PRINT AND OUTDOORRise365: Changing Narratives
M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking out-of-home campaign called Changing Narratives.
VIEW THE 3 ADS VIEW 2 OUTDOORS Cancer Chicks: We're behind you
Not-for-profit organisation Cancer Chicks has launched a collaboration with swimwear label Sea Level, with their real life members starring in an inspiring campaign, modelling the brand's designs - available for purchase now. Cancer Chicks offers support for young women experiencing cancer and terminal illnesses. This partnership was a way to showcase that support and to empower these women with renewed confidence, featuring Cancer Chick members as unmissable models in a premium swimwear campaign. And enticing other brands to make them their ambassadors too. Society doesn't associate terminal illnesses with vibrant, young women who love fashion. This campaign challenges those preconceptions - empowering the cancer struck women to continue on being strong and beautiful.
VIEW THE AD VIEW THE OUTDOOR FourN Twenty: Dig In
Jonathon Brown ('Browny') was a legendary 3-time Premiership winner with the Brisbane Lions in the Australian Football League (AFL)now he's a national celebrity and Four'N Twenty Pies brand ambassador. As the Official Pie of the AFL, we poked a cheeky bit of fun at Browny's BIG appetite to usher in this season's Final Series play-offs with maximum grunt.
VIEW THE AD VIEW OUTDOOR KFC: Double Down
KFC, in their quest to unveil the much-awaited Double Down, adopted an ingenious approach to kick-start the launch by embracing a captivating tease phase, skilfully playing with their iconic slogan.
VIEW THE AD VIEW OUTDOOR Decathlon: Stolen Discounts
Bike theft is a plague in big cities. And Decathlon wants to make it easier for people to stay active. So they turned stolen bikes police reports into discounts towards new rides.
VIEW THE AD VIEW OUTDOOR Connection Crew: You’ve Been Headhunted
Most people when they hear the phrase "being headhunted" will think of big jobs in industries that value higher education. Connection Crew and TBWALondon has challenged this concept, and created a campaign that turns headhunting on its head by using mysterious cards, an enigmatic user journey and specifically targeting lower-income workers.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Intenzo Coffee: Never fall asleep first
Intenzo Cafe is a product that was born as a brand that was sold within the premises for renting spaces for workplaces. But after a few months of existence, the brand opened a franchise located in convenience stores in Barcelona. Renowned for its intense aroma and flavor, Intenzo coffee and its effectiveness in keeping consumers awake prompted a print media campaign highlighting its greatest attribute inspired by real life insights. Agency: Sodatres / fresh creative office
VIEW THE FIRST AD VIEW THE SECOND AD Boundless Life Sciences Group: Believe the Impossible
There are more than 7000 rare diseases and 70% manifest in children. Accurate diagnosis can take nearly 5 years on average and fewer than 5% of these diseases are currently treatable. The numbers are daunting but so is patients' determination. On #RareDiseaseDay, support them, their caregivers, and researchers who defy impossible odds every day, searching for the next breakthrough. #BelievetheImpossible
VIEW THE FIRST AD VIEW THE SECOND AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR MONA: The Tasmanian Queer Woodchop
Mona (Museum of Old and New Art) has launched a new campaign with The Glue Society and Revolver, aimed at attracting WorldPride attendees to celebrate Pride in Tasmania. The artistic event and campaign called The Tasmanian Queer Woodchop Championships by artists Pony Express. Presented as part of Mona Foma's 2023 festival program, The Tasmanian Queer Woodchop Championship sees the classic country-show competition reimagined as a joyous, queer festivity and interactive performance with live music and commentary. It aims to celebrate past and present woodchopping champions, the strong legacy of the sport in Tasmania, and celebrate LGBTQIA pride.
VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE 6 AD VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW 5 OUTDOOR People Like Us: Labour Isn't Working
The Conservatives' iconic 'Labour Isn't Working' advert has been subverted by non-profit People Like Us as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds "queuing for a pay rise", with text highlighting how they're paid an average of 16% less than their white counterparts.
