in doing so, it allowed us to create an explosion of energy and style."
VIEW THE SPOT Lahi Tapiola: Hydraulic Press Channel
Finnish business insurer, LahiTapiola, has teamed up with YouTube star, Lauri Vuohensilta of the Hydraulic Press Channel, for an explosive new video. Ad was created by creative agency, hasan & partners.
VIEW THE SPOT Xfinity: Hooking Up Grandma's House
See what happens when Grandma's house gets hooked up with XFINITY this holiday. Agency: 72andSunny, New York.
VIEW THE SPOT Volkswagen: Barry's Beetle Story
Volkswagen is this week launching a major social media activity via adam&eveDDB, London, using the #YourVW tag, celebrating Britons' love for, and memories of, the German brand and its cars. On the back of a recent appeal for recollections of the Volkswagen brand and its cars via Facebook and Twitter, Volkswagen UK's social media team received more than 1,700 responses from fans of the car firm nationwide. Among the many great memories of Volkswagens from days gone by was the tale of Manchester pub-restaurant manager Barry Openshaw, who shared his reminiscences of his dad's Volkswagen Beetle 1300 from the 1970s.
VIEW THE SPOT Loterías y Apuestas del Estado - Spanish Lottery: Carmina
Loterias y Apuestas del Estado (Spain's State Lottery) has released its new campaign, "December 21st", dedicated to the Christmas Lottery. The campaign, which revolves around a main spot that will be featured tomorrow, November 15, on TV, picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism.
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