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FILM
 Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with 'MACHINE', a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. 'MACHINE' screened in cinemas across the country and is due for release on major streaming services. Highly engaging content that effectively raised awareness of Audi's innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.VIEW THE SPOT  Rival - Michael 'Pretty Boy' Zerafa, Australia's No.1 middle weight boxer and world champion contender. VIEW THE FILM Land Rover: The Ocean in One Breath Land Rover Taiwan's Annual Giant Discovery, "Discovery Table Sea Exploring Program" takes you with Gu Yunjie, a freediver, to breathlessly dive 30 meters into the deep sea of ââTaiwan, explore the quiet and great ocean, and witness the wonderful breath between two breaths. From the perspective of the seabed, discover the magnificence of Taiwan, from the depths of the ocean, connect the inner depths of the eager to explore, follow New Discovery Sport to explore, and unlock your extraordinary journey of life. Agency: Spark44, Taipei.VIEW THE FILM  Director Sune Sorensen and TPfilm creates an nontraditional McDonald's spot about the most traditional time of the year; Christmas. In an original, character driven story, we follow a modern family rushing to board a train for the airport during the holiday season. In the midst of the bustle, the family dashes past the crowded station's yuletide decor, buskers, stalls, and hastened travellers. Finally, they arrive just in time for departure - only to realise that they lost their daughter. The film was shot in Budapest with actors Miranda Nolan, Chris Ryman and Luciana Akpobaro. The Scottish Christmas song 'Auld Lang Syne' was re-recorded by musician Eve Polycarpou, who was cast as the busker in the film as well. VIEW THE SPOT  Manor and its agency BETC release another touching Christmas ad, "The Guardians". This year's film captures the festive spirit as Elfred and his team are faced with new challenges. We are once again allowed a glimpse behind the scenes as the elves prepare for Christmas. To their surprise, one house is not ready. Something has clearly kept the family from preparing everything, but what? It's up to the elves, curious and quirky as ever-and with a little help from Manor, of course-to try and save Christmas, giving this new family a celebration they will never forget.VIEW THE SPOT  Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy 'home shame' and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with 'home shame' when they're faced with impending guests. Suddenly, a whole host of ornaments and objects come to life and taunt them about the state of their home by performing an original grime track, voiced by legendary MC D Double E.VIEW THE 90 SEC SPOT VIEW THE 60 SEC SPOT Gun Control: It’s Morning in America 2018 To say the facts around guns and gun deaths in the USA have been well documented would be something of an understatement. The lists, the graphs, the pie charts - It's endless. The data has been cut every which way. There is one fact that is common to all this common sense fact and data â They don't make many Americans change their view on guns and gun control. They are fully aware of all the facts but still unmoved by them. So how does one move them? Rather than more facts, perhaps more emotion will go some way to changing their minds. A group called the London Creative & Production Collective took a well-known old American political advertisement "It's Morning in America" - that tells a warm, reassuring story of life in America and replaced the original words to make a heartfelt plea to older American voters to support what the Students have started and not vote for Politicians who are in the pocket of the NRA this November.VIEW THE SPOT Pernod Riccard: The Art Of Tom This piece of film was handcrafted like every bottle of TOM and each frame of the online film was given away as a unique RSVP mechanic to a special pre-launch event.Agency: Ogilvy & Mather New Zealand VIEW THE SPOT  Rabbit, Facebook and Semi Permanent have come together to create a 45 second film inspired by famous American Photographer Dan Winters. Rabbit director Daniel Mitchell wrote and directed the film and worked closely with head of Facebook's Creative Shop (ANZ), Rebecca Carrasco throughout the process.VIEW THE SPOT  Mobile technology provider Qualcomm and Ogilvy & Mather have released a campaign, entitled 'Lifeline' that blurs the lines between Hollywood action film and branded content. The lightly branded short film is disguised as a psychological thriller and stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the 'Justin Bieber' of China). VIEW THE SPOT Burger King: Snoop Dogg's Training Film Due to popular demand, Burger King is releasing their internal training video with