VIEW OUTDOOR VIEW THE PRINT AD Shelter: This Is No Place To Call Home
Shelter and AMV BBDO are launching a hard-hitting new campaign to highlight the terrible injustice of people left without a safe and warm place to call home this Christmas, as freezing temperatures grip the country. The arresting, heart-wrenching campaign, called "This is no place to call home" and created by AMV BBDO, juxtaposes the traditional cosiness of the festive season with the bleak reality for those without a safe place to call home. The campaign is running on billboards across the UK as well as online from 19th December with a call to action to donate to Shelter.Â
VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW 1 OUTDOOR VIEW 2 OUTDOOR Fridays For Future: Aliens
Ahead of the 2022 US midterm elections on November 8th, Fridays For Future U.S., a climate movement inspired by Greta Thunberg, makes a bold statement that we shouldn't fear aliens, as the Earth's greatest threat is far closer than we may think. We've long worried about the potential of malicious foreign invaders arriving on Earth and causing destruction. This hypothetical alien invasion has been the plotline for numerous successful movies and TV shows, as well as being the throughline for countless conspiracy theories over the last 50+ years.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Furphy: Ball Cap
We all love watching the footy whilst drinking a beer. So, Furphy crafted the 'Ball Cap' the perfect visual combination of the iconic AFL football (Australian Football League) and one of Furphy's bottle caps bent in half (something that Aussies often do to their bottle caps while watching a tense game of football). The visual also weaved their iconic brand sign off into a headline: 'Here's to an Unbelievable footy finals'. The Ball Cap featured in both a full-bleed press ad and OOH across the country in the lead up to the Grand Final.
VIEW THE AD VIEW OUTDOOR Viva: Trophy Hunters
Vegan charity Viva! calls for end of speciesism UK's leading vegan campaigning charity replaces big game with livestock Viva!, the UK's leading vegan campaign charity, has launched new creative work in partnership with McCann Birmingham to challenge people to reconsider their perception of speciesism, and go vegan.
VIEW THE AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Royal Mail: Pride
To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand's ongoing relationship with the agency since last summer. The strategic partnership has focused on changing perceptions of the Royal Mail brand, including an updated communications platform, brand world and new campaign content.
VIEW OUTDOOR VIEW THE SET AD VIEW THE FLAG AD VIEW THE HEART AD VIEW THE RAINBOW AD Faber-Castell : Closer To Reality
Without a doubt, Faber-Castell is one of the world's most renowned brands when it comes to stationary supplies. The 60-colored pencil box is very special, because it contains more tones for each color which allows the user to paint anything and get closer to reality.
Agency: Humano VIEW THE BROCCOLI AD VIEW THE OCEAN AD VIEW THE FLAMINGO AD VIEW THE TRUNK AD Citroen C3: Boss
Three new outdoor presentations from Inbrax, Santiago for Citroen
VIEW BOSS OUTDOOR VIEW BOYFRIEND OUTDOOR VIEW MOM OUTDOOR Change The Lineup
Tom Snell and Dylan Hartigan, graduates of The Watford Course have created this print and outdoor campaign, titled 'Change The Lineup', the campaign aims to change mens behavior towards women.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH OUTDOOR VIEW THE SIXTH OUTDOOR VIEW THE SEVENTH OUTDOOR VIEW THE EIGHTH OUTDOOR KFC: The Annexation Buckets
Nearly 200 years ago the province of Guanacaste annexed to Costa Rican territory, something that is celebrated nationally every July. What not everyone knows is that with that territory came a tradition that was 5000 years old; an art from the pre-columbian era that today is alive thanks to artisans from the Guaitil community, in Guanacaste. But due to the pandemic, their cultural legacy is endangered, being tourism their only income. Searching the perfect way to help, we noticed a certain similarity between some art pieces of this community and the famous KFC Bucket, that's why we decided to join forces and celebrate them.
Agency: Havas, Costa Rica VIEW OUTDOOR VIEW THE PRINT AD Beavertown Brewery: The Frriendly Invasion
St Luke's first work for Beavertown Brewery takes the brand above-the-line for the first time with a campaign that stages an invasion of friendly aliens, whoâll open our minds to a more interesting way to live and drink beer. The campaign lands when the Beavertown aliens crash their spacecraft into a wall in the heart of Shoreditch on Hanbury Street.
VIEW THE AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Karangahape Road: Be Our Guest
Karangahape Road Business Association and Motion Sickness launch new 'Be Our Guest' campaign, taking a prod at the tourism industry's tired cliches whilst celebrating local business. Shot across two days on Auckland's most iconic street, the campaign puts businesses at the forefront with a series of no frills portraits at different businesses along the Karangahape Road. Juxtaposed with the on the nose tourism cliches of today, the static creative series serves as an unapologetic pronouncement of the people, places and energy that makes Karangahape Road so special.
VIEW THE PEACE AD VIEW THE FAMILY AD VIEW THE FEET UP AD VIEW OUTDOOR Indian Oil: Stop Honking
On World Environment Day, IndianOil wanted to create awareness around the ill effects of excessive honking. To show the life-threatening impact it had on other living creatures, we replaced their body parts with sound waves.
VIEW THE AD VIEW THE BAT AD VIEW THE DOG AD VIEW THE SPARROW AD VIEW THE OWL AD VIEW THE KOEL AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW OUTDOOR OUTDOOR McDonalds: The Playoffs
The NHL Stanley Cup playoffs just wouldn't be the same without playoff beards. The superstitious practice was introduced in the 1980s and is now present in many sports. To kick-off the first-round series between the four Canadians teams, McDonald's has played with tradition to position itself as the restaurant for those who don't want to miss a minute of the action. Much like a real team, where the identity of the group is based on the character of each one, each player has their own personality tied to a classic menu item. A campaign designed to go far in the playoffs. The campaign will launch on Thursday in Montreal, during the first game of the NHL Stanley Cup playoffs between the Montreal Canadiens and the Toronto Maple Leafs, two of the most well-known franchises in hockey. Itâs the first time that the two rivals face each other since 1979, which is a big deal in Canada. The campaign, created by Cossette, will go live in OOH, print, social media and mobile devices.
VIEW THE BIG MAC AD VIEW THE FRIES AD VIEW THE MCCAFE AD VIEW THE SUNDAE AD Citroen C4: CityMini: Danger Brakes For You
Animals deserve a brake. Print from Colenso BBDO, New Zealand
VIEW DEER OUTDOOR VIEW DOG OUTDOOR VIEW GIRL OUTDOOR VIEW SKATE OUTDOOR KFC Delivery: Drive Though City
Over the past year, Ireland has endured one of the strictest COVID-related lockdowns in the world. With dine-in restaurants closed and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering.
VIEW THE CITY AD VIEW THE SUBURB AD KFC: Other Brands Are Helping
Covid has meant finger licking is still advised against so KFC looked for inspiration from other brands and launched this cheeky outdoor and Twitter campaign via Mother London.
VIEW THE SPECSAVERS AD VIEW THE CHICKEN TONIGHT AD VIEW THE POP AD VIEW THE HAPPIEST AD VIEW OUTDOOR Monogram: Hypocrisy Systematic Racism
Mischief @ No Fixed Address has created this 'Hypocrisy' campaign for Jay-Z's cannabis brand, Monogram.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD VIEW THE NINTH AD VIEW OUTDOOR SSF: Bad Passwords Spell Danger
In Sweden, cybercrime is at an increase with hundreds of thousands falling victim every year. One of the easiest ways to prevent cyber crime is to have a strong password, and you'd think people would do all they can to protect themselves online. Well, it's actually quite the opposite. At least in Sweden. According to a report where Internetstiftelsen (The Swedish Internet Foundation) analyzed leaked passwords, people have really crappy passwords.
VIEW THE MOM AD VIEW THE BAD AD VIEW THE123456 AD VIEW THE DICK AD VIEW SHIT OUTDOOR VIEW DICK OUTDOOR VIEW FUCKING OUTDOOR Albasha Cafe: Dead Sea Scrolls
Albasha Greek & Lebanese Café came to Cerberus in need of a complete brand overhaul for its Metairie location. Immediately, our team adjusted the restaurantâs online Google properties, optimising its online presence and correcting major flaws in the companyâs SEO.
VIEW THE SCROLLS AD VIEW THE RELIGIOUS AD VIEW GYROS OUTDOOR VIEW OLD WORLD OUTDOOR VIEW METAIRIE OUTDOOR Uni Sport: Veins
The advertising campaign transforms the varicose veins into maps and invites people to reach the destination Perfect Legs through physical exercise with the running shoes sold at the Uni-store.
VIEW THE JOGGING AD VIEW THE WALKING AD VIEW CYCLING OUTDOOR Burger King Finland: Love Conquers All
Burger King Finland's campaign "Love conquers all" is a celebration of love and all the forms it takes. The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger Kingâs own channels and restaurants around Finland during Helsinki Pride Week. Agency: TBWAHelsinki.