Snoop Dogg to the public. Agency: Code and Theory.VIEW THE SPOT Air New Zealand : Men In Black The latest onboard safety video from Air New Zealand with a little help from the Men In Black. The airline and their agency, True, partnered with Sony Pictures to train the All Blacks for this top secret mission. Packed full of familiar faces and Kiwi talent, buckle up for one hell of a ride!VIEW THE SPOT  Logan & Sons debuts "Outside In," a short film directed by Luke Gilford, adding a thoughtful, cinematic narrative to the production companyâs already dynamic portfolio of work. The film stars famed model Kirsty Hume as a mysterious operative on a secret mission in the hills of Southern California to assume the identity of a target with impeccable tasteVIEW THE SPOT Cotton Incorporated: Cotton or Nothing America's Cotton Producers and Importers - 'Cotton Incorporated' and DDB New York partnered with Nexus Interactive Arts to invade New York Fashion Week with a group of naked mannequins demanding 'Cotton or Nothing.' During a three day protest in a highly trafficked area of New York City's Meatpacking District, the mannequins captured the public's attention and invited them to join their protest against the substitution of cotton in clothing. The 'Cotton or Nothing Protest' film documents the mannequins' protest, as well as the participation of hundreds of consumers who support their cause. The film is part of an integrated campaign supported by a bespoke Cotton or Nothing website that encourages consumer interactivity. VIEW THE PROTEST FILM VIEW THE PROTEST FILM CONCEPT RECAP  The charm, lights and friends encountered on the way through 3 days at Ireland's favorite festival.VIEW THE SPOT  A film from Green Cave UK for children's charity PACT (Parents and Abducted Children Together), highlighting the issue of missing kids. It's a really serious and shocking issue, so please help spread the word, and support the cause.VIEW THE SPOT  Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Created by Leo Burnett New York, Chobani's Olympic marketing campaign "Proudly With You", is a fully integrated effort focused on capturing the community's pride in their contribution to the yogurt brandâs Olympic moment. Set to air during the Olympic Opening Ceremony on July 27, the TV narrative shows the people of the Chobani community coming together to build a giant outdoor screen to watch the Olympics. It is the epitome of the American spirit, "if you dream it, you can achieve it". Directed by Friday Night Lights' Peter Berg, the spots feature the real people who came together to make Chobani the company that it is today: the farmers, truckers, plant workers and local community. VIEW THE SPOT  Last year the Peru Country Brand woke the pride of the South American country when a delegation of Peruvian celebrities arrived to the town of Peru, Nebraska to read them their rights as Peruvians. A big, lively "demo" of Peruvian culture showed the strength of the Peruvian Country Brand as it conquered the heart of the U.S. This time, a sequel from Y&R Lima takes advantage of the homonymy between Loreto, Peru(the capital of the Peruvan-Amazonian region) and Loreto, Italy (an Italian city, diametrically opposite of its Peruvian homonym). A new Peruvian delegation arrives there with the mission to share the wonders of the Amazonian jungle with their counterparts as 'they're from Loreto, but they dont know what it means'. They will receive an unknown explosion of joy, music, food and tropical mysticism. VIEW THE SPOT The 404 Festival intro for Taipei Inspired by the phrase "Error Is Creation," by festival curator Gina Valenti, Nice Shoes has created a glimmering, retro futuristic opening identity for touring global electronic arts event 404 Festival that incorporates information systems, vector video games and sustainable architecture. "We incorporated a list of previous locations for the festival with the idea this history culminated in this year's event in Taipei," says creative director Brian Bowman.VIEW THE SPOT  One of a series of films for Philips in their "Parallel Lines" campaign that follows up last year's Cannes Grand Prix winning "Carousel". Created by DDB London "Darkroom" is shot by Johnny Hardstaff. It's one of five short films. Five genres. Five of RSA's hottest directors. One unifying piece of dialogue. See the whole five films at: http://www.cinema.philips.com VIEW THE SPOT VIEW THE ORIGINAL TRAILER  What if you could replay the biggest high school football game of your life 15 years later in front of a hometown crowd of over 20,000? Four quarters, full pads, full contract. Replay, via TBWA/Chiat/Day Los Angeles, is the documentary of one of the greatest high school football rivalries in the country - Easton High School vs. Philipsburg High School. VIEW THE SPOT |
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