VIEW THE AD VIEW OUTDOOR Lifebuoy: Bish Bash Bosh
Lifebuoy, the world's number one hygiene soap brand, returns to the UK with the aim of changing hand hygiene habits across the nation. The impactful campaign communicates the importance of good hand-washing habits to help reduce the spread of infection. The brand is investing 12 million pounds MMS with its broad-reaching Bish Bash Bosh campaign. Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UKI. The brand also aims to support behaviour change at grass roots level by embedding good hand hygiene practices with school-age children and the most vulnerable groups in society.
Agency: MullenLowe Group, UK VIEW THE PRINT AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Mucinex: Back to Normal is up to You
To help bring this simple, yet important message and call-to-action to life, Mucinex â a leading cold and flu brand with a fighting spirit â launched the third phase of its new public health information campaign to help Americans fight through this national health crisis. The campaign â "Back to Normal is Up to You" â follows the first two Mucinex created in April and May, "Spread Facts, Not Fear" and "Be A Hero, Be Boring." Like those two previous campaigns, the brand and its creative agency McCann New York and McCann Health NY have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the U.S. Noma Bar's new collection of images brings to life the PSA campaign messages in ways both entertaining and thought-provoking. With drawings that utilize Bar's famous "double entendre" style, coffee mugs, cruise ships and computer screens double as masks, with copy that asks, "Miss coffee with friends?" "Miss cruise vacations?" and "Miss the office?" bringing to life the "Back to Normal is Up to You" campaign focus and the call to action to "Wear a Mask" all the more resonant. Agency: McCann New York / McCann Health New York.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR McDonald's: Hungry Houses
When even your house craves a burger it's time for McDonald's delivery.
To communicate this service we turned house facades into hungry houses and reminded people how easy it is to enjoy your beloved burgers and fries at home â especially in times when you weren't able to visit a restaurant. VIEW THE CAR AD VIEW THE SEASAW AD VIEW THE FLOWERS AD VIEW FLOWER OUTDOOR VIEW SEASAW OUTDOOR VIEW CAR OUTDOOR Squealing Pig: This Little Pig Stayed Home
Treasury Wine Estates has released a new batch of short stories under its successful 'Curly Tales of Squealing Pig' platform. The 5-line stories, live on the Squealing Pig Instagram, provide some fun, light-hearted relief during what has been a serious and complex time for Australians in isolation. Inspired by the rhyme that features on every bottle of Squealing Pig wine, the tales start with a line from the original story, before taking a modern, humorous twist. The campaign led by Wunderman Thompson has three iterations live on Instagram, including a tale on spending isolation 'watching a hillbilly raise tigers', a housemate haircut turned mullet, and an awkward conference call.
VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Sova: But You Harass Your Body 8 Hours Every Night_
Sova is Sweden's leading supplier of quality beds. About every third Swede sleeps poorly, hence why there is plenty of advice and help on what to do to sleep better, from exercising to keep a cool and dark bedroom. But few make the connection between bad bed quality and bad sleep. That the one furniture people rest in for 8 hours every night could be the very core of their sleeping problems - an insight we hope will make people realize the value of investing in their sleep.
Agency: Garbergs VIEW THE WOMAN PRINT AD VIEW THE MAN PRINT AD VIEW WOMAN OUTDOOR VIEW MAN OUTDOOR Volkswagen: The Last Beetle
A little over 80 years since the first Beetle rolled off the production line, Volkswagen is bidding farewell to the iconic model which well and truly cemented itself in both motoring and advertising history. With the first Beetle produced in 1938, its international breakthrough moment took place 20 years later following its arrival in the US market and the release of 'Think Small' and 'Lemon', two DDB ads that immortalised the Beetle as a statement of modern design and popular culture. In celebration of this rich legacy, Volkswagen and DDB NZ's The Last Beetle campaign is here to pay homage to the iconic car and its lasting impact.
VIEW THE AD VIEW OUTDOOR Manga Rosa Beer: Branding System
Branding system for a new Brazilian beer. The Beerdock Rose Mango beer is golden and flavorful. Made with handmade recipe and selected ingredients that give it a unique flavor and texture, mixing the typical Indian Pale Ale fabrication with the tropical touch of the rose mango from the Brazilian woodlands.
Agency: DH,LO Creative Boutique VIEW OUTDOOR VIEW THE BRANDING AD Wild Aid: Worst Choice
In honor of Shark Awareness Day, international conservation organization WildAid and Plan B Media PCL, one of Thailand's leading outdoor media service providers, urge the public to stop serving and consuming shark fin. A series of WildAid advertisements will be placed on Plan Bâs media platforms in prominent locations around Bangkok.
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